In this powerful conversation, Pastor Payton flips the script on how mental health professionals engage with spirituality. For clients whose faith is central to their identity, it’s not just relevant — it’s essential. Payton makes the case that integrating spiritual life into clinical work isn’t just respectful; it’s transformative.

He shares what he looks for in a trusted therapist, how counselors can build real relationships with local churches (without feeling like they’re pitching a service), and why speaking the language of faith can open doors to deeper healing and collaboration. Whether you're a clinician working in Christian spaces or someone curious about bridging the sacred and the clinical, this episode is a must-listen.

It’s not about marketing. It’s about ministry. And it starts with showing up.

12:34 The Challenge of Reaching Out 14:31 Dealing with Resistant Pastors 17:29 Mental Health Trends in the Church 20:11 How Therapists Can Support Pastors 23:49 Follow-Up is Crucial 30:10 Connecting with the Right Counselor 31:13 Sensitivity to Client Needs

Show Sponsor Private Pay Masterclass

Go to https://www.wisepracticeconsulting.com/masterclass-private-pay and register for the Private Pay Masterclass before May 16th to get $50 off with code EARLYMASTER.

Pastor Payton Stone's Resources

LinkedIn

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Wise Practice Summit

When Laura first stepped into couples counseling, she didn’t expect one of her biggest challenges to come from outside the therapy room — but it did. Behind the scenes, insurance systems built for individual treatment forced her into an impossible ethical bind: label one partner as “the problem,” assign a mental health diagnosis that didn’t fit, and document intimate relational healing through the cold lens of medical necessity.

It felt wrong. It was wrong.

And Laura realized: playing by the insurance industry’s rules wasn’t just exhausting — it was setting the work up to fail.

What followed was a bold, mindset-shifting journey from moral tension to empowered service, from burnout to abundance. Laura’s story offers a powerful roadmap for therapists who know, deep down, that there’s a better way to serve — with integrity, freedom, and impact.

Ready to see what’s possible when you step outside the system?

04:21 Laura's Journey to Private Pay 04:53 Challenges with Insurance Panels 06:13 Transitioning to Private Pay 14:10 Mindset and Money in Private Practice 23:09 Balancing Faith and Business 25:16 Transitioning to Private Pay 26:48 Marketing and Client Communication 28:23 Client Retention and Success Stories 29:57 Educating Clients on Private Pay 37:03 Masterclass Announcement and Details 41:26 Conclusion and Final Thoughts

Show Sponsor Private Pay Masterclass

Go to https://www.wisepracticeconsulting.com/masterclass-private-pay and register for the Private Pay Masterclass before May 16th to get $50 off with code EARLYMASTER.

Laura Long's Resources

Website

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Wise Practice Summit

In this eye-opening episode, trademark attorney Joey Vitale busts the biggest myths about brand protection—and reveals the costly mistake too many entrepreneurs make: skipping trademarks until it’s too late.

Joey breaks down the difference between your backstage business (your LLC) and your onstage identity (your brand)—and why without a trademark, someone else could legally force you to rebrand... even if you’ve been around for years.

From Google searches that offer false confidence to names that are legally “too generic” to own, Joey explains it all with clarity, humor, and real talk. Plus, he shares how to play both defense and offense with your brand—so you can build boldly and protect what’s yours.

If you’re building a brand you love, this episode is a must-listen.

07:11 The Truth About Trademarks: Joey’s Take on What Really Matters 12:11 Rookie Moves: The Most Common (and Costly) Trademark Mistakes 31:01 Real-World Trademark Wins, Fails, and Lessons Learned 36:34 Your Next Steps: How to Protect Your Brand with Confidence

Show Sponsor Private Pay Masterclass

Go to https://www.wisepracticeconsulting.com/masterclass-private-pay and register for the Private Pay Masterclass before May 16th to get $50 off with code EARLYMASTER.

Joey Vitale's Resources

Instagram Website ($300 discount if you mention The Wise Practice Podcast) Email Joey, and he will send you a free copy of his book! [email protected]

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Wise Practice Summit

Ever feel like blogging is just another task on your never-ending to-do list? Or that shouting into the void of the internet isn’t getting you any closer to connecting with your dream clients? In this episode, Jessica Tappana flips the script on random content creation and introduces us to a game-changing strategy: pillar-based marketing.

