Priority Pursuit

Being a mom is a full-time job in itself.

But what happens when you're not just a mom, but also the brains and brawn behind a small business?

Today, we delve into tried-and-tested strategies to manage both roles seamlessly.

But before we dive into this exciting discussion, let me share a little tidbit about myself. Business isn’t just a choice for me, it's a family legacy. From my grandparents to a slew of aunts, uncles, siblings, and cousins, our family tree is lush with business owners. I guess you could say I've got entrepreneurial DNA!

Continuing this legacy, I'm joined by two trailblazers from my own family tree - my aunts, Melissa Larimer and Abria Allen. Apart from being hands-on moms, they've carved out successful businesses, striking a balance that many of us aspire to achieve.

They'll be sharing their wisdom on how they manage to juggle it all. We're going to explore how they make it work because, let's be real, it's more of a juggling act than finding perfect balance.

So, to all aspiring entrepreneurs, and loving moms, let's dive into this journey together. Balancing motherhood and business might be chaotic, but remember, with the right approach, you've got everything it takes to thrive.

Specifically, this episode highlights the following themes:

• How to successfully navigate motherhood and running a business
• Practical strategies from a multitasking supermom
• Tips from a mompreneur on finding harmony

Other Mentioned Links & Resources

Know more about Melissa Larimer:
https://www.floramassage.com/about-me

Learn more about Flora Massage and Wellness Services: https://www.floramassage.com

Know more about Abria Allen:
https://dreamcatcherdallas.com/pages/meet-abria

Learn more about Dreamcatcher Sales: https://dreamcatcherdallas.com

Follow Dreamcatcher Sales on Instagram: https://www.instagram.com/dreamcatcher_dallas

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Save $20 on your first order from InstaCart  (Do not include this if not mentioned in the episode)
https://www.treefrogmarketing.com/instacart-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Taking time off during the holidays as a small business owner is not only possible but also necessary for your long-term success.

In fact, it's a strategic move that can lead to long-term success by creating a positive work environment, nurturing employee well-being, and ultimately benefiting your clients and customers.

Today, we're switching gears from the typical holiday hustle talks like Black Friday deals or marketing campaigns. Instead, I've got our Director of Operations at Treefrog, Mary Adkins, who will shed light on how to seamlessly integrate holiday breaks into your business calendar without any hiccups.

We'll be sharing thoughts on how to navigate the holiday season as a small business owner, including evaluating time constraints, setting boundaries with clients, and implementing efficient systems to ensure a smooth break.

So tune in, take notes, and get ready to savor that well-deserved holiday break!

Specifically, this episode highlights the following themes:

• Preparing your team for a smooth holiday season
• Setting boundaries for work-life harmony
• Tips and recommendations for managing time off 

Other Mentioned Links & Resources

Sign up for ClickUp and boost productivity:
https://clickup.com/teams/marketing

Automate your workflow with Zapier
https://zapier.com

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Save $20 on your first order from InstaCart:
https://www.treefrogmarketing.com/instacart-coupon-code

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Running a small business comes with its fair share of challenges, and let's be honest, marketing and branding often top that list.

We've all been there, trying to figure out where to put our resources to get the word out effectively.

However, there's a solution that has been gaining traction – hiring a Fractional Chief Marketing Officer (CMO).

But what exactly is a Fractional CMO, and how can it help your small business succeed?

We've got just the person to break it all down for us today – our very own marketing expert, Kelly Rice.

Kelly and I usually co-host this show, but today, I have the absolute pleasure of interviewing Kelly about a significant part of her role at Treefrog – being a Fractional Chief Marketing Officer for our clients.

We'll dig deep into why small businesses are turning to Fractional CMOs, how this could be the missing piece in your marketing puzzle, and Kelly’s personal experiences in helping businesses level up with strategic marketing advice.

If you're hoping to up your small business marketing game and build a thriving brand, this episode is your golden ticket. Join us and find out how a Fractional CMO can give your business a big boost.

Specifically, this episode highlights the following themes:

• The role and benefits of a Fractional CMO
• Common marketing pitfalls small businesses face
• The process of integrating a Fractional CMO into your team

Other Mentioned Links & Resources

Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method: https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

Learn how to choose & use keywords to improve your Google rankings:
https://www.treefrogmarketing.com/keywords

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Small businesses can use content marketing to stand out, build trust, and attract more customers.

The best part?

It doesn't take a huge budget or a large marketing team.

It's all about creativity, consistency, and understanding your audience.

In this episode, I'm thrilled to be joined once again by our incredible Content Director, Angel Tobey. If you've caught Episode 107, you already know Angel's a content genius. Now, she's sharing a goldmine – content strategies that really work for small businesses.

