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Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success episodes
- Planning Inbound Freight Logistics And Order Fulfillment with Paul D’Souza
Logistics and order fulfillment as part of the initial process you make before launching is vital to to customer satisfaction. Paul D’Souza of Source Select breaks down why it should be on the top of your list in order to offer the complete customer experience and later on reaping the benefits from it. Paul shows how he helped many clients with his expertise on handling and fulfilling this particular need, He gives some great advice and tips on how to be more efficient with your order fulfillment, from picking your market and partner to keeping your product safe. He rounds up his discussion by giving the key points when its comes to dealing with global fulfillment, reinstating how necessary the proper order fulfillment is to expanding your business.
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26 min - US Product Classifications For Tariffs And Import with Abby Duffield
So much goes into getting your products classified in the US that many still find problems with the entire process. Abby Duffield of Shapiro breaks down all the necessary things you need to know about US product classifications for tariffs and import. She gets down into the details of the information you need to present about the products and gives some instructions that will help you identify what you have to provide, like how to know the country of origin, among others. Abby also presents real-life examples that show what goes under the entire process of having your product classified. Being conscious about all these, you’ll find the true value of products.
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27 min - Asia Product Sourcing Pitfalls
Sourcing products internationally need some expertise in order to successfully crack into the global market and avoid some pitfalls. Equipped with that expertise, Tom shares his twenty years of experience product sourcing in Asia. He offers some ways on how to avoid those and ensure overall quality as he lays down the problems most people encounter, Learn more about deceiving samples, communicating with the factory, quoting products, and the manufacturing process and inspection as Tom goes into all of them one by one and gives some great insights that will help you source and receive the right product.
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33 min - Amazon Review Policy – Don’t Get Shut Down! with Brenda Crimi
Amazon reviews are a big part when it comes to selling your products on that platform. Yet many people still find themselves falling under some wrong ideas about how to go about it. It is now time to iron those misconceptions out and go deeper into the nature of Amazon reviews. Brenda Crimi from AMZ Alliance tells the truth about how reviews affect your ranking and conversion of sales as well as the policies that surround them. She also speaks about how to and how not to solicit for reviews, how to tell which reviews are which, and how to protect yourself from reviewer abuse.
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25 min - Successful Product Marketing For Sharks with Seth Greene
The only two things that matter in your business is if you’re selling product, you need the right people to see your product, and then you need them to actually buy it. Hopefully, if it’s consumable, they’ll buy more than once. Marketing magician Seth Greene of the Sharkpreneur podcast says they encompass successful product marketing in the traffic and conversion departments. Whether traffic and conversion is taking place online via a marketing funnel that takes people through a series of steps designed to get them to punch in their credit card, or whether it’s taking them to a physical bricks and mortar outlet to punch in a credit card, however they end up consuming that purchase, that runs the gamut of what they do in terms of taking a company and driving their sales as high as they want them to go.
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31 min - Provisional Patent Application Guidelines with Jason Webb
Provisional patent applications are a relatively new type of application that has only been around for twenty years or so. It wasn’t always possible to do a provisional patent application. What it was called back then was utility patent where it took months to get these filings in because there are so many formality requirements and so many things that you can’t change once it’s filed. However, we need them filed quickly because priority date is important, so what did they do? What they decided to do was to allow a temporary application with fewer requirements, fewer standards, and it’s a lot less formal. They decided to call it a provisional patent application since it wouldn’t be examined and all the examination requirements that you should have don’t have to be there. Patent and trademark expert Jason Webb deep dives into provisional patent, its application guidelines, and what differentiates it from the non-provisional or standard patent.
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24 min - The Engineering Design For Manufacturing Viewpoint with Dennis Shaver and David Recker
You can take different features from different concepts and combine them into a more cohesive design. The next step is to take all those different ideas and refine the design. Design refinement is where you start to utilize computer aided design tools to start building the product. It’s a terrific tool as a way to visualize the part with all the features that it needs to be able to be manufactured. The CAD file could go directly to a 3D printed part or a machine part. Engineer David Recker says it’s important to have somebody who is in tune with all the different types of manufacturing processes. Work with somebody who’s got experience in that area because it can have a great impact with the choice of process or choice of materials. Dennis Shaver from Products On Demand says you have to make sure that the person doing the work for you has design for manufacturability experience or DFM.
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40 min - Missteps In The Early Market Research Process with Laura Hazzard
If you don’t understand who’s buying your product, how can you make a product for them? That’s what research is in a nutshell, but secondary research is understanding what exists out there. Secondary research is just information in the marketplace that’s already out there. Some of the biggest retailers and brands out there are spending millions of dollars a year on research and secondary research. Market research expert Laura Hazzard recommends doing secondary research at all phases of your product launching because research affects the features and the usability of your product, the colors, the styles, the packaging, and also the marketing. But how you talk and what you say in your advertisements, you can learn in secondary research. Laura talks about some of the huge missteps that she’s seeing a lot of retailers do.
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23 min - Get Your Brand Covered with Joe Tarnowski
There are a couple of things that are common with any editor in the industry. They’re very overworked and have a ton of work that they do across a lot of different things. They manage the overall editorial direction, they plan out all of the stories, they usually have multiple news stories that they have to post online every day, they’re all involved in social media, plus they travel a lot. They visit retailers, they visit trade shows, and they do a lot of speaking engagements and webcasts. At the same time, they are also getting bombarded with press releases, calls, and pitches by suppliers and, in some cases, retailers. The supplier is always pitching to them to try and get into the magazines. How does an editor-in-chief or an editor in general decide what is going to go into the magazine or on the website and what’s not going to go? Joe Tarnowski of ECRM and RangeMe takes you through an editor’s perspective of what they’re looking for and how to best get your brand covered in their magazines online or in their social media.
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27 min - Product Launch Timing is Everything
Time creeps up on you fast. If you’re thinking about launching a new product, you’ve got to think about when you want to be on the market and work it all the way back. Product launch timing is often an overlooked issue, especially with people that are new to product launching. It’s probably the most significant and critical factor to success. It can sneak up on you because it happens in different ways for different people. It’s not the same for everybody, but it is super critical. It’s multi-level because it’s not just the timing of the stages that you do, it’s also the time when you decide you’re going to go to market, the timing of the speed to market, and the timing of doing each of the stages. Discover how you can get it accomplished and have your product launch timing flow quickly and smoothly without a lot of time creep in it.
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31 min
About Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
From the publisher's feed
Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are…
not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world. They share with you not only what can go wrong, but how to source your products using the best product development, quality control, IP security, and relationship building techniques. Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof.Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the free Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now.