Marketing your private practice can often feel overwhelming — especially when you're trying every strategy out there and still not seeing results. 

In this episode of the Private Practice Elevation podcast, host Daniel Fava chats with Valery Krieg, a therapist, private practice owner, and business coach, about why marketing struggles are rarely a reflection of the therapist — it's the strategy that's the issue.

Valery shares her inspiring journey from community mental health to building her own successful private practice. 

Along the way, she learned firsthand how personalized, client-focused marketing can transform a struggling practice into a thriving one. 

This conversation is packed with practical insights for therapists looking to simplify their marketing, attract ideal clients, and build sustainable businesses without burning out.

Whether you're just starting out or trying to revamp your practice's marketing approach, this episode will help you gain clarity on what truly works and how to create marketing that feels aligned with your strengths and vision.

• Building a successful therapy practice requires focusing on personalized marketing strategies that truly resonate with your ideal client.

• Identifying and understanding your "zone of genius" can lead to a more sustainable business model that avoids burnout.

• Marketing strategies need to be tailored to the unique needs of your practice and clients, rather than following generic advice.

• The importance of meeting clients where they are, especially during crucial decision-making moments, such as booking consultations.

• Actionable, no-fluff advice can help therapists feel more confident and intentional in their marketing efforts.

In this episode of The Private Practice Elevation Podcast, Daniel Fava explores the financial lessons every group practice owner needs to hear.

Daniel sits down with Brittany Schank, a mental health therapist and owner of Solace Counseling, a thriving group practice with ten clinicians across two locations. 

Brittany shares her journey of building a $1.5 million practice while navigating the challenges of managing a team and maintaining a sustainable business.

What sets this episode apart is Brittany’s openness about the financial mistakes she’s made along the way. From overcompensating employees to neglecting proper tax planning, she offers valuable lessons for avoiding common pitfalls in practice ownership. 

Whether someone is just starting out or already running a group practice, this episode provides actionable strategies for creating a balanced and profitable business.

Brittany and Daniel also discuss frameworks like Profit First and strategies for preparing for deductible seasons, making this episode a helpful guide for therapists who feel overwhelmed by financial planning.

• The top five financial mistakes Brittany made and how to avoid them.

• Why an effective pay structure is essential and how overcompensating employees can impact sustainability.

• The value of seeking business consultation early to avoid costly missteps.

• Tips for managing taxes and maintaining cash flow during deductible seasons.

• The importance of hiring the right people and addressing performance issues to build a positive workplace culture.

• www.consultationandsupervision.com (Use coupon code “FREE3” for 3 free months)
• https://www.instagram.com/solacecodirectory/

• https://www.facebook.com/SolaceCoDirectory

• Profit First For Therapists

In this episode of the Private Practice Elevation podcast, we’re diving into the world of therapy intensives with Steffeny Feld, EMDR Certified Therapist, Consultant, and Creator of the Intensive Design Lab. 

Steffeny is passionate about helping therapists transform their practices by offering therapy intensives—an approach that’s not only deeply impactful for clients but also allows clinicians to work less, earn more, and make a lasting difference.

During our conversation, Steffeny shares her journey, the benefits of therapy intensives, and practical steps for incorporating them into your private practice. 

We’ll explore what makes therapy intensives so powerful, common misconceptions therapists might have, and how they can help you grow your income, boost your energy, and expand your impact.

Whether you’re new to the concept or curious about taking the next step, this episode is packed with actionable insights to help you reimagine your private practice.

• Therapy Intensives Defined: Therapy intensives are extended sessions ranging from two to eight hours, offering a deep dive into therapy work over a few consecutive days, providing significant transformational benefits.

• Transition to Intensives: Therapists can start integrating intensives by experimenting with current clients, choosing time slots that suit both parties, and setting a price reflective of the enhanced focus and outcomes.

• Expanding Therapeutic Practice: Intensives offer therapists an opportunity to reduce client loads while maintaining income, offering a path to prevent burnout and enhance professional fulfillment.

• Marketing Insights: The intensive model can be marketed effectively by addressing specific client needs, using terms like "intensive" or "therapeutic retreat," and highlighting distinctive benefits to attract clients.

• Community and Resources: Steffeny’s Intensive Design Lab and related Facebook group provide valuable support and resources for therapists looking to explore the intensive therapy model.

