Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall

 

 

Links Mentioned:

* www.perrymarshall.com

* www.sell8020.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Books Mentioned:

* 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Related Episode:

* 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 1 of 2

* 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 2 of 2

* 145. Amy Porterfield Video Strategies

Ash Roy and Perry Marshall Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Perry: 00:00:00

Yeah. And the wealth distribution was always 80 20 and it doesn't matter if they're Marxists or socialists or capitalists or whatever. It's a law of nature, right? So as a business owner, you're either fighting it or you're harnessing it. And the difference between fighting and harnessing is 16 to one because if you do the math if 20% of the people have 80% of the money and 80% of the people have 20% of the money, that means whether you're the in-group or the outgroup is 16 to one. Yep.

Ash: 00:00:35

So here's my question, Perry. How do you know who that 1% is or what that 1% is of your activities that deliver 51% of your results or which is that 1% of your clientele that delivers 51% of your revenue?

Ash: 00:01:00

Hello, and welcome back to the productive insights podcast. My name is Ash Roy. I'm the host of the productive insights podcast and the founder of productiveinsights.com and more recently the founder of getmetodone.com which is where you can find out more about the productive insights membership program that helps you to grow your business profitably and fast. Speaking of growing your business profitably and fast, today's guest is one of the most expensive business strategists in the world. He's been endorsed by Forbes and Inc magazine. He's guided clients like FanDuel and Infusionsoft from startup to hundreds of millions of dollars. He founded the $10 million evolution 2.0 prize with judges from Harvard, Oxford, and MIT, launched at the royal society in London. It's the world's largest research science award. NASA's jet propulsion labs use his 80 20 curves as a productivity tool. He's reinvented the brighter principle and that has been published at the Harvard business review magazine. His Google book laid the foundations of the $100 billion pay-per-click industry. The ultimate guide to Google ads is the world's best selling book on internet advertisi...

Content Strategy With Russ Henneberry

 

Links Mentioned:

* www.modernpublisher.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Books Mentioned:

* The Automatic Customer: Creating a Subscription Business in Any Industry

Related Episode:

* 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search

* 039. Podcasting for Entrepreneurs with John Lee Dumas

* 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing

* 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online

* 116. Brian Clark — Co-Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More!

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

* 171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner

* 160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations Which Takes Effect On 25th May 2018

* 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer

* 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

* 150. [Case Study part 2] How A Lawyer Uses Podcasting To Get 10 New Leads And 2 New Clients Each Week

* 080. [Case Study] From $0K – $10K In Six Weeks Without Spending A Cent On Traditional Advertising

* 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2)

* 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2)

* 014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1)

* 021.

The Billion Dollar Mistake With Hiten Shah

 

Links Mentioned:

* The Billion Dollar Mistake

* Hiten Shah - @hnshah

* www.usefyi.com

* www.producthabits.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Related Episodes:

* 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You

* 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset

* 159. Rand Fishkin Discusses His New Book Lost & Founder And Reveals The Truth About Startup Culture in Silicon Valley. (Why Venture Capital Or External Funding Isn’t Always The Right Answer)

* 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing

Ash Roy and Hiten Shah Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Hiten Shah: 00:00

When we learned that people's problems is about finding documents right away. We researched what was out there and we learned that everyone built a search box. Yeah. Most of the products in the market were a search box like, Oh, how fast can we build a search box? We actually built a search box that searched G suite, Dropbox, Onedrive and I think box in realtime. After you typed in a keyword. Once you've authenticated those services and we built that in five days, we shipped it. We just put a lot of constraints on it because most people would assume we need to find all their documents. No, we just need to find enough of them.

Ash Roy: 00:45

Welcome back to the productive insights podcast. Today's episode is brought to you by the productive insights membership program, which helps you to grow your business profitably and fast using online and offline strategies that actually work. Head over to getmetodone.com to find out more about how to get started today. Today's guest is Hiten Shah and he's co-founded CrazyEgg, Kissmetrics and QuickSprout and he is no stranger to business growth. In fact, he's an expert in growth hacking. He also specializes in software as a service which we spoke about in episode 44 when we had him on as a guest back then on this productive insights podcast. Today we are here to talk about a very important article that he wrote called my billion dollar mistake, which I was very moved by personally. I'm really looking forward to digging a bit deeper into some of the nuances of that article. He then shared the article in his blog called producthabits.com which actually sounds a little bit similar to productiveinsights.com so I feel pretty chuffed about that. So Hiten would you like to, just to kick off and tell us a little bit about this billion dollar mistake you made and give us a bit of context around the article for those who may not have read it.

Amazon Strategy

 

Links Mentioned:

* www.rainmakerpartner.io

* www.amazing.com

* www.smartmarketer.com

* www.advertisingboost.com

* www.collective.com.au

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Related Episode:

* 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven

Ash Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Greg Cassar: 00:00

Amazon doesn't allow you to track conversions like when you got a sale from an outside traffic source so it is a little bit harder and they don't allow you to do remarketing except for if you're a big seller and you're using their tools. So Amazon, the only way we do that is like we drive traffic from the videos out on social media about key products. We do like Facebook video view ads and we send them in but we can't really track and measure. We can just see that if we turn that off, their sales go down and the social buzz goes down and that kind of stuff.

Ash Roy: 00:35

Welcome back. This is Ash Roy. I'm the founder of productiveinsights.com and the host of the productive insights podcast. And I'm delighted to have Greg Cassar back on the podcast from Rainmakerpartner.io. Now, Greg recently was on the podcast and he talked about some high level strategies around building a successful online business and we talked through the various kinds of business models, starting with a local business where you're trading your time for money and then a more services based business where it's a little bit higher end. Then we talked about having an information product business, which was a bit further up the line way. You're not trading time for money as much and it's a bit more leveraged. And then we talk about Amazon and SAS being at the top of that succession where you build something that is more of an asset and something that tends to generate income more on automatic.

Ash Roy: 01:29

In this episode, Greg and I are gonna dig a bit deeper into the tactical aspects of building an Amazon based eCommerce business that will enable you to create a lifestyle that Greg currently enjoys, which means that he is free by 9:00 AM every morning from all his commitments that generate his income. And he is pretty much free to do whatever he wants to do with his time after that. So I'm sure all of us would like to establish that lifestyle. Uh, it isn't something that's gonna happen overnight. I'm not gonna lie to you. This is not one of these get rich quick schemes. It takes a long time to do it. It took Greg about 15 years and I suspect it would take most of us around that long. That said, Greg has worked with some of the smartest people online, including people like Ryan Deiss, Ezra Firestone, and many others, several of whom have been guests on this podcast. And so I'm delighted to have Greg back on once again from Rainmakerpartner.io. Welcome back, Greg.

Greg Cassar: 02:34

Hey,

Types Of Business Models: Which Of These 5 Types Is Best For You With Greg Cassar

Links Mentioned:

* www.rainmakerpartner.io

* www.advertisingboost.com

* www.collective.com.au

* The Billion Dollar Mistake

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Related Episodes:

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

* 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven

* 122. Shark Tank Judge — John McGrath — On How To Cultivate A Success Mindset And Build An Enduring Brand

* 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing

* 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You

* 176. The Alter Ego Effect With Todd Herman

Ash Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Greg: 00:00

I'm kind of lucky now that I've achieved a higher level of freedom in my life at 44 then most people will ever really achieve in their lifetime. But when you talk about luck, I think luck can also be labor under correct knowledge. You can do things to engineer luck if that makes sense.

Ash: 00:25

Welcome everyone. Welcome to the productive insights podcast. This is Ash Roy, your host and today's guest is Greg Cassar. Greg Cassar started selling online in 2003 after he left his fulltime role in 2009 which was in it in the corporate world. He left to run his own digital marketing agency, which specialized in traffic and conversion. Greg has invested over $250,000 in his education, has worked with 300 businesses and driven over 2 million leads. He's responsible for over $500 million in online sales and has worked with some online marketing greats who have previously been on this podcast, including Ryan Deiss. In episode 170 and Ezra Firestone and episode 55. Greg is a master at performing split tests and has recently been doing a lot of work in the ecommerce space. So Greg has some great knowledge to share with us in terms of the various business models out there and what really lends itself to creating a life of freedom. So I'm delighted to welcome Greg Cassar from collective.com.au Welcome Greg.

Greg: 01:41

Hey Ash. Thank you very much for having me. It's a real pleasure. I've uh, we've known each other for many years. I've always found you to be a stand up guy. And I was talking to another guy today, guy, so home and he said, Ash, he always comes from just such a place of giving. So I think that's a, a true compliment that, you know, people talk about you like that.

