Priority Pursuit

As a small business owner, serving your team well should be one of your top priorities. After all, a strong and motivated team is crucial for the success of any business.

But how exactly can you serve your team well and create a positive work environment?

To answer this question, I spoke with Donte Wilburn, the owner of Premier Auto Detailing. Donte has an inspiring story of turning his life around after a near-death experience and an eventual arrest for dealing drugs. After these life-changing events, Donte turned to Jesus and dedicated his life to serving others. This newfound faith has played a significant role in his business practices, as he strives to treat everyone he encounters with the same love and respect that he believes Jesus would show.

Donte now owns several multimillion-dollar businesses, and he's known for his exceptional customer service and the way he treats his team. He's won several distinguished awards, including the Indiana Entrepreneur of the Year Award and the Small Business Person of the Year award. He’s also a mentor, an associate pastor, and an author and speaker, all while running his successful businesses. 

His story is a testament to the power of redemption and the importance of serving others, both in business and in life. So If you're searching for valuable insights on how to cultivate a positive and supportive work culture that inspires your team to give their all, then this episode is an absolute must-listen! 

Specifically, this episode highlights the following themes:

• How Donte’s life experiences shaped his business philosophy
• Importance of making core values alive in the organization
• Making an impact beyond profit

Other Mentioned Links & Resources

Know more about Donte:
https://www.linkedin.com/in/dontewilburn

Visit Donte’s website
https://dontewilburn.com

Add Donte on Facebook:
https://www.facebook.com/donte.wilburn.58

Learn more about Premier Auto Detailing:
https://premierdetailingandwash.com

Get a copy of his book, Born Hungry: You Were Made for More
https://www.amazon.com/Born-Hungry-Were-Made-More-ebook/dp/B0C2VWFM7Q

Connect via email:
[email protected]

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

As a small business owner, you're probably feeling the financial squeeze of a recession right now. It's totally understandable to worry about your business's future, given all the economic uncertainty.

But here's the thing: effective marketing can make all the difference when it comes to surviving a recession. Rather than cutting your marketing budget, it's time to shift your focus to investing in a strategy that yields results. In this episode, I'll provide three compelling reasons why prioritizing marketing during tough economic times is crucial.

So, if you're a small business owner looking to survive and thrive during a recession, don't miss this episode! Let's work together to get your business through this recession!

Specifically, this episode highlights the following themes:

• How marketing can help small businesses thrive during a recession
• Three reasons why marketing is crucial in a recession
• Three ways to recession-proof your small business

Other Mentioned Links & Resources

Download the Three Ways To Recession-Proof Your Small Business Guide
https://www.treefrogmarketing.com/recessionproofyourbusiness
 
Learn more about Treefrog services:
https://www.treefrogmarketing.com

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Enjoy 35% off one year of HoneyBook
https://www.treefrogmarketing.com/honeybook-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Think about it: how many times have you been asked, "What do you do?” or “Tell me about your business?” And how many times have you fumbled around trying to come up with an answer that makes sense and captures people's attention? With a powerful one-liner, you'll never have to worry about that again.

We're excited for part four of our marketing guiding statement series, where we'll break down everything you need to know about crafting a powerful one-liner. We'll define what it is, explain why it's so important, and provide an example to inspire you. 

Whether you're a small business owner or just looking to polish up your personal brand, this is a must-listen. So let's get started!

Specifically, this episode highlights the following themes:

• Practical tips and strategies for creating an effective one-liner 
• Crafting a one-liner: A step-by-step guide
• The importance of a clear brand message in marketing

Other Mentioned Links & Resources

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash

Learn more about HoneyBook:
https://www.honeybook.com/risingtide

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn 

Are you looking to attract the perfect customers for your business but haven't quite found the right approach yet? 

You've likely given a bunch of marketing strategies a shot, but just can't seem to hit the bullseye. I totally understand how frustrating that can be. Even seasoned business owners find identifying and reaching their ideal customers challenging.