This is the very strategy Angel uses for our clients at Treefrog, and she's laying it all out here, giving you the inside scoop on what your content game plan should look like.

So don't miss out – it's time to dive in and amplify your content game!

Specifically, this episode highlights the following themes:

• The core principles of a successful content marketing strategy
• Common pitfalls in content marketing and how to steer clear
• Angel's top tips for making your content stand out and truly serve your audience

Other Mentioned Links & Resources

Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method: https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages with Angel Tobey
https://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages

Learn how to choose & use keywords to improve your Google rankings:
https://www.treefrogmarketing.com/keywords

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Use this coupon code to try Showit for FREE:
https://www.treefrogmarketing.com/showit-coupon-code

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Are you looking to take your business to new heights and attract premium clients?

Well, we've got an amazing guest on the show who’ll share some valuable insights with us!

We'll explore how and why to build a high-end small business with the help of Courtney Cannon, a successful wedding photographer and marketing educator. Courtney's got loads of experience in the industry, and she's sharing some awesome tips on attracting top clients, delivering amazing service, and reaching financial goals that sync with your personal goals. No matter your business niche, her advice is perfect for anyone looking to up their brand game.

So, if you're ready to create a high-end brand that truly reflects your values and attracts the right clients, then this episode is an absolute must-listen!

Specifically, this episode highlights the following themes:

• How to attract premium clients to your high-end small business
• How niching down can give you more time with family and clients
• Tips for highlighting your business's unique offerings

Other Mentioned Links & Resources

How to Foster Community in Your Industry as a Creative Entrepreneur with Courtney Cannon
https://www.buzzsprout.com/2113427/12030724

How to Serve Your Team Well As a Small Business Owner with Donte Wilburn of Premier Auto Detailing
https://www.buzzsprout.com/2113427/12521591

Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code

Enjoy 35% off one year of HoneyBook
https://www.treefrogmarketing.com/honeybook-coupon-code

The Graceful Gathering | Conference for wedding photographers
https://thecannonsphotography.com/2023/02/22/the-graceful-gathering-conference-for-wedding-photographers-2

Learn more about Canon Wedding Photography
https://thecannonsphotography.com/education

Follow The Cannons Photography on Instagram
https://www.instagram.com/thecannonsphotography/

Join the Priority Pursuit Podcast Facebook Community:
https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

An impactful online presence is non-negotiable for businesses of all sizes. For small businesses, this rings especially true, as their websites often serve as the first impression for potential customers.

While there are countless platforms available for website creation, Showit has emerged as a preferred choice for many small businesses.

In this episode, we're excited to delve into this topic with our guest, Parker Pearson, a member of Showit's dedicated customer support team. We'll talk about the key differentiators and benefits of using Showit as a website builder, the unbeatable customer support experiences they offer and how it's designed to put YOU in the driver's seat, with no coding needed.

Don't miss out, especially if you're dreaming of a website without the techy headaches! Tap play and let's dive in!

Specifically, this episode highlights the following themes:

• Showit's exceptional customer support and lightning-fast servers
• Creative freedom and design flexibility with Showit
• TreeFrog Marketing's four-step marketing system for consistent growth

Other Mentioned Links & Resources

Learn more about ShowIt
https://showit.com

Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Join the Priority Pursuit Podcast Facebook Community:
https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Your business website is often the first point of contact for potential customers. It's your virtual storefront, your brand's calling card.

But how do you ensure that your website speaks directly to your audience, captures their attention, and compels them to take action?

In today's episode, we're delighted to have a true expert in this field, Angel Tobey, Treefrog's Content Director. She's here to guide us through the intricacies of creating website copy that not only informs but engages and converts.

Our discussion encompasses the strategic importance of marketing guiding statements, the magic of strategically placed keywords for enhancing SEO, and the crucial foundation of well-crafted copy before diving into web design.

Tune in and unlock the secrets to creating website copy that truly stands out and speaks to your audience.

Specifically, this episode highlights the following themes:

• Writing for Home, Service, & About Pages
• Crafting marketing guiding statements for effective web copy
• Avoiding common web writing mistakes

Other Mentioned Links & Resources

Episode 041: Seven Things You MUST Have on Your Website as a Creative Entrepreneur:
https://www.treefrogmarketing.com/things-you-must-have-website-creative-entrepreneur

Episode 086: The Three Most Effective Ways to Improve Your Small Business’s SEO – Marketing Consultation with Photographer Heather Corbin:
https://www.treefrogmarketing.com/most-effective-ways-improve-small-business-seo-marketing-consultation-heather-corbin

Episode 100: Answers to the 7 Most Frequently Asked Questions About Small Business Marketing:
https://www.treefrogmarketing.com/most-frequently-asked-questions-small-business-marketing

Episode 104: How to Build a Lead-Generating Website:
https://www.treefrogmarketing.com/how-build-lead-generating-website

4 Things Your Website Needs to Attract Customers
https://www.treefrogmarketing.com/4-things-website-needs

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Try our favorite web builder for FREE!
https://www.treefrogmarketing.com/showit-coupon-code

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Ever wondered how some websites always manage to top the Google search results?

Want to know the secrets to make your website one of them?

If you tuned in to Episode 103, you're already in on the flywheel marketing scoop. Now, we're pivoting and diving deep into the world of SEO - answering those burning questions about website optimization.

In this episode, we discuss the importance of keyword research, why Google Analytics is a game-changer for website owners, and the often-overlooked power of consistent online directory listings.

Also, we highlight the six essential steps we always take when launching a new site for our clients, ensuring they see impressive SEO results from day one.

Join me in this episode as we unwrap the secrets of optimizing your website for search engines. Your digital journey is about to get a whole lot more exciting!

Specifically, this episode highlights the following themes:

• The power and potential of Google Analytics in website performance tracking.
• Why consistent online directory listings are a cornerstone of strong SEO.
• The 6 must-do steps when launching a new website for maximum SEO success.

Other Mentioned Links & Resources

Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO:
https://www.treefrogmarketing.com/most-frequently-asked-questions-small-business-marketing

Episode 043: Why You Should Be Updating & Posting to Your Google Business Profile:
https://www.treefrogmarketing.com/why-you-should-be-updating-posting-your-google-buisness-profile

Download this guide - The Five Most Effective Ways to Improve Your SEO as a Photographer:
https://www.treefrogmarketing.com/ways-improve-seo-photographer/#nextsection

Showit - Set Up Google Analytics on Your Site: https://learn.showit.com/en/articles/446201-set-up-google-analytics-on-your-site

Showit - How to Verify Your Site With Google:
https://learn.showit.com/en/articles/2160882-verify-your-site-with-google

Showit - Find Your Showit Sitemap:
https://learn.showit.com/en/articles/488906-optimize-with-a-sitemap

Get Access to This Free Mini-Course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Try Our Favorite Web Builder for FREE!
https://www.treefrogmarketing.com/showit-coupon-code

Enjoy 35% Off One Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code

Learn More About Treefrog Services:
https://www.treefrogmarketing.com

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing

As a small business owner, you're always on the lookout for new ways to generate revenue and grow your business. One often overlooked strategy is leveraging your expertise and knowledge to create educational products and services that can be sold to customers.

In this episode, we've got Laylee Emadi, the founder of Creative Educator Academy, to guide us through the process of making education a profitable revenue stream in your small business. She'll share several examples of how you can incorporate education into your business model, such as creating online courses or hosting workshops and seminars.

Whether you're a newbie entrepreneur or a seasoned business owner, this episode is a must-listen if you're interested in using education as a tool for growth and success. So, let's dive in!

Specifically, this episode highlights the following themes:

• Establishing oneself and sharing expertise
• Laylee’s experience transitioning to education and entrepreneurship
• Identifying personal skills and generating revenue from coaching, speaking and mentoring

Other Mentioned Links & Resources

Learn more about Creative Educator Academy:
https://layleeemadi.com/creative-educator-academ

Find out what type of creative educator you are:
https://layleeemadi.com/quiz

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Order with Photographer’s Edit:
http://victoriarayburnphotography.com/pe

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Are you ready to level up your small business with a lead-generating website?

Well, today is your lucky day because we've got the ultimate guide for you!

We'll delve into the nitty-gritty of building a website that attracts customers and boosts leads.  And to make this episode even more awesome, we'll be with Angel Tobey and Jen Carriere—Treefrog Marketing’s content director and lead web designer, who will generously share their expert insights!

Throughout this discussion, we'll cover the key elements that contribute to a lead-generating website. From strategic copywriting that compels your audience to act, to SEO optimization that ensures your site ranks well, and mobile-friendly design to capture visitors on various devices.

You won't want to miss a moment, so get ready to take notes because this episode is brimming with valuable insights!
 
Specifically, this episode highlights the following themes:

• The importance of a customer-focused web plan
• Mastering SEO and initial keyword strategy
• The 8 essential elements every website should have

Other Mentioned Links & Resources

Episode 100: Answers to the Most Frequently Asked Questions About Small Business Marketing
https://www.treefrogmarketing.com/most-frequently-asked-questions-small-business-marketing

Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO
https://www.treefrogmarketing.com/how-identify-use-strategic-keywords-improve-seo

Get access to this free mini-course- Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Try our favorite web builder for FREE!
https://www.treefrogmarketing.com/showit-coupon-code

Enjoy 35% off one year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn