In episode 10 of the show, we caught up with Jeff Curie, Principal at The Curie Point, about everything from what drew him into the product marketing industry, the shifts he's seen in the last 20 years, the problems most CEOs face and how to get sales teams to understand the role and value of product marketing.

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"In terms of what needs to change, I think it's getting more executives to understand what product marketing is, and the fact that it is a critical discipline to the success of companies. And I think there's been various studies that have shown that most companies, I think the majority of companies, don't actually understand what their customers really want from them."