Priority Pursuit

Are you a small business owner looking for a marketing strategy that can revolutionize your business?

We've got just the solution for you—the Flywheel Marketing Method.

Over the years, we have witnessed the power of the Flywheel Marketing Method as we implemented it with our clients. The results have been nothing short of amazing. Now, we want to pass on this knowledge to you, so you too can experience the same level of success.

Step by step, we'll provide you with practical tips, proven strategies, and expert advice that will set you up for success. We firmly believe that every small business deserves to thrive, and we are dedicated to helping you make it happen.

So let's dive in and watch your marketing efforts take off with the Flywheel Marketing Method!

Specifically, this episode highlights the following themes:

• The six essential steps to gain a profound understanding of your ideal customers
• How to write copy for your website
• The three stages of the buyer's journey

Other Mentioned Links & Resources

Why Every Small Business Should Use a Flywheel Marketing Strategy
https://www.treefrogmarketing.com/why-small-businesses-should-use-flywheel-marketing-strategy/

Why Small Businesses Should Use Storytelling in Marketing
https://www.treefrogmarketing.com/why-small-businesses-should-use-storytelling-in-marketing/

Episode 086: The Three Most Effective Ways to Improve Your Small Business’s SEO – Marketing Consultation with Photographer Heather Corbin

https://www.treefrogmarketing.com/most-effective-ways-improve-small-business-seo-marketing-consultation-heather-corbin/

Get access to this free mini-course- Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Answers to the Most Frequently Asked Questions About Small Business Marketing
https://www.buzzsprout.com/2113427/13136486

Try our favorite web builder for FREE!
https://www.treefrogmarketing.com/showit-coupon-code

Schedule a marketing consultation:
https://www.treefrogmarketing.com

Enjoy 35% off one year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefrogmarketing

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

As passionate small business owners, we often find ourselves caught up in the whirlwind of our work, making it challenging to strike that elusive work-life balance.

Fortunately, we have the pleasure of learning from Jillian Ashton, the CEO and President of the Indiana Canine Assistance Network (ICAN). Her love for her work is truly inspiring, and it's easy to see why. 

Jillian's approach to work-life balance is refreshingly honest. It's not about striving for perfection every day, but about finding ways to prioritize our time and energy between work and personal life. She shares her philosophy of placing faith, family, and fitness at the forefront and making decisions based on those priorities.

This episode is packed with practical advice that resonates with small business owners struggling to strike that delicate balance. 

So let's take some inspiration from Jillian, redefine what work-life balance means to us, and build a life and business that we love!

Specifically, this episode highlights the following themes:

• Why personal priorities matter for professional success
• Balancing passion with time for other important things
• How faith can guide your business decisions

Other Mentioned Links & Resources

Know more about Jillian
https://www.linkedin.com/in/ashtonjillian

Learn more about The Indiana Canine Assistance Network (ICAN)
https://www.icandog.org

Follow The Indiana Canine Assistance Network (ICAN)
https://www.linkedin.com/company/icandog

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe/

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Running a successful business can feel like navigating a complex maze. At times, you may hit a dead end and feel completely stuck. Whether you're struggling to implement a new strategy, prevent a potential disaster, or push through resistance to change, it's easy to get bogged down and lose momentum.

That's why I'm so excited to chat with Jaime Gordon, a certified transformational coach who has helped countless entrepreneurs break free from their own "stuck" moments. With her fresh perspective and insightful approach, Jaime will share her tips for shifting your mindset, asking the right questions, and aligning yourself with your business goals.

So if you're ready to break free from that feeling of being stuck and start building the business of your dreams, you won't want to miss this episode. Let's get unstuck and start making some serious progress!

Specifically, this episode highlights the following themes:

• The common reasons why small business owners get stuck 
• The importance of shifting your perspective and asking powerful questions to gain clarity
• Breaking down your vision into actionable steps

Other Mentioned Links & Resources

Learn more about Joy Bootcamp Digital Course
https://jaimegordonlifecoaching.showitpreview.com/joy-bootcamp

Know more about Jaime
https://jaimegordonlifecoaching.showitpreview.com/about

Follow Jaime on Instagram
https://www.instagram.com/unstuckologist/?hl=en

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe/

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Welcome to the 100th episode of the Priority Pursuit Podcast! 

