Pro Business Channel

Fitness Machine Technician and Powers Brand Communications on Franchise Business Radio

Pamela Currie, Host of the Franchise Business Radio show and Founder of Franchise Intellect, Inc. www.FranchiseIntellect.com

Mobile: 847-970-8765

Email: [email protected]

To learn more about guest topics, contacting a guest or becoming a guest on the Franchise Business Radio show simply email [email protected]

With 35 years of experience in the fitness industry, selling equipment, owning retail locations, and owning and managing fitness centers, Don Powers saw an opportunity to provide a necessary service, a business based solely on repairing and maintaining fitness equipment.

He founded Fitness Machine Technicians, based in the Philadelphia region, in 2002 to specialize in the maintenance and repair of exercise equipment for gyms, corporations, hotels, and private residences – basically everywhere fitness equipment is used. The model was so successful that he decided to franchise the company.

Today the award-winning Fitness Machine Technicians franchise has locations in more than 90 territories across the country, with franchise opportunities currently available to sales and marketing pros interested in fitness and looking to run a service-based business based on a proven operating model. The company was ranked as one of the fastest-growing franchisees in 2019 by Entrepreneur magazine and grew from two franchisees in October 2018 to over 90 territories sold by the end of February 2020.

Topics:

• What Does the Franchisee Need to Know About PR as They Open in a New Market?

• How to Maximize Your Local Grand Opening with PR

• How to Sustain Momentum

• Franchisor PR: Promoting Your Brand on a Regional and National Level

Social Media Link:

https://www.linkedin.com/in/don-powers-22246b1

In her role as Vice President at Powers Brand Communications, Karen brings more than 20 years of PR experience working with a variety of national and regional clients on communication components ranging from media relations and digital content, to event planning and community outreach. She has particular expertise driving awareness for both franchisor brands and local franchisees through targeted media and community outreach.

Topics:

• What Does the Franchisee Need to Know About PR as They Open in a New Market?

• How to Maximize Your Local Grand Opening with PR

• How to Sustain Momentum

• Franchisor PR: Promoting Your Brand on a Regional and National Level

Website and/or Social Media Links

https://powersbc.com

https://www.linkedin.com/in/karen-murray-61a3885

The Franchise Business Radio show is a platform to bring together franchise professionals to connect, educate and collaborate to serve the franchise community and those considering franchise ownership.

Spotlighting Leaders in the Franchise Industry, experts in funding, legal, marketing and consulting.

Franchise Business Radio hosted by:

Pam Currie, Founder

Franchise Intellect, Inc

Made possible in part by:

Host Pamela Currie, Franchise Intellect, visit: http://www.FranchiseIntellect.com

Also made possible in part by:

Franchise City, visit http://www.Franchise.city

FranServe, visit https://franserve.com/

To nominate or submit a guest request visit: http://www.OnAirGuest.com

To view guest photos from this show, visit: http://www.ProBusinessPictures.com

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With decades of experience as both a successful seller on the front lines through executive leadership positions in large companies an small, including titles such as VP of Sales and Chief Sales Officer, Ken Lundin has a wealth of knowledge and experience.  As an ASLAN Certified Trainer he has worked directly with me in training world-class sales organizations so that I could witness his skill in action, first hand.  In our extended interview, we share some of our personal approaches to the sales coaching process and the underlying theories and philosophies that helped to shape them throughout the years.

For more about Ken and his offerings visit KenLundin.com or email him at [email protected]

Welcome to the Sales Synergitics Podcast, where we arm you with the knowledge, tools, skills, and experts to bring your sales, marketing, and operations teams together, all through your sales process.

Host: Jason Smith, Founder of Sales Synergistics

www.SalesSynergistics.com

Interested in being a guest on the show?  Contact us at: [email protected]

PART 2!  In our first conversation with Sean, we discussed more of the strategic aspects of  brand marketing and creative team leadership.  This episode focuses more on the tactical aspects of leading creative teams. 

With over 20 years in the advertising industry, Sean currently serves in the role of Program Manager on one of Wunderman Thompson’s largest and longest-standing accounts, Sean leads a team that delivers integrated marketing solutions to benefit the recruitment efforts of the United States Marine Corps. He is responsible for leading the day-to-day operations of the business and assisting in the development of creative materials and the strategic vision for the brand.