In this episode, Kelly Rice generously shares her expertise with Crista Tharp, a seasoned event planner and business owner with over 20 years of experience. Crista is breaking into the self-help space with her new book, which focuses on helping women overcome the Superwoman complex. But with a new audience comes new challenges, and Crista was eager to get guidance on identifying and reaching her ideal customers.

The tips and tricks shared in this episode will give you a solid foundation to nail your own business strategies. So, if you're ready to learn how to reach your ideal clients and increase your sales, tune in to this episode. 

Specifically, this episode highlights the following themes:

• Six-step framework for identifying your best audience
• How to reach and target ideal customers
• Finding the right engagement strategies

Other Mentioned Links & Resources

Email me your marketing questions for a FREE one-hour consultation with Kelly
[email protected]

Get additional consulting assistance from Kelly:
https://www.treefrogmarketing.com/marketing-consulting-coaching

Learn more about marketing strategies:
https://www.treefrogmarketing.com

Get Crista’s book:
https://www.amazon.com/Ditch-king-Cape-Confessions-superwoman/dp/8794302642

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

As a business owner, it can be overwhelming to juggle everything on your own. From administrative tasks to marketing efforts, there's always something that needs to be done. This is where a Virtual Assistant (VA) can make a significant difference.

I'm excited to have Emma Skees here with me today, my amazing VA who's been an absolute game-changer for my business. We'll explore the benefits of working with a VA, hiring tips, and whether to go for a general or niche-focused VA. Plus, we'll cover virtual assistant rates and tasks they can take off your plate.

So, get ready to be inspired and learn how working with a VA can drastically change your business for the better.

Specifically, this episode highlights the following themes:

• How working with a VA can help business owners increase their revenue
• The importance of finding the right VA for your business
• Ways to search for VA

Other Mentioned Links & Resources

Know more about Emma Skees
https://www.emmaedits4me.com

Connect with Emma Skees
[email protected]

Follow Emma on Instagram:
https://www.instagram.com/emmaskeesphoto

Episode 047: How to Increase Profits Through Upselling (AKA How to Sell a Wedding Album to Every Single Client) with Shaun Austin Gordon of KISS Books
https://victoriarayburnphotography.com/how-increase-profits-upselling

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe/

If you're looking to get discovered by potential customers, then ranking high on search engines is absolutely crucial. But with so much competition out there, how do you make sure that your business stands out?

In this episode, we're going to dive into the world of local SEO and show you how it can be a game-changer for your business. We'll explore the power of blogging to improve your SEO, boost your rankings, and drive more traffic to your website. And if you're wondering where to start, I've got you covered with three blog topics that you can implement today to start improving your local SEO. These topics are easy to write about and will provide valuable information to your audience while also boosting your search engine rankings.

So get ready to acquire some SEO tips that will attract more customers and help your business grow. Make sure to have a notepad handy because you won't want to miss any of the actionable tips I'll be sharing!

Specifically, this episode highlights the following themes:

• Understanding local and global SEO
• Three blog topics to improve local SEO
• The role of SEO in getting your business on the first page of Google

Other Mentioned Links & Resources

Recommended Episode
How to Update Your Local SEO When Your Business Moves (AKA How to Improve Your Local Ranking on Google)

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Register for SEO coaching
https://www.treefrogmarketing.com/seocoachingforphotographers

Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

If you've been following along with our marketing guiding statements series, you know that defining your target audience is crucial to crafting effective marketing messaging. But now it's time to give your brand a voice and personality with some killer talking points.

Talking points are basically the building blocks of a good story. And stories are one of the best ways to grab someone's attention and make them remember something. In today's episode, we've got seven talking points that will make your brand truly unforgettable. Plus, we'll even throw in a Finding Nemo reference to keep things fun and easy to understand.

So, tune in to this episode as we guide you through the process of developing your brand's talking points. By the end of it, you'll have everything you need to write effective copy and create a consistent message across all of your marketing channels.

