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Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success episodes
- Strategies to Grow Amazon Sales Fast with Jeff Lieber and Jenna Lieber
How do you make your Amazon listings standout amid the tough competition? Jeff and Jenna Lieber are sharing some of their proven Amazon sales strategies that they use for their clients at Turnkey Productions– from Amazon promos like giveaways, coupon clippings, tiered promos and more, Jeff and Jenna will give you product launchers some insight on how you can best utilize them to boost your sales and grow your brand as fast as possible on the world’s biggest e-commerce platform.
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39 min - Shipping Incoterms And Transit Times with Abby Duffield
The biggest thing to know about transit time is the different pieces in the entire timeline chain that we’re looking at. Abby Duffield of Shapiro, a customs brokers and freight forwarder company, says sometimes when you’re looking at a quote, more often than not, when it hits the transit time, it’s talking about the port to port transit time. If you’re looking at a transit time for the sea and air shipment, that transit time is going to be from one port to the other. It might say two to three days. That doesn’t mean that your entire shipment is going to take two to three days, it’s going to take longer than that. You want to make sure that you’re planning out fully what the entire scope of this time is going to bring. Learn more about Incoterms and transit times as Abby breaks it down a little bit more.
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17 min - A to Z of a Cosmetic Product Launch with Loren West
CPG Beauty and Beyond founder Loren West takes a deep dive into specific processes and stages involved in successfully launching cosmetic products, which could also very well apply to many other different categories. Whether you are an entrepreneur starting out with your own beauty brand, dabbling in producing cosmetics, planning a cosmetic product launch or are working on a totally different product category, you will definitely have something to learn from Loren’s rich industry experience. As she connects one beauty product launch process to another, she will show you how all of its moving parts, from teams working on product development, market research, sales and marketing, logistics and more could work in harmony to help you achieve your business goals.
Love the show? Subscribe, rate, review, and share!
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Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
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- Product Launch Hazzards LinkedIn
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- Product Launch Hazzards Youtube
46 min - A to Z of a Cosmetic Product Launch with Loren West PREVIEWCPG Beauty and Beyond founder Loren West takes a deep dive into specific processes and stages involved in successfully launching cosmetic products, which could also very well apply to many other different categories. Whether you are an entrepreneur starting out with your own beauty brand, dabbling in producing cosmetics, planning a cosmetic product launch or are working on a totally different product category, you will definitely have something to learn from Loren's rich industry experience. As she connects one beauty product launch process to another, she will show you how all of its moving parts, from teams working on product development, market research, sales and marketing, logistics and more could work in harmony to help you achieve your business goals.5 min
- Amazon Wants to Buy Your Product Directly – Is That a Good Thing?
If you are already an Amazon seller, or maybe an entrepreneur looking for opportunities to grow your brand who is considering to sell your products on the world’s leading e-Commerce platform, you might have heard of the terms “seller central,” and “vendor central.” Being on the seller central side in Amazon means you own the product and have complete control of the sales process of your products, from listing to marketing and promotions– while being on the vendor central side means Amazon has bought your product. While it seems like a very handsome prospect, being a vendor central brand means there will be some restrictions with regard to your products’ sales cycle process flow. Brenda Crimi discusses the pros and cons of being a seller central brand versus being a vendor central brand on Amazon, so you can make an informed decision on how to manage your sales on the e-commerce giant’s platform.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
12 min - Amazon Wants to Buy Your Product Directly – Is That a Good Thing? PREVIEWIf you are already an Amazon seller, or maybe an entrepreneur looking for opportunities to grow your brand who is considering to sell your products on the world's leading e-Commerce platform, you might have heard of the terms "seller central," and "vendor central." Being on the seller central side in Amazon means you own the product and have complete control of the sales process of your products, from listing to marketing and promotions-- while being on the vendor central side means Amazon has bought your product. While it seems like a very handsome prospect, being a vendor central brand means there will be some restrictions with regard to your products' sales cycle process flow. Brenda Crimi discusses the pros and cons of being a seller central brand versus being a vendor central brand on Amazon, so you can make an informed decision on how to manage your sales on the e-commerce giant's platform.6 min
- Seasonal Amazon Strategies with Brenda Crimi & Tracy Hazzard
It’s Christmas in July, especially for your product launchers and entrepreneurs as you prepare and finalize your holidays sales plan. July is usually the deadline for getting your holiday retail planning done in retail, but the bigger your business is, the more ahead of the game you should be so you will not miss sales opportunities. Thinking about Christmas as a buyer versus being a seller is way different mindset– sellers should plan according to researched trends, designs, and materials forecast months ahead, making purchase orders in huge volumes way in advance to supply the demand. Brenda Crimi gives advice on how you can effectively employ a holiday sales and logistics strategy to prepare for the busiest season in retail, especially if you are an online seller on the leading e-commerce platform Amazon.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
36 min - Seasonal Amazon Strategies with Brenda Crimi & Tracy Hazzard PREVIEWIt's Christmas in July, especially for your product launchers and entrepreneurs as you prepare and finalize your holidays sales plan. July is usually the deadline for getting your holiday retail planning done in retail, but the bigger your business is, the more ahead of the game you should be so you will not miss sales opportunities. Thinking about Christmas as a buyer versus being a seller is way different mindset-- sellers should plan according to researched trends, designs, and materials forecast months ahead, making purchase orders in huge volumes way in advance to supply the demand. Brenda Crimi gives advice on how you can effectively employ a holiday sales and logistics strategy to prepare for the busiest season in retail, especially if you are an online seller on the leading e-commerce platform Amazon.5 min
- Holiday Design Trends with Tracy Hazzard
Why do design trends matter? Design trends matter because we have all kinds of decisions that have to be made. When we’re investing in inventory or when we’re making these decisions so far in advance, it helps for us to understand what’s going on in the generalized marketplace. It helps for us to understand what might be going on and how design is shifting. What’s going on with those design trends? When we look at them, we can make some more micro decisions about our products and where we’re going to take them. Get an idea on what to do for the holiday season as Tracy talks about coolest holiday design trends you can try.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
21 min - Holiday Design Trends with Tracy Hazzard PREVIEWWhy do design trends matter? Design trends matter because we have all kinds of decisions that have to be made. When we're investing in inventory or when we're making these decisions so far in advance, it helps for us to understand what's going on in the generalized marketplace. It helps for us to understand what might be going on and how design is shifting. What's going on with those design trends? When we look at them, we can make some more micro decisions about our products and where we're going to take them. Get an idea on what to do for the holiday season as Tracy talks about coolest holiday design trends you can try.5 min
About Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
From the publisher's feed
Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are…
not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world. They share with you not only what can go wrong, but how to source your products using the best product development, quality control, IP security, and relationship building techniques. Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof.Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the free Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now.