Profit 2 Cash

Profit 2 Cash

By Phoebe DrayBusiness
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Profit 2 Cash episodes

  • 27. Taking full responsibility

    Taking full responsibility means realising that for every experience you have in life, you recognise that your own actions & beliefs have created this outcome and reality. It means being accountable for your own actions and your part to play in any given situation. Rather than pointing your finger or blaming someone else, you take ownership of the situation. Once you are no longer the victim of the situation, and you understand that you have also played a part, you can start to formulate a plan to take action in changing the situation.


    How can you take full responsibility?

    Today I share a few different ideas of how you can start to take full responsibility and implement changes.

    1. You recognise and speak up for the part you played in the situation and the resultant outcomes
    2. You don't make excuses
    3. You don't point fingers & blame others
    4. You are open to review how your actions are contributing to a situation and willing to make changes, listen to others opinions & suggestions, and implement an action plan to change the situation or future situations

    Is there anywhere in your business or life where you need to step up & take responsibility? Even where there can be consequences for speaking up, once you do take responsibility, changes can start to be made and you are no longer the victim, but can become the VICTOR.

    If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

    Let's connect online:
    Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
    Facebook: https://www.facebook.com/phoebo.greening
    Instagram: https://www.instagram.com/phoebe_dray/
    LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
    Website: https://phoebedray.com/

    15 min
  • 26. 5 strategies to boost your business confidence

    Improving my personal confidence and mindset was one of the BIGGEST game changers for my business success. When I started attending personal development courses and joined Toastmasters my confidence grew. With my renewed confidence I was able to more effectively lead my team, connect with prospects & new customers, create new service offerings and do all the things that were on the outside of my comfort zone where the magic happens.


    That is why today's podcast episode topic is one of my favorite. Listen in today as I share 5 different strategies you can implement to boost your confidence and inturn grow your business.

    The 5 strategies we will deep dive into today, includes:

    1. Focus on your WHY
    2. Constantly work on yourself - personal & professional development
    3. Take Action - Ready Fire Aim
    4. Focus on who you serve, not on yourself
    5. Invest in a coach

    If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

    Let's connect online:
    Facebook Group: https://www.facebook.com/groups/bizmasterysecrets
    Facebook: https://www.facebook.com/phoebo.greening
    Instagram: https://www.instagram.com/phoebe_dray/
    LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
    Website: https://phoebedray.com/

    19 min
  • 25. How to clear your digital clutter

    This week's podcast episode is a special one!


    This is my first ever podcast interview! For this episode we have the very talented Michelle Anderson as my special guest.

    Michelle is the only certified KonMari Consultant on the Gold Coast and specializes in the art of decluttering and organising in the KonMari method.

    So enjoy this episode as Michelle shares her passion for organising for a more essential way of living!

    If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

    Let's connect online:
    Facebook: https://www.facebook.com/phoebo.greening
    Instagram: https://www.instagram.com/phoebe_dray/
    LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
    Website: https://phoebedray.com/

    To connect with Michelle:
    Website: www.thetidyeffect.com.au
    Facebook: facebook.com/thetidyeffect
    Insta: instagram.com/thetidyeffect
    Tidy Tech: www.thetidyeffect.com.au/tidytech

    27 min
  • 24. Top 10 habits of Successful Biz Owners

    Want to know what the top 10 habits are of successful business owners are?


    Listen in to today's podcast episode as I dive into these top habits, and some of them I am sure are not what you expect.

    1. They ask for help when they need it
    2. Money management is key
    3. Constant knowledge growth
    4. Get a good nights sleep
    5. Make time to exercise
    6. Take time each day to quiet the mind
    7. Set big goals that push you to achieve
    8. Build strong networks, your network equals your networth
    9. Focus on your vision
    10. Time management & strong routines for success

    Come join me online. connect here:
    Business Mastery Secrets: https://www.facebook.com/groups/bizmasterysecrets
    Facebook: https://www.facebook.com/phoebo.greening
    Instagram: https://www.instagram.com/phoebe_dray/
    LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
    Website: https://phoebedray.com/

    13 min
  • 23. Are things starting to slip through the cracks?

    Are things starting to slip through the cracks?


    Are you finding yourself constantly answering staff questions & putting out fires?

    Is the work not being completed to your standard or in a timely manner?

    If you answered YES to any of the above questions, then today's podcast episode is for you. As it is time you start systemising your business. To start freeing yourself up so that you can focus on growing your business and the real WHY that you started it in the first place.

    10 simple steps to start implementing systemisation in your business:

    1. Fix the things that are constantly going wrong first
    2. Create a step-by-step process as you do each job task and from this set up the systems
    3. Brainstorm & improve your processes with your team or someone external to the business
    4. Constantly train staff on how tasks are to be completed and tweak the systems as you go
    5. Start to automate regular tasks to free up your time and your teams time
    6. Capture & store your systems in an accessible place for everyone
    7. Delegate the tasks to your team and have one person accountable for the success of the process
    8. Constant training and development of staff
    9. Constant improvement of the systems, 6monthly or annua reviews
    10. Go on a holiday and test your systems

    Come join me online. connect here:
    Business Mastery Secrets: https://www.facebook.com/groups/bizmasterysecrets
    Facebook: https://www.facebook.com/phoebo.greening
    Instagram: https://www.instagram.com/phoebe_dray/
    LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
    Website: https://phoebedray.com/

    16 min
  • 22. Create a business plan you will actually use!

