Ever feel like you’re shouting into the void on social media—and still hearing crickets? Wondering why those three reels a week aren’t filling your practice?

This episode of The Wise Practice Podcast is your wake-up call (and your permission slip to do content differently).

I sit down with Jimmy McKay—physical therapist turned podcasting powerhouse—to talk about how practice owners can scale their voice, grow their impact, and finally start showing up online in a way that actually works.

Jimmy breaks down exactly why content isn’t about going viral—it’s about earning trust. He’ll show you how one hour a week can turn into 50 pieces of value-packed content, and why your podcast (or video or blog) should be your most powerful salesperson.

If you’re ready to cut through the noise, connect with the right clients, and stop feeling invisible online, this one’s for you.

09:27 Conversations > Presentations: Why Dialogue Drives Deeper  17:03 Translating Clinical Insight into Marketable Media 22:40 What Is Your Product, Really? The Golden Rule of Content Creation 25:51 Three Reels a Week Didn’t Work—Here’s Why (and What to Do Instead) 30:24 Scaling YOU: Turning One Hour Into 50 Pieces of Content 40:21 Jab, Jab, Jab, Right Hook: The Secret to Converting Content to Clients

Show Sponsor My Best Practice

Try My Best Practice, the EHR built by and for evidence-based therapists.

It’s designed to make therapy easier, with features like:

• AI SOAP & Progress Notes
• 2-Way Google Calendar Sync
• A mobile app for phones
• Telehealth, group appointments, and group notes
• Customizable forms, notes, and treatment plans
• Built-in payroll reports

And everything else solo practitioners and group practices love.

Enjoy responsive customer support, an easy-to-use interface, and a comprehensive how-to library with step-by-step screenshots.

If you want to save time, reduce your stress, and make evidence-based care easy, My Best Practice is your EHR.

And here’s why: It was named Best Overall EHR in Mental Health for 2025 for the second year in a row and was the first EHR ever awarded 5 out of 5 stars by Choosing Therapy.

Get 3 months free! Sign up at: https://referral.mbpractice.com/ref/wisepractice

Jimmy McKay's Resources

[email protected] Website Instagram X Facebook

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Bootstrapping your private practice can feel like a badge of honor—gritty, independent, and determined. But that hustle can quietly turn into burnout if you're not scaling with strategy. On this episode of the Wise Practice Podcast, Neal Samudre joins Whitney Owens to unpack the five biggest traps that trip up bootstrapped practice owners—and how to break free from them.

If you're tired of spinning your wheels or stuck in solo mode, this conversation is your roadmap to building a thriving, sustainable practice with less stress and more freedom.

06:40 The Bootstrap Mindset: Why It’ll Eventually Hold You Back 11:14 Filling the White Space Just to Stay Busy 15:00 The Delegation Trap 20:25 Seeing People as Task Managers Instead of Leaders 25:07 Not Having an Experimental Mindset 35:19 The Power of In-Person Events

Show Sponsor Arc Integrated

This episode is sponsored by Arc Integrated — a company that has truly transformed the way I lead. I’ve personally worked with Arc Integrated, and Michael was my business coach. He helped me restructure my leadership approach, delegate more effectively, and create systems that gave me fewer headaches and more time to focus on what matters. As a result, our team just had our best month yet — and I can confidently say that stepping into real leadership made it happen.

Arc Integrated specializes in helping leaders navigate change with confidence. Through personalized coaching, leadership training, and strategic planning, they help reduce stress, enhance communication, and build emotional intelligence within teams.

Visit arcintegrated.com/coaching to schedule your free leadership consultation. You’ll walk away with tangible strategies to drive the success of your practice.

Neal Samudre's Resources

Website LinkedIn

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What if your EHR actually made your life easier instead of adding to your to-do list?

In this episode, I’m joined by Dr. J. Ryan Fuller—psychologist, tech innovator, and self-proclaimed former workaholic—who gets what it’s like to run a private practice and still want a life outside of it. He’s one of the brains behind a platform that’s flipping the script on clunky, stress-inducing software and replacing it with clean, simple tools that actually help you do your job better (and faster!).

We’re talking about smart automation, AI-generated progress notes (that don’t feel scary), evidence-based workflows, and all the little things that save you time so you can focus on what really matters: your clients and your sanity.

If you’ve ever felt like your software was working against you—or you just love geeking out about ways to streamline your practice—this one’s for you. Let’s dive in!

