Products With Purpose

1. In this episode of Products With Purpose, Eli spoke with Eugene Fedorchenko, Founder of IntFinite

IntFinite is a purpose-driven advisory providing Business Dev as a service (BDaaS) and Org Design consulting to tech-driven businesses with human and impact focuses.

Currently, IntFinite is concentrated on delivering the first APAC Web3 bug-bounty platform and changing the landscape of business modeling for emerging businesses.

Eugene is passionate about communication, people, and challenging processes in a multinational environment. I contribute to empowering human capital and processes in the setting of workplace changes, innovation, and technological advancement.

Some of the highlights from this episode:

• Importance of knowing your transferrable skills
• Deep dive into what business development is
• Increasing feminine energy in the business world
• How IntFinite’s Framework amplifies the business purpose of entrepreneurs
• Valuable principles to apply in our self-development journeys

-Relevant Links-

• Eugene's LinkedIn
• IntFinite

-Episode’s Recommended Read-

• Net Positive: How Courageous Companies Thrive by Giving More Than They Take by Paul Polman
• Infinite Game by Simon Sinek

Support the show

- Connect with Eli -

• LinkedIn
• Instagram

In this episode of Products With Purpose, Eli spoke with Olivia Gambelin, Founder and CEO of Ethical Intelligence

Ethical Intelligence (EI) makes ethics accessible by providing EaaS (Ethics as a Service) to startups and SMEs using its worldwide network of renowned interdisciplinary EI Experts.

They specialize in operationalizing AI Ethics across product development and data life cycles by mitigating risk and identifying growth opportunities through proven ethical methodologies.

Olivia is on the Founding Editorial Board for Springer Nature’s AI and Ethics Journal, Co-Chair of the Institute of Electrical and Electronics Engineers AI Expert Network (IEEE) Criteria Committee, and an Advisory Board member for the Ethical AI Governance Group (EAIGG).

Some of the highlights from this episode:

• Ethics as a Service (EaaS)
• Olivia's journey to becoming an A.I. ethicist
• Avoiding negative headlines and creating positive ones
• Understanding Europe’s A.I. regulations and how they will affect startups in high-risk data arenas

-Relevant Links-

• Olivia's LinkedIn
• Ethical Intelligence

-Episode’s Reading Recommendation-

You Are Not a Gadget by Jaron Lanier

Support the show

- Connect with Eli -

• LinkedIn
• Instagram

In this episode of Products With Purpose, Eli spoke with Alessa Berg, CEO, and Founder of Top Tier Impact

Top Tier Impact is the global ecosystem of investors, entrepreneurs, and professionals who are focused on solving the critical issues of our time. Across all activities, Top Tier Impact’s mission is to accelerate the global adoption of best practices in impact and sustainability.

After covering products at early-stage technology startups and investing in the blockchain and biotech sectors, Alessa worked in private equity at Blackstone and in venture capital at Mosaic Ventures. She’s also the youngest member of her Oxford degree’s advisory board.

Some of the highlights from this episode:

• Being a pragmatic optimist to make a difference in the world
• Finding values-aligned partnerships
• Prioritizing proactive relationship building as a business success strategy
• Clearly communicating product decisions to your customer base
• How to leverage values-aligned communities to amplify your impact

-Relevant Links-

• Alessa's LinkedIn
• Top Tier Impact
• ESG 360

-Episode’s Reading Recommendation-

Give and Take by Adam Grant

The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Diana Chapman, Jim Dethmer, and Kaley Klemp

Support the show

- Connect with Eli -

• LinkedIn
• Instagram

In this episode of Products With Purpose, Eli spoke with Luke Faccini, Brand Storyteller and Chief Do-Gooder of Sponge

Sponge is a full-service branding team with a digital tilt, that loves helping good businesses do more good in the world, and create healthier profits.

Sponge evolved massively and obtained B Corp certification in Jan 2017. Luke is a firm believer that business can and should be a force for good.

Luke’s purpose is to “Help all brands be good for the world.” By all means necessary! Including a book, an online program and software, and helping to grow the GoodNorth good business community.

Some of the highlights from this episode:

• Luke’s book recommendations changed his life path
• Shifting from “humans are headaches” to becoming a human-centric leader
• How Luke went from skeptic to massive advocate of being a B Corp
• How a 3rd generation company went from stagnant to explosive by clarifying what they stand for
• Humming Teams: a sneak peek at Sponge’s upcoming tech product

-Relevant Links-

• Luke’s LinkedIn 
• Luke's Personal Website
• Sponge

-Episode’s Reading Recommendation-

Unleash the Giant Within by Tony Robbins

Infinite Game by Simon Sinnek

Becoming Supernatural by Joe Dispenza

A New Earth: Awakening to Your Life’s Purpose by Eckhart Tolle

The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz

The Values-Driven Organization: Unleashing Human Potential for Performance and Profit by Richard Barrett

Support the show

- Connect with Eli -

• LinkedIn
• Instagram

In this episode of Products With Purpose, Eli spoke with Phillip Haid, CEO of Public Inc.

Public Inc. is a full-service social impact marketing agency and accelerator that is offering a two-fold business model to its clients. PUBLIC Agency, where they create cause strategies and campaigns (branding, corporate sponsorship, fundraising, public education, advocacy, and volunteer engagement) for companies and charities, and PUBLIC Accelerator, where they create their own social businesses and initiatives to generate social impact.

Phillip aims to disrupt the way companies think about doing “good” and to prove that social and environmental impact is a key business driver to achieve a profit with purpose.

