Amy Lampi, Associate Vice President of BWF, highlights the significance of data-driven fundraising and soft skills for successful fundraising. She emphasizes the need to utilize data to empower fundraising teams within organizations, enabling them to inform decisions and raise more funds by embracing efficiency models. Lampi advocates combining different ideas to innovate and encourages fundraisers to think ahead and devise new ideas for the field. She further stresses the need for data-driven leadership starting at the top, with every staff member being comfortable with databases, along with the importance of developing soft skills to become successful leaders.