• https://intensivedesignlab.com    

• www.kaleidoscopecounselingstl.com

• https://www.kaleidoscopecounselingstl.com/free-crafting-an-intensive-package

• @steffenyfeld

• @intensivedesignlab

• https://www.facebook.com/groups/therapyintensivecommunity

• https://www.youtube.com/@SteffenyFeld

In this episode, we’re talking about the financial mistakes that therapists often make in private practice—and how to avoid them. 

Whether you’re just starting out or scaling your business, this conversation will help you manage your finances more effectively, save money, and reduce stress. 

Our guest, Julie Herres, CEO of Green Oak Accounting and an experienced accountant who works with private practice owners, shares practical advice to help you feel confident about your numbers and make smarter financial decisions.

If you’ve ever worried about tax surprises, felt unsure about when to hire a professional, or struggled to make your practice profitable, this episode is for you.

• Why saving for taxes is essential and how to avoid year-end financial panic.

• The key mindset shift you need to treat your practice as a successful business.

• How skipping professional help for accounting or legal advice can cost you big in the long run.

• Simple strategies, like Profit First, to allocate your income and keep your practice financially secure.

• Tips for scaling your practice while staying on budget and avoiding common pitfalls.

• Prepare for taxes: Set aside money regularly to avoid unpleasant surprises during tax season.

• Adopt a business mindset: Treat your therapy practice as a business to ensure its long-term success and impact.

• Get expert help: Hiring professionals for accounting and legal needs can save you time, money, and headaches.

• Plan ahead: Consult with experts before making significant business changes to avoid costly mistakes.

• Profit First strategies: Use intentional income allocation to maintain financial stability and growth.

Tune in to learn how to avoid common financial pitfalls and build a thriving, profitable private practice.

• Profit First For Therapists Facebook Group 

• Therapy For Your Money Podcast 

• Green Oak Accounting Website 

In this episode of Private Practice Elevation, Daniel dives into the world of search engine optimization (SEO). He explains how therapists in private practice can perform a basic SEO assessment of their websites. 

SEO can feel like a moving target, especially with the constant changes in Google's algorithm, but understanding the basics can make a big difference in your online visibility.

For private practice owners, having a strong online presence is essential to attracting the right clients. However, navigating SEO often feels overwhelming. 

That’s why this episode is packed with practical tips to help therapists assess their current SEO strategies and identify opportunities for improvement. 

From understanding key metrics in Google Analytics to optimizing Google Business Profiles for local search, Daniel covers the essentials to help you elevate your online presence and grow your practice.

Many therapists struggle to understand why their website isn’t generating enough leads or why they aren’t ranking higher in Google searches. Daniel emphasizes that an effective SEO strategy starts with understanding where your website stands today. 

By assessing your current performance, you can create a clear path toward improving your rankings, driving more traffic, and ultimately attracting more of the clients you want to work with.

• 0:01 – Boosting Private Practice Growth Through Effective SEO Strategies Daniel begins by discussing how SEO is a powerful tool for growing your practice and why it’s worth the investment.

• 3:35 – Join Our SEO Basecamp Live Training Group for Private Practices Learn about a new training program designed specifically to help therapists gain a deeper understanding of SEO.

• 7:49 – Understanding SEO Baselines and the Importance of Google Analytics Daniel explains the importance of setting a baseline for your SEO performance and tracking critical metrics like website traffic and bounce rates.

• 10:41 – Essential Tools and Strategies for Effective SEO Management Discover some of the must-have tools, including Google Search Console and Ubersuggest, to assess and manage your website’s SEO.

• 16:18 – Mastering SEO: From Technical Aspects to Content Strategy A step-by-step guide to addressing technical SEO, from fixing broken links to improving website speed.

• 22:27 – Optimizing Website Content and Structure for Better SEO Tips for improving your site’s navigation and creating service-specific content that resonates with potential clients.

• 26:29 – Optimizing Google Business Profiles for Enhanced Local SEO Daniel shares actionable advice on improving local SEO by enhancing your Google Business Profile and collecting reviews.

• 29:43 – Elevate Your Practice With SEO Strategies and Alma Support Wrapping up with how Alma, an SEO agency, can support therapists in taking their SEO to the next level.

• SEO Assessments are Crucial: Regular assessments reveal your website’s strengths and areas for growth, setting the stage for improvement.

• Optimization Tools are the Foundation: Tools like Google Analytics, Google Search Console, and Ubersuggest provide invaluable data for guiding your strategy.

• Four Mountains of SEO: Daniel highlights technical SEO, on-site optimization, content creation, and off-site strategies as essential pillars.

• Content is King: Quality, client-centered content positions your site as a trustworthy resource and boosts rankings.

• Local SEO is Key for Growth: Optimizing your Google Business Profile and gathering reviews can drastically improve your visibility in local searches.

In this episode of the Private Practice Elevation Podcast, Daniel dives into the fast-paced, ever-evolving world of SEO and what therapists can expect as we look toward 2025. 

With Google’s algorithms constantly shifting and new technology—like AI-powered search engines—coming into play, keeping up with SEO trends can feel overwhelming for private practice owners. However, understanding these changes is essential for staying visible online and continuing to attract new clients.

For many therapists, the world of SEO can feel like a maze of ever-changing rules and best practices. 

Google’s algorithms now analyze everything from page load times to user experience and even the expertise of content authors. This means that simply having a website or using a few targeted keywords is no longer enough to achieve high rankings. 

Staying on top of SEO requires not only understanding what Google’s search engine is prioritizing but also adapting content and website strategies to match those priorities.

In this episode, we’ll cover five major SEO trends predicted to dominate 2025. 

Each prediction is meant to help you reach more of your ideal clients and understand the shifting  landscape of SEO for your private practice. With clear explanations and straightforward action steps, you can learn what’s coming next—and what you can do to stay ahead.

• AI in SEO: AI-powered search engines are set to revolutionize SEO strategies in 2025, demanding conversational and precise content in addressing user queries.

• Search Intent over Keywords: Emphasizing the importance of understanding and responding to search intent, rather than focusing solely on keywords, for enhanced user engagement.

• Visual and Interactive Content: Incorporating engaging visual and interactive content, such as videos and images, into websites to better captivate audiences and improve search rankings.

• Voice Search Optimization: Adapting for voice search use by making content more conversational and ensuring websites are mobile-friendly to capture on-the-go users.

• E-A-T Principle: Strengthening the trustworthiness and authority of content through consistent, high-quality, expert-backed articles and displaying credentials effectively on websites.

In this episode of Private Practice Elevation, we're diving into one of the most important yet often misunderstood aspects of online marketing: blog SEO. 

You’ll learn five actionable steps to optimize your blog posts for search engines, helping you rank higher in search results and reach more potential clients. 

Whether you’re just starting out with blogging or you’ve been at it for a while, this episode will give you clear, easy-to-follow strategies for improving your blog’s visibility without getting overwhelmed by technical jargon. 

From keyword research to writing compelling titles to structuring your posts for better readability, we’ve got you covered.

Many private practice owners and therapists struggle with getting their content seen by the right people. You might be writing fantastic blog posts, but if those posts aren’t optimized for search engines, they’re likely not reaching your target audience. 

This can lead to frustration as you’re putting in the effort but not seeing the results. The issue often comes down to a lack of SEO knowledge, which can feel daunting to non-tech-savvy practice owners. This episode will simplify SEO, breaking down exactly what you need to do to make your content more discoverable online, so you can focus on attracting more clients.

One common myth is that SEO is too complicated for non-experts. 

Many therapists believe they need to hire an expensive marketing agency to see any real results. While it’s true that SEO can get technical, the steps covered in this episode are straightforward and something you can easily implement on your own. We’ll also address the misconception that stuffing your blog post with keywords is the key to ranking higher. With Google’s August 2024 update, focusing solely on keywords is no longer enough—intent and relevance are what matter most now. 

Finally, we’ll bust the myth that SEO success happens overnight. While these steps are crucial, it’s important to understand that SEO is a long game. Consistency and quality will pay off, helping you grow your practice over time by bringing in more organic traffic.

Tune in to this episode and take the mystery out of blog SEO with five simple steps to make your content work harder for your practice!

• Keyword Research is Fundamental: Understanding the search intent and using natural language processing can significantly enhance your blog content's relevance and ranking.

• Compelling Titles and Meta Descriptions: Create engaging and informative titles and meta descriptions that include primary keywords to boost click-through rates.

• Optimized URLs: Short, clean URLs that incorporate primary keywords improve both user experience and search engine understanding.

• Utilizing Headers and Subheadings: Organize content with a hierarchy of headers to facilitate better user experience and search engine indexing.

• Linking Strategy: Incorporate relevant internal and external links to guide users and establish authority, increasing engagement on your site.

• Ubersuggest

• SEO Basecamp Live

• SEO Assessments

In this episode, Daniel Fava addresses a common concern many therapists have—technology. 

It's no secret that a lot of therapists shy away from new digital tools, whether it’s due to fear of change, lack of time to learn, or simply feeling like technology doesn’t fit into their practice. But what if embracing tech could make therapy more efficient, engaging, and accessible? 

Daniel chats with Amity Cooper to explore this, who shares her insights on how therapists can leverage technology like AI and virtual reality to enhance their work and improve client care. 

Amity is a professional counselor with a diverse background in business and mental health. Holding dual master's degrees in Clinical Mental Health Counseling and Conflict Resolutions, she has traversed a career path from marketing and product development to the mental health field.

Her entrepreneurial background has not only given her a fresh perspective on therapy but also led her to coin the term "Therapreneur," which describes therapists who embrace both clinical work and entrepreneurship.

Throughout the episode, Amity shares how therapists can benefit from thinking like business owners while still delivering high-quality care to clients. She believes that combining therapeutic expertise with smart business practices can help therapists run thriving, sustainable practices.

But the conversation doesn't stop there! Amity and Daniel dive into some cutting-edge topics like AI (artificial intelligence) and VR (virtual reality) and how these technologies are starting to transform the therapy space. 

While technology can feel intimidating to some, Amity encourages therapists to push past their fears and embrace the future. Whether it's using AI-powered chatbots or note-taking tools that simplify admin work or introducing clients to VR experiences that create immersive therapeutic environments, there's a lot of potential for these tools to elevate therapy practices.

This conversation will help you shift your mindset and see how integrating these tools can empower both you and your practice.

• Innovation in Therapy: Amity Cooper wants therapists to think beyond the therapy room and adopt a "Therapreneur" mindset. By blending therapy skills with business know-how, therapists can build successful and innovative practices.

• AI as a Co-Pilot: AI isn't something to be afraid of! Amity talks about tools like ChatGPT and Decipher AI, which can help therapists manage their workload by automating tasks like writing, engaging with clients, and even creating content for blogs or social media. This frees up time for therapists to focus on what matters most—helping clients.

• The Power of VR: Imagine being able to take your clients into a fully immersive environment where they can safely confront their fears or practice new skills in a controlled space. That's the power of virtual reality in therapy, and it's opening up new possibilities for enhancing client experiences.

• Bridging the Tech Gap: The mental health industry has been slow to adopt new technologies, and Amity believes it's crucial to close that gap. By staying current with tech advances, therapists can improve their services and meet clients' evolving needs.

• Empowering the Profession: One of the biggest takeaways from this conversation is that therapists should be part of the technological revolution in mental health. If clinicians don’t embrace these changes, there’s a risk that tech companies might take the lead and leave therapists out of the equation. Amity’s message is clear—therapists need to be involved in shaping the future of their field.

• Clinical Career Collective Website

• Do This First Bootcamp

• Clinical Career Collective on Facebook

• Connect with Amity on LinkedIn

• Amelia by XRhealth

In this episode of the Private Practice Elevation podcast, we delve into the significant recent changes in the SEO landscape due to Google's latest core update. 

If you've relied heavily on optimizing for specific keywords or building backlinks, sorry, but it's time to reevaluate your strategy. Google's new focus pivots towards content that is genuinely useful, relevant, and expertly crafted to serve users' needs.

Understanding these shifts is crucial for private practice owners aiming to maintain or improve their website rankings. 

Daniel provides an in-depth look at how these updates could affect your SEO efforts and offers expert advice on adapting to these changes. 

By emphasizing the importance of creating high-quality, relevant content and a seamless user experience, he guides listeners through what it takes to stay ahead in the evolving SEO game.

• Relevance Over Keywords: Google's algorithm now prioritizes understanding the user's intent and providing relevant answers over just matching keywords.

• Helpful Content: Your website content must come from a place of authority and offer genuine solutions to users' problems to be considered valuable.

• User Experience: How fast your site loads and how easily users can navigate it play a critical role in maintaining good SEO rankings.

• AI Content: While AI-generated content is acceptable, it must be thoroughly fact-checked and enhanced with your expertise to be effective.

• Adapting to Changes: Regularly reviewing and updating your content to ensure it remains relevant and valuable is crucial for dealing with fluctuations in SEO rankings.

• 148. What Therapists Need to Know About AI w/ Rebekah Hudson

• How Does Google’s Helpful Content Update Impact SEO? - Neil Patel article