We're thrilled to celebrate this milestone with you, our loyal listeners. 

As passionate advocates for small businesses, nothing excites us more than helping entrepreneurs like you take their marketing strategies to the next level.

In today's special episode, we'll address the most commonly asked questions we receive at Treefrog Marketing, providing you with the clarity and direction you need to enhance your own marketing efforts.

Don't miss out on this knowledge-packed episode! Tune in today and empower yourself with the knowledge and strategies you need to thrive in the competitive business landscape.

Specifically, this episode highlights the following themes:

• Setting the right marketing budget for your small business
• Hiring an in-house marketing manager or fractional CMO
• Building a lead-generating website to attract and convert customers

Other Mentioned Links & Resources

3 Signs It's Time to Outsource Your Small Business's Marketing (Marketing Consultation with Restaurant Owners Noe & David Garcia)
https://www.buzzsprout.com/2113427/13050894

Marketing Consultation with Photographer Heather Corbin: The Three Most Effective Ways to Improve Your Small Business's SEO
https://www.buzzsprout.com/2113427/12539821

Why Marketing Should Be a Top Priority for Small Businesses During a Recession
https://www.buzzsprout.com/2113427/12734146

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

We're bringing you the final part of our marketing guiding statement series, and we're tackling one of the most important elements of marketing: your sales script.

But don't worry, we're not here to turn you into a pushy salesman. Instead, we want to show you how to create a sales script that feels like a natural conversation and helps you build a relationship with your customers.

In this episode, we're going to share some awesome tips on creating a sales script. And, because we want to make it super easy for you, we'll even walk you through an example, so you can see how it all fits together. We know that the idea of a sales script can feel uncomfortable, but trust us, having a script can actually make you feel more confident and in control when it comes to sales.

Thanks for sticking with us throughout this marketing guiding statement series. We hope that you've found these episodes valuable in building a stronger marketing strategy for your small business. And don't forget to tune in for our upcoming episodes, where we'll be sharing more insights and tips to support your business's success.

Specifically, this episode highlights the following themes:

• The six key elements of story-based selling
• The role of empathy in creating an effective sales script 
• How to create a sales script that doesn't feel pushy or salesy

Other Mentioned Links & Resources

 Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn 

Running a small business involves wearing multiple hats and juggling various responsibilities.

As the owners of La Fiesta Burrito, David and Noe Garcia understand the challenges of managing their restaurant while also trying to handle marketing tasks. 

Their experience serves as a valuable case study for fellow small business owners who are contemplating whether to outsource or hire marketing professionals. 

By recognizing the critical signs that indicate when it's the right time to consider outsourcing, entrepreneurs can optimize their marketing efforts, lighten their workload, and focus their energy on effectively managing and growing their businesses.

Join us as we delve into the insights and advice shared during our marketing consultation. Discover how their experiences can help you navigate this crucial decision and propel your business towards sustainable growth and success.

Specifically, this episode highlights the following themes:

• When to outsource or hire someone for marketing
• The influence of online ratings on customer decision-making
• Importance of strategy for effective communication and marketing

Other Mentioned Links & Resources

Learn more about La Fiesta Burrito:
https://lafiestaburrito.net

Episode 90: Marketing Consultation with Author Crista Tharp: How to Identify & Reach Your Ideal Clients
https://www.buzzsprout.com/2113427/12295859

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code

Enjoy 35% off one year of HoneyBook
https://www.treefrogmarketing.com/honeybook-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Are you tired of the same old marketing strategies that just aren't bringing in the results you want for your small business? It's time to shake things up and try something new. And that something new is podcasting.

But let's be real, starting a podcast can seem overwhelming. Where do you even begin? That's why I'm beyond excited to have Travis Albritton on the show. He’s the founder of Honest Podcasts, a podcast production agency that specializes in helping service-oriented businesses and business owners. He knows all the ins and outs of podcasting and has a wealth of experience in the industry.

In this episode, Travis breaks down the essential steps you need to take to get started with your own podcast, from choosing the right equipment and software to crafting a compelling show format and creating engaging content. Trust me, after listening to this episode, you'll be itching to hit the record button and share your message with the world.

