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Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success episodes
- South American Sourcing Of Products with Tim Jordan
Sourcing services are usually accessible only to huge conglomerates and big brands, but not to smaller brands. Tim Jordan of Hickory Flats, however, offers alternative sourcing ideas and services to the small guys out there. He founded the Private Label Legion, a community of like-minded entrepreneurs dedicated to great learning and group collaboration. He’s also built a seven-figure business. Tim shares how he found eCommerce and Amazon selling by accident and changed the game, and how it led him to look for alternative resources.
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39 min - Branding Through Product Packaging with Apurva Batra
Packaging is what breaks or makes a product. As entrepreneurs, we want our customers to be satisfied right from the get-go by making our mark on their impressions right from the packaging alone. Apurva Batra from FlexiblePouches imparts his expertise on that as he talks about branding through product packaging and the competitive business happening on the retail shelves. He also takes us on a different journey with his personal business experience.
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31 min - Amazon Seller Legal Issues with CJ Rosenbaum
As the world moves into the digital space, it has become very important for us to keep ourselves secure, most especially for those Amazon sellers whose products are sold virtually. CJ Rosenbaum of Amazon Sellers Lawyer takes us into some Amazon seller legal issues, talking about what is going on with this platform and how you can keep yourself, your IP, and your products secure and safe. He talks about digital rights management, the listing hacking process, and establishing your brand – from trademarks to copyrights and patents. CJ also touched on starting from Kickstarter and Indiegogo, and how you can protect yourself from falling victim to the risks.
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35 min - Celebrity Product Placement Process That Actually Works with Sarah Shaw
The marketplace has indeed evolved, but one thing that remains the same is the influence. We all know the power of having celebrities to be your product endorser due to their wide influence in the market. This is what led Sarah Shaw to craft this trend of endorsement and marketing into a new mold. Sarah talks about the Celebrity Product Placement Process which actually works for more and more entrepreneurs. Discover how you can scale your business by getting celebrity access for your products. You may get these influencers to use your product, be photographed with it, and get them to talk about it. You’ll never know when one of these famous faces can eventually make a huge difference in your bank account.
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43 min - Planning And Managing Product Engineering with Orlin Wetzker
It takes an amount of technology and engineering to pull together all the power-buttoned gadgets that we know and love. When most companies in the US throw over the fence to a factory in Asia the ideas they come up with for development, it’s great to have Orlin Wetzker’s company develop and engineer all these things in the US. One of the main projects that Orlin talks about is the moisture sensor which brings high technology to farming. Given the different technology life cycle of the kind of developing and product engineering that he’s doing, Orlin is no exemption when it comes to challenges. He shares some techniques on how to minimize these challenges as he takes us to his journey of pursuing his craft.
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31 min - Scaling Successfully On Amazon with Jason Magee
How do you increase your sales? Have you ever thought that your brand can be at par with big players in the business? There is no difference between small brands or large brands. The key is to understand the actual metrics of your business. The goal is to be profitable. What’s your gross profit as a company? How do you make sure that the product market fit is right? Jason Magee, Director of Seller Partnerships at Teikametrics, is obsessed with helping entrepreneurs scale successfully on Amazon. Jason talks about building an ecosystem of best-in-class partners to help people as well as to bring people in.
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50 min - Leveraging E-Commerce Chatbots For Product Launching with Michelle Barnum Smith
It costs to play today. Product launching is no exemption. It’s not a fast return on investment as much as you want it to. Marketing veteran Michelle Barnum Smith joins Product Launch Hazzards to discuss how you can leverage ecommerce chatbots as a marketing tool. She quickly became an expert in the niche once she realized how powerful Facebook Messenger bots can be. Michelle recounts how she got started in product launching and marketing, and talks about the importance of list building and leveraging e-commerce chatbots to launch your products and create engagements.
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35 min - Influencing Multiple Unit Purchases With The Right Amazon Promotions with Jenna Lieber
There are so many products sold on Amazon, yet if you take a look at them, the majority tends to hold out only one piece of the product. They tend to overlook the value of multiple unit purchases. Jenna Liebner of Turnkey Product Management has seen time and time again how sellers on Amazon are not trying to influence how people purchase multiple units. Jenna goes over a number of Amazon Promotions that will help you to try to get people to buy more than one product from you in a single transaction. Not only will this influence potential customers but your sales as well. Jenna dives deep on the topic and touches on promo codes and coupon clippings, Bogo and cross selling, and social media promos.
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19 min - Grow Your Product Sales Into The UK & EU Plus eCommerce Brexit Risks with Karen Codd
Amazon UK and EU market are definitely the potential recourse for those who want to expand. If you are aiming to grow your product sales into the Amazon UK and EU market, then you have to learn what they need. Amazon selling strategist Karen Codd answers some questions that bugs most Amazon sellers. Karen talks about the product changes you need to make in order for them to perform well in the UK and Europe, and gives tips on knowing when you are ready to move your brand. Getting deep into some Brexit risks, Karen lays down the effects it has on selling into the UK, what it looks like for the Amazon market, how it happens, and who pays what.
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29 min - Investing Time Or Money In Market-Making Or Disruptive Innovation
Tracy gives an insight into one of the talks she gave at a City Summit event in Salt Lake City. With innovation becoming the buzzword for this day and age, we can’t help but get too caught up in just investing on what seems catchy. It’s time to actually think it over and start to think carefully about how you are going to invest in innovation, whether you are investing your time or investing your money. Tracy looks at the difference between disruptive and market-making innovation. She gets down to answer whether or not you’re in a disruptive or market-making venture yourself.
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25 min
About Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
From the publisher's feed
Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are…
not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world. They share with you not only what can go wrong, but how to source your products using the best product development, quality control, IP security, and relationship building techniques. Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof.Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the free Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now.