Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3

Carl Taylor, is a serial entrepreneur, running businesses since the age of 15, he's the author of 2 books and an all-round genuine guy.

While he's owned multiple businesses in varying industries over the past 18 years, today he's the founder and CEO of Automation Agency, a digital marketing implementation service that helps coaches, consultants, and business owners to maximize their marketing while minimizing their tech and team headaches.

He's also the host of The Future of Humanity Podcast, where he discusses what the future may hold with scientists, thought leaders, and business owners.

Business Continuity Planning has become critical since the coronavirus pandemic. This 3-part series on how to PROTECT, PIVOT AND PROFIT is a powerful resource to help you get yourself back on track as a business owner. I recommend grabbing a pen and paper and taking notes

In the first part, of this 3-part series on business continuity planning for a crisis, Carl Taylor and I talked about how to protect your business from the economic fallout that's resulted from the recent Covid19 pandemic.

The key elements of the protect framework were:

* Minimise risk to your business and your personal investments

* Maximise the return you're making on your investments

* Maximise the reward you're delivering to your clients by adding as much value as possible

* Ensure you have a way to release your stress and stay healthy

In the second part, we talked about how to pivot in response to the rapidly changing circumstances since the pandemic turned our world upside down

The key elements of the pivot framework were to revisit the way you:

* Sell to your target market

* Serve your clients

* Communicate with your market (what you say)

In this third part, Carl and I talk about the final stage of this 3-part process: The profit framework:The key elements of the profit framework are:

* Protect your personal profits by revisiting your investments, your superannuation etc

* Consider proposing acquisitions to companies that you could acquire or alternatively propose to be acquired by a company that would greatly value your business assets (the key here is to think from the OTHER person's perspective)

* Promote your key offers as much as possible while advertising costs are low. (We're seeing a dip of about 30% in our cost per lead right now)

Specifically, Carl shared a couple of excellent frameworks in this conversation:

* The webinar to call framework

* Quick cash campaign

I hope you found this video (and the other two videos in this series) as useful as I did.

If you find this video useful, I'd be grateful if you could please leave a comment below

Productivity In 2020 — Part 5 — Mindfulness   - What does mindfulness have to do with productivity? On the face of it, they seem like opposing concepts, don't they? - Mindfulness (for most of us) is associated with pensive reflection and not a whole...

Productivity In 2020 — Part 4 — Pomodoro Technique - Links Mentioned: www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: -

Productivity In 2020 — Part 3 — How To Use The 80/20 Rule To Grow Your Business

 

Links Mentioned:

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* https://productiveinsights.com/the-eisenhower-matrix/

Related Episodes:

* 175. James Clear On Atomic Habits : An Easy Way To Build Good Habits And Break Bad Ones

* 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast

* 188. Productivity In 2020 — Part 2 Systems

Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy:

00:01                     Welcome to the third episode in the productivity 2020 series. By the end of this episode, you will learn how to use the 80 20 rule, also known as a Pareto efficiency theory to help you to grow your business profitably and fast. I'll show you one simple way to use the 80 20 rule using just a pen and a paper and that's coming up very shortly. But before we dive into this episode, let's do a quick recap on the first two episodes in this series. In part one we talked about the Eisenhower decision matrix and why it's important to focus on quadrant two activities, the important but not necessarily urgent tasks that appear in your workflow. Why is it important to focus on these quadrant two tasks? Because focusing on these tasks while they're still in quadrant two means that you get to handle them before they get to a crisis situation.

Ash Roy:

00:56                     Also known as a quadrant one situation where they are important and urgent. You see quadrant one situations tend to be a huge drain on your resources, so it's best to deal with them while they're still in quadrant two before they are a crisis. Then in part two of the series, which you can check out here, we talked about systems and why they are a classic quadrant two activity. You know, episode 175 I spoke to James clear the author of the book atomic habits and in that conversation, James explained that he felt that habits are the compound interest of personal productivity. Well, I believe systems are the compound interest of business productivity and of helping you to grow your business fast and profitably. I explained that systems are a sequence of processes that may or may not include people and these processes when executed consistently in a particular sequence, produce a predictable outcome every time.

Ash Roy:

01:59                     Creating systems allows you to leverage your time and your resources most effectively and helps you to achieve your goal of building a business that's profitable, scalable, and that can work independently of you. How does it do this? It helps you to outsource certain tasks within your business at a...

Productivity In 2020 — Part 2 Systems

 

 

Links:

* Screenflow

* app.Asana.com

* Camtasia

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* https://productiveinsights.com/the-eisenhower-matrix/

Related Episodes:

* 076. Ari Meisel On How To Be More Productive With The ‘Less Doing’ Approach

* 030. How to Use Frameworks to Take Your Business to the Next Level – with Taki Moore

* 175. James Clear On Atomic Habits : An Easy Way To Build Good Habits And Break Bad Ones

* 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast

Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy:

00:00                     Productivity, 2020. Part II. Systems.

Ash Roy:

00:12                     By the end of this video, you'll learn how to create systems that help you to automate, outsource, and delegate repetitive tasks in your business so you can spend more time doing the things you love, including growing your business profitably and fast. Be sure to watch this video all the way through to the end so you can learn how to say goodbye to dragging yourself through the daily grind, working in your business, into the early hours of the morning and free yourself up so you can spend more time working on your business and enjoying the benefits of your efforts. I've used this exact system to help several of my clients grow their businesses profitably and fast. I'm looking forward to helping you do exactly the same thing. Be sure to subscribe to this video to make sure you don't miss out on any future episodes just like this and do leave a comment below letting me know what your biggest challenges when it comes to growing your business profitably right now.

Ash Roy:

01:15                     To get results from this video, all you need to do is take action. Are you ready? Let's begin. Now in the first video in this series on productivity 2020 which you can check out here. We talked about the Eisenhower matrix and it's four quadrants specifically we focused on quadrant two and explain why it's really important to focus on activities that are important but not necessarily urgent. Why? Because these activities tend to be strategically very critical in your business and if you ignore them for long enough, you'll end up in a quadrant one situation which is typically a crisis. Now, systems are a classic example of this quadrant 2 type activity. See,

Productivity In 2020 — How To Grow Your Business Effectively And Fast — Part 1

 

 

Links:

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* https://productiveinsights.com/the-eisenhower-matrix/

Related Episodes:

* 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 1 of 2

* 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 2 of 2