The Product Marketing Experts

Product Led Growth with Eric Keating, VP of Marketing at Appcues

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Connect with Eric Keating on Linkedin: https://www.linkedin.com/in/erickeating/

Questions we covered in this episode:

  1. Kids and Zoom 
  2. How Eric got into Marketing 
  3. What is Product Led Growth? 
  4. Why is it growing so fast right now? 
  5. What should PMMs doin at a PLG company? 
  6. PMMs working with Sales at PLG companies? 
  7. Growth vs Product Marketing at a PLG company? 
...more
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The Product Marketing ExpertsBy Jeffrey Vocell, Sharebird
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