Priority Pursuit

Priority Pursuit

By Treefrog MarketingBusinessEntrepreneurshipMarketing
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Priority Pursuit episodes

  • 10 Ways to Stand Out in a Crowded Market

    When you're trying to make a splash in a crowded market, it's not enough to just have a good product or service—you need to stand out and make an unforgettable impression on your audience.

    In this episode, we explore essential strategies for small business owners to differentiate their brands, build trust with their audience, and create lasting customer relationships.

    You'll discover how to leverage email marketing, Google and social media ads, and content marketing to attract and convert visitors into loyal customers.

    If you're a small business owner looking to make your mark, this episode is packed with invaluable insights just for you!

    Specifically, this episode highlights the following themes:

    • Building a personal brand to humanize your business
    • Consistency in marketing efforts and customer service
    • Using clear messaging to differentiate from competitors

    Other Mentioned Links & Resources

    Episode 086: The Three Most Effective Ways to Improve Your Small Business’s SEO
    https://treefrogmarketing.com/most-effective-ways-improve-small-business-seo-marketing-consultation-heather-corbin

    Episode 115: How to Use Google Ads as a Small Business
    https://treefrogmarketing.com/how-use-google-ads-small-business

    Episode 126: Why Small Businesses Should Invest in Social Media Ads
    https://treefrogmarketing.com/why-small-businesses-should-invest-social-media-ads-angel-tobey

    Episode 147: Why Every Small Business Owner Needs a Personal Brand & How to Build Yours
    https://treefrogmarketing.com/why-every-small-business-owner-needs-personal-brand

    Get access to this free mini-course - Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:
    https://treefrogmarketing.com/8-things-every-small-business-website-should-include

    Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
    https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Book a Strategic Marketing Coaching:
    https://treefrogmarketing.com/marketing-consulting-small-businesses

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    31 min
  • 5 Books Every Small Business Owner Should Read

    Let's talk about something every small business owner can benefit from: never stop learning. 

    And guess what? 

    We've got a list of five must-read books that'll make a big impact on your business.

    These five books are full of practical strategies that you can start using right away. From managing your business finances to fine-tuning your marketing efforts, each book offers unique insights and real-world examples. 

    We all know how essential it is to keep our clients happy and loyal, and these reads provide actionable tips on doing just that.

    You won't want to miss this episode. Tune in to hear our top five book recommendations for growing your small business and get ready to start implementing new strategies today.

    Specifically, this episode highlights the following themes:

    • How staying small can lead to greater success.
    • The importance of clear messaging and identifying your ideal audience.
    • Practical approaches to managing finances and retaining clients.

    Other Mentioned Links & Resources

    Episode 155: Bigger Doesn’t Always Mean Better
    https://treefrogmarketing.com/bigger-doesnt-always-mean-better

    Episode 154: How to Set Boundaries & Get Your Clients to Respect Them
    https://treefrogmarketing.com/how-set-boundaries-clients-respect-them

    Read Company of One by Paul Jarvis
    https://amzn.to/4ags3mh

    Read How to Grow Your Small Business by Donald Miller
    https://amzn.to/3LZs1Fh

    Read Profit First by Mike Michalowicz
    https://amzn.to/3SKAm3k

    Read Magnetic Marketing by Dan Kennedy
    https://amzn.to/3SM20Nv

    Read The Client Retention Handbook by Josh Nelson
    https://amzn.to/4fyqP9H

    Learn more about Blinkist
    https://www.blinkist.com/en/app/for-you

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Book a Strategic Marketing Coaching:
    https://treefrogmarketing.com/marketing-consulting-small-businesses

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    16 min
  • 3 Types of Content to Boost Your SEO

    If you're not showing up on Google, you're missing out on serious business opportunities.

    In this episode, I break down three specific types of content—educational blog posts, showcases of your work, and niche location-specific content—that can significantly enhance your online visibility. These content strategies will help not only in attracting your target audience but also in proving to Google that you're an expert in your field. 

    If you want to dive deeper into these tactics and learn how to make them work for your business, listen to the full episode now!

    Specifically, this episode highlights the following themes:

    • The importance of high-quality educational content for SEO
    • How blogging your work can establish your expertise and drive traffic
    • Why creating niche and location-specific content is crucial for local SEO

    Other Mentioned Links & Resources

    Episode 066: What to Write About When Blogging Your Work as a Creative Entrepreneur
    https://treefrogmarketing.com/what-write-about-when-blogging-work-creative-entrepreneur

    Get a Free PDF Guide: How to Use Keywords to Improve Your Small Business’s SEO
    https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Book a Strategic Marketing Coaching:
    https://treefrogmarketing.com/marketing-consulting-small-businesses

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    19 min
  • The Power of Value-Based Pricing for Small Businesses with Sheila Hansen

    Being a small business owner isn’t easy. But there's one simple trick that could make all the difference: value-based pricing

    That's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value you bring changes everything. 

    Sheila, a CPA, coach, and CFO, emphasizes understanding what clients truly value. It’s not just about the deliverables; it’s about the speed, outcomes, process ease, and the potential revenue increase a small business can provide.

    This episode is packed with insights to help you rethink your pricing strategy. Tune in and hear all the ways value-based pricing can boost your small business!

    Specifically, this episode highlights the following themes:

    • Understanding and delivering customer value over time-based pricing
    • Experimenting with pricing based on customer feedback and perceived value
    • Offering tiered pricing options to customers and communicating the value effectively


    Other Mentioned Links & Resources

    Get to know more about Sheila Hansen:
    https://www.hansenllc.net

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Book a Strategic Marketing Coaching:
    https://treefrogmarketing.com/marketing-consulting-small-businesses

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    44 min
  • How to Lay the Foundation for Successful Marketing: Two Crucial Steps You Can't Skip

    When you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place. 

    I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any successful marketing strategy.

    I can’t wait to show you why these steps are so important and how to put them into action. Tune in now!

    Specifically, this episode highlights the following themes:

    • The importance of clear, customer-focused messaging.
    • How to build a strategic, lead-generating website.
    • Tips for optimizing your site for search engines.

    Other Mentioned Links & Resources

    Episode 106: How to Optimize Your Website for Search Engines
    https://treefrogmarketing.com/how-optimize-your-website-search-engines/

    Get access to this free mini-course - Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:
    https://treefrogmarketing.com/8-things-every-small-business-website-should-include

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Book a Strategic Marketing Coaching:
    https://treefrogmarketing.com/marketing-consulting-small-businesses

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    15 min
  • How to Get the Most Out of a Small Marketing Budget

    As a small business owner, you know that every dollar counts. So, how can you maximize a tight marketing budget to drive real results?

    In this episode, we break down the essentials of small budget marketing. You'll hear why having a strong website matters, how to create clear messaging that hits home, and why email marketing is your budget's best friend. 

    We also cover some common pitfalls and what to prioritize first. It's all about smart, strategic moves that make your budget go further. 

    So tune in to this episode and start getting the most bang for your buck.

    Specifically, this episode highlights the following themes:

    • Crafting clear messaging to connect with your audience
    • Building an SEO-optimized website
    • Prioritizing quality over quantity in content marketing


    Other Mentioned Links & Resources

    Episode 104: How to Build a Lead-Generating Website
    https://treefrogmarketing.com/how-build-lead-generating-website

    Episode 110: A Proven Content Marketing Strategy for Small Businesses
    https://treefrogmarketing.com/proven-content-marketing-strategy-small-businesses

    Episode 114: How to Build a Sales Funnel as a Small Business
    https://treefrogmarketing.com/how-build-sales-funnel-small-business

    Episode 084: How to Identify & Understand Your Ideal Client,
    https://treefrogmarketing.com/how-identify-understand-ideal-client

    Episode 153: The 5 Most Effective Things You Can Do to Improve Your Small Business’s SEO
    https://treefrogmarketing.com/most-effective-things-improve-small-business-seo

    Learn more about MailChimp:
    https://admin.mailchimp.com/referral?code=sqGM5tW20HY

    Get access to this free mini-course- Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
    https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Use this coupon code to try Showit for FREE
    https://www.treefrogmarketing.com/showit-coupon-code

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Book a Strategic Marketing Coaching:
    https://treefrogmarketing.com/marketing-consulting-small-businesses

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorial

    29 min
  • How to Make Prospects 22x More Likely to Remember Your Small Business

    Do you want to make sure your small business sticks in people's minds long after they've encountered it? 

    We've got the secret sauce that will make your prospects 22 times more likely to remember you.

    We're here to talk about how storytelling can transform your marketing strategy. Forget trying to out-shout the competition with facts and figures. We show you how stories connect with emotions, making your message unforgettable. 

    Learn how to craft clear messaging through marketing guiding statements, build a website that pulls customers in with story-driven content, and use everyday stories in your marketing to keep your audience hooked. 

    Let's make sure your small business isn't just another name on the roster but a story that sticks.

    Specifically, this episode highlights the following themes:

    • Using storytelling in marketing to be memorable
    • Crafting effective messaging with marketing guiding statements
    • Creating a story-driven website that converts


    Other Mentioned Links & Resources

    Episode 107: How to Write Website Copy for Your Small Business
    https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages

    Get access to this free mini-course- Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
    https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses

    Check out One Peak Creative on TikTok:
    https://www.tiktok.com/@onepeakcreative

    Check out Jordan Lee Dooley on Instagram:
    https://www.instagram.com/jordanleedooley

    Check out Akua Konadu on Instagram:
    https://www.instagram.com/akuakonad

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Use this coupon code to try Showit for FREE
    https://www.treefrogmarketing.com/showit-coupon-code

    Book a Strategic Marketing Coaching:
    https://treefrogmarketing.com/marketing-consulting-small-businesses

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn


    28 min
  • Organic LinkedIn Strategies for Business Growth with Deirdre Martin

    The world of social media marketing is ever-evolving, but one platform that continues to offer exceptional opportunities for business growth, especially for B2B service providers, is LinkedIn.

    In this episode, we sit down with Deirdre Martin, founder of Deirdre Martin Consulting, to get into her organic LinkedIn strategies that really work for small businesses.

    We walk through her four C's strategy: content, connections, conversations, and comments. Deirdre also shares a three-step content strategy to help you capture, engage, and convert followers. She emphasizes the importance of being authentic and will teach us how to optimize LinkedIn profiles effectively.

    So don't miss out on this opportunity to get some game-changing tips from Deirdre Martin. Tune in now and start transforming your LinkedIn presence today!

    Specifically, this episode highlights the following themes:

    • Deirdre Martin's four C's strategy for LinkedIn
    • Importance of authenticity and engaging content
    • Tips for optimizing LinkedIn profiles

    Other Mentioned Links & Resources

    Get to to know more about Deirdre Martin:
    https://www.linkedin.com/in/deirdremartincustomerexpeience

    Check out Deirdre’s website:
    https://www.deirdremartin.ie

    Subscribe to Deirdre’s podcast, The Master Your Business Podcast:
    https://podcasts.apple.com/ie/podcast/the-master-your-business-podcast/id1667327376

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Book a Strategic Marketing Coaching:
    https://treefrogmarketing.com/marketing-consulting-small-businesses

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    49 min
  • Bigger Doesn't Always Mean Better

    Sometimes scaling your business feels like the ultimate goal, but what if staying small and focused could actually be more rewarding? 

    In this episode, we chat about the idea that you don't need to expand endlessly to be successful. We share personal stories of when scaling up didn't pan out, the importance of defining your own success, and practical tips for creating vision and mission statements that keep you on the right path. 

    Whether you're aiming to grow or stay comfortably small, there's a lot to consider. Let's break it down and see how you can build a business that works for you, on your terms. Tune in now! 

    Specifically, this episode highlights the following themes:

    • Rethinking the traditional markers of business success
    • The power of personalized vision and mission statements
    • Real-life examples of the pros and cons of business scaling

    Other Mentioned Links & Resources

    Episode 136: How to Create a Personal Vision for Your Life & Business with Mark Dolfini
    https://treefrogmarketing.com/how-create-personal-vision-life-business

    Read Company of One by Paul Jarvis:
    https://amzn.to/4ags3mh

    Book a Strategic Marketing Coaching:
    https://treefrogmarketing.com/marketing-consulting-small-businesses

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    20 min
  • How to Set Boundaries & Get Your Clients to Respect Them

    Setting boundaries is more than just drawing lines; it's about reclaiming your time and energy for what truly matters. If you’re tired of feeling stretched too thin, this episode is your blueprint for setting boundaries that stick.

    In this episode, we’re getting real about the importance of boundaries both in work and personal life. We discuss why clear communication is key to preventing misunderstandings and ensuring expectations are met on both sides. Through personal anecdotes, we illustrate practical strategies that work in real-life scenarios, providing you with tools to apply these methods effectively in your business.

    If you've ever felt pushed around by client demands, this is the episode for you. Tune in to learn how to assert your boundaries effectively and transform your business interactions.

    Specifically, this episode highlights the following themes:

    • Communicating and enforcing boundaries with clients
    • Consequences of failing to set boundaries
    • Preemptively setting boundaries for future success

    Other Mentioned Links & Resources

    Episode 001: Are You Prioritizing What’s Most Important in Your Personal Life & Business?
    https://treefrogmarketing.com/are-you-prioritizing-whats-most-important-your-personal-life-business

    Episode 120: How to Pursue Your Personal Priorities as a Small Business Owner
    https://treefrogmarketing.com/how-pursue-personal-priorities-small-business-owner

    Episode 125: Six Time-Saving Hacks for Small Business Owners
    https://treefrogmarketing.com/six-time-saving-hacks-for-small-business-owners

    Learn more about Basecamp:
    https://basecamp.com

    Use this coupon code to try Showit for FREE
    https://www.treefrogmarketing.com/showit-coupon-code

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
    https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    29 min

About Priority Pursuit

From the publisher's feed

A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love.