Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

The Offer Creation Process in 5 steps with Michael Maidens

 

Links Mentioned:

* www.michaelmaidens.com

* www.ProductiveInsights.com/offeracademy

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One

* 200. Seth Godin On Marketing — With Ash Roy

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

* 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2

* 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2

* 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach

* 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully

* 199. Email Marketing Tagging Strategies with Barry Moore

Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy (00:00):

So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product?

Michael Maidens (00:09):

Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey.

Ash Roy (00:32):

Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens

 

Links Mentioned:

* www.michaelmaidens.com

* www.ProductiveInsights.com/offeracademy

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One

* 200. Seth Godin On Marketing — With Ash Roy

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

* 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2

* 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2

* 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach

* 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully

* 199. Email Marketing Tagging Strategies with Barry Moore

Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy (00:00):

So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product?

Michael Maidens (00:09):

Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey.

Ash Roy (00:32):

Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section)

Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars?

Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth.

No get rich quick schemes here.

Far from it.

I'm telling you it takes work and focus. But it can be done.

The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products.

If you're considering launching your own digital course then this conversation is a MUST.

 

 

Links Mentioned:

* Should you launch your own online course? Take this 2-minute quiz

* www.productiveinsights.com/subscribe/

* www.AmyPorterfield.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Audio Books Mentioned:

* High-Performance Habits: How Extraordinary People Become That Way

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One

* 145. Amy Porterfield Video Strategies

* 200. Seth Godin On Marketing — With Ash Roy

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Amy Porterfield (00:00):

They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you.

Ash Roy (00:18):

You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section)

Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars?

Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth.

No get rich quick schemes here.

Far from it.

I'm telling you it takes work and focus. But it can be done.

The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products.

If you're considering launching your own digital course then this conversation is a MUST.

 

 

Links Mentioned:

* Should you launch your own online course? Take this 2-minute quiz

* www.productiveinsights.com/subscribe/

* www.AmyPorterfield.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Audio Books Mentioned:

* High-Performance Habits: How Extraordinary People Become That Way

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One

* 145. Amy Porterfield Video Strategies

* 200. Seth Godin On Marketing — With Ash Roy

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Amy Porterfield (00:00):

They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you.

Ash Roy (00:18):

You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section)

Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars?

Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth.

No get rich quick schemes here.

Far from it.

I'm telling you it takes work and focus. But it can be done.

The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products.

If you're considering launching your own digital course then this conversation is a MUST.

 

 

Links Mentioned:

* Should you launch your own online course? Take this 2-minute quiz

* www.productiveinsights.com/subscribe/

* www.AmyPorterfield.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Audio Books Mentioned:

* High-Performance Habits: How Extraordinary People Become That Way

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One

* 145. Amy Porterfield Video Strategies

* 200. Seth Godin On Marketing — With Ash Roy

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Amy Porterfield (00:00):

They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you.

Ash Roy (00:18):

You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

Seth Godin On Marketing — With Ash Roy

Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation:

The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there.

Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too.

"Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear'

You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands.

We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future.

Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us.

We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks.

Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing.

Links Mentioned:

* www.altmba.com

* www.akimbo.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones

* 107 Sonia Simone On How To Be A Prolific Content Marketer

Timestamps:

* [0.30] We're in a very noisy world. How does a business owner who's looking to grow his or her business make something she loves

* [1.05] You have two choices: Spam people or find your minimum viable audience and go from there

* [2.03] Seth's view on how Apple built a great business

* [3.10] Great companies exist because they have empathy - Seth

* [3.28] Apple's product strategy is interesting.

* [4.

Seth Godin On Marketing — With Ash Roy

Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation:

The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there.

Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too.

"Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear'

You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands.

We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future.

Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us.

We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks.

Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing.

Links Mentioned:

* www.altmba.com

* www.akimbo.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

Related Episodes:

* 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones

* 107 Sonia Simone On How To Be A Prolific Content Marketer

Timestamps:

* [0.30] We're in a very noisy world. How does a business owner who's looking to grow his or her business make something she loves

* [1.05] You have two choices: Spam people or find your minimum viable audience and go from there

* [2.03] Seth's view on how Apple built a great business

* [3.10] Great companies exist because they have empathy - Seth

* [3.28] Apple's product strategy is interesting.

* [4.