Products With Purpose

In this episode of Products With Purpose, Eli spoke with Afonso Firmo, CEO and co-founder of Netnada.

NetNada is a sustainability software company that uses machine learning and AI to automate carbon accounting and footprint calculations. He and his team are passionate about enabling sustainable economies and establishing carbon neutrality as the norm, thereby safeguarding future generations and ecosystems.

Afonso is a serial entrepreneur, business and innovation academic, and recipient of an Australian Global Talent visa at 25. As a migrant with international ESG experience, Afonso is ambitious about the opportunity to bring a different lens and technology to tackle the complex problem of democratizing access to sustainability.

Some of the highlights from this episode:

• How NetNada can show you the carbon footprint of your business in 60 seconds using accounting data
• Knowing the hot spots in your business that have the highest return on effort
• The importance of giving small & medium business access to sustainability measurement data
• The exponential growth of B Corp certification

-Relevant Links-

• Afonso's LinkedIn
• Netnada

-Episode’s Recommended Read-

• Green Ideas by Penguin Books

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In this episode of Products With Purpose, Eli spoke with Catherine Nomura, President and Founder of Kountable

Kountable's B2B marketplace for trade with payments and credit built-in allows global organizations, governments and corporations to engage the expertise and execution capability of qualified local small businesses as part of their supply chains in a way that is safe, efficient, transparent, auditable, fundable and profitable.

Catherine brings over 30 years of leadership experience working with entrepreneurs and organizations that support them, following formative stints in retail banking and microfinance.

Also, her bestselling book, The Laws of Lifetime Growth, co-authored with top entrepreneur coach Dan Sullivan, has been translated into 15 languages and remains in print worldwide in its second edition 13 years after its original release.

Some of the highlights from this episode:

• Why more people are creating purpose-led businesses
• Keys to finding an ideal co-founder
• How Kountable creates impact via small or large businesses
• Customer feedback is the biggest differentiator between the success and failure of a start-up
• Lessons in simplifying and delivering your purpose statement to your market

-Relevant Links-

• Catherine's LinkedIn
• Kountable
• Invest in Kountable

-Episode’s Recommended Read-

• The Great Work of Your Life: A Guide for the Journey to Your True Calling by Stephen Cope
• The Laws of Lifetime Growth: Always Make Your Future Bigger Than Your Past by Dan Sullivan and Catherine Nomura

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In this episode of Products With Purpose, Eli spoke with Anieke Lamers Founder and CEO of Peekabond

Peekabond is an ethical social mobile platform that helps children build deep bonds with family and loved ones at a distance through asynchronous connection with content inspiration such as interactive lessons, activities, games, stories, and songs.

They are passionate to build a movement where each family can connect to each other across borders and over generations.

Some of the highlights from this episode:

• The path from venture capital to becoming a social entrepreneur
• How to set up a long-term impact framework for your business
• Unethical practices of social media platforms and the consequences to children
• Common start-up mistakes leading to failure from an ex-VC
• Learnings from solving a problem that hasn’t been tackled before

-Relevant Links-

• Anieke's LinkedIn
• Peekabond

-Episode’s Recommended Read-

• Imaginable by Jane Magonecal
• Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships (Nonviolent Communication Guides) by Marshall B. Rosenberg PhD

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In this episode of Products With Purpose, Eli spoke with Geoffrey Hucker, Founder & CEO of Work For Impact

Work for Impact is a digital platform that seeks to connect skilled freelancers with jobs solely from nonprofit and socially and environmentally responsible organizations.

Geoff is a passionate advocate for socially responsible, purpose-built businesses. Having established, directed, and scaled a successful charity – Beyond The Orphanage – he understands and has met the challenges faced by NFP/NGO and For Purpose organizations when it comes to talent acquisition, engagement, and retention.

Some of the highlights from this episode:

• Geoff’s story led him to create the Beyond the Orphanage Foundation
• The purpose & model behind Work for Impact
• Keys to successfully working with a global team
• Work For Impact’s beyond matchmaking outsourcing process
• The global trend of people searching for “Meaningful Work”

-Relevant Links-

• Geoff's LinkedIn
• Work For Impact
• Beyond the Orphanage

-Episode’s Recommended Read-

• The Soul of Money: Transforming Your Relationship with Money and Life by Lynne Twist and Teresa Barker
• The Pursuit of Purpose: Part Memoir, Part Study - A Book About Finding Your Way in the World by Ken Banks

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In this episode of Products With Purpose, Eli spoke with Victor Bustos, Co-founder and COO of Refoxy Pharma as well as an Entrepreneur in Residence at Apollo Health Ventures

Refoxy Pharma is a biotech startup developing medicines for the treatment and prevention of aging and aging-associated diseases. Apollo Health Ventures is an early-stage Investment Firm interested in accelerating breakthrough scientific discoveries.

Victor and his team are deeply focused on finding breakthroughs and assets to treat, prevent, or even reverse age-related diseases such as Alzheimer's, Heart Disease, Sarcopenia, Frailty, and Cancer, with the ultimate goal of increasing a healthy human lifespan.

Some of the highlights from this episode:

• Victor’s lifelong passion for the science of aging and genetics
• Understanding the untapped potential of FOXO proteins
• Apollo Health Venture’s mission is to change the way we see aging
• The future of pharmaceuticals

-Relevant Links-

• Victor's LinkedIn
• Refoxy Pharma
• Apollo Health Ventures

-Episode’s Recommended Read-

• Art of Thinking Clearly by Rolf Dobelli
• Incognito: The Secret Lives of the Brain Book by David Eagleman

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In this episode of Products With Purpose, Eli spoke with Jacqueline van den Ende, Co-founder and CEO of Carbon Equity.

