In this episode of the Private Practice Elevation podcast, Daniel Fava shares a behind-the-scenes snippet from a live coaching call inside his SEO Basecamp program. 

The conversation kicks off with a thoughtful question from a member about staying on top of SEO trends without getting lost in constant updates and shiny new strategies.

Brian, a private practice owner, asks: “How do you stay up-to-date with all the SEO changes without feeling overwhelmed or distracted from your main work?” 

Many therapists struggle with the need to ensure their marketing efforts are effective without being pulled in too many directions.

As therapists and private practice owners, it’s easy to feel overwhelmed by the endless stream of marketing advice, AI advancements, and industry changes. You want to do things right—show up online, reach more clients, and see results. But with everything else on your plate, how do you stay consistent and actually make progress?

Daniel dives into his personal journey of building SEO expertise over the years, starting from a simple blog to running a successful web design and SEO agency. Along the way, he’s learned what to focus on, what to ignore, and how to strike a balance between learning and taking action.

If you’ve ever felt torn between trying to keep up with the latest SEO trends and just wanting someone to handle it for you, this episode will provide clarity and direction.

• Consistency is Key: Understand the importance of writing valuable content regularly for effective SEO rather than getting overwhelmed by constant updates in the industry.

• Client-Centric Websites: Create websites that serve as helpful resources for clients to ensure long-term success and visibility.

• Balancing Learning and Application: Keeping abreast of SEO advancements without getting distracted from core business activities is essential for long-term growth.

• Delegation in SEO: Knowing enough about SEO allows practitioners to delegate tasks effectively while maintaining control over their digital marketing strategy.

• Professional Networking: Building connections through podcasts and other mediums can enhance authority and aid in successful SEO strategies.

Self-sabotage is something almost everyone experiences at some point, whether it’s procrastination, self-doubt, or avoiding opportunities that could lead to growth. 

But why does it happen, and how can we break free from it? 

In this episode, Daniel Fava sits down with Dr. Audrey Schnell to explore the deeper roots of self-sabotage and how to move past it.

Dr. Schnell explains that self-sabotage isn’t a personal failing but a defense mechanism rooted in fear and past experiences, often dating back to childhood. 

She shares how awareness, relationships, and small, intentional actions can help shift these patterns and foster growth.

Dr. Schnell’s insights offer a roadmap for shifting away from self-doubt and into action. Whether it’s identifying hidden patterns, leaning on supportive relationships, or making small mindset shifts, this episode provides practical takeaways for anyone ready to move past self-sabotage and step fully into their potential.

• Self-sabotage stems from fear and past trauma, not a lack of willpower.

• Trusted relationships provide valuable feedback for overcoming b lind spots.

• Small, manageable steps help break self-sabotaging patterns without overwhelm.

• Curiosity—rather than self-judgment—is key to overcoming self-doubt.

• Self-love isn’t always a prerequisite for growth—sometimes, being supported by others is what helps us heal.

Many therapists know that creating content can be a powerful way to build their practice, establish authority, and connect with potential clients. 

However, the process can feel overwhelming—where do you start, what should you write about, and how do you stay consistent? 

With the demands of private practice, it’s easy to put content creation on the back burner. But what if there was a way to simplify the process and make it work for you?

In this episode, host Daniel Fava sits down with Annie Schuessler, founder of Rebel Therapist, to explore strategies for content creation that not only elevate an online presence but also nurture a devoted audience. 

Whether you're looking to expand beyond private practice or simply strengthen your connection with clients, this conversation is packed with practical insights.

Annie and Daniel discuss the essential role of content creation in building trust and authority. 

They highlight the importance of truly knowing your audience—understanding their struggles, addressing their misconceptions, and providing content that meets their needs. The episode dives into:

• Why content creation matters – How building a body of work helps with SEO, audience engagement, and long-term visibility.

