Many therapists in private practice feel overwhelmed by all the marketing options available today. 

Between managing a full caseload, trying to keep up with social media trends, and maintaining a personal life, blogging often ends up at the bottom of the priority list—or gets abandoned altogether. 

And with the rise of video, reels, and short-form content, it’s easy to wonder: Is blogging even still worth it?

In this episode of the Private Practice Elevation Podcast, host Daniel Fava sets the record straight. 

He dives into the current state of blogging in 2025 and why, despite the ever-evolving digital landscape, blogging remains one of the most effective and underutilized marketing tools for private practice owners.

Daniel explores how blogging supports your long-term marketing strategy by improving SEO, keeping your website active and visible in Google, and helping potential clients connect with your voice and expertise. 

He breaks it down in simple, therapist-friendly terms, making it clear how blogging actually works to drive traffic and build trust over time.

Listeners will also learn practical ways to overcome common blogging roadblocks—like lack of time, perfectionism, and not knowing what to write about. 

Whether you're new to blogging or you've let it fall by the wayside, this episode will give you the motivation and tools to use blogging more effectively—and without the overwhelm.

• Why blogging is still one of the best ways to build trust with potential clients

• How blogging improves your website’s SEO by keeping it fresh and keyword-rich

• The importance of internal linking for both user experience and search rankings

• Tips for coming up with blog post ideas and staying consistent

• How blogging fits into a long-term content strategy that drives sustainable growth

• Blogging isn’t dead—it’s still highly relevant and effective when done intentionally

• Fresh, consistent content signals to Google that your website is active and useful

• AI tools like ChatGPT can help generate ideas and outlines to save you time

• Internal linking from blog posts boosts both navigation and SEO performance

• Your blog can help potential clients build a connection with you before they reach out

• 163. SEO Success Story: How One Therapist Achieved a Fully Booked Calendar with Steve Cuffari

• Monthly SEO for Private Practice

In this episode, listeners will discover how one psychologist’s frustration with practice management sparked the creation of Zanda—a platform designed to streamline operations and reduce burnout for mental health professionals. 

Whether you're a solo practitioner or building a group practice, this conversation offers fresh insight into using technology to simplify the business side of therapy.

Daniel Fava chats with Damien Adler, a clinical psychologist turned tech entrepreneur and co-founder of Zanda Health. 

Damien shares the story behind Zanda’s development—from managing a busy practice in Australia to launching a software solution that now supports clinicians across the globe. 

With a strong focus on user experience, innovation, and solving real-world problems, Damien and his team are transforming how therapists manage their practices.

• The Origin of Zanda: How Damien’s firsthand experience in private practice inspired the creation of a more efficient and integrated practice management system.

• A Global Solution: Zanda now serves practices in Australia, the UK, the US, and Canada—showing how universal the need is for better admin tools.

• Built for Therapists, by Therapists: Damien shares how clinician feedback plays a key role in shaping the platform’s evolution.

• AI in Practice Management: Learn how Zanda leverages artificial intelligence to automate tasks like note-taking and reporting.

• Lessons in Scaling: Damien opens up about the challenges and rewards of building a health tech company while staying grounded in the therapy world.

This episode is a must-listen for therapists, group practice owners, and anyone curious about the intersection of mental health and technology.

•  Zanda Health Website 

Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.

Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

Damien Adler is a registered psychologist, entrepreneur, and co-founder of Zanda Health, a global practice management software company. He has a background in health administration, having held senior positions in the public health sector. He later founded a successful group private practice, and it was here that Damien discovered his passion for using technology to make life easier for health practitioners.

These days, Damien dedicates his time to improving healthcare practices through technology. His unique insights stem from working closely with thousands of practitioners worldwide, from hospital settings to private practices, allowing him to identify universal challenges and opportunities within allied health. Damien's unique blend of practical experience and technological insight makes him a respected figure in advancing healthcare practice efficiency and effectiveness.

Daniel Fava is the owner and founder of  Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing. 

Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he’s not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.

Growing a private practice can be incredibly rewarding—but it can also feel really lonely. 

When you’re the one making all the decisions, managing a team, and trying to grow your business, it’s easy to feel isolated and overwhelmed. 

And without a trusted community to lean on, progress often feels slow, confusing, and more challenging than it needs to be.

In this episode of the Private Practice Elevation Podcast, host Daniel Fava chats with two powerhouse group practice owners, Christy Pennison and Steph Korpal, who know firsthand how transformational it can be to have the right people in your corner. 

As the co-founders of The Practice Collab, Christy and Steph are on a mission to help practice owners find connection, collaboration, and clarity through community.

They dive into the power of building meaningful business relationships, joining mastermind groups, and having honest conversations with people who just get it. 

Whether you're just starting to grow your team or already leading a multi-location practice, this conversation will remind you that you don’t have to figure everything out alone—and in fact, you’ll go further, faster, when you don’t.

