In this episode of the Private Practice Elevation Podcast, Daniel dives into the fast-paced, ever-evolving world of SEO and what therapists can expect as we look toward 2025. 

With Google’s algorithms constantly shifting and new technology—like AI-powered search engines—coming into play, keeping up with SEO trends can feel overwhelming for private practice owners. However, understanding these changes is essential for staying visible online and continuing to attract new clients.

For many therapists, the world of SEO can feel like a maze of ever-changing rules and best practices. 

Google’s algorithms now analyze everything from page load times to user experience and even the expertise of content authors. This means that simply having a website or using a few targeted keywords is no longer enough to achieve high rankings. 

Staying on top of SEO requires not only understanding what Google’s search engine is prioritizing but also adapting content and website strategies to match those priorities.

In this episode, we’ll cover five major SEO trends predicted to dominate 2025. 

Each prediction is meant to help you reach more of your ideal clients and understand the shifting  landscape of SEO for your private practice. With clear explanations and straightforward action steps, you can learn what’s coming next—and what you can do to stay ahead.

• AI in SEO: AI-powered search engines are set to revolutionize SEO strategies in 2025, demanding conversational and precise content in addressing user queries.

• Search Intent over Keywords: Emphasizing the importance of understanding and responding to search intent, rather than focusing solely on keywords, for enhanced user engagement.

• Visual and Interactive Content: Incorporating engaging visual and interactive content, such as videos and images, into websites to better captivate audiences and improve search rankings.

• Voice Search Optimization: Adapting for voice search use by making content more conversational and ensuring websites are mobile-friendly to capture on-the-go users.

• E-A-T Principle: Strengthening the trustworthiness and authority of content through consistent, high-quality, expert-backed articles and displaying credentials effectively on websites.

In this episode of Private Practice Elevation, we're diving into one of the most important yet often misunderstood aspects of online marketing: blog SEO. 

You’ll learn five actionable steps to optimize your blog posts for search engines, helping you rank higher in search results and reach more potential clients. 

Whether you’re just starting out with blogging or you’ve been at it for a while, this episode will give you clear, easy-to-follow strategies for improving your blog’s visibility without getting overwhelmed by technical jargon. 

From keyword research to writing compelling titles to structuring your posts for better readability, we’ve got you covered.

Many private practice owners and therapists struggle with getting their content seen by the right people. You might be writing fantastic blog posts, but if those posts aren’t optimized for search engines, they’re likely not reaching your target audience. 

This can lead to frustration as you’re putting in the effort but not seeing the results. The issue often comes down to a lack of SEO knowledge, which can feel daunting to non-tech-savvy practice owners. This episode will simplify SEO, breaking down exactly what you need to do to make your content more discoverable online, so you can focus on attracting more clients.

One common myth is that SEO is too complicated for non-experts. 

Many therapists believe they need to hire an expensive marketing agency to see any real results. While it’s true that SEO can get technical, the steps covered in this episode are straightforward and something you can easily implement on your own. We’ll also address the misconception that stuffing your blog post with keywords is the key to ranking higher. With Google’s August 2024 update, focusing solely on keywords is no longer enough—intent and relevance are what matter most now. 

Finally, we’ll bust the myth that SEO success happens overnight. While these steps are crucial, it’s important to understand that SEO is a long game. Consistency and quality will pay off, helping you grow your practice over time by bringing in more organic traffic.

Tune in to this episode and take the mystery out of blog SEO with five simple steps to make your content work harder for your practice!

• Keyword Research is Fundamental: Understanding the search intent and using natural language processing can significantly enhance your blog content's relevance and ranking.

• Compelling Titles and Meta Descriptions: Create engaging and informative titles and meta descriptions that include primary keywords to boost click-through rates.

• Optimized URLs: Short, clean URLs that incorporate primary keywords improve both user experience and search engine understanding.

• Utilizing Headers and Subheadings: Organize content with a hierarchy of headers to facilitate better user experience and search engine indexing.

• Linking Strategy: Incorporate relevant internal and external links to guide users and establish authority, increasing engagement on your site.

• Ubersuggest

• SEO Basecamp Live

• SEO Assessments

In this episode, Daniel Fava addresses a common concern many therapists have—technology. 

It's no secret that a lot of therapists shy away from new digital tools, whether it’s due to fear of change, lack of time to learn, or simply feeling like technology doesn’t fit into their practice. But what if embracing tech could make therapy more efficient, engaging, and accessible? 

Daniel chats with Amity Cooper to explore this, who shares her insights on how therapists can leverage technology like AI and virtual reality to enhance their work and improve client care. 