How To Create Great Marketing Offers Using Eugene Schwartz's 5 Stages of Buyer Awareness

 

Links Mentioned:

* www.fubbi.co

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Books Mentioned:

* Content Hacking: How Companies Are Achieving Explosive Growth With Content

* Breakthrough Advertising

Related Episodes:

* 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

* 117. How to Create An Empathy Map

* 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach

* 129. PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1

* 130. Ilana Weschler on Google Ads and Holistic Pay Per Click (PPC) Advertising – Part 2

* 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset

Ash Roy and Alexi Neocleous Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

 

Ash Roy:

00:00:00 He wrote to Warren Buffet and got a personal response from Warren Buffett inviting him to the Berkshire Hathaway annual general meeting. I was blown away by the story and I really want you to hear it. So Alexi, would you like to tell us how all this happened? How did you get Warren Buffet to write to you personally?

Ash Roy:

00:00:26 Welcome back to the productive insights podcast. I'm Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm delighted to welcome back Alexi Neocleous, who was a guest very recently on the productive insights podcast and we had a conversation about how to create compelling content by doing excellent research, excellent market research.

Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach

Links Mentioned:

* www.fubbi.co

* www.backlinko.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Books Mentioned:

* Content Hacking: How Companies Are Achieving Explosive Growth With Content

Related Episodes:

* 061. Why Attention Is The New Currency — With Kevin Rogers

* 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search

* 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing

* 040. Eisenhower Matrix – How To Use The 4-Quadrant Matrix For Business Success

Ash Roy and Alexi Neocleous Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Alexi

00:00

Cause if you can understand and crystallize the intent behind the search, you can start to predict behavior. Yes. That's a whole separate thing that I'm not even gonna try and get into. Now, this is where you have an incredible advantage. If you really understand your audience's intent, you could start to anticipate what they're gonna think or what they're gonna search for.

Ash Roy

00:24

Welcome back to the productive insights podcast. My name is Ash Roy. I am the founder of www.productiveinsights.com and the host of the Productive Insights podcast. And I am delighted to have a very special guest today. And his name is Alexi Neocleous and he is the founder of fubbi.co. He's also the author of this very cool book called content hacking, which I received when I attended the superfast business live event recently in Sydney. And it is filled with awesome little tips and tricks I highly recommended. So Alexi is a master copywriter and he's also elicited a response from Warren Buffet, a personal response. Alexis view is that if you can say the right thing in the right way, you can achieve almost anything. So we'll be talking about that a bit later in this episode and really excited to welcome Alexia to the podcast. So welcome Alexi

Alexi

01:20

Hi Ash. Good morning. How are you?

Ash Roy

01:22

Good, great to have you here, man.

Alexi

01:24

Thank you.

Ash Roy

01:26

So, Alexi, we’ve been talking about content hacking in the past and you’ve talked about how you can create great quality content using the strategies explained in this book, which has very little fluff. It’s very actionable stuff, again, are highly recommend it.

Justin Herald On A Customer Focused Approach To Business Growth

 

Links Mentioned:

* Click here to download the podcast shownotes

* www.justinherald.com

* www.customerculture.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Related Episodes:

*

075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

*

116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More!

*

117. How to Create An Empathy Map

*

166. How To Use Referral Based Marketing To Grow Your Business – With Robert Gerrish

*

168. How to Overcome Implementation Paralysis with Sonya Keenan – Part 1 of 2

*

169. How to Overcome Implementation Paralysis with Sonya Keenan – Part 2 of 2

Justin Herald and Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy: 00:00

Welcome everyone. Today's guest is Justin Herald and he's passionate about business growth and customer service and he's accumulated a lot of knowledge in these areas over the years. His expertise is in helping businesses to connect and engage with their customers and to do so in a more meaningful and productive way. I recently saw him speak and I found his no BS approach to being very refreshing and very entertaining. He's also created customer culture which focuses on helping businesses deliver amazing experiences to their customers. He's the author of eight international bestselling books and is regarded as one of Australia's best and most sought after speakers. He speaks in front of about a hundred thousand people each year. I'm delighted to welcome Justin Herald to the Productive Insights podcast. Welcome Justin.

Justin Herald: 00:50

Thank you, man. Thank you.