Some of the highlights from this episode:

• A quick history of the social-environmental impact movement in business
• Building culture around just a few core values
• How clarity of values allows us to lean into difficult issues when we want to lean out
• Stakeholder vs. shareholder capitalism
• How “coopetition” allows companies to put the greater good ahead of themselves

-Relevant Links-

• Phillip's LinkedIn
• Public Inc.

-Episode’s Reading Recommendation-

Tomorrow’s Capitalist by Allan Murray

Support the show

- Connect with Eli -

• LinkedIn
• Instagram

In this episode of Products With Purpose, Eli spoke with Lily Dempster,  Founder and CEO of One Small Step

One Small Step is a social enterprise that uses technology and behavioral science to make it easy and rewarding for people to successfully adopt greener habits and reduce their carbon emissions.

Their vision is to harness the best aspects of humanity to help avert the climate crisis and secure an environmentally-healthy future.

Lily is a dedicated climate activist and behavioral economics geek and has previously worked in the federal Department of Prime Minister and Cabinet before campaigning at GetUp! to save the Renewable Energy Target and stop coal seam gas projects.

Some of the highlights from this episode:

• Lily’s principles and approach in developing her product
• Deep dive into what social normative messaging is
• Tips in impact messaging and copywriting
• Principles of attracting the right supporters

-Relevant Links-

• Lily's LinkedIn
• One Small Step

-Episode’s Reading Recommendation-

• Lean Product Playbook by Dan Olsen
• Playing Big by Tara Mohr

Support the show

- Connect with Eli -

• LinkedIn
• Instagram

In this episode of Products With Purpose, Eli spoke with Joshua Ross CEO and co-founder of Humanitix

Humanitix is a highly innovative education charity that funds its programs by offering event organizers a ticketing platform whereby the booking fees fund children's charities. It is also now global with offices in Australia, New Zealand, and the United States, and is funded by the foundations of Google & Atlassian.

Prior to Humanitix, Josh had a background in finance and spent 7 years in a Sydney-based hedge fund managing investments across a range of industries.

Some of the highlights from this episode:

• How Josh and Adam created a fast-growing, self-sustaining tech charity
• Better product + compelling impact-first model = market disruption?
• How they volunteered as ticket agents to learn the industry they chose to serve
• How incredible customer service propelled their growth post-Covid
• The value of culture-focused recruitment

-Relevant Links-

• Joshua's LinkedIn
• Humanitix

-Episode’s Recommended Read-

• Banker to The Poor by Muhammad Yunus
• Awaken the Giant Within by Tony Robbins

Support the show

- Connect with Eli -

• LinkedIn
• Instagram

In this episode of Products With Purpose, Eli spoke with Amelia Gammon Founder of bide Planet

bide is a green platform for social change. Building services that readily empower people to make environmental upgrades to their daily rituals.

They empower people to take positive, direct action on climate change whilst they do the house chores with easy, accessible eco swaps on household products that are zero-waste and 100% vegan.

Amelia was featured in Pebble Magazine's International Women's Day article celebrating Sustainability Leaders and her company has been selected as a finalist in the 2022 Green Startup category by StartUp Awards National Series

Some of the highlights from this episode:

• Cottage Industry - what it is and how we can use it more
• Providing meaningful work for an underused and untapped workforce
• The challenge of sticking to your principles and creating a strong value system
• Bide’s Home Manufacturing Story
• An optimistic outlook about a collaborative community for “good”

-Relevant Links-

• Amelia's LinkedIn
• bide Planet

-Episode’s Recommended Read-

• Tapestry of Life by Anne Sverdrup-Thygeson

Support the show

- Connect with Eli -

• LinkedIn
• Instagram

In this episode of Products With Purpose, Eli spoke with Renata Sguario Founder and CEO of Maxme

Maxme is a Human Skills Development company focused on providing young job seekers with the tools they need to secure and thrive in their dream job.

Renata is a senior executive with nearly 30 years of experience leading customer-centric, business, and technology transformations for leading companies around the world.

Her vision is to provide the tools necessary for the next generation of workers to realize their career potential and thrive in this rapidly changing world.

Some of the highlights from this episode:

• How Maxme uses emotional intelligence principles in product design
• Becoming an effective servant leader
• Transferring learned experience via curated, scalable learning
• Advantages to being in a purpose-driven business
• Inspiring and supporting a high-performing team

-Relevant Links-

• Renata's LinkedIn
• Maxme
• Hodie

-Episode’s Recommended Read-

• 7 Habits of Highly Effective People by Stephen R. Covey
• Emotional Intelligence by Daniel Goleman

Support the show

- Connect with Eli -

• LinkedIn
• Instagram

In this episode of Products With Purpose, Eli spoke with Jonathan Waddingham Managing Director of Lightful

Lightful is a technology company for social good and certified B Corp that help charities transform how they do digital and build meaningful relationships with their supporters.

Jonathan has spent over 17 years working in tech for good, first for over a decade at JustGiving where he managed their Crowdfunding product from an idea to raising £100m in five years.

Later, he worked as an independent consultant supporting a range of small and large tech-for-good startups and charities with strategy, growth, product management, and business model validation.

Some of the highlights from this episode:

• How Lightful amplifies the cause and impact of nonprofit organizations
• Unpacking the thought processes and disciplines of a product manager
• How to think through possible unintended consequences of product decisions
• Building and leading high-performing product teams

-Relevant Links-

• Jonathan's LinkedIn
• Lightful
• BRIDGE Program

-Episode’s Recommended Read-

• Inspired by Marty Cagan
• Opportunity Solution Tree: Visualize Your Thinking by Teresa Torres
• The Paradox of Choice by Barry Schwartz

Support the show

- Connect with Eli -

• LinkedIn
• Instagram