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Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success episodes
- Is Your Product Right for Amazon? with Brenda Crimi PREVIEWAmazon Expert Brenda Crimi helps product launchers and business owners like you determine if Amazon is the right platform to sell your product. From the lens of an experienced and successful Amazon seller, she starts with the reasons why you should consider launching your brand on the e-Commerce giant's platform-- how having an Amazon store brings great exposure, builds brand awareness, and the data availability from product to market, which will automatically give you customer feedback so you can adjust your marketing strategies accordingly. She then dives into reasons not to sell on Amazon, which mainly touches on product fit for the platform. Do not go into your business industry blindly and let experts like Brenda guide you on how to best plan your tactics and launch your product through our membership podcast.6 min
- Market Research Timeline: What Research to Do and When
In general, most, if not all of you here right now are at different stages of product development. Some of you might be drafting your ideas, some of you might be on the invention phase, some of you might be in prototyping phase. Maybe you already have a new product out in the market, or maybe you are looking to expand your SKUs and your brand as a whole. Succeeding at every stage and knowing for sure if someone wants to buy your product requires a great deal of market research, which comes in many different forms, including doing a quantitative survey, focus group discussions, and lots of others. Laura Hazzard guides you through the foundations of market research from methodologies, data analysis including how and when to do them so you can learn how to use maximize your resources and get the most out of your product launch.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
17 min - Market Research Timeline: What Research to Do When with Laura Hazzard PREVIEWIn general, most, if not all of you here right now are at different stages of product development. Some of you might be drafting your ideas, some of you might be on the invention phase, some of you might be in prototyping phase. Maybe you already have a new product out in the market, or maybe you are looking to expand your SKUs and your brand as a whole. Succeeding at every stage and knowing for sure if someone wants to buy your product requires a great deal of market research, which comes in many different forms, including doing a quantitative survey, focus group discussions, and lots of others. Laura Hazzard guides you through the foundations of market research from methodologies, data analysis including how and when to do them so you can learn how to use maximize your resources and get the most out of your product launch.5 min
- Is Product Patent Protection Worth It? with Tom Hazzard & Tracy Hazzard PREVIEWTwo of our legal experts on Office Hours, Attorneys Jason Webb and Rich Goldstein, have both emphasized the need to do a thorough assessment of one's overall business strategy before considering filing for a patent because it can both be a daunting and costly process. With over 38 patents (pushing 40) under our belt as product designers, Tom Hazzard and Tracy Hazzard have mastered how to make a business case for patenting products under development business. They know that patents should be filed only when you are truly sure of selling or commercializing your idea or product, especially if you are a small business owner, product innovator or inventor up against bigger brands with deeper pockets. Grow your business by learning how to maximize intellectual property, and knowing how to make the crucial business decision of whether you should patent your invention.5 min
- When Should You Patent? With Rich Goldstein PREVIEWMaybe you have a fresh idea or product concept that is underway, and you are thinking whether filing for patent will help you and your business. Intellectual Property and patent expert Attorney Rich Goldstein, founder of Goldstein Patent Law has over 25 years of experience as a patent attorney, has advised over 10,000 inventors and entrepreneurs from different industries on patenting, and has an impressive record of having over 2,000 patents approved under his belt. Over the course of his career, he has learned that the costliest part about patents for inventors, product designers, or business owners is their misinformation about the patent process. Rich discusses the patent process, types of patents, and other useful tips to help you determine whether your idea or product is worth patenting so you can avoid wasting precious time, money and effort.5 min
- The Ins and Outs of Product Tooling with Tom Hazzard PREVIEWIf you are not just fabricating materials off the shelf and are going to use certain manufacturing processes to make your product, it will most probably involve tooling. Tooling requires a one-time fee that varies from product to product. It involves unique molding, stamping materials, or creating customized tools, fixtures, or mechanical device used to manipulate the materials of your product as it is being made in the factory-- it takes many different shapes and forms, depending on materials used, or set manufacturing processes of each factory. With more than two decades of experience as product designers who have launched over 250+ products in mass market retail, we have dealt with a diverse product range from different niches, as well as a great variety of factories from all over the world with different manufacturing processes. We will guide you through the ins and outs of tooling for your product: which products don't, and do require tooling, types of tooling for specific materials, estimated tooling price ranges, and a lot more.5 min
- Amazon First Steps with Jeff Lieber & Jenna Lieber PREVIEWAmazon experts Jeff and Jenna of Turnkey Product Management teaches you how to market on Amazon faster with the definitive building blocks of a high-converting online store on the world's biggest e-commerce platform. They apply these basic principles in their own Amazon production management company, where they help clients from a range of different industries with widely diverse product categories sell over $1,000,000 in total a month. Jeff and Jen give you the lowdown on why selling on Amazon is worth the time and effort, and reveal concrete fundamental solutions on how you can extend your reach by maximizing the e-commerce platform's many useful features to prime potential clients with spending power to buy from your very own Amazon store.5 min
- Is Your Product Right for Amazon?
Certified Amazon Expert Brenda Crimi helps product launchers and business owners like you determine if Amazon is the right platform to sell your product. From the lens of an experienced and successful Amazon seller, she starts with the reasons why you should consider launching your brand on the e-commerce giant’s platform because it brings great exposure, builds brand awareness, and the data availability from product to market, which will automatically give you customer feedback so you can adjust your marketing strategies accordingly. She then dives into reasons not to sell on Amazon, which mainly touches on product fit for the platform. Do not go into your business industry blindly and let experts like Brenda guide you on how to best plan your tactics and launch your product.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
24 min - Is Product Patent Protection Worth It?
Two of our legal experts on Office Hours, Attorneys Jason Webb and Rich Goldstein, have both emphasized the need to do a thorough assessment of one’s overall business strategy before considering filing for a patent because it can both be a daunting and costly process. With over 38 patents (pushing 40) under our belt as product designers, Tom and I have pretty much mastered how to make a business case for patenting products under development in our business. We have learned that patents should be filed only when you are truly sure of selling or commercializing your idea or product, especially if you are a small business owner, product innovator or inventor up against bigger brands with deeper pockets. Grow your business by learning how to maximize intellectual property, and knowing how to make the crucial business decision of whether you should patent your invention.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
30 min - When Should You Patent?
Maybe you have a fresh idea or product concept that is underway, and you are thinking whether filing for patent will help you and your business. Attorney Rich Goldstein, founder of Goldstein Patent Law has over 25 years of experience as a patent attorney, has advised over 10,000 inventors and entrepreneurs from different industries on patenting, and has an impressive record of having over 2,000 patents approved under his belt. Over the course of his career, he has learned that the costliest part about patents for inventors, product designers, or business owners is their misinformation about the patent process. Rich discusses the patent process, utility patents, design patents, as well as other useful tips and information to help you determine whether your idea or product is worth patenting so you can avoid wasting precious time, money and effort.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
34 min
About Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
From the publisher's feed
Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are…
not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world. They share with you not only what can go wrong, but how to source your products using the best product development, quality control, IP security, and relationship building techniques. Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof.Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the free Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now.