• Connection Fuels Growth: Success in private practice doesn’t have to happen alone. Community and collaboration can unlock new ideas, solutions, and energy.

• Masterminds Matter: Regularly connecting with others who understand the ups and downs of practice ownership can help you move forward faster.

• Support Builds Resilience: Having trusted peers can make all the difference when facing emotional and logistical challenges as a business owner.

• Implementation is Key: Don’t just learn—act. Change happens when you take what you’ve learned and immediately apply it to your business.

• Every Practice is Unique: There’s no one-size-fits-all strategy. The best advice takes your specific context into account.

🎧 Tune in now to hear how you can build deeper, more strategic relationships to help your practice grow with more ease and purpose.

In this episode of the Private Practice Elevation podcast, Daniel Fava shares a behind-the-scenes snippet from a live coaching call inside his SEO Basecamp program. 

The conversation kicks off with a thoughtful question from a member about staying on top of SEO trends without getting lost in constant updates and shiny new strategies.

Brian, a private practice owner, asks: “How do you stay up-to-date with all the SEO changes without feeling overwhelmed or distracted from your main work?” 

Many therapists struggle with the need to ensure their marketing efforts are effective without being pulled in too many directions.

As therapists and private practice owners, it’s easy to feel overwhelmed by the endless stream of marketing advice, AI advancements, and industry changes. You want to do things right—show up online, reach more clients, and see results. But with everything else on your plate, how do you stay consistent and actually make progress?

Daniel dives into his personal journey of building SEO expertise over the years, starting from a simple blog to running a successful web design and SEO agency. Along the way, he’s learned what to focus on, what to ignore, and how to strike a balance between learning and taking action.

If you’ve ever felt torn between trying to keep up with the latest SEO trends and just wanting someone to handle it for you, this episode will provide clarity and direction.

• Consistency is Key: Understand the importance of writing valuable content regularly for effective SEO rather than getting overwhelmed by constant updates in the industry.

• Client-Centric Websites: Create websites that serve as helpful resources for clients to ensure long-term success and visibility.

• Balancing Learning and Application: Keeping abreast of SEO advancements without getting distracted from core business activities is essential for long-term growth.

• Delegation in SEO: Knowing enough about SEO allows practitioners to delegate tasks effectively while maintaining control over their digital marketing strategy.

• Professional Networking: Building connections through podcasts and other mediums can enhance authority and aid in successful SEO strategies.

Self-sabotage is something almost everyone experiences at some point, whether it’s procrastination, self-doubt, or avoiding opportunities that could lead to growth. 

But why does it happen, and how can we break free from it? 

In this episode, Daniel Fava sits down with Dr. Audrey Schnell to explore the deeper roots of self-sabotage and how to move past it.

Dr. Schnell explains that self-sabotage isn’t a personal failing but a defense mechanism rooted in fear and past experiences, often dating back to childhood. 

She shares how awareness, relationships, and small, intentional actions can help shift these patterns and foster growth.

Dr. Schnell’s insights offer a roadmap for shifting away from self-doubt and into action. Whether it’s identifying hidden patterns, leaning on supportive relationships, or making small mindset shifts, this episode provides practical takeaways for anyone ready to move past self-sabotage and step fully into their potential.

• Self-sabotage stems from fear and past trauma, not a lack of willpower.

• Trusted relationships provide valuable feedback for overcoming b lind spots.

• Small, manageable steps help break self-sabotaging patterns without overwhelm.

• Curiosity—rather than self-judgment—is key to overcoming self-doubt.

• Self-love isn’t always a prerequisite for growth—sometimes, being supported by others is what helps us heal.

Many therapists know that creating content can be a powerful way to build their practice, establish authority, and connect with potential clients. 

However, the process can feel overwhelming—where do you start, what should you write about, and how do you stay consistent? 

With the demands of private practice, it’s easy to put content creation on the back burner. But what if there was a way to simplify the process and make it work for you?

In this episode, host Daniel Fava sits down with Annie Schuessler, founder of Rebel Therapist, to explore strategies for content creation that not only elevate an online presence but also nurture a devoted audience. 

Whether you're looking to expand beyond private practice or simply strengthen your connection with clients, this conversation is packed with practical insights.

Annie and Daniel discuss the essential role of content creation in building trust and authority. 

They highlight the importance of truly knowing your audience—understanding their struggles, addressing their misconceptions, and providing content that meets their needs. The episode dives into:

• Why content creation matters – How building a body of work helps with SEO, audience engagement, and long-term visibility.

• Overcoming content overwhelm – The power of breaking things down, identifying key audience struggles, and using that as inspiration for content.

• Developing a content creation ritual – Finding a rhythm that fuels creativity and consistency without feeling like a chore.

• Finding your voice – The more content you create, the clearer your unique expression becomes.

• Less is more – Each piece of content doesn’t have to be exhaustive. Focus on delivering one impactful idea at a time.

Annie reassures therapists that content creation gets easier over time: “Luckily, the more content we create, the more ideas we get.” This growth mindset helps therapists step into content marketing with confidence and clarity.

