I am so excited for today's episode because we're diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives.

Greg isn't a therapist, but his story is rooted deeply in the world of mental health. Inspired by his father's work as a clinician, he built a career helping therapists share their voice, grow their practices, and create meaningful impact through smart, authentic marketing. Today, he runs an international creative agency that exists to support helpers—and now he's leaning all the way into how AI can make marketing more accessible than ever.

In our conversation, Greg and I talk about the real, practical ways therapists can use AI to save time, generate powerful copy, create content with confidence, and stand out in a growing field. We also explore the ethical concerns around AI, the importance of keeping our humanity in the process, and how to train AI to actually sound like you.

If you've been curious—or even hesitant—about how AI fits into your private practice, this episode is going to open your eyes to what's possible. Greg brings a blend of heart, tech wisdom, and decades of industry experience, and I can't wait for you to learn from him.

Resources Mentioned In This Episode

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Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Greg Goodman

Greg Goodman is a marketing and web design expert with two decades of experience helping therapists grow thriving practices.

With a deep understanding of the mental health industry, Greg specializes in creating authentic, client-centered marketing strategies that resonate with both therapists and the people they serve.

His passion for visual storytelling plays a key role in his work, as he believes powerful imagery can make a therapist's message more relatable and emotionally impactful.

Driven by a calling to "help the helpers," Greg's dream is to positively impact the mental health of more than 1,000,000 people around the world. As the founder of Goodman Creatives, he combines artistry and strategy through thoughtful web design, empathetic copywriting, ethical AI, and photographic storytelling—helping therapists feel confident, reduce overwhelm, and build practices that thrive long term.

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If you've ever ended a workday wondering, "Where did all my time go?"—this episode is going to change the way you run your business.

In today's conversation, I sit down with executive coach Samantha Perinello, a powerhouse in helping business owners reclaim their time, streamline their operations, and finally build the kind of practice that doesn't rely on them for every little task. Samantha has a remarkable track record—her clients regularly get back 10 to 14 hours every single week—and she's here to break down exactly how that happens.

We dive into the real reasons so many private practice owners feel overwhelmed, why multitasking is quietly sabotaging your productivity, and how simple habits like time audits, brain dumps, and strategic delegation can completely shift the way you work.

If you've been craving more freedom, more focus, and more room to actually grow your business (instead of just keeping it afloat), this is an episode you don't want to miss. Samantha's insights are practical, energizing, and genuinely transformative.

Tune in and learn how to take back control of your time—and your practice.

Resources Mentioned In This Episode

Read the show notes here

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Samantha Parrinello

Samantha Parrinello is recognized as a leading executive coach, specializing in helping top-performing executives and entrepreneurs reclaim their most valuable resource—time. With a proven track record of transforming leaders from overwhelmed to optimized, Samantha blends decades of senior leadership experience with cutting-edge performance frameworks. Her clients regularly regain 10–20 hours a week while scaling their businesses faster and living with more freedom. Known as the master of time management and optimization, Samantha has become the go-to coach for leaders who want to multiply their impact without sacrificing their lives outside of work.

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In today's episode of The Practice of Therapy Podcast, I'm excited to introduce you to someone who made a big impact on me at the Wise Practice Conference—Derrick Boger. Derrick is a licensed clinical mental health counselor, military veteran, former firefighter, and the founder of Transformation Christian Counseling in Greensboro, North Carolina. His journey into the therapy world is rooted in a lifelong commitment to serving others, and you'll hear that passion come through in every part of our conversation.

In this episode, Derrick and I dive deep into what it really looks like to support men in therapy, why emotional safety is the key to communication, and how vulnerability becomes a powerful tool for healing. We also explore the unique challenges men face when opening up, the importance of trust in relationships, and how faith and emotional intelligence can guide meaningful transformation.

Whether you work with men, couples, or faith-based clients—or you simply want to listen in on a heartfelt conversation about connection and healing—I think you'll find Derrick's insights both inspiring and grounding. I'm thrilled to share this conversation with you.

