On this week's episode of Product Marketing Life, host Mark Assini is joined by Dan Balcauski, Principal Consultant at Product Tranquility. 

The pair discuss why Dan feels product marketing should have an active role in guiding pricing committees that drive pricing strategy, and what product marketers should look out for when approaching pricing.

On this week's episode of Product Marketing Life, host Mark Assini is joined by Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp.

The pair discuss Andrew's transition from product marketing to competitive intelligence, why he thinks it was the natural next step, and what he loves about enabling others with competitive intel. 

On this week's episode of Product Marketing Life, host Mark Assini is joined by Clayton Pritchard, former Head of Marketing at Prelay and Product Marketing Manager at LinkedIn.

The pair discuss how having a Go-to-Market playbook has helped Clayton and his former teams approach product releases and launches critically and practically, spending less time planning and more time on doing and driving results. 

This week on Product Marketing Life, host Mark Assini spoke to Mark Huber, Head of Brand & Product Marketing at metadata.io. 

Though he has a lot of previous experience in marketing, this is Mark's first official product marketing role, and is taking the lead on all things brand and product marketing, two areas that he believes must work in harmony with one another.

In this episode, the pair explore the relationship between brand and marketing, and why Mark Huber believes they need to be closely linked. They also talk about metadata’s recent partnership with Dave Gerhardt, and how he’s helping them shape their new strategic narrative.