Privacy Sandbox is by all accounts more complicated than SKAdNetwork ... even SKAN 4. But Singular says "we will do everything for the UA managers."

The bad news is that to make Privacy Sandbox work, you need to set sources, register triggers, get big aggregated reports from upper funnel activities and much smaller lower funnel reports. You need an aggregation server and the ability to decrypt encrypted data. You need to accept the fact that Google will be adding noise to the data to increase privacy. And much more.

But the good news is that Singular -- and the adtech ecosystem at large -- will handle almost all of this complexity for you.

ALMOST all.

In this Growth Masterminds, host John Koetsier chats with Singular chief architect Yuval Carmel and architect Ron Shub. They all dive into Privacy Sandbox on Android and get you the information you need to start thinking about how you'll handle Privacy Sandbox when it gets fully implemented and deployed.