Priority Pursuit

Priority Pursuit

By Treefrog MarketingBusinessEntrepreneurshipMarketing
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Priority Pursuit episodes

  • The 5 Most Effective Things You Can Do to Improve Your Small Business's SEO

    When it comes to SEO, there’s a world of tips and tricks out there, but not all of them are worth your time. 

    In our latest episode, we cut through the noise to bring you the five most effective tactics for boosting your local SEO. From optimizing your website’s main pages with location-based keywords to using a Google Business profile, we break it all down. 

    We discuss why consistent online directory listings matter and how tools like Moz Local can save you time. You’ll learn the importance of accumulating Google reviews and creating niche, location-specific content. Get ready to take some notes!

    Your website’s SEO can make or break how easily your customers find you. Don’t let your great service go unnoticed. Tune into this episode to get the insights you need to boost your small business’s online presence effectively.

    Specifically, this episode highlights the following themes:

    • Optimizing website pages with location-based keywords
    • Leveraging a Google Business profile
    • The importance of online directory listings and reviews

    Other Mentioned Links & Resources

    Episode 042: Why Backlinks Matter for SEO & Six Ways You Can Get Backlinks as a Creative Entrepreneur:
    https://treefrogmarketing.com/ways-you-can-get-backlinks-creative-entrepreneur

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
    https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

    Try Moz SEO Tools:
    https://moz.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    27 min
  • Practical Steps to Manage Small Business Finances with Linda Karressy

    When managing the finances of a small business, precision and proactive planning are important to sustainability and growth.

    Every dollar matters, and knowing how to manage your money can really help your business succeed.

    In today's episode, we're thrilled to have Linda Karressy, a fractional CFO and trainer for service-based businesses and nonprofits, join us. Linda brings her expertise from founding and leading Insight Financial Group and Insight Business Academy. We cover essential financial practices, how to streamline accounting processes, and tips for financial planning. Linda shares invaluable insights that can help any small business owner better manage their finances and plan for future growth.

    Tune into our full episode for more detailed guidance and start mastering your finances today!

    Specifically, this episode highlights the following themes:

    • Understanding the importance of cash flow in small businesses
    • Tips for separating personal and business finances
    • Practical steps for effective financial management

    Other Mentioned Links & Resources

    Learn more about Insight Financial Group:
    https://insightfinancialindy.com

    Learn more about Linda Karressy:
    https://www.linkedin.com/in/linda-diakite-karressy-8b953b

    Subscribe to Linda Karressy’s YouTube Channel
    https://www.youtube.com/channel/UCagsc9OWR_HN4cI2MhgoUXQ

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Use this coupon code to try Showit for FREE
    https://www.treefrogmarketing.com/showit-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    45 min
  • How to Market Your Small Business on Your Own

    Marketing your small business doesn't have to drain your budget or rely on high-priced consultants. With a strategic approach, you can effectively spread the word about your business and attract more customers

    Join me, Victoria Rayburn as I discuss the importance of understanding ideal clients, crafting clear messaging, and implementing a structured marketing plan. From the Flywheel Marketing Method to the significance of SEO optimization, I provide valuable insights and practical tips to help solopreneurs navigate the world of marketing. 

    So, if you're ready to take your small marketing to the next level on your own terms, make sure to tune in. You won't want to miss out on these valuable insights!

    Specifically, this episode highlights the following themes:

    • Crafting and implementing a solid marketing strategy
    • Understanding and targeting your ideal customer
    • Building and optimizing a strategic website for better SEO

    Other Mentioned Links & Resources

    Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
    https://treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

    Episode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth:
    https://treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growth

    Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
    https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses

    Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:
    https://treefrogmarketing.com/8-things-every-small-business-website-should-include

    Learn how to write your Marketing Guiding Statements:
    https://treefrogmarketing.com/how-write-marketing-guiding-statements

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Book a Strategic Marketing Coaching:
    https://treefrogmarketing.com/marketing-consulting-small-businesses

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    30 min
  • The 4 Keys to Building a Successful Small Business

    If you’re a small business owner wondering how to really make your business thrive, this episode is for you. 