Amity is a professional counselor with a diverse background in business and mental health. Holding dual master's degrees in Clinical Mental Health Counseling and Conflict Resolutions, she has traversed a career path from marketing and product development to the mental health field.

Her entrepreneurial background has not only given her a fresh perspective on therapy but also led her to coin the term "Therapreneur," which describes therapists who embrace both clinical work and entrepreneurship.

Throughout the episode, Amity shares how therapists can benefit from thinking like business owners while still delivering high-quality care to clients. She believes that combining therapeutic expertise with smart business practices can help therapists run thriving, sustainable practices.

But the conversation doesn't stop there! Amity and Daniel dive into some cutting-edge topics like AI (artificial intelligence) and VR (virtual reality) and how these technologies are starting to transform the therapy space. 

While technology can feel intimidating to some, Amity encourages therapists to push past their fears and embrace the future. Whether it's using AI-powered chatbots or note-taking tools that simplify admin work or introducing clients to VR experiences that create immersive therapeutic environments, there's a lot of potential for these tools to elevate therapy practices.

This conversation will help you shift your mindset and see how integrating these tools can empower both you and your practice.

• Innovation in Therapy: Amity Cooper wants therapists to think beyond the therapy room and adopt a "Therapreneur" mindset. By blending therapy skills with business know-how, therapists can build successful and innovative practices.

• AI as a Co-Pilot: AI isn't something to be afraid of! Amity talks about tools like ChatGPT and Decipher AI, which can help therapists manage their workload by automating tasks like writing, engaging with clients, and even creating content for blogs or social media. This frees up time for therapists to focus on what matters most—helping clients.

• The Power of VR: Imagine being able to take your clients into a fully immersive environment where they can safely confront their fears or practice new skills in a controlled space. That's the power of virtual reality in therapy, and it's opening up new possibilities for enhancing client experiences.

• Bridging the Tech Gap: The mental health industry has been slow to adopt new technologies, and Amity believes it's crucial to close that gap. By staying current with tech advances, therapists can improve their services and meet clients' evolving needs.

• Empowering the Profession: One of the biggest takeaways from this conversation is that therapists should be part of the technological revolution in mental health. If clinicians don’t embrace these changes, there’s a risk that tech companies might take the lead and leave therapists out of the equation. Amity’s message is clear—therapists need to be involved in shaping the future of their field.

• Clinical Career Collective Website

• Do This First Bootcamp

• Clinical Career Collective on Facebook

• Connect with Amity on LinkedIn

• Amelia by XRhealth

In this episode of the Private Practice Elevation podcast, we delve into the significant recent changes in the SEO landscape due to Google's latest core update. 

If you've relied heavily on optimizing for specific keywords or building backlinks, sorry, but it's time to reevaluate your strategy. Google's new focus pivots towards content that is genuinely useful, relevant, and expertly crafted to serve users' needs.

Understanding these shifts is crucial for private practice owners aiming to maintain or improve their website rankings. 

Daniel provides an in-depth look at how these updates could affect your SEO efforts and offers expert advice on adapting to these changes. 

By emphasizing the importance of creating high-quality, relevant content and a seamless user experience, he guides listeners through what it takes to stay ahead in the evolving SEO game.

• Relevance Over Keywords: Google's algorithm now prioritizes understanding the user's intent and providing relevant answers over just matching keywords.

• Helpful Content: Your website content must come from a place of authority and offer genuine solutions to users' problems to be considered valuable.

• User Experience: How fast your site loads and how easily users can navigate it play a critical role in maintaining good SEO rankings.

• AI Content: While AI-generated content is acceptable, it must be thoroughly fact-checked and enhanced with your expertise to be effective.

• Adapting to Changes: Regularly reviewing and updating your content to ensure it remains relevant and valuable is crucial for dealing with fluctuations in SEO rankings.

• 148. What Therapists Need to Know About AI w/ Rebekah Hudson

• How Does Google’s Helpful Content Update Impact SEO? - Neil Patel article

In this episode of The Private Practice Elevation Podcast, Daniel breaks down an important but often overlooked topic: why you should register your domain separately from your website builder.

First, he explains the difference between a domain and web hosting in easy-to-understand terms. 

Think of your domain like the address of your practice online, while your web hosting is like the actual building where everything is stored. 

Keeping your domain registration separate from your website builder (like Squarespace or Wix) is a smart move, giving you more control over your online presence.

Daniel shares why using a dedicated domain registrar, like GoDaddy or Namecheap, is better than bundling everything with your website platform. 

The biggest reasons? You’ll have more flexibility to switch platforms when your practice grows or changes, and you’ll get better security and support along the way.

