Products With Purpose

In this episode of Products With Purpose, Eli spoke with Sandra D’Souza CEO and Founder of Ellect

Ellect is a platform for businesses to achieve diversity, equality, and inclusion through Ellect Star- a blockchain-driven dynamic badge that displays to customers, investors, and candidates that this company is walking the talk with measurable female representation throughout the leadership ranks.

Here are some of Sandra’s accomplishments:

• Sandra is the recipient of the Edna Ryan Award for Mentoring (for the advancement of women) in 2008
• She’s also the only Australian selected to participate in Nasdaq’s Spring 2021 Milestone Makers Program and was showcased on the NASDAQ Tower in Time Square, New York City

Some of the highlights from this episode:

• How to overcome the challenge of getting investors to fund your project
• Money and People: Steps to face the two greatest problems as an entrepreneur
• The critical purpose of customer feedback in building your product
• Identifying the aspects of leadership and team management

-Relevant Links-

• Sandra's LinkedIn
• Ellect

-Books recommendation-

• Trust and Inspire by Stephen M. R. Covey

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In this episode of Products With Purpose, Eli spoke with Rob Vickery Founder and Managing Partner of Hillfarrance Ventures

Hillfarrance Venture Capital is committed to the pursuit of creating prosperity for all through investing in entrepreneurs who are change-makers and future world creators. Building sustainable and defensive business models, that democratize through new frontier technologies, and extract unique value from proprietary solutions.

Rob’s purpose in life is to empower others to create a better future for the next generation. He firmly believes that impactful venture capital investment is a pathway to fulfilling his purpose.

Here are some of Rob’s accomplishments:

• Rob has achieved multiple exits and seed-funded his first Unicorn.
• Raised three funds and made over forty investments into seed-stage startups across the US, Latin America, and Israel in his first venture capital firm
• Created the country’s first venture scout program
• Created Collaborative Carry where they share 20% of their profits with portfolio company founders

Some of the highlights from this episode:

• Rob’s framework for choosing the right partnerships
• Identifying one of the greatest reasons why startups fail and how investors should take action to avoid it
• Rob’s long term goal on build a multi-generational business that makes the planet a better place for everybody
• Tips on creating and realigning yourself with your purpose

-Relevant Links-

• Rob's LinkedIn
• Hillfrarrance

-Book Recommendations-

• Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
• Crossing The Chasm by Geoffrey Moore

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In this episode of Products With Purpose, Eli spoke with Yael Joffe founder and CEO of 3x4 Genetics

3x4 Genetics is a digital health company pioneering the application of genomics to improve human health and sports performance. They’re transforming lives by giving people access to more personalized, DNA-data-driven recommendations for fitness, food, supplements, and lifestyle.

Yael is at the forefront of nutrigenomic education and has helped develop and supervise nutrigenomics courses around the world, including her own 3X4 Ed. courses that have trained hundreds of healthcare practitioners globally.

Here are some of Yael’s accomplishments:

• Co-authored three books, ‘The Power of Genetics’, ‘It’s Not Just Your Genes’ and ‘Genes To Plate’, and has been published in multiple peer-reviewed scientific journals
• Founded Manuka Science in 2014 an online Translational Nutrigenomics training course for health practitioners

Some of the highlights from this episode:

• What you need to know about your genes so that you can take action
• How access to genetic insights will change the future of health
• The difficulty and lessons of building a genetic tech product
• Yael’s vision of making genetics a part of everyone’s daily life

-Relevant Links-

• Yael's LinkedIn
• 3x4 Genetics

-Reading Recommendations-

• Infinite Game by Simon Sinek
• It's Not Just Your Genes! (2016) by Ruth Debusk and Yael Joffe

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In this episode of Products With Purpose, Eli spoke with Chen Hindi, co-founder, and head of digital at Quantum Media

Quantum Media is a B2B online marketing company that helps brands create, improve and optimize their online visibility and performance.

Her digital department scopes out the best digital marketing plans for their clients with the use of their specializations in content creation, social media, paid search, media buying, lead generation, and email marketing.

Chen is passionate about running, all things tech, and the challenge of connecting between the real world and the virtual world.

Here are some of Chen’s accomplishments:

• Managed 6-figure annual budgets in international campaigns as a media buyer
• Served as project manager and VP of marketing & sales within different retail companies.

Some of the highlights from this episode:

• Unpacking the 6 Aspects of Social Media and Principles of Content Creation
• Tips on applying customer service feedback as a marketing asset
• Reaching business success through values and information giving
• How to get started building your community of customers
• Top 3 questions to ponder in dealing with media platform trends

-Relevant Links-

• Chen's LinkedIn
• Quantum Media
• Chen Hindi’s Website

- Educational Sources - 

• The lighthouse of online marketing: https://chenhindi.com/lighthouse-of-3-words/
• The 6 aspects + 7th ingredient of social media for business: https://chenhindi.com/get-really-good-at-4-and-then-sprint-for-the-6/
• Template for editorial calendar: https://docs.google.com/spreadsheets/d/1MnrT1jAbFv_ebdtygaqxGey40uu-8szpjpgf842bHxc/edit?usp=sharing
• 19 social media themes for all your content needs: https://www.quantum.mu/en/blog/19-social-media-themes-ideas-all-your-content-needs
• 11 free sources for power words: https://www.quantum.mu/en/blog/11-free-sources-power-words-all-copywriters-should-have-their-bible
• The OMG is available here for iOS and here for Android

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In this episode of Products With Purpose, Eli spoke with Iulian Circo Co-founder of Hyfe

Hyfe is the world's most advanced AI acoustics diagnostic tool. Powered by artificial intelligence/ deep neural network, it runs on any smartphone and identifies coughs and other symptoms in real-time.