Resources Mentioned In This Episode

Read the show notes here

Watch on YouTube

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Derrick Boger, LCMHCA, NCC

Derrick Boger is an LCMHCA and the founder of Transformation Christian Counseling in Greensboro, NC. Before launching his private practice, he served eight years in the military, ten years as a firefighter, and over twenty years in church leadership.

Derrick integrates faith-based and evidence-based approaches to help individuals and couples heal, grow, and thrive. He is passionate about supporting men, women, and marriages in experiencing true transformation from the inside out.

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Welcome back to the Practice of Therapy Podcast! I'm Gordon Brewer, and I am so glad you're here today because we're diving into a topic that every private practice owner needs to be thinking about—whether you're brand new or decades into the work.

I'm thrilled to welcome back my friend and financial powerhouse, Carla Titus. Every time Carla joins us, she brings clarity, strategy, and a whole lot of honesty about what it really takes to run a profitable, sustainable practice. And today, we're talking about something most of us don't think about until we're exhausted, burned out, or feeling stuck: your exit plan.

Whether you want to sell someday, scale back, hand things off to a leadership team, or simply make your practice run like a well-oiled machine, this conversation is going to challenge the way you think about ownership, profitability, and long-term planning.

Carla and I dig into what it means to build a practice that's always exit-ready—not because you're leaving tomorrow, but because an exit-ready practice is a healthy, thriving, profitable practice today.

This is one of those episodes that will shift your mindset and give you real-world steps to start strengthening your financial foundation. So let's jump in. Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online business experience. She provides fractional CFO services and financial consulting to business owners looking to grow their businesses profitably.

Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth.

Resources Mentioned In This Episode

Watch on YouTube

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Carla Titus

Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online business experience. She provides fractional CFO services and financial consulting to business owners looking to grow their businesses profitably.

Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth.

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Today's episode is one I've been looking forward to for a long time. We're diving into a topic that doesn't get talked about nearly enough in our field—men's mental health—and why so many traditional therapy approaches miss the mark when it comes to helping men heal.

My guest is Marc Azoulay, LPC, LAC, CGP, ACS—the founder of Men's Therapy Online and host of The Men's Therapy Podcast. Marc brings a powerful blend of psychoanalysis, neuroscience, and Buddhism to his work, and he's built an incredible community that helps men get real, get connected, and get results.

In this conversation, we're breaking down what it actually takes to build trust and respect with male clients, why "safety" isn't always the right starting point, and how we as therapists can better support men in becoming the best versions of themselves.

Marc also shares some fantastic insights on private practice growth, niching boldly, and finding your authentic voice as a clinician. This one's packed with wisdom and heart—so stay tuned, you're really going to enjoy it.

Resources Mentioned In This Episode

Read the show notes here

Watch on YouTube

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Marc Azoulay LPC, LAC, CGP, ACS

Marc Azoulay, LPC, LAC, CGP, ACS, is the founder of Men's Therapy Online, a community and healing hub for men who want to get back on their feet or take their lives to the next level. With the help of his team of licensed clinicians, he provides ongoing men's groups, individual counseling, and powerful wilderness retreats for members.

With a background in psychoanalysis, neuroscience, and Buddhism, Marc helps men uncover and destroy the unconscious barriers that hold them back. His mission is to help men become the best versions of themselves and truly show up for their lives, relationships, and communities.

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​​In today's episode, I am sitting down with Darshana Avila for a truly fascinating and important conversation about the intersection of sexuality, somatic work, and trauma healing.

As therapists, we often talk about the mind and body connection, but many of us shy away from exploring how that connection relates to our clients' sexuality, intimacy, and sense of pleasure. Darshana brings a deeply trauma-informed and culturally sensitive approach to this work, helping clients reconnect with their bodies, navigate consent, and move beyond shame into embodied wholeness.

In our discussion, we explore what sexological bodywork actually looks like, how it differs from traditional sex therapy, and why somatic awareness is essential for both healing trauma and deepening intimacy. We also touch on how therapists can hold space for these conversations within private practice and why it is so important to bring curiosity, consent, and compassion to this part of the human experience.

This is one of those episodes that might stretch your perspective a bit, and that is a good thing. I am so grateful to Darshana for sharing her wisdom, and I think you will walk away with a richer understanding of how to support your clients and yourself in a more embodied and holistic way.

In This Episode, We Cover:

• How Darshana's personal journey led her to somatic and erotic healing work
• The difference between sexological bodywork and traditional sex therapy
• Why somatic awareness is essential for trauma healing and intimacy
• What it means to truly "come home to your body"
• How consent goes beyond just saying yes or no
• The role of the nervous system in safety, pleasure, and connection
• How therapists can introduce somatic principles in private practice
• Understanding erotic wholeness and how it expands our idea of healing
• The impact of shame and cultural conditioning around sexuality
• Why pleasure and safety are part of the same healing process

Resources Mentioned In This Episode

Watch on YouTube

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Darshana Avila

Darshana Avila is a trauma-informed somatic sex & intimacy practitioner (SEP, CSB) who guides people through embodied journeys of erotic wholeness. Her work blends nervous-system regulation, somatic awareness, consent-fluency, and relational liberation. Featured on Sex, Love & Goop (Netflix), she supports women, non-binary folks, and couples in reclaiming pleasure, voice, and connection.

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Well, y'all are in for a treat today. My guest, Dr. Jason Branch, brings some serious fire and fresh perspective to this conversation. He's been in the counseling world for over two decades, as a clinician, educator, and entrepreneur, and what I love most about him is how real he gets about the struggles we all face in private practice: imposter syndrome, perfectionism, and finding the courage to just keep showing up.

Jason has an incredible way of using analogies that stick: salamanders, gators, and what he calls being D.U.N. - doing things that are different, uncomfortable, and new. It's all about stepping into growth, setting healthy boundaries, and remembering that we're not impostors... we're learners.

So if you've ever doubted yourself or wondered whether you belong in the room, this episode is going to challenge and inspire you. Let's dive into this conversation with Dr. Jason Branch.

In This Episode, We Talk About:

• Understanding imposter syndrome in private practice
• The "Salamander vs. Gator" analogy for growth and boundaries
• How vulnerability helps us become better therapists and leaders
• Being D.U.N.—Different, Uncomfortable, and New
• Overcoming perfectionism and impatience
• The power of consistency, curiosity, and celebration
• Embracing authenticity and confidence in your private practice journey

Resources Mentioned In This Episode

Read the show notes here

Watch on YouTube

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Dr. Jason Branch

Dr. Jason Branch brings over two decades of expertise in the mental health and counseling profession, transforming lives and advancing the field through his work in higher education, community mental health, city government, corporate settings, and substance abuse treatment facilities.

As the Founder and CEO of J. Branch and Associates, a dynamic virtual clinical group practice, Dr. Branch leads a team dedicated to providing high-quality therapy services to adults, couples, and families across Georgia, New Jersey, and Pennsylvania.

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When I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice.

In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it's one you'll want to take notes on.

Wendy has spent decades building her own successful practice in Tennessee and now helps other therapists do the same through her coaching and podcast, Ideal Practice. In our conversation, we dive into what it takes to build a business that's not just profitable, but purposeful — one that fits who you are and how you want to live.

We talk about:

• Why getting clear on your purpose changes everything
• How to serve your ideal clients (and enjoy the work again)
• The importance of solid systems and boundaries
• Developing a confident money mindset
• And how your perspective shapes your success

This is one of those conversations that reminds us why we do this work — and how to build a practice that truly supports both your clients and your life.

🎧 Listen in and learn how to build your ideal practice — one pillar at a time.

Resources Mentioned In This Episode

Read the show notes here

Watch on YouTube

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Wendy Pitts Reeves

Wendy Pitts Reeves, LCSW, is a seasoned therapist-turned-entrepreneur who has spent over two decades building and coaching private practices that serve both clients and the clinicians behind them. After founding and managing a thriving group practice in East Tennessee, Wendy pivoted to support healing-arts professionals — therapists, coaches, yoga teachers, and energy healers — through her firm, C2C Consulting, and her podcast, Ideal Practice.

Known for her strategic clarity, intuitive insight, and no-nonsense encouragement, Wendy helps practice owners move through common roadblocks — from money mindset struggles to scattered systems and unclear offers — and build practices that align with their values and vision.

She is a member of the Forbes Coaches Council, a speaker and workshop leader, and a former public official, having served in local government in Tennessee. Her approach blends deep therapeutic understanding with solid business strategy, helping clinicians shift from just "doing therapy" to running a business they truly enjoy.

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Today's episode is one I've really been looking forward to because we're diving into something that's transforming the way we think about mental health treatment: low-dose ketamine therapy. My guest, Dr. Sharon Niv, is the co-founder of Joyous, a public benefit company helping make this kind of care more accessible and affordable than ever before.

Sharon brings a fascinating background in cognitive psychology, meditation, and technology, and she's helping bridge the gap between neuroscience and therapy in a way that's incredibly gentle, safe, and empowering for both clients and clinicians.

We'll talk about what makes psycholytic, or low-dose, ketamine different from traditional psychedelic experiences, how it can enhance the therapeutic process, and how you, as a therapist, can get trained to integrate it into your own work.

This is one of those conversations that opens your mind to what's possible in therapy, so let's jump in.

Resources Mentioned In This Episode

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Sharon Niv, Ph.D.

Dr. Sharon Niv is a cognitive psychologist and co-founder of Joyous Team, a Public Benefit Corporation dedicated to making evidence-based mental health treatments accessible and affordable. Her work bridges the worlds of neuroscience, technology, and therapy with a focus on how scalable, data-driven approaches can enhance emotional well-being.

Dr. Niv earned her Ph.D. in Brain and Cognitive Science from the University of Southern California, where she conducted research on EEG biomarkers, neurofeedback, and the neural underpinnings of mood and behavior. She also holds a B.A. in Molecular and Cellular Biology from UC Berkeley and an M.A. in Clinical and Cognitive Psychology from USC.

Before founding Joyous, Sharon worked on developing virtual-reality interventions for chronic pain and neurofeedback programs designed to help people improve emotional regulation and resilience. A long-time meditation practitioner, she combines scientific rigor with a deep understanding of mindfulness and experiential learning.

Through Joyous, Sharon and her team are pioneering low-dose (psycholytic) ketamine therapy, creating safer, more sustainable pathways for individuals and therapists to experience healing and insight. Her mission is to empower both clinicians and clients with practical tools that promote neuroplasticity, compassion, and mental clarity.

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I'm so glad to welcome Julie Herres back to the podcast! Julie is the founder of GreenOak Accounting, the host of the Therapy for Your Money Podcast, and the author of Profit First for Therapists. This time, she's joining me to talk about her brand-new Profit First for Therapists Workbook — a hands-on companion to her original book that helps you actually implement the Profit First system in your practice.

In this episode, we dig into what it really takes to build a financially sustainable practice. Julie explains how she helps therapists move from confusion to clarity by using simple systems that make it easy to know where your money is going, what's normal for your practice, and how to pay yourself consistently.

We also talk about some of the common money mistakes we see in private practice, especially when it comes to paying your team, setting up payroll, or growing too fast without clear financial guardrails. Julie shares the mindset shifts and practical steps that can help you stay profitable and sustainable long-term.

You'll hear:

• How Profit First flips the traditional accounting equation
• Why your practice should serve your life — not the other way around
• How to make intentional, values-based decisions with your money
• What to watch for when hiring or adding new revenue streams
• How the new workbook helps you troubleshoot and customize Profit First for your unique practice

If you've ever wondered, "Am I doing this money thing right?" then this episode will give you a lot of peace of mind. Julie's approach takes the intimidation out of accounting and replaces it with clarity and confidence.

Resources Mentioned In This Episode

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Therapy For Your Money

GreenOak Accounting

Meet Julie Herres

Julie Herres is on a mission to inspire every private practice to be profitable. Over the last several years, that dream has become reality as Julie and her team have helped hundreds of private practice owners take their profit first and gain financial freedom. As the owner of GreenOak Accounting, Julie leads her firm with this goal in mind, providing tax, accounting and Profit First consulting services to private practices across the United States. Julie is also a Certified Profit First Professional, an IRS Enrolled Agent, a speaker and the host of the Therapy For Your Money podcast.