Here we go, friends! Today, we’re diving into the real nuts and bolts of launching a thriving kids therapy practice! If you’ve ever dreamed of a playroom that’s actually a treatment room, wondered how to navigate parents, paperwork, and school teams without losing your mind, or you’re ready to add kiddos to your caseload the right way—this episode is your shortcut.

I’m joined by my friend and kid-therapy powerhouse Melissa Griffing, MS, LPC, RPT, founder of Wellness Counseling in Dallas. She’s walking us through the five essentials you absolutely need: minor-ready forms and ROIs, rock-solid confidentiality with parents in the loop, a space that invites play and professionalism, a schedule that works for families and your life, and a referral web that makes you the hub of real change.

We’re talking scripts you can steal, room setup must-haves, custody curveballs, and practical rhythms for school coordination and parent consults. If you serve families—or want to—this conversation will save you months of guesswork and a few headaches, too.

Hit play, take notes, and let’s build a kids practice that’s ethical, sustainable, and wildly effective!

09:28 The Must-Haves for Working with Kids 12:45 Forms, ROIs, and Legal Nuances with Minors 16:11 Confidentiality and Keeping Parents in the Loop 18:29 Navigating Custody Cases and Court Concerns 22:40 Privileged Communication vs. Confidentiality 27:06 Setting Up a Play Therapy Room 29:44 Balancing Kids and Adults in Shared Spaces 31:56 Scheduling Realities for Kid Therapists 35:20 Boundaries with Parents and Limited Time Slots 39:00 Building a Multidisciplinary Referral Network 42:20 The Power of Networking Beyond Therapy 46:31 How Consulting Brings Clarity and Confidence

Show Sponsor Practice at Scale

I want to give a quick shoutout to our sponsor, Practice at Scale. They are your done-for-you growth team for group practices wanting to scale.

If you’ve outgrown the DIY hustle and you’re ready for serious growth, more leads, better systems, and more, Practice at Scale can help. They don’t just consult; they do the work.

You get a growth team that’s so customized, it feels like you have an in-house team, without the overhead. They help you take the guesswork out of growth.

Want to see what’s working and what’s not in your practice growth? Get a free marketing and website analysis at practiceatscale.co/wise-analysis. It’s time to scale smarter.

Melissa Griffing’s Links and Resources 

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I can’t wait for you to meet my friend Zack Ufland in today’s episode!

Zack and his wife, Amanda, run Paradigm Therapy in Raleigh, NC, and their story is such a beautiful example of how faith and community can shape the way we grow our practices—and our families.

What I love most about this conversation is Zack’s heart for being willing. He is willing to take risks, willing to listen to God’s direction, and willing to step into community even when it feels scary. We talk about everything from merging practices with your spouse, to the hard parts of hiring, to how God shows up in unexpected ways when you’re building a business.

If you’ve ever wrestled with the challenges of group practice ownership or wondered how to integrate your faith more deeply into your work, you’re going to be encouraged by Zack’s story.

07:17 From Disney World to Group Practice 11:02 Willingness as the Key to Growth 15:50 Taking Risks and Facing Challenges 19:56 Staying Driven Through Faith and Family 22:10 Why Choose Group Practice? 29:42 Different Visions, Shared Purpose

Show Sponsor Practice at Scale

Today’s episode is made possible by Practice at Scale, your strategic and done-for-you growth partner if you're ready to grow your group therapy practice with confidence.

Unlike agencies that throw cookie-cutter solutions at you, Practice at Scale works alongside you like an extension of your team. From SEO and Google Ads to operations systems and website updates, they take care of it so you can focus on what matters most: your clients and your life.

Want to know what’s working and what’s holding you back with practice growth? Get your free marketing and website analysis now at practiceatscale.co/wise-analysis.

Zack Ufland’s Resources

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If you’ve ever missed a call from a potential client and thought, “Ugh… there goes another one,” you are not alone.

In today’s Wise Practice Podcast episode, I’m sitting down with my good friend and tech genius Uriah Guilford to talk about something that could completely change that story—using AI to design an intake process that works around the clock, never misses a lead, and still feels personal and client-centered.

We’re diving into real, HIPAA-compliant tools that can answer calls 24/7, book consultations instantly, and make sure no one slips through the cracks—without adding more to your already overflowing plate. Whether you’re an AI skeptic or you’re ready to go all in, you’re going to walk away from this conversation with practical ways to bring your intake system into the future.

Let’s get into it.

06:19 How Uriah got into AI 08:05 AI explained for therapists 11:40 The big intake problem 17:08 24/7 voice AI in action 22:08 Chatbots and centralizing referrals 23:28 Will clients hate AI? 29:48 Phone numbers and setup 33:18 AI handling texts 34:22 Can AI manage tough calls?

