Products With Purpose

In this episode of Products With Purpose, Eli spoke with George Helou, Co-Founder of Verve Education

Verve’s mission is focused on developing a behavior and habit change platform and pocket coach, that promotes the personal application of wellbeing and performance-related knowledge in an affordable way

His programs and workshops have been delivered on the mine sites of Rio Tinto and Broken Hill Proprietary Company Limited (BHP), for UNESCO’s Youth Conference, and for the World Kindness Movement

Here are some of George Helou's accomplishments:

• Host of the "Reinvent You Show " - podcast series that aims to share insights and ideas to help us create and improve relationships and realize our most important goals.
• Seasoned author and published the best selling book “Cinderella's Secrets: The Untold Story of Ella”

Some of the highlights from this episode:

• How it’s possible to learn concepts for years without them changing who we are
• Making your principles and process transparent to increase customer attraction and engagement
• 5 Steps to help people on your team regain confidence
• Taking ownership of continually reinventing yourself
• Learning to enjoy the entrepreneurial journey

-Relevant Links-

• George's LinkedIn
• EP7 Empowered for Purpose
• Reinvent You Show

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In this episode of Products With Purpose, Eli spoke with Scott Stonham, an independent technology analyst as well as the creator of Well, That’s Interesting Tech!

A platform that showcases purpose-driven technology companies and leaders that aim to make a positive difference to the planet and all its inhabitants.

Scott has helped bring to life innovations we take for granted today, from the Mobile Internet to Smartphone Navigation. His experience spans senior technology and marketing roles for multinationals, including Vodafone, Qualcomm, and IHS Markit, to edgy technology start-ups in the UK, Europe, and the USA.

Here are some of Scott Stonham's accomplishments:

• Scott is a category judges for the prestigious Mobile World Congress awards, the GLOMOs (Global Mobile Awards), and IHS Markit Innovation Awards
• Scott serves as a non-executive director to the UK’s further education organization, the Association of Colleges, is a member of the Tech London Advocates (TLA) and Global Tech Advocates (GTA).

Some of the highlights from this episode:

• How fear can either paralyze us or inspire action
• Why assigning the move toward sustainability to individuals or groups can backfire
• Helping your team maintain a feeling of connection to your vision and purpose
• An innovative way to keep your purpose front-and-center
• Automating and integrating business for good into the daily flow of your business

-Relevant Links-

• Scott's LinkedIn
• Well, That’s Interesting Tech!

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In this episode of Products With Purpose, Eli spoke with Gillian Santos Founder & CEO AniTech (Anihan Technologies)

A B2B AgriTech Startup based in the Philippines that leverages deep tech to develop supply chain solutions that will reduce food loss in Asia and help build competitive agri-value chains.

Here are some of Gillian Santos's accomplishments:

• Won the Techplanter PH Finals Startup Competition hosted by Leave a Nest
• Ecothon PH Grand Winner and Global KCOMEUP Showcase Presenter
• Bootstrapped/Raised 6,500 SGD from Startup Competitions

Some of the highlights from this episode:

• How her obsession with solving the Philippines National Food Authority’s problems led her to her passion
• How the team found the niche problem they could solve in a large ecosystem of problems
• The challenges of creating a product that includes a hardware piece (IOT)
• Talking to users on the ground despite the challenges of a pandemic

-Relevant Links-

• Gillian's LinkedIn
• AniTech

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In this episode of Products With Purpose, Eli spoke with Dane Baker, Co-founder of EcoCart

EcoCart is a free e-commerce plugin that enables brands to offer carbon-neutral orders. He and his team aim to make the fight against climate change easy, affordable, and accessible for everyone, working to leverage the immense power of digital commerce as a force for good.

Here are some of Dane Baker's accomplishments:

• Featured in Forbes 30 Under 30
• Raised $3 million for a Honey-like browser extension to offset shoppers’ carbon emissions
• Experienced startup investor

Some of the highlights from this episode:

• How Dane’s unyielding mission to make the world a better place created EcoCart
• How Ecocart ensures customer data drives product decisions by making sure internal teams talk often
• The silver linings of Covid and how it accelerated trends in the E-commerce world
• How EcoCart became indispensable for consumers who care about the planet

-Relevant Links-

• Dane Baker's LinkedIn
• EcoCart

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• LinkedIn
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In this episode of Products With Purpose, Eli spoke with Paul Dunn, co-founder of B1G1.

B1G1 is a social enterprise and a B Corp that runs a business membership program that specifically helps businesses achieve more social impact by embedding giving activities into everyday business operations and creating unique giving stories.

Paul has shown thousands of businesses how to make a difference in the world by integrating effective giving in what they do in brand new ways. His training programs are used by an estimated 226,000 companies around the world and he continues to push the boundaries.

Some of Paul Dunn's accomplishments

• Paul is a 4-time TEDx speaker
• He was honored as a Social Innovation Fellow in his new home of Singapore; something he shares with film star and philanthropists Jet Li and Walmart Chairman, Rob Walton.
• He was recently featured in Forbes Magazine alongside Sir Richard Branson in a global piece on ‘disrupters’ in business.
• He was one of the first 10 people in Hewlett Packard in Australia. He then created one of Australia’s first computer companies and then The Results Corporation where he helped develop and grow 23,000 small and medium scale business enterprises.