She compares it to building a house—with a strong foundation, sturdy support beams, and a roof that brings it all together. It’s a content structure that not only boosts your SEO but actually brings in the right clients—the ones you want to work with.

Whether you're a therapist burned out on blogging or a practice owner trying to make your marketing matter, this conversation is packed with practical tips, time-saving tricks, and a fresh perspective that could seriously shift how you show up online.

💡 If you’ve ever asked yourself “What should I blog about?” or “How do I stand out in a sea of therapists?”—you’re going to want to hit play.

01:21 The Power of Blogging in Practice Growth 03:37 Deep Dive into Pillar-Based Marketing 10:08 Optimizing Your Blog for Maximum Impact 11:36 Balancing Blogging with a Busy Schedule 16:46 Using AI to Enhance Your Blogging 20:53 The Human Touch in Marketing 23:15 Practical Tips for Pillar-Based Marketing

Jessica Tappana's Resources

Email: [email protected] (10% off services)

Website

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Wise Practice Summit

When Michelle launched her private practice, she had a vision of helping clients and building a thriving business. But reality set in quickly—insurance reimbursements were low, and back-to-back sessions left her drained. She found herself trapped in the exhausting cycle of overbooking, desperately trying to keep up with fluctuating client demand.

Like many therapists, Michelle had been told that a packed caseload was a sign of success. Instead, it felt like a direct path to burnout. She knew there had to be a better way—one that allowed her to continue serving clients without sacrificing her own well-being. That’s when she discovered the power of diversifying her income.

By stepping beyond the traditional therapy model, Michelle unlocked financial stability, professional growth, and the freedom to build a business that truly worked for her. Here’s how she—and many other therapists—are redefining success.

04:27 Michelle's Therapy Practice and Specialties 06:15 Diversifying Income Streams 08:52 Challenges and Benefits of Multiple Income Streams 17:04 Finding Your Unique Expertise 19:36 Exploring Additional Income Streams 21:00 Faith-Based Practice Insights 23:10 Creating Your First Income Stream 23:28 Navigating Continuing Education (CE) 25:55 Perfecting Your CE Application 34:19 Tools and Platforms for CE Courses 37:13 Conclusion and Final Thoughts

Michelle Risser's Resources

Website Free CEU Course Planning Checklist Work with Michelle 1:1 Instagram Facebook

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Wise Practice Summit

Ever feel like you're running on empty but can’t quite figure out why? Burnout doesn’t hit like a lightning bolt—it sneaks in, disguised as busyness, exhaustion, and a growing disconnect from the passion that once fueled you. As a practice owner, you’re juggling a thousand responsibilities, but when was the last time you truly paused to reflect?

In this episode of the Wise Practice Podcast, Christy Pennison, Stephanie Korpal, and Whitney Owens dig deep into why reflection isn’t a luxury—it’s a necessity. They unpack how solo and group practice owners alike can build intentional moments of self-awareness to stay aligned, avoid burnout, and sustain a practice they love. They’ll also introduce the Five Rs—a simple yet powerful framework to help you reset before exhaustion forces your hand.

If you’re ready to stop running on autopilot and start leading with clarity and purpose, this episode is for you. Tune in, take a breath, and let’s talk about how to make reflection a non-negotiable in your life and business.

04:10 The Importance of Reflection 06:32 Creating Intentional Space for Reflection 11:33 Incorporating Reflection into Daily Life 18:54 The Five Rs of Reflection 23:20 Exploring Personal Rituals and Reflection 24:26 The Power of Dreams and Reflection 26:56 Realigning Business and Personal Values 29:00 The Importance of Resolve and Implementation 30:32 Community and Accountability in Practice 35:32 Connecting and Supporting Therapists

Christy Pennison and Stephanie Korpal's Resources

The Practice Collab Facebook Instagram Freebies

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Wise Practice Summit

For years, ADHD has been misunderstood and dismissed as simple distraction or hyperactivity. But the reality is far more complex—and far more powerful. In this episode, we dive deep into the truths about ADHD, busting common myths and exploring how it uniquely shapes the lives of entrepreneurs and private practice owners.

Our guest, David, isn’t just an expert—he lives it. He shares his firsthand experience navigating ADHD as a business owner, revealing how the right systems, routines, and mindset shifts can transform what might seem like a weakness into a powerful advantage. From overcoming executive functioning challenges to embracing structure in a way that actually works, this conversation is packed with insights for anyone who has ADHD or works with those who do.