Show Sponsor Practice at Scale

This episode is sponsored by Practice at Scale, the growth engine for therapy practices ready to scale without burnout. If you’re tired of wondering where your next client will come from or constantly tweaking your website and SEO with no results, Practice at Scale will build and run your full growth engine. That means local SEO, Google Ads, systems support, and marketing execution, all tailored to your unique practice and values. They specialize in helping therapy practices put their practice growth on autopilot.

Start with a free marketing and website analysis at practiceatscale.co/wise-analysis. Your next chapter of sustainable growth starts here.

Uriah's Links and Resources

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Use code WISEPRACTICE to get 20% off any of our training programs, including Therapy Intake Pro

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Hey friends, today’s episode is one of the most personal I’ve ever recorded. 

I’m pulling back the curtain on my past year—the wins, the challenges, and the moments I honestly wondered if I was still called to this work. If you’ve ever felt discouraged in your practice, if you’ve questioned your leadership, or if you’ve wondered how God could possibly use the hard stuff you’re walking through… this one’s for you. I’m sharing the real story of how He’s been refining me as a leader, what I’ve learned through mistakes, and the practical steps that will help you rise back up when the weight of practice ownership feels heavy. 

So grab your coffee, settle in, and let’s get honest about discouragement—and the God who meets us in it.

07:08 Back-to-Back Employee Challenges 09:25 Learning to Trust Your Leadership Team 11:05 Step 1: Remember the Past 13:58 Step 2: Be Honest with Yourself 15:59 Step 3: Be Okay With Mistakes 17:43 Step 4: Develop a Leadership Team 20:37 Step 5: Find a Consultant or Community 22:35 Final Encouragement for the Discouraged

Show Sponsor Practice at Scale

This episode is brought to you by Practice at Scale, the done-for-you growth team for therapy practices.

If you’ve been stuck juggling marketing, operations, and admin tasks, and you know it’s time to scale beyond DIY, Practice at Scale is your answer. They become your practice’s growth team that can run your SEO, Google Ads, improve your systems, and help you bring in more ideal clients, all without needing a full-time hire.

Whether you're looking to grow your group practice or just want your evenings back, book a call with their team today at https://www.practiceatscale.co/schedule.

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Hey friends—let’s talk about something we all wrestle with but don’t always feel great about: money. 😬

Whether it’s setting fees, managing income, or wondering if we’re allowed to actually be financially secure while doing this sacred work—we’ve all been there.

In this episode, I’m sitting down with Diane Webber, a licensed therapist and money skills coach, to have a real-deal conversation about what it means to let your money serve you. We’re talking values, mindset shifts, and how to create a private practice that not only supports your clients—but also supports your life and your family.

If you’ve ever felt guilt around making money… or stressed every time you look at your bank account… or like you’re stuck in hustle mode just trying to stay afloat—this one’s for you.

Trust me, you’re going to walk away with freedom, clarity, and maybe even permission to breathe a little easier.

10:30 When Work-Life Balance Becomes Non-Negotiable 14:15 From Salary Shame to Money Conversations 18:50 What Matters Most: Time or Money? 22:40 Teaching Kids Financial Literacy with Grace 27:00 Is Money Running You—or Are You Running It? 30:40 Clarifying Your “Enough” and Finding Contentment

Show Sponsor My Best Practice

My Best Practice makes switching EHRs easy—because we know that’s what therapists dread.

Our White Glove Migration lets you keep seeing clients while we handle your EHR transition with you lowering your stress with a personal touch MBP is the EHR for evidence-based care—designed for therapists using CBT, DBT, ACT, EMDR, TF-CBT and more. You’ll love: - AI-generated SOAP & Progress Notes - 2-Way Google Calendar Sync - Mobile app for phones - Built-in Telehealth and Group Appointments - Custom forms, notes, treatment plans, and payroll reports

Everything you need, whether you’re solo or running a growing group practice.

Therapists say it’s easy to use, backed by responsive customer support, and a full step-by-step guide library.

That’s why MBP was the first EHR to earn 5/5 stars from Choosing Therapy and won Best Overall EHR in Mental Health for 2025 for the second year in a row.

Try My Best Practice and get 3 extra months free: https://referral.mbpractice.com/ref/wisepractice

Diane Webber Resources

Website: https://www.dianewebber.me/

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If you think HIPAA compliance is boring… think again.

Hey friends, Whitney here! 🙋‍♀️ I know, I know—just hearing the word HIPAA might make your eyes glaze over. But trust me, this is the episode you didn’t know you desperately needed.

Whether you're running a solo practice or leading a growing group, staying compliant isn’t optional—and the risks of getting it wrong are bigger than you might think.