Some of the highlights from this episode

• Origin of the Buy 1 Give 1 concept and how it allows businesses to achieve social impact
• Curiosity and Gratitude: The keys to sustaining energy on the entrepreneurial journey
• How being in service to others brings out the best in ourselves
• Deep dive on the quote “The most important decision we make is whether we believe we live in a friendly or hostile universe” - Albert Einstein

-Relevant Links-

• Paul's LinkedIn
• Buy 1 Give 1
• Wonderment with Paul Dunn

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In this episode of Products With Purpose, Eli spoke with Robert Buehrig Co-founder and CEO of Cogniom

Cogniom is a software company that helps companies discover issues and inefficiencies directly from the front-line staff. By understanding and recording a day in the life of the average worker, they open a direct and anonymous communication channel from the workers to management teams

Robert was responsible for dozens of Cerner medical record implementations worldwide. Eventually, he accepted the role as Sr Lead Systems Architect and with an Australian re-location in 2016, helped bring several more hospitals to live across Queensland and New South Wales.

Here are some of Cogniom’s Accomplishments

• 2018 Winners of the CSIRO OnRamp Accelerator
• 2020 Ignite Ideas Fund Round 6 Recipient

Some of the highlights from this episode:

• How ego and emotional attachment can blind you to bigger opportunities
• Encountering the big white elephant in building the next iteration of your product
• Discovering your purpose statement through client interactions
• The value of deepening relationships with your contractors                                                         -

- Relevant Links -

• Robert’s LinkedIn
• Cogniom

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In this episode of Products With Purpose, Eli spoke with Ross Hastings Managing Director of Ne-Lo.

Ne-Lo is a Management Consultancy that specializes in company purpose and customer and employee engagement strategy. They're known for supporting their clients to be the place people love to buy from and work for.

Ross is also a researcher and research supervisor in the fields of Positive Psychology and Coaching Psychology, specializing in areas such as optimal individual and team performance, motivation, and meaning all of which have a purpose at their core. To nourish his passion for sport, he works with the VFL club, Frankston Dolphins, as a performance psychology consultant.

Some of the highlights from this episode:

• The four layers to creating a practical purpose framework
• Unpacking the contrast of passion vs purpose
• The Lego system and how it applies to building a strong tech product
• Molding your business purpose through constant feedback

-Relevant Links-

• Ross's LinkedIn
• Ne-Lo

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In this episode of Products With Purpose, Eli spoke with Barry O' Reilly Co-Founder of Nobody Studios

Nobody Studios is a crowd-infused, high-velocity venture studio with the mission to create 100 compelling companies over the next 5 years.

Barry O’Reilly is an entrepreneur, business advisor, and author who has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation.

Some of Barry O' Reilly's Accomplishments:

• Has published two international bestsellers, Unlearn: Let Go of Past Success to Achieve Extraordinary Results and Lean Enterprise: How High-Performance Organizations Innovate at Scale
• Is the host of "Unlearn" a podcast series packed with amazing guests like Rick Weil the Head of Global Product and Analytics at Amazon; Karen Tay the Smart Nation Director for the Prime Minister's Office of Singapore; Eric McNulty the head of National Preparedness Leadership Initiative at Harvard.
• Has worked with several companies like WellsFargo, Slack, American Airlines, Google, The Economist, Walmart, and many more

Some of the highlights from this episode:

• How looking through different world perspectives begets great product design
• How intellectual curiosity can drive people to fascinating results
• The product manager mindset: Seeing yourself as the Product
• Questions needed to think about to start unlearning

-Relevant Links-

• Barry's LinkedIn
• Barry's Website
• Nobody Studios

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In this episode of Products With Purpose, Eli spoke with Rachel Whitworth, Founder of Hello Good World

Hello Good World is an eCommerce platform and rating system that helps brands by magnifying their ability to allow consumers to make conscious decisions through the United Nations Sustainable Development Goals to drive a better tomorrow.

After years of dedicating her career to marketing impact-led businesses, Rachel has embarked on a new journey into the tech space to provide even better and more easily accessible opportunities for early-stage social entrepreneurs to thrive. The technologies they are building are paving the way for consumers to build trust with brands' ethical, sustainable, and cause-driven activities.

Some of the highlights from this episode:

• The rising trend of choosing an empathetic organization over money-driven organizations
• The importance of understanding your values
• The process and outcome of doing a values exercise
• How building your confidence drives you to great opportunities and success
• Tips on communicating your purpose to your market

-Relevant Links-

• Rachel's LinkedIn
• Hello Good World

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In this episode of Products With Purpose, Eli spoke with Mick Hase, Founder of SEVENTEENx.

SEVENTEENx is a series of speaking events that tour Australian cities engaging the business community with the UN Sustainable Development Goals.

Mick's work seeks to connect with values-aligned brands and people to make a purposeful impact in the world. His primary goal is to bring connection and clearer pathways to success through leadership, communication, and purpose, aligning with the UN Sustainable Development Goals.

Some of Mick Hase's accomplishments

• Interviewed entrepreneurs, change-makers, and visionaries like B1G1 Founder Masami Sato, Impact Boom founder Tom Allen, Solar Buddy founder Simon Doble, and many more.
• Ambassador and facilitator of LIVIN.org, a non-profit mental health organization.
• Founded and managed several non-profit businesses like Sip4Sip Coffee, A Dollar A Week, and PunishNaturalNutrition.

Some of the highlights from this episode:

• Using values aligned connections to solve problems collaboratively
• The importance of open feedback
• How authenticity helps you gravitate toward values aligned partnerships
• Recruiting based on core values rather than skills
• Involving your team and starting bottom-up creation

-Relevant Links-

• Mick's LinkedIn
• SEVENTEENx

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• LinkedIn
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