Jim O'Shaughnessy comes on to talk about the ammunition company thats blowing up the precision rifle and more specifically the 6.5 creedmoor ammunition market PRIME Ammunition! While I personally haven't used much aside from shooting a Ruger RPR at the range that a guy was shooting PRIME Ammunition through, Garrett Gee who is a huge help with the show runs PRIME for the first go around then uses the brass to reload after seeing how it is NORMA brass!!