That’s why I brought in Dr. Tiana Kelly, a rockstar compliance consultant and practicing therapist, to break down the five most common HIPAA mistakes she sees in private practices (yes, even the well-meaning ones). We’re talking accidental breaches, boundary blunders, billing issues, and those little things you “didn’t know you didn’t know”—all the stuff that could put your practice at risk.

The best part? Tiana shares super practical, doable steps you can take today to clean up your systems, tighten your documentation, and train your team without the overwhelm.

So pour a cup of coffee, grab your notebook, and let’s make sure your practice is protected and thriving. 🎧 

09:00 Mistake #1: Accidental HIPAA Breaches 13:13 Mistake #2: Boundary Violations (Especially Via Text) 17:09 Mistake #3: Untimely Documentation 21:43  Mistake #4: Billing Before the Note Is Written 24:48 Mistake #5: “You Don’t Know What You Don’t Know” 27:48 Are Your Systems Really HIPAA Compliant?

Show Sponsor My Best Practice

Looking for an EHR that saves you time and supports real therapy? Try My Best Practice.

Created by therapists for therapists, MBP gives you: - AI SOAP & Progress Notes - One-click documentation - 2-Way Google Sync - A mobile app - Group Appointments and Notes - Customizable Forms, Notes and Treatment Plans - Payroll reporting

Therapists love how it makes routine outcome measures seamless—with auto-scheduling, autoscoring, and automatic charting.

With all that, it’s no surprise MBP was named Best Overall EHR in Mental Health for 2025 for the second year in a row and the first EHR ever awarded 5/5 stars by Choosing Therapy.

Get 3 months free by going to: https://referral.mbpractice.com/ref/wisepractice

Dr. Tiana Kelly's Resources

Website Instagram Facebook Move Forward Counseling on LinkedIn Dr. Kelly on LinkedIn

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Are you tired of holding your entire group practice together with grit, late-night Google searches, and sheer willpower? 😵‍💫 You are so not alone.

Whitney Owens sits down with group practice owner and EOS expert Tara Vossenkemper, PhD, LPC, to talk about what happens when you finally stop white-knuckling your business and implement structure that actually works. Tara went from chaotic growth and burnout to clarity, calm, and a team that’s rowing in the same direction—and she’s sharing exactly how she did it using the Entrepreneurial Operating System (EOS).

✨ You’ll learn:

• What EOS is (and why it’s not just for giant corporations)
• How structure creates freedom (and less stress)
• Why Visionaries need Integrators (aka, your sanity-saver)
• How clarity invites the right team members and gently releases the wrong ones
• What a Level 10 (L10) meeting looks like—and why it’s a game-changer

Plus, Whitney gets real about how God has used her business to do some deep, refining work in her own heart.

Whether you’re brand new to group practice or knee-deep in leadership, this episode is for you. Get ready for lightbulb moments, honest laughs, and practical takeaways you can use this week.

07:19 What is EOS? 16:34 Life After EOS: Calm, Clarity, and Collaboration 23:32 When Should You Start EOS? 28:23 Tara’s Leadership Team & Accountability Chart 35:00 What is an L10 Meeting?

Show Sponsor My Best Practice

Therapists love My Best Practice—because it makes evidence-based care easy.

You get: - AI SOAP and Progress Notes - Telehealth and Group Appointments - 2-Way Google Calendar Sync - A Mobile App for phones - Group Notes and Payroll Reports - Customizable Forms, Notes and Treatment Plans - A simple, one-click notes system for CBT, ACT, DBT, EMDR, TF-CBT and more

Plus, MBP handles your routine outcome measures automatically—with scheduling, autoscoring, and auto-charting.

It’s no wonder MBP was the first EHR ever awarded 5 out of 5 stars by Choosing Therapy and won Best Overall EHR in Mental Health for 2025.

Need to switch from another system? MBP offers standard onboarding support free for all customers, and now offers White Glove Migration to handle the entire transfer for you.

Get 3 months free through my link: https://referral.mbpractice.com/ref/wisepractice

Tara Vossenkemper's Links and Resources

Culture Focused Practice Podcast EOS Collective for Group Practices Facebook YouTube Website

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Ever feel like you’re shouting into the void on social media—and still hearing crickets? Wondering why those three reels a week aren’t filling your practice?

This episode of The Wise Practice Podcast is your wake-up call (and your permission slip to do content differently).

I sit down with Jimmy McKay—physical therapist turned podcasting powerhouse—to talk about how practice owners can scale their voice, grow their impact, and finally start showing up online in a way that actually works.

Jimmy breaks down exactly why content isn’t about going viral—it’s about earning trust. He’ll show you how one hour a week can turn into 50 pieces of value-packed content, and why your podcast (or video or blog) should be your most powerful salesperson.

If you’re ready to cut through the noise, connect with the right clients, and stop feeling invisible online, this one’s for you.