So, if you're a small business owner looking to make a big impact, tune in to this episode and learn why podcasting might just be the game-changer you've been looking for.

Specifically, this episode highlights the following themes:

• The essential tools for recording a podcast
• How to pick a topic that resonates with your audience and fits your goals
• The advantages of working with a podcasting agency

Other Mentioned Links & Resources

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Connect with Travis:
https://honestpodcasts.com/podcast-production-services

How to Start a Branded Podcast for Your Business – The Ultimate Cheat Sheet:
https://honestpodcasts.com/branded-podcast-ultimate-cheat-sheet

Podcast tools and equipment:

Samson Q2U
https://amzn.to/3yaCjMk

Recording software
Audacity
https://www.audacityteam.org

Garageband
https://www.apple.com/mac/garageband

Riverside.fm
https://riverside.fm

Podcast hosting platform
Buzzsprout:
https://www.buzzsprout.com/?referrer_id=1944748

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers

Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash

Your "why" statement is like the beating heart of your business, pumping life and purpose into everything you do. It's more than just a catchy slogan or mission statement; it's the driving force behind your products, your team, and your customer relationships.

But how do you actually determine your business's "why?"  

That's exactly what we'll be exploring in the sixth part of our marketing guiding statement series. By discovering your "why," you'll develop a clear and impactful guiding statement that will help establish a stronger, more cohesive brand identity.

So get ready to unleash your creativity and craft a unique "why" statement that sets your business apart and gives it the purpose and identity it deserves!

Specifically, this episode highlights the following themes:

• How to craft a compelling "why" statement
• Three ways to incorporate your "why" statement into your overall marketing strategy
• Understanding the importance of having a clear and impactful "why" 

Other Mentioned Links & Resources

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Join the Priority Pursuit Podcast Facebook Community:
https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Have you ever felt like your brand's story is lacking that extra "oomph" that sets it apart from the competition? 

 Maybe you've been asked about your business's story and found yourself at a loss for words. It's not uncommon for entrepreneurs to neglect the importance of creating a captivating narrative for their brand. Though it can be a daunting task, crafting a compelling brand story is a crucial step in forming a deeper connection with your customers.

This is where the story pitch comes into play, and we're thrilled to bring you part five of our marketing guiding statement series all about it! We'll be sharing our top tips for writing a story pitch that captures your brand's essence and makes a lasting impression on your audience. And, we'll even provide an example to help you visualize the end result. 

So, join us for this exciting episode, and let's get started on creating a story pitch that will help your small business shine.

Specifically, this episode highlights the following themes:

• The impact a well-crafted story pitch can have on your audience
• A practical example to help you visualize the process of crafting a story pitch
• The importance of empathy in your story pitch

Other Mentioned Links & Resources

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Starting a business can be a rollercoaster of emotions - the ups of excitement and the downs of overwhelmingness can make you feel like you're on a never-ending ride. But once you start seeing progress and people begin to take notice of your business, it's important to keep that momentum going and keep growing.

I had the pleasure of sitting down with Twila Ortiz, the wonderful owner of Flying High Tea, to talk about some ways to keep the excitement alive and retain customers. During our marketing consultation, I shared three strategies with her that are guaranteed to help any business maintain its momentum and keep growing.

So, if you're at a stage in your business where you're seeing some growth and success, but you're not sure how to keep it going, then this episode is definitely for you. Let's dive in!

Specifically, this episode highlights the following themes:

• Strategies for maintaining business momentum
• How to use a story-based framework to create effective messaging
• Using the flywheel approach to create a powerful marketing strategy

Other Mentioned Links & Resources

Email me your marketing questions for a FREE one-hour consultation with Kelly
[email protected]

Get additional consulting assistance from Kelly:
https://www.treefrogmarketing.com/marketing-consulting-coaching

Priority Pursuit Is Now a Treefrog Marketing Podcast & the First Step of Strategic Marketing—Marketing Guiding Statements (Part 1)
https://www.buzzsprout.com/2113427/12388870

Learn more about Treefrog services:
https://www.treefrogmarketing.com

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Learn more about HoneyBook:
https://www.honeybook.com

Receive $10 off your first three orders from DoorDash:
https://treefrogmarketing.com/doordash

Follow Treefrog on Instagram
https://www.instagram.com/treefroggers

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn