In this episode of The Private Practice Elevation Podcast, we're going to talk about your website content and specifically, what content and pages need to be on your website in order for it to be successful.

Most therapists would agree that they need a website to market their private practice online and help them gain clients.

The problem is that most private practice websites lack the proper pages and content to make a big impact on the business.

And it's this lack of content that is one of the biggest things I see holding back most therapists who want to get organic traffic and clients using their therapy website.

I see it often when I perform website audits or coaching calls… the website just doesn't have enough content to resonate with the ideal client and allow Google to pick up the website and rank it high in search results.

So, let's talk about your website content and make sure you have what you need in order to hit your goals for online marketing.

• How to define what makes your website "successful" and how knowing this can help you make important decisions with your online marketing
• The content and pages that I recommend as a bare minimum for a therapy website in order for it to be effective
• A basic sitemap for a therapy website for those who are just getting started
• How to expand your sitemap over time in order to improve your search engine optimization and get more organic traffic in the future

Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.

Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

In this episode of The Private Practice Elevation Podcast, you're going to learn how to write copy for your website that speaks directly to your ideal client.

I'm sure you know that the copy on your website has the power to connect with your ideal client.

And when a potential client feels connected, and that you understand their challenges on a deep level, they're more likely to take that next step and actually become a client of yours.

But most therapists struggle with what words they should actually use that will resonate with those potential clients.

What are the words you can use to connect with them?

How do you create an entire website that speaks to them?

And if you don't know those words, how can you find out what they are?

Our guest, Laura Long LMFT/S, is going to teach you her 3 C's of copywriting for your private practice website: Clear, Compelling, and Conversational.

As a business coach, Laura has been teaching therapists how to create copy for therapist websites for years.

If you've been wondering or struggling with the words you need to use on your own private practice website, this episode will give you exercises, tips, and simple actions you can take to write copy that truly resonates with your ideal client.

• Laura's 3 C's of copywriting
• How to avoid watering down your copy so that it speaks directly to your ideal clients
• The difference between your ideal client and a niche
• Exercises to help you get into the mind of your ideal clients' fears, hopes and expectations
• How to write copy for your ideal client even if you haven't worked with them or are changing niches
• Four places you can go to do market research and uncover the exact words your ideal clients are using so you can write copy that connects with them
• Mindset shifts to help you get unstuck and kill writer's block

Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.

Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

In this episode of The Private Practice Elevation Podcast you're going to learn 7 simple things you can do to help you get more conversions from your website.

Your private practice website exists to help you grow your business, right?

The problem is that many websites are not built with conversions in mind.

If you've built your own private practice website or you've gotten your first website up just so you can let clients know you exist, you may not have some of the key elements in place that will help you get clients from your website.

It's not as simple as just having a phone number on your website… but it's also not rocket science either.

If you're curious about some simple things you can improve and some mistakes to avoid so you can get more clients from your website, give a listen to this episode.

Many therapists in private practice feel overwhelmed by all the marketing options available today.

Between managing a full caseload, trying to keep up with social media trends, and maintaining a personal life, blogging often ends up at the bottom of the priority list—or gets abandoned altogether.

And with the rise of video, reels, and short-form content, it's easy to wonder: Is blogging even still worth it?

In this episode of the Private Practice Elevation Podcast, host Daniel Fava sets the record straight.

He dives into the current state of blogging in 2025 and why, despite the ever-evolving digital landscape, blogging remains one of the most effective and underutilized marketing tools for private practice owners.

Daniel explores how blogging supports your long-term marketing strategy by improving SEO, keeping your website active and visible in Google, and helping potential clients connect with your voice and expertise.

He breaks it down in simple, therapist-friendly terms, making it clear how blogging actually works to drive traffic and build trust over time.

Listeners will also learn practical ways to overcome common blogging roadblocks—like lack of time, perfectionism, and not knowing what to write about.

Whether you're new to blogging or you've let it fall by the wayside, this episode will give you the motivation and tools to use blogging more effectively—and without the overwhelm.

• Why blogging is still one of the best ways to build trust with potential clients

• How blogging improves your website's SEO by keeping it fresh and keyword-rich

• The importance of internal linking for both user experience and search rankings

• Tips for coming up with blog post ideas and staying consistent

• How blogging fits into a long-term content strategy that drives sustainable growth

• Blogging isn't dead—it's still highly relevant and effective when done intentionally

• Fresh, consistent content signals to Google that your website is active and useful

• AI tools like ChatGPT can help generate ideas and outlines to save you time

• Internal linking from blog posts boosts both navigation and SEO performance

• Your blog can help potential clients build a connection with you before they reach out

• 163. SEO Success Story: How One Therapist Achieved a Fully Booked Calendar with Steve Cuffari

• Monthly SEO for Private Practice

In this episode, listeners will discover how one psychologist's frustration with practice management sparked the creation of Zanda—a platform designed to streamline operations and reduce burnout for mental health professionals.

Whether you're a solo practitioner or building a group practice, this conversation offers fresh insight into using technology to simplify the business side of therapy.

Daniel Fava chats with Damien Adler, a clinical psychologist turned tech entrepreneur and co-founder of Zanda Health.

Damien shares the story behind Zanda's development—from managing a busy practice in Australia to launching a software solution that now supports clinicians across the globe.

With a strong focus on user experience, innovation, and solving real-world problems, Damien and his team are transforming how therapists manage their practices.

• The Origin of Zanda: How Damien's firsthand experience in private practice inspired the creation of a more efficient and integrated practice management system.

• A Global Solution: Zanda now serves practices in Australia, the UK, the US, and Canada—showing how universal the need is for better admin tools.

• Built for Therapists, by Therapists: Damien shares how clinician feedback plays a key role in shaping the platform's evolution.

• AI in Practice Management: Learn how Zanda leverages artificial intelligence to automate tasks like note-taking and reporting.

• Lessons in Scaling: Damien opens up about the challenges and rewards of building a health tech company while staying grounded in the therapy world.

This episode is a must-listen for therapists, group practice owners, and anyone curious about the intersection of mental health and technology.

• Zanda Health Website

Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.

Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

Damien Adler is a registered psychologist, entrepreneur, and co-founder of Zanda Health, a global practice management software company. He has a background in health administration, having held senior positions in the public health sector. He later founded a successful group private practice, and it was here that Damien discovered his passion for using technology to make life easier for health practitioners.

These days, Damien dedicates his time to improving healthcare practices through technology. His unique insights stem from working closely with thousands of practitioners worldwide, from hospital settings to private practices, allowing him to identify universal challenges and opportunities within allied health. Damien's unique blend of practical experience and technological insight makes him a respected figure in advancing healthcare practice efficiency and effectiveness.

Daniel Fava is the owner and founder of Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.

Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.

Growing a private practice can be incredibly rewarding—but it can also feel really lonely.

When you're the one making all the decisions, managing a team, and trying to grow your business, it's easy to feel isolated and overwhelmed.

And without a trusted community to lean on, progress often feels slow, confusing, and more challenging than it needs to be.

In this episode of the Private Practice Elevation Podcast, host Daniel Fava chats with two powerhouse group practice owners, Christy Pennison and Steph Korpal, who know firsthand how transformational it can be to have the right people in your corner.

As the co-founders of The Practice Collab, Christy and Steph are on a mission to help practice owners find connection, collaboration, and clarity through community.

They dive into the power of building meaningful business relationships, joining mastermind groups, and having honest conversations with people who just get it.

Whether you're just starting to grow your team or already leading a multi-location practice, this conversation will remind you that you don't have to figure everything out alone—and in fact, you'll go further, faster, when you don't.

• Connection Fuels Growth: Success in private practice doesn't have to happen alone. Community and collaboration can unlock new ideas, solutions, and energy.

• Masterminds Matter: Regularly connecting with others who understand the ups and downs of practice ownership can help you move forward faster.

• Support Builds Resilience: Having trusted peers can make all the difference when facing emotional and logistical challenges as a business owner.

• Implementation is Key: Don't just learn—act. Change happens when you take what you've learned and immediately apply it to your business.

• Every Practice is Unique: There's no one-size-fits-all strategy. The best advice takes your specific context into account.

🎧 Tune in now to hear how you can build deeper, more strategic relationships to help your practice grow with more ease and purpose.

In this episode of the Private Practice Elevation podcast, Daniel Fava shares a behind-the-scenes snippet from a live coaching call inside his SEO Basecamp program.

The conversation kicks off with a thoughtful question from a member about staying on top of SEO trends without getting lost in constant updates and shiny new strategies.

Brian, a private practice owner, asks: "How do you stay up-to-date with all the SEO changes without feeling overwhelmed or distracted from your main work?"

Many therapists struggle with the need to ensure their marketing efforts are effective without being pulled in too many directions.

As therapists and private practice owners, it's easy to feel overwhelmed by the endless stream of marketing advice, AI advancements, and industry changes. You want to do things right—show up online, reach more clients, and see results. But with everything else on your plate, how do you stay consistent and actually make progress?

Daniel dives into his personal journey of building SEO expertise over the years, starting from a simple blog to running a successful web design and SEO agency. Along the way, he's learned what to focus on, what to ignore, and how to strike a balance between learning and taking action.

If you've ever felt torn between trying to keep up with the latest SEO trends and just wanting someone to handle it for you, this episode will provide clarity and direction.

• Consistency is Key: Understand the importance of writing valuable content regularly for effective SEO rather than getting overwhelmed by constant updates in the industry.

• Client-Centric Websites: Create websites that serve as helpful resources for clients to ensure long-term success and visibility.

• Balancing Learning and Application: Keeping abreast of SEO advancements without getting distracted from core business activities is essential for long-term growth.

• Delegation in SEO: Knowing enough about SEO allows practitioners to delegate tasks effectively while maintaining control over their digital marketing strategy.

• Professional Networking: Building connections through podcasts and other mediums can enhance authority and aid in successful SEO strategies.

Self-sabotage is something almost everyone experiences at some point, whether it's procrastination, self-doubt, or avoiding opportunities that could lead to growth.

But why does it happen, and how can we break free from it?

In this episode, Daniel Fava sits down with Dr. Audrey Schnell to explore the deeper roots of self-sabotage and how to move past it.

Dr. Schnell explains that self-sabotage isn't a personal failing but a defense mechanism rooted in fear and past experiences, often dating back to childhood.

She shares how awareness, relationships, and small, intentional actions can help shift these patterns and foster growth.

Dr. Schnell's insights offer a roadmap for shifting away from self-doubt and into action. Whether it's identifying hidden patterns, leaning on supportive relationships, or making small mindset shifts, this episode provides practical takeaways for anyone ready to move past self-sabotage and step fully into their potential.

• Self-sabotage stems from fear and past trauma, not a lack of willpower.

• Trusted relationships provide valuable feedback for overcoming b lind spots.

• Small, manageable steps help break self-sabotaging patterns without overwhelm.

• Curiosity—rather than self-judgment—is key to overcoming self-doubt.

• Self-love isn't always a prerequisite for growth—sometimes, being supported by others is what helps us heal.

Many therapists know that creating content can be a powerful way to build their practice, establish authority, and connect with potential clients.

However, the process can feel overwhelming—where do you start, what should you write about, and how do you stay consistent?

With the demands of private practice, it's easy to put content creation on the back burner. But what if there was a way to simplify the process and make it work for you?

In this episode, host Daniel Fava sits down with Annie Schuessler, founder of Rebel Therapist, to explore strategies for content creation that not only elevate an online presence but also nurture a devoted audience.

Whether you're looking to expand beyond private practice or simply strengthen your connection with clients, this conversation is packed with practical insights.

Annie and Daniel discuss the essential role of content creation in building trust and authority.

They highlight the importance of truly knowing your audience—understanding their struggles, addressing their misconceptions, and providing content that meets their needs. The episode dives into:

• Why content creation matters – How building a body of work helps with SEO, audience engagement, and long-term visibility.

• Overcoming content overwhelm – The power of breaking things down, identifying key audience struggles, and using that as inspiration for content.

• Developing a content creation ritual – Finding a rhythm that fuels creativity and consistency without feeling like a chore.

• Finding your voice – The more content you create, the clearer your unique expression becomes.

• Less is more – Each piece of content doesn't have to be exhaustive. Focus on delivering one impactful idea at a time.

Annie reassures therapists that content creation gets easier over time: "Luckily, the more content we create, the more ideas we get." This growth mindset helps therapists step into content marketing with confidence and clarity.

If you've been struggling with content creation or looking for a way to make it more manageable and effective, this episode is for you. Tune in and learn how to create content that not only helps grow your practice but also fosters a community of engaged and loyal followers.

Listen on Apple Podcasts