If you’ve ever felt like traditional methods just don’t fit your brain, this episode will be a game-changer. Tune in now and discover how to make ADHD work for you, not against you!

04:20 Understanding ADHD: Myths and Realities 09:24 ADHD in Entrepreneurs and Private Practice Owners 10:57 David's Personal ADHD Journey 19:35 Practical Tips for Managing ADHD in Practice 32:10 Holistic Approach to ADHD and Practice Management 35:26 Conclusion and Contact Information

David's Resources

Email: [email protected]

Meet David

Foundry Counseling

Foundry Counseling on Facebook

Foundry Counseling on Instagram

Consulting Application

Links and Resources

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Wise Practice Summit

Hiring the right team members can make or break your private practice. One bad hire? It can lead to headaches, inefficiency, and unnecessary stress. But when you get it right, your practice thrives with a team that shares your vision and supports your long-term growth.

In this episode, Whitney breaks down The Importance of a Strong Hiring Process—a step-by-step approach to finding the perfect fit for your team. From recognizing internal growth opportunities to using the “Camping Test” (yes, really!), she explores how to go beyond resumes and make hiring decisions that align with your practice’s culture.

Plus, Whitney reveals common hiring pitfalls, why skipping steps can cost you, and how tools like the Enneagram test and smart interview strategies can ensure you build a strong, reliable, and growth-oriented team.

This episode is for you if you’re tired of hiring out of desperation and want to create a structured, stress-free hiring process. Tune in now and take control of your hiring strategy!

03:38 Importance of a Structured Hiring Process 07:20 Determine Your Practice's Needs 12:16 Post the Job 14:19 Review Applications 16:13 Pre-Screening Candidates 20:58 Personal Interview 25:25 Enneagram Assessment 27:13 Reference Checks 27:55 Job Offer and Final Tips 32:11 Conclusion and Additional Resources

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Wise Practice Summit

8 Step Hiring Process

As a therapist and business owner, you’re constantly faced with investment decisions—office space, staff, marketing, and professional development. With so many choices, how do you know where to put your money right now?

In this episode, Linzy Bonham, a financial expert for therapists, breaks down the strategic spending mindset—helping you avoid the trap of throwing money at every new trend. She shares how to identify the most impactful investment for your business today, recognize the emotional triggers behind financial decisions, and stop spending on things just because you feel like you "should."

Feeling pressure to be everywhere—Instagram, SEO, networking events? Wondering if that big purchase will actually move the needle? Before you pull out your wallet, pause and listen to this episode—because the right investment at the right time can make all the difference.

08:41 Finding Fulfillment in a New Role 09:04 The Ripple Effect of Supporting Therapists 10:34 Strategic Spending in Business 13:11 Letting Go of Ineffective Marketing 15:01 Aligning Marketing with Personal Strengths 16:09 The Burden of Doing Too Much

Linzy Bonham Resources

• Website
• Instagram
• LinkedIn
• Podcast
• Freebie: Right Thing, Right Time tool

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Ready to be inspired? In this episode, we’re diving into the heartwarming and powerful story behind Spectra Choir—a movement that’s so much more than just singing. Meet Tegan, the visionary leader whose passion for music and community sparked something truly extraordinary. From a college treble choir that ignited her dream to the unexpected challenges of launching just before a global shutdown, Tegan’s journey is nothing short of incredible. But the magic doesn’t stop there! Spectra Choir has become a safe haven where women show up, support one another, and find their voices—both in song and in life. Whether you’re a music lover or just someone looking for a reminder of how transformative community can be, this episode will leave you feeling uplifted, empowered, and maybe even ready to start singing along.

10:50 The Birth of Spectra Choir 15:37 The Impact of Spectra Choir on Mental Health and Community 18:39 Whitney's Personal Experience with Spectra Choir 23:09 Encouragement for Therapists and Business Owners 31:06 How to Get Involved with Spectra Choir and MTC Vocal Academy 34:02 Final Thoughts and Gratitude

Tegan Miller’s Resources

Spectra Choir MTC Vocal Academy MTC Vocal Academy on Instagram MTC Vocal Academy on Facebook Spectra Choir on Instagram Spectra Choir on Facebook Drop-in Lesson: $20 off coupon for a drop in lesson! (Use the code: 20OFFSAV) Tegan on Instagram Joining Spectra Choir Form

Links and Resources

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