Specifically, this episode highlights the following themes:

• Defining talking points and their importance in marketing messaging
• Using a story framework to create compelling messaging
• Best practices for integrating your talking points into your overall marketing strategy

Other Mentioned Links & Resources

Marketing Guiding Statements (Part 2) - How to Identify & Understand Your Audience
https://www.buzzsprout.com/2113427/12398940

Learn more about marketing strategies:
https://www.treefrogmarketing.com

Learn more about HoneyBook:
https://www.honeybook.com

Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn 

Do you want to increase your online visibility and attract more customers? Then join us for an insightful marketing consultation episode that’s sure to give you the boost you need to get your business more traffic and customers.

We're excited to have Heather Corbin, a talented photographer from Indiana, joining us for today's discussion. Like many entrepreneurs, Heather is eager to learn how to improve her website's SEO and reduce her dependence on social media. That's why we're excited to share with her (and all of you listening) the three most effective ways to improve your website's ranking on search engines.

But don't worry; this won't be a stuffy episode filled with technical jargon. We'll keep it light and engaging as we provide simple, actionable steps to help boost your website's visibility on Google. So let's dive into some practical tips to help your small business stand out online.

Specifically, this episode highlights the following themes:

• How SEO and social media work together
• Why SEO is such a valuable marketing tactic for small businesses
• The quickest way to get your website in front of your ideal customers

Other Mentioned Links & Resources

Learn more about Heather Corbin:
​​https://www.heathercorbinphotography.com

Email me your marketing questions for a FREE one-hour consultation with Kelly
[email protected]

Get additional consulting assistance from Kelly:
https://www.treefrogmarketing.com/marketing-consulting-coaching

Register for SEO coaching
https://www.treefrogmarketing.com/seocoachingforphotographers

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code

Receive 50% Off Your First Order with Photographer’s Edit
http://victoriarayburnphotography.com/pe

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

If you're a small business owner, it can be easy to fall into the trap of viewing other business owners in your industry as competition.

But what if we flipped that mindset on its head and instead focused on building a community of support and collaboration?

That's exactly what Natalie Franke, co-founder of the Rising Tide Society and Chief Evangelist for HoneyBook, is passionate about. In this episode, Natalie shares her insights and tips for how to adopt a community-over-competition mindset, and how doing so can help you achieve greater success, fulfilment, and impact in your life and work. 

Whether you're an entrepreneur, a creative professional, or simply someone looking to connect with others in a more positive way, Natalie's perspective is sure to inspire and empower you. 

Specifically, this episode highlights the following themes:

• The truth about the lies we've been taught about business competition
• How to learn and grow from failures
• The importance of nurturing relationships before selling to potential clients

Other Mentioned Links & Resources

Pre-order her book, Gutsy
https://nataliefranke.com/gutsy

Order her book, Built to Belong
https://nataliefranke.com/book

Know more about Natalie
https://nataliefranke.com/about

Learn more about HoneyBook:
https://www.honeybook.com/risingtide

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe/

We know how passionate you are about your products or services, but sometimes it's easy to fall into the trap of making yourself the center of your brand's story. The truth is, if you want to make sales and connect with your target audience, you need to put your customers and their needs at the center of your brand's story.

That's why we're excited to bring you part two of our marketing guiding statement series. In this episode, we're going to get into the nitty-gritty of identifying and reaching your audience.  Think of it as an audience overview—we'll cover everything you need to know about your ideal customer.

At Priority Pursuit, we believe that great businesses come from serving customers well. So, let's put that into action and get to know your audience even better!

Specifically, this episode highlights the following themes:

• 6 simple steps to creating your ideal audience overview
• Why your customer should be the hero of your brand story
• Creating clear marketing messaging that resonates

Other Mentioned Links & Resources

 Learn more about Treefrog services:
https://www.treefrogmarketing.com

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Learn more about the book, Building a StoryBrand:
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers

Learn more about HoneyBook:
https://www.honeybook.com

Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn