Priority Pursuit

Amidst the hustle and bustle, it's time to pause and embrace the true essence of the Christmas season.

Today, we're stepping away from the marketing buzz to focus on something different.

Join me in reading the Christmas story from the book of Luke. Let's immerse ourselves in the captivating narrative that brings hope and joy through the birth of Jesus.

This story serves as a powerful reminder—a reminder that transcends our to-do lists and business obligations. It prompts us to recognize a purpose greater than business success. Our true calling lies in bringing glory to God, loving others sincerely, and sharing the gospel.

From all of us at Treefrog Marketing, we wish you a Merry Christmas filled with warmth, joy, and the company of loved ones. And as we bid farewell to this year, we look forward to continuing this journey together. Tune in next week for more valuable insights to propel your business forward.

Wishing you a season of peace, love, and meaningful connections!

Specifically, this episode highlights the following themes:

• Finding meaning in the Christmas story
• The true spirit of Christmas in your personal and business life
• Balancing time constraints during the holiday season

Other Mentioned Links & Resources

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

As a small business, your visual game can make or break your connection with your audience, and let's face it, we've all stumbled somewhere along the line. 

So today, we're breaking down those cringe-worthy design don’ts into actionable best practices. 

We're joined by the fantastic Erin MacLeod, the creative powerhouse steering the visual vibe at Treefrog. Erin shares her deep insights into the high-stakes world of graphic design—a place where the wrong choices can mean the difference between flourishing sales and frustrating stagnation.

We dive into the crux of what makes a visual brand sizzle or fizzle, and why you shouldn't let design be an afterthought. From the woes of design accessibility, to the detriments of an inconsistent brand image, Erin schools us on common pitfalls that can tank your credibility. 

In the small business arena, good design isn't just a luxury; it's a necessity. Steer clear of these design pitfalls, and your visual game will emerge stronger than ever. Tune in and level up your design prowess with insights from Erin MacLeod.

Specifically, this episode highlights the following themes:

• The importance of establishing a cohesive and effective visual brand
• Common design mistakes that can negatively impact a small business's credibility
• Best practices for small businesses to optimize their graphic design approach

Other Mentioned Links & Resources

Get to know more about Erin MacLeod
https://www.linkedin.com/in/erinrhody

Listen to Episode 083: Priority Pursuit Is Now a Treefrog Marketing Podcast & the First Step in Marketing—Marketing Guiding Statements (Part 1)
https://www.treefrogmarketing.com/first-step-marketing

5 Tips for Using Typographic Hierarchy
https://www.treefrogmarketing.com/typographic-hierarchy

Learn more about Princeton University's Accessibility Checklist
https://ux.princeton.edu/accessibility/accessibility-checklist

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Use this coupon code to try Showit for FREE
https://www.treefrogmarketing.com/showit-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Unlock the potential of a stress-free and more productive business life through the power of organization - that's the focus of our insightful episode!

Join me as I sit down with Laura Siess, the real-life organization guru behind I Heart Bins. We explore practical strategies to enhance organization in the realm of small business ownership, drawing inspiration from Laura's journey of turning her passion for clutter-free spaces into a flourishing business.

Delving into Laura's personal experience, we uncover how she effectively balances her roles as a mom, business owner, and self-care advocate by implementing organization methods. 

We also talk about the beauty of labels in decluttering, the power of starting small, and how Laura’s tips can convert your chaotic mess into a productive workstation.

If you're eager to kick stress in the butt and ramp up your productivity with some easy, actionable organizational tips— then don't hit that snooze button, you need to tune in! 

Specifically, this episode highlights the following themes:

• Strategic decluttering for an organized workspace
• Tailoring organization methods to personal habits
• Outsourcing non-essential tasks for enhanced productivity

Other Mentioned Links & Resources

Learn more about I Heart Bins:
https://www.iheartbins.com

Visit Laura Siess’s Etsy shop:
https://www.etsy.com/shop/IHeartBins

Follow Laura Siess’s on Instagram:
https://www.instagram.com/iheartbins

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

As a small business owner, I've been down that overwhelming path. The endless to-do list, the constant struggle to balance work and personal life – it's a challenge we all face. 

But let me share a secret with you; there's a way to make it work.

Join me in this episode as I open up about my own experiences and provide you with insights on how to achieve that elusive balance between work and personal life. I'll take you through the daily routines I've developed, routines that enable me to stay true to my faith, maintain a strong connection with my family, and prioritize my health, even on the busiest of days.

As we approach a new year, this episode is a timely reminder to reevaluate and make 2024 a year where you prioritize what truly matters.

So tune in and gain a fresh perspective on pursuing your personal priorities while thriving in your small business journey.

Specifically, this episode highlights the following themes:

• Evaluating time constraints and making adjustments
• Evaluating and aligning your personal priorities for success
• Examples of habits and rituals aligned with personal priorities

Other Mentioned Links & Resources

Episode 032: How to Practice as a Small Business Owner with Courtney Porter
https://www.treefrogmarketing.com/practice-prioritize-self-care-creative-entrepreneur

Episode 060: How to Prioritize Self-Care as a Small Business Owner with Allison Ewing
https://www.treefrogmarketing.com/prioritize-self-care-creative-entrepreneur

Read Atomic Habits by James Clear
https://amzn.to/45kTgBm

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Save $20 on your first order from InstaCart https://www.treefrogmarketing.com/instacart-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Some small businesses struggle with creating an effective social media strategy. With limited resources and time, it can be challenging to navigate the ever-evolving landscape of social platforms. 

However, a simple and well-thought-out social media strategy can make a significant impact without overwhelming your small business.

In this episode, I’m excited to be joined once again by Angel Tobey, Treefrog's Content Director, who brings a wealth of knowledge in the field of marketing tactics. She shares a simplified approach to social media strategy, covering a range of essential aspects.

We explore popular platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, Threads, and Pinterest, shedding light on their unique features and target demographics. Also, we tackle the common challenges that small businesses often encounter when maintaining a social media strategy and provide insights on how to overcome these obstacles.

Tune in to this episode, and together, let's demystify the process and harness the power of social media for your small business.

Specifically, this episode highlights the following themes:

• The difference between organic and paid social media
• Choosing the best social media platforms for small businesses
• Developing an effective content plan for social media success

Other Mentioned Links & Resources

Episode 098: 3 Signs It’s Time to Outsource Your Small Business’s Marketing: Marketing Consultation with Restaurant Owners Noe & David Garcia
https://www.treefrogmarketing.com/3-signs-time-outsource-small-business-marketing

Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
https://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages

Episode 110: A Proven Content Marketing Strategy for Small Businesses
https://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businesses

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

As a small business owner, I know how crucial systems are for running an efficient operation.

These systems are the backbone of any successful business, acting as the invisible hands that keep things moving seamlessly.

In today's episode I'm delighted to welcome back Mary Adkins, the Director of Operations at Treefrog Marketing, who brings over nine years of expertise in helping small businesses streamline their processes through systems implementation.

We’ll explore the essential systems that every business should have in place, focusing on accounting, HR, communication, and project management. Mary's expertise will provide you with valuable insights and strategies to make the most of your two most precious resources - time and your team.

Join us as we delve into how implementing these systems can not only save you time, money, and stress but also pave the way for sustainable growth in your business.

Specifically, this episode highlights the following themes:

• Setting up systems and breaking it down into manageable steps
• Choosing the right tools for your small business needs
• Outsourcing and fractional CMO services

Other Mentioned Links & Resources

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Save $20 on your first order from InstaCart:
https://www.treefrogmarketing.com/instacart-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Running a small business can be a rewarding but challenging endeavor.

As a business owner, you're not just the boss; you're the visionary, the strategist, the marketer, and the problem-solver all rolled into one.

But as your business gains momentum, the time comes to assemble a fantastic team that can help shoulder the load and drive your company to greater success.

In today's episode, we have special guests Anna and  Ryan Leonard, founders of Refuge & Co joining us to discuss how they built a team that has helped their small business thrive.

Ryan and Anna emphasize the importance of having a well-rounded team to ensure your business's success. They discuss their Business Accelerator Program, which focuses on creating effective systems and enhancing the client experience through streamlined client interactions and communication.

Their journey of transformation is going to light a fire under you, inspiring you to put team-building at the top of your priority list. So, tune in and discover how you can build a team that not only lightens your workload but also propels your small business to new levels of success.

Specifically, this episode highlights the following themes:

• Building effective systems and workflows
• Creating a well-rounded team that prioritizes the client experience
• Resources and education offered by Refuge Photography

Other Mentioned Links & Resources

Episode 010: The Good, The Hard, & The Myths About Running a Business with Your Spouse with Ryan & Anna Leonard of Refuge Photography
https://www.treefrogmarketing.com/running-business-with-spouse-ryan-anna-leonard-refuge-photography

Learn more about Refuge & Co: https://refugephotography.org

Elevate your photography skills and confidence with Refuge’s educational programs: https://refugephotography.org/education

Follow Anna and Ryan on Instagram:
https://www.instagram.com/refugeand.co

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Enjoy 35% off one year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Navigating the world of small business comes with its fair share of unexpected hurdles and evolving market dynamics. 