Carbon Equity is a climate investing fintech company that seeks to build a net zero economy by connecting next-generation capital to the world’s most impactful climate investing opportunities.

In addition to her role as founder and CEO of Carbon Equity, she serves on the board of the Dutch last mile delivery scale-up Trunks as well as obtained an MSc degree in Economics from Erasmus University in Rotterdam and a BA in Social Sciences from University College Utrecht.

Some of the highlights from this episode:

• Carbon Equity’s dynamic business model and vision
• Directing capital toward our biggest problem as a leveraged way to foster impact
• Exciting technology innovations in the power sector
• What motivates people to become entrepreneurs
• Mental and emotional challenges of being a founder

-Relevant Links-

• Jacqueline's LinkedIn
• Carbon Equity
• Sam Harris’ Waking Up

-Episode’s Recommended Read-

• Dare to Lead: Brave Work. Tough Conversation by Brené Brown
• Poke The Box by Seth Godin
• The War of Art by Steven Pressfield
• Think Again: The Power of Knowing What You Don't Know by Adam Grant
• Give and Take by Adam Grant
• How to Avoid a Climate Disaster by Bill Gates

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In this episode of Products With Purpose, Eli spoke with Jennie McLaughlin, Founder & Chief Purpose Officer of Purpose Led Transformation

Purpose-led Transformation is a consulting social enterprise that aims to support for-purpose businesses and social entrepreneurs to scale and grow their impact. Her vast expertise in working at the intersection of Purpose, Strategy, Innovation, and Customer Experience has helped many of the region’s largest brands on their journey to being Purpose-led.

Through her hands-on experience helping over 50 organizations with their journey towards being Purpose-led, Jennie is a recognized global authority on Purpose-led growth strategy and execution. Today she helps both corporates and social entrepreneurs to become sustainably impactful through bringing their Purpose to life.

Some of the highlights from this episode:

• Forming a North Star for your company
• Why it’s not optional for founders to create a purpose-led organization
• Jennie’s experience as a partner at EY as they joined forces with Simon Sinek’s team
• How to transform a company into one that is truly purpose-led
• How to make sure your values and purpose are resonating internally with your team

-Relevant Links-

• Jennie's LinkedIn
• Purpose-led Transformation

-Episode’s Recommended Read-

• Crossing the Chasm by Geoffrey Moore
• Inspired Inc by Lisa MacCallum and Emily Brew

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In this episode of Products With Purpose, Eli spoke with George Coxon Director of the Nano Foundation

Nano is the world's most efficient decentralized currency with 0 fees, network settlements in av. 0.2s and a negligible carbon footprint. It is a new currency that happens to be digital. Like the cash in your pocket, choosing to transact with Nano ensures that 100% of the value is transferred directly to the recipient.

The Nano Foundation is a not-for-profit organization and alongside other institutions, businesses and advocates encourage the growth and usability of a secure and decentralized payment network.

A background in Evolutionary Anthropology amplified George’s fascination with social behaviors, giving her a broad understanding of the ways by which efficient, decentralized digital money can empower the underbanked by offering a sustainable and fair medium of exchange anywhere on the planet.

Some of the highlights from this episode:

• How George went from anthropology in Madagascar to champion of Nano
• How Nano came to exist and what makes it unique
• Solving the carbon footprint issues of crypto currencies
• The potential future of a global currency

-Relevant Links-

• George's LinkedIn
• Nano

-Episode’s Recommended Read-

• Flowers for Algernon by Daniel Keyes
• Mindset: The New Psychology for Success by Carol Dweck

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In this episode of Products With Purpose, Eli spoke with Joel Tasche, CEO and founder of CleanHub

CleanHub is a startup that aims to preserve and protect the world’s oceans by collecting and managing multi-layer packaging, which is a type of plastic that is almost impossible to recycle using traditional technologies.

With a driving passion to find a scalable and impactful solution to keep our oceans clean, Joel and his team have built a global platform for waste collection, and a movement empowering brands and consumers to help collect plastic before it reaches the ocean.

Some of the highlights from this episode:

• Where most of the plastic in the Oceans is coming from
• How CleanHub has identified key points of leverage to make a huge dent in the problem
• How brand owners using plastic can achieve plastic neutrality or even a net positive impact
• Plastic misinformation and the depressing truth about recycling

-Relevant Links-

• Joel’s LinkedIn
• CleanHub

-Episode’s Recommended Read-

• Let My People Go Surfing by Yvon Chouinard

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In this episode of Products With Purpose, Eli spoke with Marc-Andre Maillet, CEO, and Co-founder of Beyond Pulse

Beyond Pulse is the ultimate soccer coaching diagnostic tool that promotes best practices in coaching education and youth development. With coaching education at the center, the core strength of Beyond Pulse lies with the unique team of people who are both experts in their field and passionate about achieving the Beyond Pulse mission.

As CEO of Beyond Pulse, Marc-Andre applies learnings from his varied experience across professional sports, finance, education, and entertainment, to nurture a culture of curiosity and personal growth. When not on the field, Marc-André’s constant companion is a book—just ask him what he’s reading today.

Some of the highlights from this episode:

• Unpacking Beyond Pulse’s tech product and its purpose
• Principles of considering and engaging your entire stakeholder ecosystem
• Understanding the science of learning through play
• How Beyond Pulse has experienced and responded to an unexpected market adopting their product

-Relevant Links-

• Marc-Andre’s LinkedIn
• Beyond Pulse

-Episode’s Recommended Read-

• Flow: the optimal experience by Mihaly Csikszentmihalyi
• Leadership and Self Deception by Arbinger Institute
• The Anatomy of Peace: Resolving the Heart of Conflict by Arbinger Institute

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