07:25 A Winding Path to Private Practice 12:25 Why Burnout Starts With Bad Systems 16:13 New Client? Here’s How the Workflow Flows 24:46 Let’s Talk AI & Confidentiality 28:53 Final Words of Wisdom (and an Invite to Demo)

Show Sponsor Arc Integrated

This episode is sponsored by Arc Integrated — a company that has truly transformed the way I lead. I’ve personally worked with Arc Integrated, and Michael was my business coach. He helped me restructure my leadership approach, delegate more effectively, and create systems that gave me fewer headaches and more time to focus on what matters. As a result, our team just had our best month yet — and I can confidently say that stepping into real leadership made it happen.

Arc Integrated specializes in helping leaders navigate change with confidence. Through personalized coaching, leadership training, and strategic planning, they help reduce stress, enhance communication, and build emotional intelligence within teams.

Visit arcintegrated.com/coaching to schedule your free leadership consultation. You’ll walk away with tangible strategies to drive the success of your practice.

Dr. J. Ryan Fuller's Resources

My Best Practice (3 months FREE) YouTube LinkedIn Instagram Facebook Ryan on Instagram

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Whether you're leading a group practice, managing a team, or heading a project, your ability to communicate directly shapes your success.

Yet even the best leaders can unintentionally undermine their message—and their mission—by falling into common communication traps.

Michael Diettrich-Chastain from ARC Integrated recently shared five of the most common communication mistakes leaders make, why they happen, and what to do instead. Here's a breakdown of his thoughtful, experience-based guidance.

09:50 Why Communication is a Top Leadership Struggle 11:31 The Power of Being Direct 15:52 Ignoring Communication Styles 18:22 Document It, Don’t Just Say It 26:19 What’s Your Behavioral Plan? Why Every Practice Needs One 28:38 When You Care Deeply, Accountability Hurts—But It’s Still Necessary

Show Sponsor Arc Integrated

This episode is sponsored by Arc Integrated — a company that has truly transformed the way I lead. I’ve personally worked with Arc Integrated, and Michael was my business coach. He helped me restructure my leadership approach, delegate more effectively, and create systems that gave me fewer headaches and more time to focus on what matters. As a result, our team just had our best month yet — and I can confidently say that stepping into real leadership made it happen.

Arc Integrated specializes in helping leaders navigate change with confidence. Through personalized coaching, leadership training, and strategic planning, they help reduce stress, enhance communication, and build emotional intelligence within teams.

Visit arcintegrated.com/coaching to schedule your free leadership consultation. You’ll walk away with tangible strategies to drive the success of your practice.

Michael Diettrich-Chastain's Resources

Arc Integrated Michael on Instagram Arc Integrated on Instagram Michael on LinkedIn Arc Integrated on Facebook Michael on Facebook Michael’s Book Michael’s Card Deck

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Are you a faith-based practice owner who wants to run a profitable business and make a radical difference in the lives of your team and community?

Then this episode is a must-listen. Whitney Owens sits down with faith-forward accountant Nate Hendrikse to talk about how Christian business owners can approach money differently—without sacrificing strategy or sustainability.

You’ll hear powerful ideas like creating a giving account, using profit to bless your team in surprising ways (yes, even covering unexpected expenses!), and how to shift your mindset from scarcity to sacred purpose. Nate shares real stories and practical tips that will have you rethinking what it means to steward your business with Kingdom values.

Whether you're struggling with money stress, figuring out how to reward your team, or wondering how to live out your faith through your business—this episode will inspire you, challenge you, and give you concrete steps to live generously and lead with love.

Tune in now—you don’t want to miss this one.

08:42 Faith-Based Finances: Viewing Money as an Act of Worship 11:25 The Gift and Responsibility of Faith-Based Entrepreneurship 14:12 All Work as Worship: From Therapy to Dishwashing 16:20 Profit Enables Generosity: The Case for a Giving Account 21:29 Radical Generosity in Faith-Based Practices 27:04 Can I Pay My Intern a Surprise Bonus? 30:55 Letting Go of Control and Trusting God with Business Finances

Show Sponsor Arc Integrated

This episode is sponsored by Arc Integrated — a company that has truly transformed the way I lead. I’ve personally worked with Arc Integrated, and Michael was my business coach. He helped me restructure my leadership approach, delegate more effectively, and create systems that gave me fewer headaches and more time to focus on what matters. As a result, our team just had our best month yet — and I can confidently say that stepping into real leadership made it happen.

