I’m so glad to welcome Julie Herres back to the podcast! Julie is the founder of GreenOak Accounting, the host of the Therapy for Your Money Podcast, and the author of Profit First for Therapists. This time, she’s joining me to talk about her brand-new Profit First for Therapists Workbook — a hands-on companion to her original book that helps you actually implement the Profit First system in your practice.

In this episode, we dig into what it really takes to build a financially sustainable practice. Julie explains how she helps therapists move from confusion to clarity by using simple systems that make it easy to know where your money is going, what’s normal for your practice, and how to pay yourself consistently.

We also talk about some of the common money mistakes we see in private practice, especially when it comes to paying your team, setting up payroll, or growing too fast without clear financial guardrails. Julie shares the mindset shifts and practical steps that can help you stay profitable and sustainable long-term.

You’ll hear:

• How Profit First flips the traditional accounting equation
• Why your practice should serve your life — not the other way around
• How to make intentional, values-based decisions with your money
• What to watch for when hiring or adding new revenue streams
• How the new workbook helps you troubleshoot and customize Profit First for your unique practice

If you’ve ever wondered, “Am I doing this money thing right?” then this episode will give you a lot of peace of mind. Julie’s approach takes the intimidation out of accounting and replaces it with clarity and confidence.

Resources Mentioned In This Episode 

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Therapy For Your Money

GreenOak Accounting

Meet Julie Herres

Julie Herres is on a mission to inspire every private practice to be profitable. Over the last several years, that dream has become reality as Julie and her team have helped hundreds of private practice owners take their profit first and gain financial freedom. As the owner of GreenOak Accounting, Julie leads her firm with this goal in mind, providing tax, accounting and Profit First consulting services to private practices across the United States. Julie is also a Certified Profit First Professional, an IRS Enrolled Agent, a speaker and the host of the Therapy For Your Money podcast.

What if private practice wasn’t the end goal but the launchpad?

In this episode, Gordon talks with Carly Hill, LCSW, business strategist and host of The Thriving Therapreneur Podcast, about how therapists can outgrow the office by adding coaching, creating digital offers, and building freedom-based businesses.

Carly shares her journey from burnout to building a seven-figure coaching brand and breaks down exactly how clinicians can protect their license while expanding beyond therapy. You’ll learn the key differences between therapy and coaching, how to ethically separate your businesses, and how to market your coaching offers with confidence.

In this episode, you’ll hear:

• The real difference between therapy and coaching
• How to protect your license when adding coaching
• Why therapists should lead the coaching space
• How to build multiple income streams beyond private practice
• Carly’s approach to creating freedom, flexibility, and impact

Resources Mentioned In This Episode 

Read the show notes here

Watch on YouTube 

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Carly Hill, LCSW, Business Coach For Therapists

Carly Hill, LCSW, is a business strategist and coach who helps clinicians venture beyond the therapy room and build successful, sustainable online businesses. Through her signature programs and trainings, she teaches everything from understanding the difference between therapy and coachin g to mastering niche clarity, marketing, sales, branding, and mindset. Her mission is simple: to help clinicians impact more lives while creating freedom-based businesses.

Before becoming a business coach, Carly worked as a therapist and loved the work she did—but she loved her freedom even more. She longed for time freedom, energy freedom, travel freedom, and financial freedom—something she couldn’t fully experience within the traditional therapy model.

Seeing so many other therapists facing burnout and financial limitations, Carly began questioning the system that left such highly educated professionals overworked and underpaid. She started a networking group to help fellow therapists combat burnout, which soon evolved into a larger mission: to find real solutions for therapists who wanted more flexibility and fulfillment.

Through her own discovery, research, and training in high-ticket group coaching and organic lead generation, Carly developed a proven client attraction system she calls the Modern Marketing Masterplan. This approach allowed her to grow from $0 to consistent six-figure months in record time.

Today, Carly’s focus is on sharing everything she’s learned—empowering therapists to leverage their expertise, attract ideal clients, and design businesses that align with the freedom-filled lives they deserve.

Carly believes every therapist has the power to build a business that supports both their purpose and their peace.

