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Why LinkedIn?
How does an entrepreneur, a coach, or a consultant use LinkedIn to win high-value clients?
How do you invite your prospects to connect with you on LinkedIn without being annoying and spammy?
How important is it to have a good LinkedIn profile that prospects can check out when deciding whether or not to connect with you on LinkedIn?
When should you pitch or offer your product or service to prospects and how to nurture the connection?
We spoke with Adam Franklin of bluewiremedia.com.au on how to utilize LinkedIn as a marketing and networking tool for your business.
Adam Franklin is the author of Web Marketing That Works and Amazon no.1 seller. He is a professional speaker, a university lecturer, and CEO of Bluewire Media.
The digital marketing landscape appears to be changing."You can't market to your customers anymore. You need to market with them. Bringing the customer along for the journey is the cost of entry."
The good news is, you don't have to sell your product or service. You can focus on making your products great, and building a loyal customer base. If you deliver outstanding customer service, your customers will tell their friends — they’ll do the marketing for you.
211. Relationship Marketing with Emmy-nominated producer, Bill Dolan
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