    Let’s lay out the four essential keys to success that every small business needs. From crafting a standout product or service to prioritizing client experience over quality, we leave no stone unturned. We get into all these points, share our real-life experiences, and provide actionable tips to help you build a sustainable business.

    Don't let your hard work go to waste. Tune into this episode to get the full scoop and start making these changes today.

    Specifically, this episode highlights the following themes:

    • The importance of offering a quality product or service
    • Why client experience can trump even the best products
    • The necessity of a sound financial strategy and solid marketing


    Other Mentioned Links & Resources

    Read How to Grow Your Small Business by Donald Miller:
    https://amzn.to/3XbsUl6

    Read Profit First by Mike Michalowicz:
    https://amzn.to/3KA5Dlj
     
    Get access to this free mini-course- Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:
    https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    26 min
  • 5 Reasons Your Small Business Needs a Marketing Strategy

    When you operate without a strategy, it's easy to overspend on ineffective tactics. 

    A marketing strategy helps you allocate your budget based on what’s most effective for your business.

    In this episode, we're serving up exactly what you need to know about why a killer marketing strategy is non-negotiable for your small business. 

    From attracting your dream clients to using your resources wisely, we've got your back. You can ditch the hit-or-miss tactics and focus on what really works. Trust us, your business will thank you.

    If you found today’s insights helpful, don’t forget to subscribe and listen to more episodes. Your next step? Implement these strategies and watch your business thrive!

    Specifically, this episode highlights the following themes:

    • The importance of clarity and structure in marketing strategy
    • Attracting ideal customers through effective messaging
    • Using a story-based framework for better customer connection

    Other Mentioned Links & Resources

    Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
    https://treefrogmarketing/flywheel.com

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    29 min
  • How to Build & Lead a Healthy Remote Team with Amanda Garcia

    If you're struggling to lead a remote team or wondering how to keep everyone productive from miles away, this episode is for you.

    Learn the ins and outs of healthy remote team dynamics with Amanda Garcia, Founder & CEO of ColorWord Creative.

    Amanda shares her journey through transitioning to remote work during the pandemic, along with the systems her team uses to stay connected and efficient. We cover everything from daily communication habits to the importance of hiring the right people.

    And, we also look at the pros and cons of remote work, including how Amanda manages to create a strong company culture.

    Don't miss out on Amanda's invaluable insights on managing a remote team effectively.

    Specifically, this episode highlights the following themes:

    • The importance of communication and setting expectations in remote teams
    • Tools and systems for effective remote team management
    • Tips for hiring and onboarding remote employees

    Other Mentioned Links & Resources

    Connect with Amanda and ColorWord Creative
    https://colorwordcreative.com

    Explore Asana, a Project Management Software
    https://asana.com

    Explore Slack, a Communication Program
    https://slack.com

    Explore Toggl, a Time-Tracking Program
    https://toggl.com

    Explore Loom, a Tutorial-Creating Program
    https://www.loom.com

    Explore Figma, a Whiteboard Program
    https://www.figma.com

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Save $20 on your first order from InstaCart
    https://www.treefrogmarketing.com/instacart-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    55 min
  • Why Every Small Business Owner Needs a Personal Brand & How to Build Yours

    Personal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today’s cut-throat market.

    Forget about relying solely on your products or services; it’s about making personal connections that drive your business forward.

    In this episode, we're getting right down to why you absolutely need a personal brand and how you can effectively build one.

    I show you how a powerful personal brand sets you apart and fosters loyalty with your customers. You'll get detailed, practical advice on defining your marketing guiding statements and brand topics, ensuring your branding efforts are consistent and genuinely resonate with your target audience.

    There's no shortcut to making a lasting impression in business today but building a solid personal brand is as close as it gets. Tune in for actionable insights that help you stand out and succeed.

    Specifically, this episode highlights the following themes:

    • Differences between personal and business branding
    • Benefits of having a solid personal brand for small businesses
    • Strategies for building and refining your personal brand

    Other Mentioned Links & Resources

    Read ‘Why Small Businesses Should Use Storytelling in Marketing’
    https://treefrogmarketing.com/why-small-businesses-should-use-storytelling-in-marketing

    Learn how to write your Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    27 min
  • 7 Ways to Serve Your Team Well Outside of Benefit Packages

    Your employees are the backbone of your business. 