Learn How To Turn Your Clinical Skills Into A Coaching Business So You Can Earn Back Your Freedom! 

Instagram

Thriving Therapreneur Podcast

Ops expert Brie Chrisman (CEO, BosCo) shares how to increase profit in private practice without adding more clients, clinicians, or ad spend—by tightening expenses, streamlining workflows, delegating $20 tasks, and optimizing client onboarding.

In this episode, you’ll learn:

• Why “profit = revenue − expenses” (and why most owners only push the revenue side)
• How to reclaim 21+ hours/year with simple email templates
• The $20 vs. $200 task rule for smarter delegation
• SOPs that make onboarding, training, and busy-day brain fog easier
• The #1 lever for growth: client onboarding (lead → consult → paperwork → first session)

Resources Mentioned In This Episode 

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Brie Chrisman

Brie Chrisman is the founder and CEO of Boss Co, an operations management and growth strategy agency dedicated to supporting mental health private practice owners. With over 15 years of experience in project management and operations, Brie has redefined how businesses can maximize resources and increase profits without adding to the overwhelm that often accompanies entrepreneurship. Her innovative approach has empowered practice owners to streamline operations and lead with intention.

A passionate mental health advocate, Brie is committed to fostering a human-first, inclusive environment within the operations world. She believes that making practice owners' lives easier and more fulfilled can create a ripple effect, positively impacting their staff, clients, and beyond.

Outside of her work, Brie is a devoted partner to her college sweetheart, a special needs advocate, and a proud mom of two young children.

Website Facebook Instagram Brie on LinkedIn Boss Co on LinkedIn

I am thrilled to share this week’s episode with you because it’s not just any guest joining me—it’s my dear friend, Uriah Guilford. Uriah and I have traveled together, dreamed together, and collaborated on countless projects over the years. He’s one of the most creative people I know, and today we’re diving into something that’s changing the way therapists run their practices: AI and the future of intake.

If you’ve ever wondered how to save time, stop drowning in admin work, and create a smoother experience for your clients, you do not want to miss this conversation. Uriah shares how he’s blending human support with AI technology to revolutionize the intake process—and how you can start using these tools in your own practice.

This episode is full of practical tips, inspiring ideas, and a glimpse into what’s possible when we stop trying to do everything ourselves. Trust me, you’re going to walk away with new ways to think about your time, your clients, and your business.

Resources Mentioned In This Episode 

Read the show notes here

Watch on YouTube 

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Meet Uriah Guilford

Uriah Guilford is a licensed therapist and group practice owner. He’s also the author of The Productive Practice book and the Head Nerd at Productive Therapist, a virtual assistant company that serves therapists in private practice. Outside of work, Uriah is a technology nerd, a minimalist travel packer, and a rock drummer.

Therapy Intake ProProductive Therapist Directory Instagram

I can hardly believe we’ve reached 400 episodes of The Practice of Therapy Podcast!

When I started this show back in 2017, my goal was simple: to share resources, lessons, and encouragement for therapists building their practices. Over the years, I’ve learned so much (often the hard way), and I’ve been blessed by the many incredible guests and colleagues who have shared their wisdom here.

In this special milestone episode, I’ve invited friends, past guests, and fellow practice owners to share their #1 tips for success in private practice. You’ll hear insights on money, delegation, marketing, networking, self-care, and so much more — all the things that really make a difference in sustaining and growing your practice.

You’ll hear from voices like:

• Julie Harris (GreenOak Accounting) on knowing your numbers
• Uriah Guilford (Productive Therapist) on the power of delegation
• Chris McDonald (Yoga in the Therapy Room) on building community
• Whitney Owens (Wise Practice Consulting) on letting go and moving forward
• And many more trusted colleagues and friends from the PsychCraft Network and beyond!

This episode is truly a masterclass — not just in private practice strategy, but in encouragement and support. Whether you’re brand new to practice or years into the journey, I know you’ll walk away with something meaningful.

🙏 Thank you for being part of this journey with me. Your support means the world, and I’m excited for what’s to come in the next 400 episodes.

Resources Mentioned In This Episode 

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Running a private practice is rewarding, but the financial side can feel overwhelming.

That is why I am excited to have Kristin Meador, CPA on the show today. Kristin is not only a Certified Public Accountant but also a Profit First Professional who works closely with therapy practice owners across the country. She is here to take the stress out of your numbers and show you how to build a more profitable and sustainable practice.

In this episode, you will learn:

• How to simplify your bookkeeping and actually use your numbers to make decisions
• Why Profit First works so well for private practice owners
• A simple system to trim thousands in unnecessary expenses
• How to confidently set your rates and when to raise them
• What to consider when paying yourself and your team

Get ready for practical and encouraging advice that will help you finally feel confident about your private practice finances.

Resources Mentioned In This Episode 

Read the show notes here

Watch on YouTube 

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Meet Kristin Meador

Kristin Graduated from The University of Tennessee with her Bachelor's and Master's in Accounting. She became a Certified Public Accountant shortly after and worked tirelessly at a Big 4 accounting firm, earning the promotion of Senior Auditor. After reaching her corporate life threshold, Kristin traveled the world before creating her own firm. 

When Kristin founded Gradient Accounting, she was quickly able to fulfill all her passions: being a digital nomad, working as an accountant, and helping fellow small business owners achieve travel dreams of their own. 

Along with traveling internationally for about 3 months each year, Kristin loves exploring her hometown of Knoxville, TN, and the beautiful nature of the Great Smoky Mountains.

Website LinkedIn Instagram Free Three-Minute Pricing Checkup Tool 

Have you ever tried to calm yourself down during a panic attack - only to find that the very tools you’ve been taught suddenly don’t work? That was the turning point for Caitlin Rose, a performance neuroscience coach and founder of Build Resilience. Her own struggle with trauma and anxiety led her to uncover a hidden truth: it’s not just about regulation, it’s about capacity.

In this episode of The Practice of Therapy Podcast, Caitlin shares how understanding the difference between nervous system regulation and capacity can transform the way therapists support clients - and the way we heal ourselves.

In this episode, we talk about:

• The crucial difference between nervous system regulation and capacity—and why tools don’t always work when we need them most
• Practical ways to expand the window of tolerance through vagal tone, CO₂ tolerance, and vascular flexibility
• How building nervous system capacity acts as a scaffolding for other modalities like EMDR, brainspotting, and somatic experiencing

Resources Mentioned In This Episode 

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Meet Caitlin Rose

Caitlin Rose is a trauma consultant and educator dedicated to helping therapists bridge the gap between somatic theory and practical application. With a deep understanding that trauma lives in the body, Caitlin teaches clinicians how to move beyond mechanistic views of regulation into a dynamic of Nervous System Collaboration. Her work focuses on leveling the playing field for trauma survivors, who often live in states of chronic constriction and collapse, by equipping practitioners with tools to support nervous system capacity alongside trauma processing.

Through her work at Build Resilience, Caitlin guides therapists in creating conditions where clients can experience agency from the start, build trust and safety directly with their nervous systems, and sustain progress between sessions. She is passionate about transforming the therapeutic process into one that is more efficient, compassionate, and deeply human—for both client and clinician.

Caitlin’s approach empowers practitioners who want to push the edges of their skills, offering a missing foundation that makes everything else they do more powerful.

Rebuilding The Nervous System After Trauma Instagram LinkedIn X

What if the key to filling your private practice isn’t more credentials, certifications, or complicated marketing strategies— but a few simple tweaks to your Psychology Today profile?

In this episode of the Practice of Therapy Podcast, Gordon sits down with Aaron Price, founder of Therapy Profile Pro, to uncover the hidden power of Psychology Today. With nearly 60% of therapy seekers finding their clinician through this platform, your profile could be the single biggest factor in whether your phone rings—or stays silent.

Aaron shares exactly what makes a profile stand out, the common mistakes most therapists don’t even realize they’re making, and how a 15-second video can completely change the game. Whether you’re brand new to private practice or ready to scale your caseload, you’ll walk away with practical, proven strategies you can put into action today.

Resources Mentioned In This Episode 

Read the show notes here

Watch on YouTube 

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Meet Aaron Price

Aaron Price is a marketing expert and software engineer who specializes in building marketing tools for private practice therapists. As the founder of Therapy Profile Pro, Aaron has helped over 1,000 therapists enhance their Psychology Today profiles, refine their professional focus, and attract more of their ideal clients authentically and ethically.

Before founding Therapy Profile Pro, Aaron led marketing for multiple education and climate tech companies. He has also been attending therapy himself for the past seven years—a journey that he describes as life-changing.

Aaron holds a Bachelor’s degree in Computer Science from Duke University.

Check out Therapy Profile Pro

Have you been wondering how AI fits into the world of therapy and private practice? 

In this episode, I sit down with Dr. Stephanie Thrower—a psychologist, career coach, and AI educator—who’s using tech to help therapists expand their impact, streamline their work, and step into new possibilities beyond one-on-one sessions.

We’re talking practical tools, smart marketing strategies, and how to use AI without losing your voice (or your sanity). Whether you’re just getting curious or already experimenting with AI, you’re going to walk away inspired and equipped.

In this episode, you’ll learn:

• How AI can save you time and energy in private practice
• What makes good marketing copy (and how AI can help you write it)
• How to use AI for content creation—without sounding robotic
• Why therapists should be involved in building the future of AI

Resources Mentioned In This Episode 

Watch on YouTube 

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Meet Dr. Stephanie Thrower

Stephanie Thrower is a psychologist and coach helping values-driven practitioners use AI tools to simplify marketing, scale income, and build meaningful, sustainable businesses.

With a background in vocational psychology, mental health, performance psychology, and social justice, she guides clients through mindset, messaging, and system-building.

Stephanie is also the creator of custom GPT tools that help therapists and coaches reclaim time, express their voice, and show up more consistently online—all while designing innovative, client-centered ways to teach and support growth in the online learning space.

Website Growth Program Freebie Instagram Facebook Group

Most of us didn’t get into therapy because we dreamed of being business owners. We wanted to help people. We wanted to do meaningful work. But somewhere along the way, we realized that to have the freedom and flexibility we crave, we’d need to go into private practice —and that meant running a business.

Which meant dealing with money.

Enter: panic.

Linzy Bonham, a former trauma therapist turned financial coach and educator, knows this all too well. When she started her own practice, she quickly noticed that no one was talking about how to manage the financial side of things. There was no roadmap for how to save for taxes, track expenses, or figure out if you could afford to hire help. So she built one—and in the process, uncovered something deeper:

It’s not just about spreadsheets. It’s about mindset.

Resources Mentioned In This Episode 

Read the show notes here

Watch on YouTube 

Use the promo code “GORDON” to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Meet Linzy Bonham

Linzy Bonham is a private practice therapist turned money coach who helps fellow therapists feel calm, confident, and in control of their finances.

The daughter of an accountant, Linzy brings a unique blend of therapeutic insight and financial savvy—half therapist, half bookkeeper. When she entered private practice, she immediately dove into learning how to build a sustainable business that could support her life and keep money in the bank.

Along the way, she noticed something troubling: brilliant, compassionate colleagues were struggling with the financial side of their practices. Some avoided private practice altogether, while others left because the stress of managing money felt overwhelming.

So Linzy decided to combine her people skills with her bookkeeping brain—and Money Nuts & Bolts was born.

Today, she helps therapists develop peace of mind around money. Since most therapists were never taught how to manage finances, Linzy focuses on making the “how” approachable, doable, and even enjoyable. (Because feeling competent and calm about your money? It’s pretty great.)

Her signature course, Money Skills for Therapists, has helped hundreds of therapists in (or preparing for) private practice get their finances in order and shift their relationship with money.

She also offers Money Skills for Group Practice Owners, a course that guides practice owners through mindset work, systems, key numbers, and leadership strategies—so they can become confident, empowered CFOs of their own thriving practices.

Website Money Skills For Therapists Podcast Instagram LinkedIn Resources