Private sector involvement in public parks is an issue most people are not indifferent on. Usually, people either see it as a solution to many of the problems parks face, or they are against any private involvement. You may not realize how involved the private sector is already involved in parks.

John joins the Park Leaders Show to discuss the benefit of private sector involvement in parks.

John Koeberer is the president of the California Parks Company. The California Parks Company has a presence in parks throughout California, providing services ranging from concessions, wedding services, and campground operations.

John explains how private sector involvement can help parks with better marketing and business expertise. Better business operation will ensure parks do not become irrelevant.

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