• Overcoming content overwhelm – The power of breaking things down, identifying key audience struggles, and using that as inspiration for content.

• Developing a content creation ritual – Finding a rhythm that fuels creativity and consistency without feeling like a chore.

• Finding your voice – The more content you create, the clearer your unique expression becomes.

• Less is more – Each piece of content doesn’t have to be exhaustive. Focus on delivering one impactful idea at a time.

Annie reassures therapists that content creation gets easier over time: “Luckily, the more content we create, the more ideas we get.” This growth mindset helps therapists step into content marketing with confidence and clarity.

If you’ve been struggling with content creation or looking for a way to make it more manageable and effective, this episode is for you. Tune in and learn how to create content that not only helps grow your practice but also fosters a community of engaged and loyal followers.

Listen on Apple Podcasts

Marketing your private practice can often feel overwhelming — especially when you're trying every strategy out there and still not seeing results. 

In this episode of the Private Practice Elevation podcast, host Daniel Fava chats with Valery Krieg, a therapist, private practice owner, and business coach, about why marketing struggles are rarely a reflection of the therapist — it's the strategy that's the issue.

Valery shares her inspiring journey from community mental health to building her own successful private practice. 

Along the way, she learned firsthand how personalized, client-focused marketing can transform a struggling practice into a thriving one. 

This conversation is packed with practical insights for therapists looking to simplify their marketing, attract ideal clients, and build sustainable businesses without burning out.

Whether you're just starting out or trying to revamp your practice's marketing approach, this episode will help you gain clarity on what truly works and how to create marketing that feels aligned with your strengths and vision.

• Building a successful therapy practice requires focusing on personalized marketing strategies that truly resonate with your ideal client.

• Identifying and understanding your "zone of genius" can lead to a more sustainable business model that avoids burnout.

• Marketing strategies need to be tailored to the unique needs of your practice and clients, rather than following generic advice.

• The importance of meeting clients where they are, especially during crucial decision-making moments, such as booking consultations.

• Actionable, no-fluff advice can help therapists feel more confident and intentional in their marketing efforts.

In this episode of The Private Practice Elevation Podcast, Daniel Fava explores the financial lessons every group practice owner needs to hear.

Daniel sits down with Brittany Schank, a mental health therapist and owner of Solace Counseling, a thriving group practice with ten clinicians across two locations. 

Brittany shares her journey of building a $1.5 million practice while navigating the challenges of managing a team and maintaining a sustainable business.

What sets this episode apart is Brittany’s openness about the financial mistakes she’s made along the way. From overcompensating employees to neglecting proper tax planning, she offers valuable lessons for avoiding common pitfalls in practice ownership. 

Whether someone is just starting out or already running a group practice, this episode provides actionable strategies for creating a balanced and profitable business.

Brittany and Daniel also discuss frameworks like Profit First and strategies for preparing for deductible seasons, making this episode a helpful guide for therapists who feel overwhelmed by financial planning.

• The top five financial mistakes Brittany made and how to avoid them.

• Why an effective pay structure is essential and how overcompensating employees can impact sustainability.

• The value of seeking business consultation early to avoid costly missteps.

• Tips for managing taxes and maintaining cash flow during deductible seasons.

• The importance of hiring the right people and addressing performance issues to build a positive workplace culture.

• www.consultationandsupervision.com (Use coupon code “FREE3” for 3 free months)
• https://www.instagram.com/solacecodirectory/

• https://www.facebook.com/SolaceCoDirectory

• Profit First For Therapists

In this episode of the Private Practice Elevation podcast, we’re diving into the world of therapy intensives with Steffeny Feld, EMDR Certified Therapist, Consultant, and Creator of the Intensive Design Lab. 

Steffeny is passionate about helping therapists transform their practices by offering therapy intensives—an approach that’s not only deeply impactful for clients but also allows clinicians to work less, earn more, and make a lasting difference.