He also shares a real-life story about a client who ran into big problems when they needed to move their domain. Their website and email went offline for days because they had everything tied to their website builder. This could have been avoided with a simple change.

By the end of the episode, you’ll have a clear plan for how to set up your domain and website the right way, helping your private practice run smoothly from the start.

• Register your domain separately from your website builder to stay in control.

• It’s easier to switch platforms, like moving from Squarespace to WordPress, when you use an independent domain registrar.

• Don’t use your business email to set up your domain accounts. It’s better to use a personal email so you can always access it.

• Companies like GoDaddy and Namecheap offer better security and support than bundling with website platforms.

• Real-life examples show the problems that can happen if you don't separate your domain and website accounts.

• My Best Practice (EHR platform): privatepracticeelevation.com/mbpractice  (with free 3 months offer)

Private Practice Elevation Kickoff Call (Clarity Call for website or SEO help): privatepracticeelevation.com/kickoff

In today’s fast-paced world, therapists often find themselves juggling various systems for billing, progress notes, treatment planning, and administrative tasks. 

This inefficiency can lead to burnout and suboptimal care. 

In this episode, Ryan Fuller, co-founder of My Best Practice, discusses these challenges and how their electronic health record (EHR) system addresses them. 

Ryan shares his journey from juggling multiple systems for clinical work, research, and administrative tasks to creating a seamless, integrated solution for mental health professionals. 

We discuss the challenges faced by therapists and the significant improvements My Best Practice brings to clinical practice, administration, and research.

Ryan explains the early stages of developing My Best Practice, outlining the key functionalities they aimed to address—clinical documentation, research integration, and business administration. 

The discussion moves to the onboarding process, emphasizing the platform's user-friendly migration services, which make it easy for practices to switch from other popular EHR systems like Simple Practice. 

As the conversation progresses, Ryan touches on future advancements, including AI-driven progress notes, and why user feedback is crucial in shaping these features.

If you’re curious about what thought, planning, and ideas go into creating an EHR platform, and how it can help you streamline your private practice, listen up!

• Unified EHR System: My Best Practice integrates clinical, research, and administrative functionalities into one seamless platform.

• White Glove Migration Service: The platform offers an extensive and supportive migration process to help practices switch EHR systems smoothly.

• Evidence-Based Focus: Developed with a strong emphasis on evidence-based care, the system supports therapists in delivering high-quality treatment.

• AI-Driven Progress Notes: Upcoming features include AI-generated progress notes designed to save therapists significant time while maintaining data security.

• User-Centered Development: My Best Practice continually evolves based on user feedback to enhance functionality and ease of use.

• Get 3 months free of My Best Practice

• Survey About Using AI in Therapy Practice

In this episode of the Private Practice Elevation Podcast, Daniel Fava welcomes Nate Hendrikse, founder of Navigator Bookkeeping, to discuss the journey of scaling a private practice from a financial perspective. 

Nate shares his background as a former teacher and how his passion for personal finance led him to start his own bookkeeping business. 

With an empathetic understanding of the struggles private practice owners face, Nate breaks down key strategies for understanding and improving their financial stories.

Nate delves into the importance of having a clear financial story and how it can alleviate stress and confusion for practice owners. 

He emphasizes the need for tracking essential metrics and creating a dashboard to maintain a comprehensive view of the business's financial health. 

As therapy practices grow, Nate highlights the challenges of optimizing clinician pay structures and provides practical tools and tips to ensure that practices remain profitable and sustainable. 

Knowing some of the blind spots and things to avoid can help therapists step confidently into scaling their business and growing their team.

If you own or manage a private practice and are looking to scale effectively, this episode is packed with actionable insights and expert advice from Nate Hendrikse.

• Understanding Your Financial Story: Learn how to identify and interpret the trends in your practice's financial data to make informed decisions.

• The Importance of Data: Utilizing financial reports and dashboards can help track essential metrics and uncover financial blind spots.

• Optimizing Clinician Pay Structures: Discover strategies for creating fair and profitable pay structures for clinicians to ensure sustainability as your practice grows.

• Creating a Financial Dashboard: Simple yet effective ways to track financial health metrics to keep your business on course.

• Navigating Growth Challenges: Practical advice on managing the nuances and complexities that come with scaling a private practice.

• Navigator Bookkeeping Website

• Clinician Profitability Tool 

• Nate’s LinkedIn

• Navigator Bookkeeping YouTube Channel

In this episode of the Private Practice Elevation podcast, Daniel Fava sits down with Michael J. Silva to discuss strategies for building a successful private practice without heavily relying on low-paying insurance contracts. 

