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Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success episodes
- Seasonal Inventory Planning for Retail with Timothy Bush and Tracy Hazzard
If you want to head into mass market retail, there are a whole lot of things you’ve got to think about. Timothy Bush joins Tracy as they give you some prep about retail. Timothy Bush is the resident Product Launch Hazzards expert in all things on the shelf of retail. Tim says one of the hardest things about retail in general is you’re never in the month you’re in. You’re never thinking about talking and dealing with and wondering about the month that you’re in. In fact, people that are just entering into Big Box retail, they don’t think in those terms. They think if the buyer says yes right now, that means you need to be shipping product now and it’s all going to happen now, but it’s not. Tracy and Tim talk about seasonal inventory planning and strategies and all the things that you need to know about retail.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
36 min - Seasonal Inventory Planning for Retail with Timothy Bush and Tracy Hazzard PREVIEWIf you want to head into mass market retail, there are a whole lot of things you’ve got to think about. Timothy Bush joins Tracy as they give you some prep about retail. Timothy Bush is the resident Product Launch Hazzards expert in all things on the shelf of retail. Tim says one of the hardest things about retail in general is you're never in the month you're in. You're never thinking about talking and dealing with and wondering about the month that you're in. In fact, people that are just entering into Big Box retail, they don't think in those terms. They think if the buyer says yes right now, that means you need to be shipping product now and it's all going to happen now, but it's not. Tracy and Tim talk about seasonal inventory planning and strategies and all the things that you need to know about retail.5 min
- Holiday Color Trends 2018
There is a concerted color trend every holiday season. Color forecasting is the science and math of choosing colors for the next season. You have to do research on this field for your product development, because we have said before, color is a big factor for consumers when making purchase decisions, especially during the fourth quarter holidays, from Thanksgiving, to Christmas, to New Year’s. It is indeed the most wonderful time of the year for retail. We are sharing our holiday 2018 color trend report with you, just in time for making purchase order decisions, scaling up your product inventory, and producing your marketing collateral as you gear up for this year’s holiday season.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
22 min - Holiday Color Trends 2018 PREVIEWThere is a concerted color trend every holiday season. Color forecasting is the science and math of choosing colors for the next season. You have to do research on this field for your product development, because we have said before, color is a big factor for consumers when making purchase decisions, especially during the fourth quarter holidays, from Thanksgiving, to Christmas, to New Year's. It is indeed the most wonderful time of the year for retail. We are sharing our holiday 2018 color trend report with you, just in time for making purchase order decisions, scaling up your product inventory, and producing your marketing collateral as you gear up for this year's holiday season.5 min
- Getting into Big Box Retail Faster
If you have a product, or are thinking of going into retail, your number one concern might probably be the length of time it takes to get your product to sell. At the end of the discussion, our resident Office Hours Expert Timothy Bush answers that number one question product launchers ask. He will not give you false hopes, but instead enlighten you with his full transparency on what it truly takes to get your products into big box retail. He dives into core sales and marketing information to consider and prepare for, which will mean the difference between product launch success and failure. Get in touch with Tim by sending your questions about product retail sales.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
30 min - Getting into Big Box Retail Faster with Timothy Bush PREVIEWIf you have a product, or are thinking of going into retail, your number one concern might probably be the length of time it takes to get your product to sell. At the end of the discussion, our resident Office Hours Expert Timothy Bush answers that number one question product launchers ask. He will not give you false hopes, but instead enlighten you with his full transparency on what it truly takes to get your products into big box retail. He dives into core sales and marketing information to consider and prepare for to speed up time-to-market, which will mean the difference between product launch success and failure.5 min
- Is Your Idea Patentable? with Jason Webb
Is your idea patentable? How can you tell whether something is patentable or not? Intellectual property attorney Jason Webb says one of the key pieces is you want to look at if something is appropriate for a patent or maybe appropriate to be protected in some way. For example, your branding, the name of your company, or the ends of your products are all protected under trademark. The books that you write, the art that you create, the songs or the videos that you put together, that’s all copyright things that you can keep a secret. They’re valuable because they are trade secrets. Jason teaches how to make a choice between protecting something with trade secret protection or patent protection.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
17 min - Is Your Idea Patentable? with Jason Webb PREVIEWIs your idea patentable? How can you tell whether something is patentable or not? Intellectual property attorney Jason Webb says one of the key pieces is you want to look at if something is appropriate for a patent or maybe appropriate to be protected in some way. For example, your branding, the name of your company, or the ends of your products are all protected under trademark. The books that you write, the art that you create, the songs or the videos that you put together, that's all copyright things that you can keep a secret. They're valuable because they are trade secrets. Jason teaches how to make a choice between protecting something with trade secret protection or patent protection.6 min
- Research & Design Budget Guidelines
It takes a lot of time to get from planning, to sampling, to launching, to marketing. There are so many aspects to take care of in the product launch process, and it takes doing it in the right order to ensure success. Our goal here at Product Launch Hazzards is to make sure that everything you spend money and effort on as you make and market your product ends up as an asset, an not a liability. We will give you pointers on how you can make a feasible and sustainable research and design budget plan including how to incorporate intellectual property costs into it, especially when you are a startup developing a new product.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
1 hr 40 min - Research & Design Budget Guidelines with Tracy Hazzard PREVIEWIt takes a lot of time to get from planning, to sampling, to launching, to marketing. There are so many aspects to take care of in the product launch process, and it takes doing it in the right order to ensure success. Our goal here at Product Launch Hazzards is to make sure that everything you spend money and effort on as you make and market your product ends up as an asset, an not a liability. We will give you pointers on how you can make a feasible and sustainable research and design budget plan including how to incorporate intellectual property costs into it, especially when you are a startup developing a new product.6 min
About Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
From the publisher's feed
Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are…
not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world. They share with you not only what can go wrong, but how to source your products using the best product development, quality control, IP security, and relationship building techniques. Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof.Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the free Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now.