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Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success episodes
- Know the Difference Between Styling, Branding, and Design
Styling is just one small component of design. Think of celebrity stylists who dress celebrities for red carpet events– they shop for their clients, putting together accessories, clothes, and other components to make a whole look. Product styling is not so different, in that it merely deals with combining colors and materials that work well together. There is no design or invention involved, as it does not deal entirely with features that are focused on the users’ primary needs, unlike in product designing. At its core, styling is about achieving a certain look to convey brand image– that is why it is problematic if you only have a stylist designing a product that you are making. The best product designers understand the limits of manufacturing, as well as how to get the most out of design techniques to get the perfect balance between form and function, as well as aesthetic.
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16 min - Meet Joseph Tarnowski, Expert in Connecting Brands to Retail Buyers
Office Hours Expert Joseph Tarnowski has multiple industry experience when it comes to watching companies do what goes right and what goes wrong in terms of retail and marketing. With a degree in Trade Media Journalism, he has had extensive experience working in the food industry, general merchandise, health & beauty, and pharmaceutical industry. He is with Efficient Collaborative Retail Marketing (ECRM), a company that helps connect retail buyers to prospective retail suppliers such as you product launchers. We have known Joe through ECRM, where we used their time-saving and cost-efficient service as buyers in the contract furniture industry. Know the basics of getting a great match between buyers and suppliers in retail by touching base with Joe, who will share his no-nonsense know-how on connecting brands to retail buyers.
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30 min - What to Sell Next: Stacking Consumer Product Growth S Curves
No product lasts forever. Consider yourself lucky if your original product is still in the market for five years– we call it a platinum record if it reaches the five year mark. Some of the products we have developed have been in the market for decades, including the Aeron Chair, which is still being sold 25 years after it first came out. How do you stay on top of the game and keep consumers coming back for more from your brand? An S curve is an oft-used tool in product management and project management, a graph that tracks the growth rate of your sales so that you can align your business development plan accordingly and consistently beat the competition. Learn how to future-proof your business by looking at your product growth S-Curve, and knowing when exactly you should start planning for the next big product to launch.
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19 min - Meet E-Commerce Implementation Expert Abby Duffield
Abby Duffield is the e-Commerce Implementation Manager for Shapiro, an established freight forwarder and brokerage company that has been in business for over 100 years. She shares industry knowledge and informed insights on logistics, regulatory compliance, customs brokerage, purchase order management, e-Commerce shipping and more especially to small business owners, up and coming entrepreneurs, and product launchers like you who need guidance with their freight forwarding concerns. Learn from her anecdotes, get great advice and valuable tips on how to navigate the realm of international shipping, importing in the US, partner government agencies (PGA) compliance, US Customs to FDA as well as product regulations so you can optimize your overall business strategy to make it more cost-effective, efficient and compliant to ever-changing regulations.
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27 min - Secrets To Working With Your Spouse
It is no secret that Tom and I are husband and wife business partners. It is our competitive advantage – what sets us apart from all the other product design firms in the market. Because most people cannot imagine working with their spouse at all, they are always fascinated by the idea that we do this 24/7, in a home office and have made it over 21 years so far.
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5 min - Meet Product Management Expert Loren West
Loren West is a process and systems expert who has a ton of experience in growing brands by optimizing processes in big companies to make their business run more smoothly and efficiently. She gained her core professional strengths in business processing and marketing by working in the packaging, beauty, and health industry for years. Loren has worked for big brands like O.P.I., Keiser, and has also branched out into consulting for other companies from diverse industries to optimize their structural system flows and business processes. A lot of you product launchers are owners of up and coming brands who will surely get great monthly insights and advice from Loren through our membership podcast, so that you can map your vision and produce quantifiable results that will make your company soar to greater heights.
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32 min - MOQ & Small Run Manufacturing Options
Especially if you are quite new to creating products and ordering them from small-run manufacturers, you might be left asking, “Why is this manufacturer giving me a hard time with high quotations, I just want very few samples of the products so I can be sure of the quality?” We started going directly to manufacturers in China back in 1998, and have learned the ropes about small-run manufacturing processes, minimum order quantities, and how it relates to an entrepreneur’s overall product launch plan. There is a delicate balance in determining MOQ’s, which is essentially the specific lowest number of products one can order from a supplier. MOQ’s are not random calculations, and are mostly precise as they are based on hard facts and figures. Learn the basics of MOQ’s and small-run manufacturing processes as it has applied to our business model, so you can get informed perspectives and information on how you can best navigate the complex product-specific structure in your own terms.
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29 min - Meet Amazon Experts Jeff & Jenna Lieber
Jeff Lieber, founder of Turnkey Product Management once dreamed of starting his own business, and he knew that Amazon would be the perfect channel to do it. He learned the ropes and soon, from selling one dog product, he quickly expanded his inventory, ventured into baby products, and then eventually sold his online business for six figures. Together with his cousin, Turnkey Client Manager Jenna Lieber and their team, they now help clients reap the full benefits of online marketing with focus on an informed, overall approach to Amazon product listing campaigns and strategies. Jeff & Jenna lend you their expertise on maximizing profits from your online business. Ease your worries and send us the questions that matter to you. Join us every month as these first-rate Amazon experts dive in on tips, trends, and practical advice on asset building that you should not miss as budding entrepreneurs in the ever-changing landscape of digital advertising and e-commerce marketing.
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26 min - Do It Right: Early Stage Funding for Your Business
We first raised money for an invention way back in 1997 and had around 13 angel investors– way more than what we recommend now that we have learned through our years of professional experience as product designers and entrepreneurs. The two of us are cautious about raising capital via crowd funding because there is truly a lot of pressure in giving small pieces of your company to investors, and often times it does not necessarily go into the best interests of the business. From the perspective of inventors trying to build a company from the ground up, it is absolutely necessary for you to have complete legal compliance when it comes to documentation of your intellectual property, getting a great product or business plan presentation together, and to use systems in place that can help you track your progress. We will be talking about equity crowd funding, warnings about Kickstarter campaigns, important bits on Security and Exchange Commission compliance and many more to help you go through the motions of raising money for your business securely and efficiently.
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58 min - Meet Logistics, Sales and Operations Expert Paul D’Souza
As one of our Product Launch Hazzards experts, Paul D’ Souza, founder of Chief Revenue Officer as Service will be helping you product launchers design the right go-to-market strategy with his comprehensive knowledge gathered through years of practical experience in logistics, sales and operations. One of his most notable clients was the Pebble Watch company that started in KickStarter through two campaigns, and grew to ship over 2 Million units to more than 150 countries. He currently works at SourceSelect, a 3PL that helps early-stage product companies move their products from their manufacturers, to their warehouse facilities, to their customers, and back to the warehouse if there are returns. Paul offers free consulting sessions on how to plan logistics and order fulfillment before launching campaigns. You can get access to his expert profile and send in your questions.
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34 min
About Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
From the publisher's feed
Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are…
not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world. They share with you not only what can go wrong, but how to source your products using the best product development, quality control, IP security, and relationship building techniques. Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof.Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the free Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now.