The data says one thing, but your gut says otherwise. What’s a PM to do? Can you trust your intuition to make the right decision for your users? Luckily, Brian Donohue and Michelle Fitzpatrick have first-hand experience with building “product...

When Sanette Tanaka Sloan joined Vox Media’s first-ever R&D team, she was tasked with designing an AI bot for the Amazon Echo. The goal? Change the way audiences were finding and consuming their news. Little did she know, this project would...

User personas and jobs to be done have long been go-to frameworks for product people wanting to click with their users. Mike Belsito and Michael Sacca recently did a deep-dive into these two concepts on Rocketship.FM. So on this bonus episode, they...

As a product management consultant and founder of a product school, Melissa Perri’s mission is clear-cut: teach people how to effectively think like a product manager. So we investigate what fuels product thinking, and how aspiring / existing PMs...

An integral part of Hotjar's success (fully bootstrapped to $10 million ARR) is their freemium pricing model. Many Hotjar users will never pay the company a cent. We find out how free usage has helped Hotjar grow + how it impacts product decisions.

Ellen Chisa recently made the transition from VP of Product at Lola to startup co-founder. We find out how Ellen’s career in product management is helping her tackle the challenges of an early-stage startup head on.

Aman Manik noticed that his fellow product managers at Square had very different perspectives on what their job description should be. So, he decided to get them all together to come up with a singular definition of what it means to be part of their...

Successful product managers = world-class communicators. It’s why much of a PM’s time is spent writing. Evan Michner, creative writer-turned-product manager, makes the case for why writing is a critical (and not-easy) skill for PMs to develop +...

Since adopting Burndown, Drift had increased revenue by 5x. Matt Bilotti talks to us about what Burndown is, how it differs from traditional agile and scrum methodologies, and how the framework amplifies Drift's customer-first approach to products.

Inga Chen walks us through when and how to prepare for machine learning, what to do with user feedback during the development process, and the probability of a model failing (hint: a machine learning model will always fail).