Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/
Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley
Questions we cover on this episode:
- Tell me about your career path to becoming a PMM?
- Basics: Why is a launch valuable in general? Why not just release as it happens?
- What the launch you’re most proud of in your career and why?
- What’s the product marketers role in the launch?
- How do you measure a launch? What’s a good one, what’s a bad one?
- Real talk: Are launches fun or terrifying?
- What’s a good launch cadence for a young growing software company?
- From AMA: How do you get creative in your product launch, and not feel too templatized?
- How do you secure alignment between product, marketing, and sales as part of a launch?
- What’s something people have to learn the hard when launching a product for the first time?
- What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
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Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/
Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley
Questions we cover on this episode:
- Tell me about your career path to becoming a PMM?
- Basics: Why is a launch valuable in general? Why not just release as it happens?
- What the launch you’re most proud of in your career and why?
- What’s the product marketers role in the launch?
- How do you measure a launch? What’s a good one, what’s a bad one?
- Real talk: Are launches fun or terrifying?
- What’s a good launch cadence for a young growing software company?
- From AMA: How do you get creative in your product launch, and not feel too templatized?
- How do you secure alignment between product, marketing, and sales as part of a launch?
- What’s something people have to learn the hard when launching a product for the first time?
- What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
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