Sean also oversees or directly manages all Marine Corps projects across multiple agency channels, including the Marine Corps’ core marketing programs of Awareness, Lead Generation, Recruiter Support and strategic development. Additionally, he has oversight of various specialized efforts, including the management of a nationwide field team, diversity initiatives, and content collection and asset management.

Welcome to the Sales Synergitics Podcast, where we arm you with the knowledge, tools, skills, and experts to bring your sales, marketing, and operations teams together, all through your sales process.

Host: Jason Smith, Founder of Sales Synergistics

www.SalesSynergistics.com

Interested in being a guest on the show?  Contact us at: [email protected]

Craig Lucie From News Anchor to Chief Story Teller Part 1 of 2 on Capital Club Radio

Please join Michael Flock of FLOCK Specialty Finance as he interviews Craig Lucie, founder and Chief Story Teller of Lucie Content and a star in the world of broadcast media. Craig started this company to shine a light on the positive things happening in our world and to share compelling stories that resonate with your audience.

Craig has two decades of news experience with multiple EMMY nominations and has won an EMMY for Best News Anchor. He has also received several AP Awards for his reporting and contributed reports to newscasts that have won the prestigious Edward R. Murrow awards. The Georgia Association of Broadcasters also recognized him as the best on-air personality in the state, and the Atlanta Business Chronicle named him as one of the 40 Under 40 recipients. Craig has appeared on ABC’s World News Tonight, CNN, MSNBC, FOX News and HLN. He was recently one of a few journalists invited to have dinner with President Donald Trump in the State Dining Room of The White House while covering a State of the Union Address.

Craig graduated from Southern Methodist University. He and his wife reside in Atlanta and they have two children.

Here is a glimpse of what Craig shared in the interview:

“If it’s told in a compelling way, it will get shared. When it’s shared, it drives conversations. When conversations are sparked about your brand, that is the key to marketing.”

“You change the perception. It’s all about companies and non-profits controlling their message, putting out their own content because in many cases a lot of these bigger companies have a massive social media following across Instagram, Facebook, and Twitter. You might have 100,000 followers on Facebook. Why aren’t you giving them great content? They’re engaged in your brand.”

“Same thing, we’re pushing out these tweets, Instagram posts, Facebook posts to drive traffic to our content, which is living on our client’s website. So, we’re driving traffic to their sites.”

Connect with Craig Lucie:

Website: https://www.luciecontent.com

Linkedin: https://www.linkedin.com/in/craig-lucie-09a3965

Capital Club Radio

Hosted by: Michael Flock

Sponsored by: Flock Specialty Finance

Providing a forum for leaders in the middle market segment which has typically been undeserved by traditional banking.

Listeners gain valuable business insights and perspectives to deal with market uncertainty. Topics include: key success factors, both personal and professional, dealing with adversity, outlook for the industry and your business.

For more info about Michael Flock and Flock Specialty Finance visit:

http://www.FlockFinance.com

To listen to more episodes visit:

http://www.CapitalClubRadio.com

To nominate or submit a guest request visit:

https://www.OnAirGuest.com

To view more photos visit:

http://www.ProBusinessPictures.com

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Craig Lucie From News Anchor to Chief Story Teller - Part Two on Capital Club Radio

Join Michael Flock of FLOCK Specialty Finance and host of Capital Club Radio for Part two of his interview with Craig Lucie, founder and Chief Story Teller of Lucie Content and a star in the world of broadcast media. Craig started this company to shine a light on the positive things happening in our world and to share compelling stories that resonate with your audience.

Craig has two decades of news experience with multiple EMMY nominations and has won an EMMY for Best News Anchor. He has also received several AP Awards for his reporting and contributed reports to newscasts that have won the prestigious Edward R. Murrow awards. The Georgia Association of Broadcasters also recognized him as the best on-air personality in the state, and the Atlanta Business Chronicle named him as one of the 40 Under 40 recipients. Craig has appeared on ABC’s World News Tonight, CNN, MSNBC, FOX News and HLN. He was recently one of a few journalists invited to have dinner with President Donald Trump in the State Dining Room of The White House while covering a State of the Union Address.

Craig graduated from Southern Methodist University. He and his wife reside in Atlanta and they have two children.

Here is a glimpse of what Craig shared in the interview:

“Throughout this experience, I’ve almost come to the realization that there are two types of people in business. There are people who want to go out there and start a business and run a business; then there are people who just need to be put on the path to help that particular business succeed who have wonderful, fresh ideas.”

“Fortunately, things are going well. The sky’s the limit, is what I say, the sky is the limit.”

“When I was run over by a boat when I was in 5th grade, it was a big learning experience. I learned if you fight hard enough and you work hard enough, you will achieve what you want to achieve. When I had to fight to learn to walk again, I came back stronger as an athlete and that has helped in business as well.”

Connect with Craig Lucie:

Website: https://www.LucieContent.com

Linkedin: https://www.linkedin.com/in/craig-lucie-09a3965

Capital Club Radio

Hosted by: Michael Flock

Sponsored by: Flock Specialty Finance

Providing a forum for leaders in the middle market segment which has typically been undeserved by traditional banking.

Listeners gain valuable business insights and perspectives to deal with market uncertainty. Topics include: key success factors, both personal and professional, dealing with adversity, outlook for the industry and your business.

For more info about Michael Flock and Flock Specialty Finance visit:

http://www.FlockFinance.com

To listen to more episodes visit:

http://www.CapitalClubRadio.com

To nominate or submit a guest request visit:

https://www.OnAirGuest.com

To view more photos visit:

http://www.ProBusinessPictures.com

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After equally successful careers at advocate marketing giant, Influitive, Deena Zenyk, Co-Author of 'The Messenger Is The Message' and Liz Richardson partnered to build The Captivate Collective.  Their joint venture is more than an advocate strategy consultancy, but a platform for like-minded marketers.  As experts in the field of advocate marketing, with decades of experience between them, Liz and Deena share some powerful insights about what it takes to start a successful advocate marketing program within your organization and how to measure success.   BOOK: 'The Messenger is the Message'

 

Welcome to the Sales Synergitics Podcast, where we arm you with the knowledge, tools, skills, and experts to bring your sales, marketing, and operations teams together, all through your sales process.

Host: Jason Smith, Founder of Sales Synergistics

www.SalesSynergistics.com

Interested in being a guest on the show?  Contact us at: [email protected]

Jennifer Tucker with Homewatch CareGivers on Franchise Business Radio

Interested in Franchise Ownership?

Contact Pamela Currie to receive a COMPLIMENTARY Consultation on Selecting a Franchise.

Pamela Currie, Host of the Franchise Business Radio show and Founder of Franchise Intellect, Inc. www.FranchiseIntellect.com

Mobile: 847-970-8765

Email: [email protected]

To learn more about guest topics, contacting a guest or becoming a guest on the Franchise Business Radio show simply email [email protected]

Jennifer’s 18-year tenure in the home care industry brings valuable insight into the competitive landscape, target market, and the unique dynamics of franchising. Her passion for people and the Homewatch CareGivers brand were instrumental to her being named COO in February 2019. In addition to her work as the Vice President of Marketing & Business Development at Homewatch CareGivers, LLC, she previously worked in corporate wellness, case management and health promotion. From these past experiences, she brings a robust understanding of the ever-changing health care industry. After receiving a Bachelor’s degree in English and Government/Law from Lafayette College in Easton, Penn., she earned a Masters of Health Sciences from the Johns Hopkins School of Public Health in Baltimore.

 

 

Topics

What exactly is Homewatch CareGivers?

How would you describe the franchise opportunity and franchise system?

What differentiates Homewatch CareGivers from other home care/senior care franchises?

What is Homewatch CareGivers’ approach to recruiting and retaining good caregivers?

What are some of the most defining moments for the brand/system in recent years?

In what ways has COVID-19 impacted the home care sector most? Do you anticipate any major industry trends or shifts as a result?

What's next for Homewatch CareGivers?

Website and/or Social Media Links

https://www.homewatchcaregivers.com

https://www.linkedin.com/in/jennifer-tucker-a64a879

The Franchise Business Radio show is a platform to bring together franchise professionals to connect, educate and collaborate to serve the franchise community and those considering franchise ownership.

Spotlighting Leaders in the Franchise Industry, experts in funding, legal, marketing and consulting.

Franchise Business Radio hosted by:

Pam Currie, Founder

Franchise Intellect, Inc

Made possible in part by:

Host Pamela Currie, Franchise Intellect, visit: http://www.FranchiseIntellect.com

Also made possible in part by:

Franchise City, visit http://www.Franchise.city

FranServe, visit https://franserve.com/

To nominate or submit a guest request visit: http://www.OnAirGuest.com

To view guest photos from this show, visit: http://www.ProBusinessPictures.com

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Having served in senior director-level roles at SalesForce, Cox, and IHG.  Love now runs Mar Dat, a digital marketing firm that assists mid-tier companies in developing, executing, and maximizing the value of their marketing technology roadmap, including technology and vendor selection, implementation, and digital campaign execution.  With demonstrated technology and data governance expertise, she delivers invaluable knowledge and advice to C-suite executives and key decision makers that generates millions of dollars of increased revenue.

Visit https://mardatadvisors.com or contact Love via email at: [email protected]

Welcome to the Sales Synergitics Podcast, where we arm you with the knowledge, tools, skills, and experts to bring your sales, marketing, and operations teams together, all through your sales process.

Host: Jason Smith, Founder of Sales Synergistics

www.SalesSynergistics.com

Interested in being a guest on the show?  Contact us at: [email protected]

With over 20 years in the advertising industry, Sean currently serves in the role of Program Manager on one of Wunderman Thompson’s largest and longest-standing accounts, Sean leads a team that delivers integrated marketing solutions to benefit the recruitment efforts of the United States Marine Corps. He is responsible for leading the day-to-day operations of the business and assisting in the development of creative materials and the strategic vision for the brand.

Sean also oversees or directly manages all Marine Corps projects across multiple agency channels, including the Marine Corps’ core marketing programs of Awareness, Lead Generation, Recruiter Support and strategic development. Additionally, he has oversight of various specialized efforts, including the management of a nationwide field team, diversity initiatives, and content collection and asset management.

Sean began his career at J Walter Thompson in 1998 as an Associate Account Executive for the Atlanta District FDAF and was promoted to various positions on the South Florida, Upstate New York & Rochester, and Atlanta FDAF accounts, including Account Supervisor for the South Florida FDAF in Miami for three years.

Welcome to the Sales Synergitics Podcast, where we arm you with the knowledge, tools, skills, and experts to bring your sales, marketing, and operations teams together, all through your sales process.

Host: Jason Smith, Founder of Sales Synergistics

www.SalesSynergistics.com

Interested in being a guest on the show?  Contact us at: [email protected]

Over three decades, Mike Wittenstein has successfully guided leaders and their teams through times of immense change. His robust story-driven process helps to bring clarity to ideas, commitment towards outcomes, and growth via strategic thinking. What motivates Mike is when his clients get to see their ideas become real and have others embrace and benefit from them. He inspires and gets his inspiration from that kind of result.

Mike co-led Galileo, one of the world’s first digital agencies, then joined IBM Global Services in the role of eVisionary. Now the founder and managing partner at Storyminers, Mike shepherds mid-market companies to higher operating results and profitable exits using Storyminers’ unique combination of Story, Strategy, Experience Design, and Technology.

Mike’s results-driven approach has helped companies such as Chick-fil-A, Delta Airlines, Holiday Inn, IBM, the University of Phoenix, Piedmont Hospital, Transitions Optical, and hundreds of others. Together, Mike’s clients have created almost $2 billion in value by applying his ideas and proven process for the articulation, execution, and adoption of their strategies, and the design of stories and experiences.

Mike’s Profile  linkedin.com/in/mikewittensteinWebsite             storyminers.com/  (Company Website)Twitter               mikewittenstein 

Welcome to the Sales Synergitics Podcast, where we arm you with the knowledge, tools, skills, and experts to bring your sales, marketing, and operations teams together, all through your sales process.

Host: Jason Smith, Founder of Sales Synergistics

www.SalesSynergistics.com

Interested in being a guest on the show?  Contact us at: [email protected]