    Investing in their well-being not only creates a positive work environment but also drives productivity and loyalty. 

    In this episode, I show you how to support and empower your team effectively without overstretching your budget. We explore practical ways to boost your team's morale and productivity without traditional benefit packages, from flexible work arrangements to professional development opportunities. 

    Don't miss out on these insightful strategies to enhance your team's job satisfaction and loyalty. 

    Specifically, this episode highlights the following themes:

    • Flexible work arrangements and their importance
    • Opportunities for professional growth and development
    • Importance of wellness initiatives and personal time

    Other Mentioned Links & Resources

    Episode 140: How to Set Up a Profit-Sharing Program in Your Small Business with Laura Ciriello of Ciriello Plumbing
    https://treefrogmarketing.com/how-set-up-profit-sharing-program-small-business-laura-ciriello

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    21 min
  • A Marketing Strategy that Increases Sales: The Exact Strategy I Used to Meet My Small Business’s Booking Goals

    The right marketing strategy isn't just about spreading the word; it's your secret weapon for hitting those big, ambitious sales targets

    Here’s a peek into the exact strategy that transformed my small business and how it can do the same for yours. You'll hear about the key components that made my strategy successful, including understanding your audience, creating compelling content, and using SEO to your advantage.

    Tune in to learn the marketing strategy that consistently filled my calendar year after year.

    Specifically, this episode highlights the following themes:

    • The effectiveness of the Flywheel marketing method
    • Building and optimizing a client-focused website
    • Regular testing and refinement of strategies

    Other Mentioned Links & Resources

    Episode 115: How to Use Google Ads as a Small Business
    https://treefrogmarketing.com/how-use-google-ads-small-business

    Episode 116: When & How to Pivot a Small Business
    https://treefrogmarketing.com/when-how-pivot-small-business

    Episode 126: Why Small Businesses Should Invest in Social Media Ads with Angel Tobey
    https://app.castmagic.io/recordings/38a4a70a-46de-4cdf-857b-2190271131c7?tab=transcript

    Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
    https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses

    Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers
    https://treefrogmarketing.com/8-things-every-small-business-website-should-include

    Learn how to write your Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    32 min
  • How to Handle Ups & Downs in Business with Jennifer Roach

    Businesses face challenges and triumphs—it's all part of the game.

    But how do you manage the rollercoaster of running a business without losing your momentum?

    In this episode, I sit down with Jennifer Roach, founder and CEO of NextGen LLC, a company that excels in innovation and inclusion. Jennifer brings a wealth of experience from her expansive career, offering you tools not just to survive but to thrive amid business uncertainties.

    She shares how embracing change and innovation is not just necessary, it's vital for long-term success. We also discuss practical tips on maintaining resilience, why adapting quickly matters, and how strategic thinking can turn potential setbacks into powerful comebacks.

    So don’t miss out on these essential strategies and real-world advice from a seasoned expert. Tune in now!

    Specifically, this episode highlights the following themes:

    • Importance of aligning with trends and stakeholder expectations
    • Managing business cycles and ‘S-curves’
    • Innovative approaches to managing business growth and downturns

    Other Mentioned Links & Resources

    Visit NextGen LLC’s Website:
    http://www.nextgen-llc.com

    Learn More About Blue Sky Thinking
    https://www.nextgen-llc.com/blog/blueskiesahead

    Learn how to write your Marketing Guiding Statements:
    https://www.treefrogmarketing.com/marketingguidingstatements

    Learn More About Treefrog’s Small Business Marketing Resources & Services:
    https://www.treefrogmarketing.com

    Receive 50% Off Your First Year of HoneyBook:
    https://www.treefrogmarketing.com/honeybook-coupon-code

    Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

    Follow or DM Treefrog Marketing on Instagram
    https://www.instagram.com/treefroggers

    Follow or DM Kelly Rice on Instagram
    https://www.instagram.com/treefrogkelly

    Follow or DM Victoria on Instagram:
    https://www.instagram.com/victorialrayburn

    40 min

About Priority Pursuit

From the publisher's feed

A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love.