During our conversation, Steffeny shares her journey, the benefits of therapy intensives, and practical steps for incorporating them into your private practice. 

We’ll explore what makes therapy intensives so powerful, common misconceptions therapists might have, and how they can help you grow your income, boost your energy, and expand your impact.

Whether you’re new to the concept or curious about taking the next step, this episode is packed with actionable insights to help you reimagine your private practice.

• Therapy Intensives Defined: Therapy intensives are extended sessions ranging from two to eight hours, offering a deep dive into therapy work over a few consecutive days, providing significant transformational benefits.

• Transition to Intensives: Therapists can start integrating intensives by experimenting with current clients, choosing time slots that suit both parties, and setting a price reflective of the enhanced focus and outcomes.

• Expanding Therapeutic Practice: Intensives offer therapists an opportunity to reduce client loads while maintaining income, offering a path to prevent burnout and enhance professional fulfillment.

• Marketing Insights: The intensive model can be marketed effectively by addressing specific client needs, using terms like "intensive" or "therapeutic retreat," and highlighting distinctive benefits to attract clients.

• Community and Resources: Steffeny’s Intensive Design Lab and related Facebook group provide valuable support and resources for therapists looking to explore the intensive therapy model.

• https://intensivedesignlab.com    

• www.kaleidoscopecounselingstl.com

• https://www.kaleidoscopecounselingstl.com/free-crafting-an-intensive-package

• @steffenyfeld

• @intensivedesignlab

• https://www.facebook.com/groups/therapyintensivecommunity

• https://www.youtube.com/@SteffenyFeld

In this episode, we’re talking about the financial mistakes that therapists often make in private practice—and how to avoid them. 

Whether you’re just starting out or scaling your business, this conversation will help you manage your finances more effectively, save money, and reduce stress. 

Our guest, Julie Herres, CEO of Green Oak Accounting and an experienced accountant who works with private practice owners, shares practical advice to help you feel confident about your numbers and make smarter financial decisions.

If you’ve ever worried about tax surprises, felt unsure about when to hire a professional, or struggled to make your practice profitable, this episode is for you.

• Why saving for taxes is essential and how to avoid year-end financial panic.

• The key mindset shift you need to treat your practice as a successful business.

• How skipping professional help for accounting or legal advice can cost you big in the long run.

• Simple strategies, like Profit First, to allocate your income and keep your practice financially secure.

• Tips for scaling your practice while staying on budget and avoiding common pitfalls.

• Prepare for taxes: Set aside money regularly to avoid unpleasant surprises during tax season.

• Adopt a business mindset: Treat your therapy practice as a business to ensure its long-term success and impact.

• Get expert help: Hiring professionals for accounting and legal needs can save you time, money, and headaches.

• Plan ahead: Consult with experts before making significant business changes to avoid costly mistakes.

• Profit First strategies: Use intentional income allocation to maintain financial stability and growth.

Tune in to learn how to avoid common financial pitfalls and build a thriving, profitable private practice.

• Profit First For Therapists Facebook Group 

• Therapy For Your Money Podcast 

• Green Oak Accounting Website 

In this episode of Private Practice Elevation, Daniel dives into the world of search engine optimization (SEO). He explains how therapists in private practice can perform a basic SEO assessment of their websites. 

SEO can feel like a moving target, especially with the constant changes in Google's algorithm, but understanding the basics can make a big difference in your online visibility.

For private practice owners, having a strong online presence is essential to attracting the right clients. However, navigating SEO often feels overwhelming. 

That’s why this episode is packed with practical tips to help therapists assess their current SEO strategies and identify opportunities for improvement. 

From understanding key metrics in Google Analytics to optimizing Google Business Profiles for local search, Daniel covers the essentials to help you elevate your online presence and grow your practice.

Many therapists struggle to understand why their website isn’t generating enough leads or why they aren’t ranking higher in Google searches. Daniel emphasizes that an effective SEO strategy starts with understanding where your website stands today. 

By assessing your current performance, you can create a clear path toward improving your rankings, driving more traffic, and ultimately attracting more of the clients you want to work with.

• 0:01 – Boosting Private Practice Growth Through Effective SEO Strategies Daniel begins by discussing how SEO is a powerful tool for growing your practice and why it’s worth the investment.

• 3:35 – Join Our SEO Basecamp Live Training Group for Private Practices Learn about a new training program designed specifically to help therapists gain a deeper understanding of SEO.

• 7:49 – Understanding SEO Baselines and the Importance of Google Analytics Daniel explains the importance of setting a baseline for your SEO performance and tracking critical metrics like website traffic and bounce rates.

• 10:41 – Essential Tools and Strategies for Effective SEO Management Discover some of the must-have tools, including Google Search Console and Ubersuggest, to assess and manage your website’s SEO.

• 16:18 – Mastering SEO: From Technical Aspects to Content Strategy A step-by-step guide to addressing technical SEO, from fixing broken links to improving website speed.

• 22:27 – Optimizing Website Content and Structure for Better SEO Tips for improving your site’s navigation and creating service-specific content that resonates with potential clients.

• 26:29 – Optimizing Google Business Profiles for Enhanced Local SEO Daniel shares actionable advice on improving local SEO by enhancing your Google Business Profile and collecting reviews.

• 29:43 – Elevate Your Practice With SEO Strategies and Alma Support Wrapping up with how Alma, an SEO agency, can support therapists in taking their SEO to the next level.

• SEO Assessments are Crucial: Regular assessments reveal your website’s strengths and areas for growth, setting the stage for improvement.

• Optimization Tools are the Foundation: Tools like Google Analytics, Google Search Console, and Ubersuggest provide invaluable data for guiding your strategy.

• Four Mountains of SEO: Daniel highlights technical SEO, on-site optimization, content creation, and off-site strategies as essential pillars.

• Content is King: Quality, client-centered content positions your site as a trustworthy resource and boosts rankings.

• Local SEO is Key for Growth: Optimizing your Google Business Profile and gathering reviews can drastically improve your visibility in local searches.

In this episode of the Private Practice Elevation Podcast, Daniel dives into the fast-paced, ever-evolving world of SEO and what therapists can expect as we look toward 2025. 

With Google’s algorithms constantly shifting and new technology—like AI-powered search engines—coming into play, keeping up with SEO trends can feel overwhelming for private practice owners. However, understanding these changes is essential for staying visible online and continuing to attract new clients.

For many therapists, the world of SEO can feel like a maze of ever-changing rules and best practices. 

Google’s algorithms now analyze everything from page load times to user experience and even the expertise of content authors. This means that simply having a website or using a few targeted keywords is no longer enough to achieve high rankings. 

Staying on top of SEO requires not only understanding what Google’s search engine is prioritizing but also adapting content and website strategies to match those priorities.

In this episode, we’ll cover five major SEO trends predicted to dominate 2025. 

Each prediction is meant to help you reach more of your ideal clients and understand the shifting  landscape of SEO for your private practice. With clear explanations and straightforward action steps, you can learn what’s coming next—and what you can do to stay ahead.

• AI in SEO: AI-powered search engines are set to revolutionize SEO strategies in 2025, demanding conversational and precise content in addressing user queries.

• Search Intent over Keywords: Emphasizing the importance of understanding and responding to search intent, rather than focusing solely on keywords, for enhanced user engagement.

• Visual and Interactive Content: Incorporating engaging visual and interactive content, such as videos and images, into websites to better captivate audiences and improve search rankings.

• Voice Search Optimization: Adapting for voice search use by making content more conversational and ensuring websites are mobile-friendly to capture on-the-go users.

• E-A-T Principle: Strengthening the trustworthiness and authority of content through consistent, high-quality, expert-backed articles and displaying credentials effectively on websites.