The ability to pivot becomes an essential tool for survival and progress. 

But discerning the right moment to pivot and strategizing its execution is where the real challenge lies.

Let me paint a picture through my own narrative. I recently pivoted away from my photography business, choosing instead to merge paths with Treefrog and dedicate myself to empowering other small business owners. 

This wasn’t a spur-of-the-moment decision but a calculated change brewing since December 2022, fueled by a drive to mold my business to better fit the life I envisioned.

See, the entrepreneurial journey is seldom a straight highway; it's more like a winding road with its share of bumps and turns. 

The trick? 

Embrace these turns, adapt with grace, and remain committed to delivering exceptional value to your customers. Keep those end-goals clear in your mind's eye and pivot with purpose.

If you're standing at an entrepreneurial juncture, pondering your next move, this episode might just be the guidance you seek. 

Specifically, this episode highlights the following themes:

• Signs it's time to pivot your small business
• Six actionable ways to pivot effectively
• Balancing personal and professional responsibilities

Other Mentioned Links & Resources

Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Get the book, Sell Like Crazy by Sabri Subi
https://www.amazon.com/Sell-Like-Crazy-Customers-Possibly/dp/064845990X

Receive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/pe

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Learn how to choose & use keywords to improve your Google rankings:
https://www.treefrogmarketing.com/keywords

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

It's a bit of an understatement to say that Google Ads can be a game-changer for small businesses.

In an era where online visibility can make or break your company's success, Google Ads offers a powerful tool to help you reach your target audience, drive traffic to your website, and ultimately boost your sales.

To delve deeper into this subject, we've invited Maddie Hullinger, SEO and research strategist at Treefrog Marketing, to join us.

Maddie's expertise lies in assisting small businesses in establishing a strong online presence. In this episode, she’ll shed light on why Google Ads are invaluable for small businesses and how they seamlessly fit into the Flywheel Marketing method.

If you're wondering if Google Ads are right for your business and what you should advertise, this episode has all the answers.

Tune in to learn how to leverage the power of Google Ads for your small business.

Specifically, this episode highlights the following themes:

• The diverse ad platforms offered by Google Ads
• The types of businesses that can benefit from running Google Ads
• Tips for creating an effective Google Ad

Other Mentioned Links & Resources

Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Use this coupon code to try Showit for FREE:
https://www.treefrogmarketing.com/showit-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Learn how to choose & use keywords to improve your Google rankings:
https://www.treefrogmarketing.com/keywords

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

We understand that as a small business owner, you're juggling a million things at once. 

But, one crucial aspect you can't afford to overlook is building a sales funnel. 

It's the key to transforming curious visitors into paying customers.

In this episode, we'll shed light on the importance of sales funnels, break down the five crucial elements that every successful funnel needs, and introduce you to the tools required to construct a sales funnel that operates autonomously and consistently generates new leads.

By following the Flywheel Marketing Method and constructing a well-defined sales funnel with these five key elements, you can streamline your marketing efforts and lead potential customers towards making informed purchasing decisions. 

Don't miss out on this essential component of small business success. Tune in to learn how to boost your business with a powerful sales funnel.

Specifically, this episode highlights the following themes:

• The five elements of a successful sales funnel
• Tips for creating an attention-grabbing landing page or opt-in page
• Crafting an effective automated email follow-up campaign

Other Mentioned Links & Resources

Episode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-method

Episode 104: How to Build a Lead-Generating Website
https://www.treefrogmarketing.com/how-build-lead-generating-website

Episode 105: How to Make Education a Revenue Stream in Your Small Business with Laylee Emadi
https://www.treefrogmarketing.com/how-make-education-revenue-stream-small-business-laylee-emadi/

Episode 106: How to Optimize Your Website for Search Engines
https://www.treefrogmarketing.com/how-optimize-your-website-search-engines

Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages
https://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages

Episode 110: A Proven Content Marketing Strategy for Small Businesses
https://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businesses

Design, build, and optimize your email marketing:
https://mailchimp.com

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Get access to this free mini-course - Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Use this coupon code to try Showit for FREE:
https://www.treefrogmarketing.com/showit-coupon-code

Learn how to choose & use keywords to improve your Google rankings:
https://www.treefrogmarketing.com/keywords