Silva shares his journey from experiencing early career burnout in corporate healthcare to establishing a flourishing cash-based sports medicine practice. 

Alongside offering practical advice for navigating the transition to a cash-based model, Silva highlights the importance of finding your niche and over-delivering value to clients.

Michael details his process of identifying and eliminating unprofitable insurance contracts, emphasizing the importance of knowing your numbers. 

By focusing on a motivated and health-conscious clientele, Silva and his team were able to build a thriving practice with a low cancellation rate and highly satisfied clients. 

Silva’s insights provide valuable lessons for mental health therapists, physical therapists, and other healthcare providers aiming to enhance their business models and client relationships. 

For those interested in scaling their practices successfully, this episode serves as an excellent resource.

• Identify and Focus on Your Niche: Michael emphasizes the importance of targeting a specific, motivated clientele to reduce cancellations and increase job satisfaction.

• Know Your Numbers: Understanding the costs of running your practice versus what you get reimbursed by insurance companies is crucial for financial health.

• Build a Superior Client Experience: Over-deliver on value and create an exceptional customer experience to retain clients and build a strong reputation.

• Gradually Transition Away from Low-Paying Contracts: Start by weeding out the least profitable insurance plans while ensuring you provide referrals for clients you can no longer serve.

• Leverage Community Roots and Network: Utilize your local connections and provide content that positions you as an expert in your specific niche to attract cash-paying clients.

• https://michaeljsilva.com 

In this episode of the Private Practice Elevation podcast, host Daniel Fava sits down with Dr. Elisabeth Morray to delve into the critical topic of niching in therapy. 

As they discuss the journey from being a generalist to identifying and embracing a niche, Elisabeth provides actionable insights for private practice owners looking to grow their businesses authentically. 

They explore the balance between general practice and specialization, how continuing education plays a critical role, and the fear of potentially losing clients by narrowing one’s focus.

Throughout the conversation, Elisabeth shares her career journey, from her early focus on eating disorders and women's health to her current roles at Alma and her private practice. 

This episode is packed with website ideas and insights related to niching down in therapy, the importance of finding a niche that resonates deeply with one's values, and how to market authentically. 

By highlighting real-world applications and personal experiences, Daniel and Elisabeth offer valuable guidance for therapists looking to elevate their practice.

• The Power of Continuing Education: Investing time in ongoing learning, both in familiar areas and new fields, can bridge the gap between interest and expertise.

• Importance of Community: Building a network of professionals with shared interests can expand perspectives and provide support.

• Balance Between Personal and Professional: Utilizing one's lived experiences and personal journey can deeply enhance professional practice and authenticity.

• Flexibility in Niching: Adopting a niche doesn’t have to be an all-or-nothing approach—therapists can pivot and evolve based on their experiences and seasons of their life.

• Authentic Marketing: Sharing relatable, educational content on your website can resonate more with potential clients and help normalize their experiences.

• Alma Website

• Elisabeth’s LinkedIn Profile

In this episode of The Private Practice Elevation Podcast, Daniel Fava chats with David Frank, founder of Turning Point Financial Planning, about the intricate relationship between money and psychology. 

Both professionals share their journeys, showing how their careers transitioned towards serving the mental health community.

David provides insights into his role in assisting therapists with their financial planning, covering both personal finance and business structures.

Throughout the episode, David Frank delves into the psychology of money and common mindsets that arise for business owners, particularly therapists. 

He explains how deep-seated beliefs and patterns from childhood influence financial behaviors and decisions. David also discusses the crucial role of conversation and speaking with trusted individuals in overcoming financial shame and anxiety. The importance of community, having professionals like financial planners on your team, and maintaining a stance of curiosity and non-judgment about financial matters are emphasized. 

The episode wraps up with actionable advice for therapists and business owners on managing their financial lives more effectively and with greater insight.

• Influence of Childhood on Money Mindset: Childhood experiences significantly shape financial behaviors and attitudes. Awareness and exploration of these can help in overcoming financial blocks.

• The Role of Community and Conversation: Sharing financial concerns with trusted individuals or professionals can alleviate shame and provide new perspectives, reducing anxiety.

• Curiosity and Non-Judgment: Adopting a curious, non-judgmental approach to financial issues can foster better understanding and more effective decision-making.

• Investing and Patience: Success in investing often requires patience and the ability to endure market fluctuations without reactive decision-making.

• Financial Planning for Therapists: Tailored financial planning services can bridge the gap between personal and professional finances, providing clarity and reducing stress for therapists.

• Turning Point Financial Life Planning