    Want to launch a business but the idea of creating your Business Plan scares you?


    What if you could create a powerful business plan that all fits on One Page? A plan that you used every day in your business to keep you focused, to keep you moving towards your big goals and creating the business of your dreams?

    Well, today in the podcast I share how you can create a powerful Business Plan on just One Page!

    This plan allows you to bring everything together including:

    * Your Vision;
    * Your Core Values;
    * Your BIG Goal;
    * Your target market & brand promise
    * Your 3 - 5 year goals, your 1 year goals and
    * Your BIG 90 day rocks that keep you focused on what is most important to move you towards your vision over the next 90 days.

    If you want a copy of the One Page Plan so you can create this powerful tool for your business, send me a DM and my team will get it to you.

    Business Mastery Secrets: https://www.facebook.com/groups/bizmasterysecrets
    Facebook: https://www.facebook.com/phoebo.greening
    Instagram: https://www.instagram.com/phoebe_dray/
    LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
    Website: https://phoebedray.com/1

    14 min
  • 21. How to start a business in 10 Steps!

    Is 2022 the year you want to launch your own business?


    Don't know how to get started? Well today's episode is for you.

    Today I share the 10 steps to follow to rocket launch your business the right way.

    I deep dive into the following steps to launch your business:

    1. What Key Decisions you will need to make,
    2. How to Plan your business for success,
    3. Where and how to find help for your business,
    4. How to Register your business,
    5. Key steps to prepare your finances,
    6. Know the law,
    7. How to Protect your business,
    8. Getting Prepared for tax,
    9. How to Set up your operations and
    10. How to start Marketing your business.

    Let me know if 2022 is your year to launch your business and come say hi to me on social media!!

    Facebook: https://www.facebook.com/phoebo.greening
    Instagram: https://www.instagram.com/phoebe_dray/
    LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
    Website: https://phoebedray.com/

    36 min
  • 20. Why low costs are the quickest way to go out of business

    This is the third in a series of podcasts focusing on Pricing Strategy. As mentioned, I believe pricing your products & services is one of the most important decisions in business and also one of the most challenging.

    Today I share why I believe that low costs are one of the quickest ways to go out of business.

    Here are my top reasons why I believe low prices aren't the answer:
    1. Your Customers aren't loyal, they will always look for the cheapest price;
    2. You need extremely high volumes to make a profit;
    3. Someone will always undercut you in prices and you will end up in a price war that you may not be able to win;
    4. The marketplace will perceive your product or services as low value and low quality;
    5. You must consistently be focused on reducing costs & creating efficiencies;
    6. They will potentially lead to burnout; and
    7. It is very difficult to increase prices, especially to existing customers.

    As I always share, you are in business to make a profit, not to be the cheapest business in town. Set your prices linked to the profit goals you set yourself and attract high quality, loyal customers.

    Send me a message if you would like access to my F*R*E*E* Value Proposition Tool to help you set your pricing strategy.

    If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

    Let's connect online:
    Facebook: https://www.facebook.com/phoebo.greening
    Instagram: https://www.instagram.com/phoebe_dray/
    LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
    Website: https://phoebedray.com/

    17 min
  • 19. What is your pricing strategy?

    Following on from last week's episode, today I am chatting about the various aspects to consider when setting your pricing strategy.


    The most important being that first and foremost you are in business to make a profit! Your pricing strategy must enable you to not only pay yourself a market rate salary but also at least a 10-15% profit after all expenses including your wages.

    My top tips to focus on this week in how to set your pricing strategy include:
    1. Understand the costs of your business, both variable & fixed,
    2. Be clear on your profit goals,
    3. Do your market research, including competitors, customers & market influences that affect your business,
    4. Be clear on your sales volume goals, and
    5. How do you wish to positioning your products or services in the market

    Pricing is a balancing act, an artform, and always needs to be reviewed. Ensure you establish a rhythm of reviewing your prices at least quarterly.

    Send me a message if you would like access to my F*R*E*E* Value Proposition Tool to help you set your pricing strategy.

    If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

    Let's connect online:
    Facebook: https://www.facebook.com/phoebo.greening
    Instagram: https://www.instagram.com/phoebe_dray/
    LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
    Website: https://phoebedray.com/

    21 min
  • 18. When do you know it's time to increase your prices

    Pricing is one of the most challenging aspects of business strategy and  can stump even the most seasoned business owner. In my experience many  business owners are undercharging for their products & services,  leaving money on the table to grow their business and live the life of  their dreams.

    In today's episode I share with you my top 6 tips on  when it is time to consider increasing your prices. Do any of the  following tips indicate to you that it is time to increase your prices?

    1. Business is booming & you can't keep up
    2. Alternatively Sales are slow
    3. Introduce a new product/service
    4. Your costs change
    5. You haven't reviewed them for a long time
    6. Competitors change their prices

    Send me a message and let me know if it is now time for you to review your prices.

    If you have loved today's episode, please share with your friends, write a review and subscribe. 😊

    Let's connect online:
    Facebook: https://www.facebook.com/phoebo.greening
    Instagram: https://www.instagram.com/phoebe_dray/
    LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/
    Website: https://phoebedray.com/

    17 min

About Profit 2 Cash

From the publisher's feed

Phoebe is passionate, fun and driven to help you succeed in business.