Arc Integrated specializes in helping leaders navigate change with confidence. Through personalized coaching, leadership training, and strategic planning, they help reduce stress, enhance communication, and build emotional intelligence within teams.

Visit arcintegrated.com/coaching to schedule your free leadership consultation. You’ll walk away with tangible strategies to drive the success of your practice.

Nate Hendrikse's Resources

Clinician Profitability Tool LinkedIn YouTube Discovery Call (1 free month of our services if you sign up for a discovery call using code WISE)

Links and Resources

Looking for support and connection: Join the Wise Practice Community

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Ready to turn your “meh” marketing into momentum? In this episode, Joshua joins us to break down the magic of feedback loops—what they are, why they matter, and how you can use them to stop guessing and start growing your practice. Whether you’re rocking a solo gig or scaling a group practice, there’s one thing that makes all the difference: paying attention to what’s working (and what’s not). From website wins to Psychology Today pitfalls to Google Ads that actually perform, Joshua shares friendly, down-to-earth wisdom—with a wink of humor and plenty of “a-ha” moments along the way.

If you’ve ever wondered why your beautiful new website isn’t bringing in new clients, or why your ads feel like shouting into the void, this one’s for you. Tune in and let’s tighten that marketing game, one smart tweak at a time. 💡

09:37 Marketing Isn’t Working? You’re Not Alone 11:12 How to Know if Your Marketing Is Working 13:26 Psychology Today: What’s a “Normal” Conversion Rate? 16:44 A Long Game Example: Cracking the Google Ads Code 20:19 Slow Growth = Sustainable Growth 26:50 When It’s Time for a CRM

Show Sponsor Simplified SEO Consulting

You help clients every day—now let us help you! At Simplified SEO Consulting, we specialize in SEO and social media marketing designed just for therapists. Our team has mental health degrees and hands-on experience, giving us a unique edge in crafting ethical, engaging content that attracts your ideal clients. This June, we’re launching a Social Media Management Package—and for a limited time, select clients can get 10% off, saving up to $480! With pricing options to fit any budget, we’ll create a strategy that works for you. Claim your discount today!

https://simplifiedseoconsulting.com/apply-to-work-with-us/

Joshua Brummel's Resources

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In this episode, we’re diving into the real talk around money, mindset, and what to do when the economy feels like it’s doing cartwheels. David Frank breaks it down in a way that’s refreshingly honest, surprisingly comforting, and—yes—a little funny too (because what’s financial stress without a tiny dose of humor?).

Whether you're feeling that dip in client inquiries, wondering if a recession is lurking around the corner, or just trying to figure out how to build a cushion that helps you sleep at night, this conversation is going to give you solid ground to stand on.

So pour your coffee, take a breath, and let’s talk about what we can control—because David’s got some seriously grounding advice you won’t want to miss.

08:45 Yes, a Recession Will Happen 10:34 Change Is Inevitable—Don’t Fight It 15:00 Navigating a Dip in Referrals with Long-Term Perspective 17:00 Financial Lessons for Business and Life 20:29 Emergency Fund Guidelines for Group Practices 22:10 Lessons from Change Healthcare and COVID-19 24:59 The Spiritual Side of Non-Attachment and Resilience

Show Sponsor Simplified SEO Consulting

If you’ve been thinking about outsourcing your SEO or social media, there’s never been a better time! At Simplified SEO Consulting, we’re launching a brand-new Social Media Management Package in June, designed specifically for therapists. Unlike other agencies, our entire team has mental health backgrounds, so we understand your field and your clients. To celebrate this launch, we’re offering 10% off for select clients—a savings of up to $480! Plus, we have flexible pricing to fit your needs. Ready to free up your time and let the experts handle your social media? Let’s get started!

https://simplifiedseoconsulting.com/apply-to-work-with-us/

David Frank's Resources

David’s Free Resources LinkedIn Website

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Have you ever had that moment of panic when your private practice income suddenly dips — and you’re not sure why?

In this episode, financial powerhouse and author of Profit First for Therapists, Julie Herres, is breaking down exactly how to prevent those dreaded income slumps before they hit. From digging into your past financial data to spotting patterns, strengthening your systems, and building a safety net, Julie shares actionable strategies to help you take control of your business finances like a true CEO.

