Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

Email Marketing Tagging Strategies with Barry Moore

 

Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions.

 

Links Mentioned:

* www.theactivemarketer.com

* Tagging Guide

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* https://productiveinsights.com/the-eisenhower-matrix/

Related Episodes:

* 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy (00:00):

You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it?

Barry Moore (00:23):

Yeah, exactly right.

Ash Roy (00:28):

Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man.

Barry Moore (01:20):

All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know,

Email Marketing Tagging Strategies with Barry Moore

 

Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions.

 

Links Mentioned:

* www.theactivemarketer.com

* Tagging Guide

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* https://productiveinsights.com/the-eisenhower-matrix/

Related Episodes:

* 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy (00:00):

You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it?

Barry Moore (00:23):

Yeah, exactly right.

Ash Roy (00:28):

Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man.

Barry Moore (01:20):

All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know,

Product Launch In 7 days with Barry Moore

How do you launch a product in 7 days? Let me introduce you to Barry Moore. Barry trained as a combat pilot in the US Marines and then served in US Air Force and Australian Air Force. These days he's either flying commercial aircraft (viruses permitting) or doing his magic as a marketing automation specialist. If there's one thing most combat pilots are good at, it's process and checklists. Turns out, processes are critical when it comes to launching a product quickly and then putting that on autopilot. In this conversation, Barry explains his approach to getting a product launched within 7 days. Some key insights he shared in this conversation:

* What does automation (autopilot) really mean and why it can be a disaster for you if it's not done right.

* How to 'find the pivot' The wonders of MoonClerk and why you should consider it for your business (you can get it going in 10 minutes)

* Why you should consider productizing your knowledge Affiliate marketing options

 

Links Mentioned:

* www.activemarketeracademy.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* https://productiveinsights.com/the-eisenhower-matrix/

Related Episodes:

* 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer

* 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3

* 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3

* 194. Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3

Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy (00:00):

So, Barry, you're the man who understands funnels and understands how to create beautiful automated funnels. You've really been trained and process being a combat pilot, so can you talk to us a little bit about how one goes about thinking about creating a simple offer that converts their skills into cold, hard cash in this very difficult environment today?

Barry Moore (00:22):

Yeah. I've had kind of two lives as a military pilot and that I took a big break, 10 to 12 years out of flying altogether and I worked in technology and e-commerce and if you've been in the internet marketing for any amount of time, you always hear the phrase your business on autopilot, right? And it's always been uttered by someone who's never touched an autopilot ever in their life, right? They wouldn't have the slightest idea of how autopilot wo...

How To Create Irresistible Offers with Deadline Funnel Founder Jack Born

"Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.

 

Links Mentioned:

* www.deadlinefunnel.com

* www.jackborn.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* https://productiveinsights.com/the-eisenhower-matrix/

Book Mentioned:

* The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

Related Episodes:

* 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall

* 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness

* 176. The Alter Ego Effect With Todd Herman

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Ash Roy (00:00):

You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them.

Jack Born (00:13):

Absolutely. Well said.

Ash Roy (00:20):

Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access [email protected] forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months,

Subscription Business Strategies With Robbie Baxter

 

Robbie Baxter (who previously appeared as a guest expert on episode 43 of this podcast) is back to share her latest findings from her ongoing journey as a recurring income/subscription model expert. And Robbie would know! .... She's a Stanford graduate and has consulted with the likes of Netflix, Microsoft, and lots of other 'A players' who are actively shaping the future of the membership economy.

In this conversation Robbie and I talk about: What's changed since we last spoke in episode 43 The fact that people are moving from an 'intellectual understanding' of memberships to a more 'emotional acceptance' of the model Apple's move towards subscriptions since Tim Cook took over from Steve Jobs (and their contrasting styles of management) How to approach pricing in memberships and subscription businesses Covid-19 has proved subscription models to be resilient The new opportunities presented to subscription business owners in this new (post coronavirus) world .... and lots more.

 

Links Mentioned:

* www.robbiekellmanbaxter.com

* www.theforevertransaction.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* https://productiveinsights.com/the-eisenhower-matrix/

Book Mentioned:

* The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Related Episodes:

* 043. Membership Economy with Robbie Kellman Baxter

* 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth

* 173. The 5 Step Process To Optimize Your LinkedIn Profile And Attract Your Ideal Clients With Marcus Murphy From Digital Marketer

Ash Roy and Robbie Baxter Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

 

Ash Roy  0:00  

What are the biggest challenges you've seen people face around getting their business models switched across to the membership model? And how have they solved them?

Robbie Baxter  0:11  

Yeah, well, your example is a great one actually ash.

You know the first one is just getting over the hurdle of doing it.

Ash Roy  0:21  

Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please like this video if you find it useful. Today's guest is the founder of peninsula strategies, LLC, a consulting firm that helps companies excel in the membership economy and as subject matter expert on membership models and subscription pricing. Her first book the membership economy which we discussed in Episode 43.

Dean Jackson 9-word Email And Referral Marketing Strategies That Work

Dean Jackson is one of the brightest marketers I've come across in a long time. In this episode, he explains how he came up with the idea of the landing page, the 9-word email, and his unique approach to referral marketing as a business growth strategy. Our conversation starts off discussing the coronavirus crisis we find ourselves in. We discuss some useful mental approaches to handle this crisis as business owners including (but not limited to):

- putting your fixed assets to work

- approaching the situation with open-mindedness and a bias towards innovation

- the importance of starting with the outcome in mind.

Dean then shares his unique mental approach when it comes to requesting referrals.

Hint: Sending you a referral serves the referrer as much as it serves you (as the beneficiary)

Dean explains the importance of understanding Dunbar's number and how that plays into what he calls 'return on relationship'.

He then explains the 3 things that need to happen for a referral to take place We also talk about his 9-word email and how it can be used to reactivate inactive email lists.

If you find this episode useful please do share it with someone else who might benefit.

 

Links Mentioned:

* www.deanjackson.com

* www.ilovemarketing.com

* www.50minutemarketingsprint.com

* www.gettingreferral.com

* www.GetMeToDone.com

* www.Productiveinsights.com

* www.YouTube.com/ProductiveInsights

* https://productiveinsights.com/the-eisenhower-matrix/

Related Episodes:

* 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?

* 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness

 

Ash Roy and Dean Jackson Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):

Dean Jackson (00:00):

How are we going to get people to come to our restaurant? Forget that. Don't focus on you. Focus on them.

Ash Roy (00:06):

The customer, exactly. Ask the right question and one of the best questions you can ask is how can I serve my customer more effectively in this situation? When you were saying that, I put my CPA hat on for a moment and what you described is what an accountant would say. Put your fixed assets to work.

Ash Roy (