Ash Roy: 00:52

Great to have you on the show, Justin. So let's kick off straight away and start talking about customer culture. This is something you teach. So could you share with our listeners what customer culture means and how it can tran...

Molly Pittman & I Discuss Messenger Marketing, Facebook's Future And Lots More

Links Mentioned:

Click here to download podcast shownotes

www.course.manychat.com

www.trainmytrafficperson.com

Perpetual Traffic Podcast

www.digitalmarketerdownunder.com.au

www.digitalmarketer.com

www.GetMeToDone.com

www.Productiveinsights.com

www.YouTube.com/ProductiveInsights

www.CallAshRoy.com

www.PremiumProductivity.com

Related Episodes:

038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search

160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations

061. Why Attention Is The New Currency — With Kevin Rogers

 

How To Use FB Messenger Marketing To Grow Your Business Profitably — Key Insights And Action Steps

Get clear on the marketing implications of the key difference between Facebook and Google (user intent)

There are some key differences between Facebook and google when it comes to your marketing strategy. And it really comes down to user intent:

When someone uses Google, they typically go there to find a solution. This means your ads for your products and/or services are more likely to convert buyers into paying customers.

 When a user logs in to Facebook, she or he is there to be entertained. So by definition, any advertisement is “interruption-based”. The customer is there to experience some sort of entertainment rather than buy a product or service.

That said, Facebook has better targeting options which offset the challenges around interruption-based advertising

Facebook and google have their own advantages the combined effect is greater than the sum of the individual parts

Action step: Listen to this podcast episode where we talk about holistic advertising https://productiveinsights.com/129/

2. Adopt a holistic approach to marketing - combine Facebook and google ads (and any other platforms you choose to advertise on)

Having understood how the platforms work, you now need to understand that it's important to use MORE than one platform. The combined effect of multiple platforms is powerful. In a market saturated with messages and information, it helps to be present on multiple-platforms

Definitely consider using Instagram. Molly spends more time on her Instagram feed than she does on Facebook.

There’s one thing you should be aware of though, and that is this. The best advertising campaigns in the world won’t make up for a poor offer that doesn’t deliver on its promise. In fact, advertising a poor offer is only going to accelerate damage to your brand. Always ensure that you have an excellent offer that delivers on its promise. You can do this by taking the time to understand your audience and the problem you’re helping them to solve.

Action step: Speak to your advertising specialist about creating a holistic approach to advertising that works across multiple platforms. Use different modalities (video, audio and written) with your advertising where possible

3. Molly and I discussed the fact that ‘the conversation’ on Facebook appears to be moving off of the feed and onto Messenger.

Molly and I talked about some very clear actionable steps you can take to get started with messenger marketing. You can start by going to course.manychat.com and learn about howManychat works.

 Action step: Go to www.courses.manychat.com and sign up to learn about messenger marketing and how to use it in your business

Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer

Links Mentioned:

* Click here to download the podcast shownotes

* Free Onboarding Automation

* Free Coupon for ActiveCampaign Quickstart Training

* www.TheActiveMarketer.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* www.CallAshRoy.com

* www.PremiumProductivity.com

Related Episodes:

*

001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing

*

005. Jake Hower (Fuzed App Creator) On How To Increase Customer Retention Through Automated Marketing

*

170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

*

171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner

How to set up your marketing automations to mirror real life sales situations using a clear tagging strategy

Imagine this.

It’s 1995.

You're looking to buy a pair of shoes so you walk into a shoe store.

You’re greeted by a salesperson. He’s polite and genuinely tries to help you solve your ‘problem’.

He asks you what you‘re after. Do you need dress shoes? Or running shoes? Or casual wear?

He asks you if you have any special requirements. Do yo have flat feet?

After having carefully understood your needs, he shows you the right pair of shoes to suit your specific needs and explains why these shoes are the best solution for you.

Would you buy the shoes from him?

You’d probably buy the shoes from that salesperson, right?

Well, it’s no different in the online world.

Sales funnels work in the same way. Except they typically happen online via email marketing automation.

When you build a sales funnel, you first build trust with your customer by understanding their problem.

You then send them solutions (often in the form of online content) that’s specifically targeted to their problem.

You deliver some a meaningful transformation through that content in the context of that problem they’re trying to solve.

After having delivered value to the customer you then (and only then) offer them a product that’s relevant to them and their specific problem.

In this episode,