If you’ve been struggling with content creation or looking for a way to make it more manageable and effective, this episode is for you. Tune in and learn how to create content that not only helps grow your practice but also fosters a community of engaged and loyal followers.

Listen on Apple Podcasts

Marketing your private practice can often feel overwhelming — especially when you're trying every strategy out there and still not seeing results. 

In this episode of the Private Practice Elevation podcast, host Daniel Fava chats with Valery Krieg, a therapist, private practice owner, and business coach, about why marketing struggles are rarely a reflection of the therapist — it's the strategy that's the issue.

Valery shares her inspiring journey from community mental health to building her own successful private practice. 

Along the way, she learned firsthand how personalized, client-focused marketing can transform a struggling practice into a thriving one. 

This conversation is packed with practical insights for therapists looking to simplify their marketing, attract ideal clients, and build sustainable businesses without burning out.

Whether you're just starting out or trying to revamp your practice's marketing approach, this episode will help you gain clarity on what truly works and how to create marketing that feels aligned with your strengths and vision.

• Building a successful therapy practice requires focusing on personalized marketing strategies that truly resonate with your ideal client.

• Identifying and understanding your "zone of genius" can lead to a more sustainable business model that avoids burnout.

• Marketing strategies need to be tailored to the unique needs of your practice and clients, rather than following generic advice.

• The importance of meeting clients where they are, especially during crucial decision-making moments, such as booking consultations.

• Actionable, no-fluff advice can help therapists feel more confident and intentional in their marketing efforts.

In this episode of The Private Practice Elevation Podcast, Daniel Fava explores the financial lessons every group practice owner needs to hear.

Daniel sits down with Brittany Schank, a mental health therapist and owner of Solace Counseling, a thriving group practice with ten clinicians across two locations. 

Brittany shares her journey of building a $1.5 million practice while navigating the challenges of managing a team and maintaining a sustainable business.

What sets this episode apart is Brittany’s openness about the financial mistakes she’s made along the way. From overcompensating employees to neglecting proper tax planning, she offers valuable lessons for avoiding common pitfalls in practice ownership. 

Whether someone is just starting out or already running a group practice, this episode provides actionable strategies for creating a balanced and profitable business.

Brittany and Daniel also discuss frameworks like Profit First and strategies for preparing for deductible seasons, making this episode a helpful guide for therapists who feel overwhelmed by financial planning.

• The top five financial mistakes Brittany made and how to avoid them.

• Why an effective pay structure is essential and how overcompensating employees can impact sustainability.

• The value of seeking business consultation early to avoid costly missteps.

• Tips for managing taxes and maintaining cash flow during deductible seasons.

• The importance of hiring the right people and addressing performance issues to build a positive workplace culture.

• www.consultationandsupervision.com (Use coupon code “FREE3” for 3 free months)
• https://www.instagram.com/solacecodirectory/

• https://www.facebook.com/SolaceCoDirectory

• Profit First For Therapists

In this episode of the Private Practice Elevation podcast, we’re diving into the world of therapy intensives with Steffeny Feld, EMDR Certified Therapist, Consultant, and Creator of the Intensive Design Lab. 

Steffeny is passionate about helping therapists transform their practices by offering therapy intensives—an approach that’s not only deeply impactful for clients but also allows clinicians to work less, earn more, and make a lasting difference.

During our conversation, Steffeny shares her journey, the benefits of therapy intensives, and practical steps for incorporating them into your private practice. 

We’ll explore what makes therapy intensives so powerful, common misconceptions therapists might have, and how they can help you grow your income, boost your energy, and expand your impact.

Whether you’re new to the concept or curious about taking the next step, this episode is packed with actionable insights to help you reimagine your private practice.

• Therapy Intensives Defined: Therapy intensives are extended sessions ranging from two to eight hours, offering a deep dive into therapy work over a few consecutive days, providing significant transformational benefits.

• Transition to Intensives: Therapists can start integrating intensives by experimenting with current clients, choosing time slots that suit both parties, and setting a price reflective of the enhanced focus and outcomes.

• Expanding Therapeutic Practice: Intensives offer therapists an opportunity to reduce client loads while maintaining income, offering a path to prevent burnout and enhance professional fulfillment.

• Marketing Insights: The intensive model can be marketed effectively by addressing specific client needs, using terms like "intensive" or "therapeutic retreat," and highlighting distinctive benefits to attract clients.

• Community and Resources: Steffeny’s Intensive Design Lab and related Facebook group provide valuable support and resources for therapists looking to explore the intensive therapy model.

• https://intensivedesignlab.com    

• www.kaleidoscopecounselingstl.com

• https://www.kaleidoscopecounselingstl.com/free-crafting-an-intensive-package

• @steffenyfeld

• @intensivedesignlab

• https://www.facebook.com/groups/therapyintensivecommunity

• https://www.youtube.com/@SteffenyFeld