Their goal is to make it possible for anyone with a smartphone to receive instant accurate diagnostic support.

Here are some of Iullian’s accomplishments:

• Founded and taken to scale global social enterprises and impact businesses in health and fintech
• Iullian has been part of dozens of humanitarian missions, peace-keeping operations in East Timor or DR Congo, Somalia as UN agency lead, and Eswatini/ Swaziland or Mozambique.
• Co-founded a blockchain-powered global marketplace for impact capital called Proof-of-Impact as well as Triggerise, a loyalty platform for impact behavior

Some of the highlights from this episode:

• Challenges in AI learning creation
• Understanding the macro trends of the impact economy
• Strategies for purpose-driven entrepreneurs to avoid greenwashing and business hype biases
• Hyfe’s goal of removing the healthcare barrier

-Relevant Links-

• Iulian's LinkedIn
• Hyfe
• Iullian Circo’s Website

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In this episode of Products With Purpose, Eli spoke with Steven Clift CEO of GoodCarts

An e-commerce startup that empowers people to have an impact by discovering new sustainable and ethical brands. Their innovative technology and results-based model provide an alternative or complement to paid online advertising for "good" online stores seeking to grow their business and impact.

For the last two decades, Steven has worked to fundamentally improve democracy and citizen participation through the use of the Internet. He seeks to change the world one byte at a time.

Here are some of Steven’s accomplishments:

• Honored as a White House Champion of Change for Open Government in 2013.
• Helped create the world’s first election-oriented website in 1994 and current host of active citizen-based online Issues Forums – E-Democracy.Org
• Inducted as an Ashoka Fellow, the premier international network of social entrepreneurs, in November 2006.

Some of the highlights from this episode:

• A guide to Digital Door Knocking
• How we can scale our impact by connecting and collaborating with peers in our space
• Key practices in building your impact-driven community
• The rise of greenwashing trends: what to foresee, learn and avoid

-Relevant Links-

• Steven's LinkedIn
• GoodCarts
• Steven Clift’s Website

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In this episode of Products With Purpose, Eli spoke with Tim Duggan, Author, and Business Advisor.

Tim’s an optimist who firmly believes in the power of business to do good. He has co-founded several digital media ventures, most notably Junkee Media, one of the leading publishers for Australian millennials, and is currently the chairman of Digital Publishers Alliance, an industry body that represents over a hundred titles from leading independent digital publishers.

Here are some of Tim’s accomplishments:

• His first book “Cult Status” was named the Best Entrepreneurship and Small Business Book at the 2021 Australian Business Book Awards
• His second book, Killer Thinking: How to Turn Good Ideas into Brilliant Ones, will be published in May 2022.

Some of the highlights from this episode:

• Key ideas behind Tim’s upcoming book- Killer Thinking
• Key solutions for unlocking your team’s creativity
• Why mission statements are not enough and how to think about Impact Statements
• Methods of finding the right feedback to learn and improve

-Relevant Links-

• Tim's LinkedIn
• Cult Status

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In this special episode of Products With Purpose, Eli spoke with his co-founder and business partner of Valhalla, Garik Tate, who has made himself an incredible expert on all things product development.

Some of the highlights from this episode:

• The backstory behind why we built high-performance product evolution as a program to hyper tune product development processes for purpose-driven technology companies
• Analyzing one of the 5 pillars of the High-Performance Evolution program
• Garik’s philosophical perspective on why customer feedback systems are vital

-Relevant Links-

• Garik's LinkedIn
• Valhalla

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In this episode of Products With Purpose, Eli spoke with Carsten Brinkschulte CEO and co-founder of Dryad.

Dryad is an environmental IoT startup with a mission to develop a large-scale IoT network that allows public and private forest owners to monitor, analyze, and protect the world’s largest, most remote forests. The initial focus is to develop a system for the ultra-early detection of wildfires.

Carsten’s 20 years in mobile network infrastructure includes three successful exits: Core Network Dynamics (acquired by Twilio), Movirtu (acquired by Blackberry), and Synchronica (acquired by DAT Group).

Here are some of Carsten’s accomplishments:

• Sold Core Network Dynamics GmbH to Twilio for $13.2m
• Raised €1.5M in seed funding for Weblicon, a market-leading mobile email, and synchronization software

Some of the highlights from this episode:

• How to overcome the challenge of getting investors to fund your project
• Principles of enlisting great co-founders and partners
• How to avoid distraction from your business vision
• The importance of quantifying your impact

-Relevant Links-

• Carsten's LinkedIn
• Dryad

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In this episode of Products With Purpose, Eli spoke with So-Young Kang founder and CEO of Gnowbe

A market-leading microlearning creator tool that is revolutionizing how people teach and learn. Her platform democratizes content creation and empowers creators to design, build and share multimedia content in participatory, social ways.

So-Young helps organizations and individuals stay human in an increasingly digital world and she believes in giving back having founded The Young Professionals’ Group (YPG) in 2000, a nonprofit dedicated to helping students achieve their professional dreams.

Here are some of So - Young’s accomplishments:

• One of the board members of the Young Professionals' Group, Young Global Leader by the World Economic Forum since 2014, and a founding member of SEA Founders
• So-Young has been a strategic advisor to global leaders across the US, Asia, Europe, the Middle East, and Africa
• Published a book about Leadership and Innovation in a New Global Economy entitled 'Inside Out’

Some of the highlights from this episode:

• Re-introducing instructional design to elevate the human learning experience
• So-Young’s 2 Frameworks on Learning
• Attracting investors who will support your purpose
• Analyzing “success”: myths, challenges, important take-aways

-Relevant Links-

• So-Young's LinkedIn
• Gnowbe
• The $10m Gnowbe Microlearning Instructional Design Scholarship Program

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