Whether you’re just starting out or running a thriving group practice, this episode is packed with practical insights to help you prepare, pivot, and protect your profit — without the stress. If you’ve ever wanted to feel confident looking at your numbers (yes, even the scary ones!), hit play now — you don’t want to miss this. 

04:37 Understanding and Preventing Practice Slumps 07:28 Analyzing Financial Trends in Your Practice 10:57 The Importance of Strong Systems and Metrics 15:03 Hiring Strategies During Slow Periods 18:27 Planning for Financial Downturns in Small Business 19:59 Income Generating Activities for Practice Owners 22:18 Success Stories and Practical Tips 25:25 The Importance of Knowing Your Numbers

Show Sponsor Simplified SEO Consulting

Social media is a powerful tool for therapists, but managing it? That can be overwhelming. That’s why Simplified SEO Consulting is launching a brand-new Social Media Management Package in June! Our team—made up of professionals with mental health degrees or direct experience working in the field—knows how to create content that speaks directly to your ideal clients. And to celebrate, we’re offering 10% off for select clients—a savings of up to $480! Plus, we offer a range of pricing options so you can find what works best for your practice. Don’t let social media drain your time—claim your discount today!

https://simplifiedseoconsulting.com/apply-to-work-with-us/

Julie's Resources

Instagram Website

Join the Profit First Academy now and get the first month for only $17! Join now and start transforming your private practice! 👉 https://www.profitfirstfortherapists.com/academy

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If you've ever felt overwhelmed by Google's ever-changing algorithm and wondered what it really takes to get your website to rank in 2025, this episode is a must-listen. Daniel Fava breaks down the major shifts in SEO that started back in 2024 and what they actually mean for private practice owners.

Spoiler: it’s not about keyword stuffing anymore — it’s about creating meaningful, experience-driven content that connects with your ideal clients. From demystifying Google’s EEAT guidelines to explaining how engagement metrics and user experience now impact your rankings, Daniel makes SEO approachable and even (dare we say) exciting.

Whether you're a DIY marketer or working with an SEO pro, this conversation will change the way you think about your website — and your content strategy. Ready to future-proof your practice online? Let’s dive in.

09:10 Understanding Google's EEAT Update 12:13 The Importance of Blogging and User Experience 20:42 Redesigning Websites for Better User Experience 24:08 The Importance of Blogging for SEO 27:27 Leveraging AI for Content Creation 28:41 Consistency in Blogging and Its Long-Term Benefits 30:34 Challenges from Corporate Mental Health Platforms 35:59 Conclusion and Final Thoughts

Show Sponsor: Simplified SEO Consulting

Are you tired of struggling to keep up with SEO and social media while running your practice? At Simplified SEO Consulting, we get it—because our entire team has degrees in mental health or real-world experience in the field. That means we understand your ideal clients, the ethical concerns of marketing therapy services, and how to craft content that truly connects. And now, we’re offering 10% off our brand-new Social Media Management Package for select clients in June—a savings of up to $480! With flexible pricing options to fit any budget, we’ll create a custom plan that meets your needs. Learn more and join our soft launch today!

https://simplifiedseoconsulting.com/apply-to-work-with-us/

Daniel Fava's Resources

Website Instagram YouTube Facebook

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Wise Group Practice Mastermind

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What happens when a mental health professional with a passion for SEO gets the chance to take over the very company that launched her marketing journey? In this episode, we’re diving into Mary’s incredible leap from behind-the-scenes SEO specialist to bold business owner — and how she’s now leading a mission-driven team that puts empathy and ethics at the heart of digital strategy. From honoring her mentor’s legacy to helping therapists show up authentically online, Mary’s story is one of purpose, perfect timing, and the power of trusting your gut. You won’t want to miss this one.

03:02 Importance of SEO for Therapists 08:22 Social Media Strategies for Private Practices 16:26 SEO Basics and Its Impact on Your Practice 18:29 Optimizing Your Website for SEO 19:51 The Role of AI in Finding Your Practice 20:37 Social Media Strategies for Therapists 22:18 Creating Personal and Engaging Content 26:34 The Importance of Consistency in Marketing 29:34 Leveraging Google My Business for SEO

Show Sponsor Private Pay Masterclass

Go to https://www.wisepracticeconsulting.com/masterclass-private-pay and register for the Private Pay Masterclass.

Mary Walker's Resources

• Website (Schedule a consult call to engage in services and get 10% off the social media package.)
• Instagram
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• LinkedIn

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Wise Practice Summit