09:27 Conversations > Presentations: Why Dialogue Drives Deeper  17:03 Translating Clinical Insight into Marketable Media 22:40 What Is Your Product, Really? The Golden Rule of Content Creation 25:51 Three Reels a Week Didn’t Work—Here’s Why (and What to Do Instead) 30:24 Scaling YOU: Turning One Hour Into 50 Pieces of Content 40:21 Jab, Jab, Jab, Right Hook: The Secret to Converting Content to Clients

Show Sponsor My Best Practice

Try My Best Practice, the EHR built by and for evidence-based therapists.

It’s designed to make therapy easier, with features like:

• AI SOAP & Progress Notes
• 2-Way Google Calendar Sync
• A mobile app for phones
• Telehealth, group appointments, and group notes
• Customizable forms, notes, and treatment plans
• Built-in payroll reports

And everything else solo practitioners and group practices love.

Enjoy responsive customer support, an easy-to-use interface, and a comprehensive how-to library with step-by-step screenshots.

If you want to save time, reduce your stress, and make evidence-based care easy, My Best Practice is your EHR.

And here’s why: It was named Best Overall EHR in Mental Health for 2025 for the second year in a row and was the first EHR ever awarded 5 out of 5 stars by Choosing Therapy.

Get 3 months free! Sign up at: https://referral.mbpractice.com/ref/wisepractice

Jimmy McKay's Resources

[email protected] Website Instagram X Facebook

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Bootstrapping your private practice can feel like a badge of honor—gritty, independent, and determined. But that hustle can quietly turn into burnout if you're not scaling with strategy. On this episode of the Wise Practice Podcast, Neal Samudre joins Whitney Owens to unpack the five biggest traps that trip up bootstrapped practice owners—and how to break free from them.

If you're tired of spinning your wheels or stuck in solo mode, this conversation is your roadmap to building a thriving, sustainable practice with less stress and more freedom.

06:40 The Bootstrap Mindset: Why It’ll Eventually Hold You Back 11:14 Filling the White Space Just to Stay Busy 15:00 The Delegation Trap 20:25 Seeing People as Task Managers Instead of Leaders 25:07 Not Having an Experimental Mindset 35:19 The Power of In-Person Events

Show Sponsor Arc Integrated

This episode is sponsored by Arc Integrated — a company that has truly transformed the way I lead. I’ve personally worked with Arc Integrated, and Michael was my business coach. He helped me restructure my leadership approach, delegate more effectively, and create systems that gave me fewer headaches and more time to focus on what matters. As a result, our team just had our best month yet — and I can confidently say that stepping into real leadership made it happen.

Arc Integrated specializes in helping leaders navigate change with confidence. Through personalized coaching, leadership training, and strategic planning, they help reduce stress, enhance communication, and build emotional intelligence within teams.

Visit arcintegrated.com/coaching to schedule your free leadership consultation. You’ll walk away with tangible strategies to drive the success of your practice.

Neal Samudre's Resources

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What if your EHR actually made your life easier instead of adding to your to-do list?

In this episode, I’m joined by Dr. J. Ryan Fuller—psychologist, tech innovator, and self-proclaimed former workaholic—who gets what it’s like to run a private practice and still want a life outside of it. He’s one of the brains behind a platform that’s flipping the script on clunky, stress-inducing software and replacing it with clean, simple tools that actually help you do your job better (and faster!).

We’re talking about smart automation, AI-generated progress notes (that don’t feel scary), evidence-based workflows, and all the little things that save you time so you can focus on what really matters: your clients and your sanity.

If you’ve ever felt like your software was working against you—or you just love geeking out about ways to streamline your practice—this one’s for you. Let’s dive in!

07:25 A Winding Path to Private Practice 12:25 Why Burnout Starts With Bad Systems 16:13 New Client? Here’s How the Workflow Flows 24:46 Let’s Talk AI & Confidentiality 28:53 Final Words of Wisdom (and an Invite to Demo)

Show Sponsor Arc Integrated

This episode is sponsored by Arc Integrated — a company that has truly transformed the way I lead. I’ve personally worked with Arc Integrated, and Michael was my business coach. He helped me restructure my leadership approach, delegate more effectively, and create systems that gave me fewer headaches and more time to focus on what matters. As a result, our team just had our best month yet — and I can confidently say that stepping into real leadership made it happen.

Arc Integrated specializes in helping leaders navigate change with confidence. Through personalized coaching, leadership training, and strategic planning, they help reduce stress, enhance communication, and build emotional intelligence within teams.

Visit arcintegrated.com/coaching to schedule your free leadership consultation. You’ll walk away with tangible strategies to drive the success of your practice.

Dr. J. Ryan Fuller's Resources

My Best Practice (3 months FREE) YouTube LinkedIn Instagram Facebook Ryan on Instagram

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Looking for support and connection: Join the Wise Practice Community

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Wise Practice Summit

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