Profit First: Beyond The Book

In this episode, Tim Seymour shares why the first step to delivering powerful advisory work is implementing Profit First in your own business. He opens up about his early struggles as an accountant and how adopting a structured, profit-focused system transformed not only his business, but the results he helped clients achieve.

Tim explains how truly living the methodology builds credibility, confidence, and the ability to offer high-impact guidance that business owners genuinely value. He also breaks down why the Profit Assessment and Rollout Plan matter, and how understanding your own financial habits equips you to create tailored, meaningful solutions for clients.

Whether you're an accountant, bookkeeper or coach, this conversation is a reminder that mastering Profit First yourself is the foundation for delivering standout advisory services.

Key Takeaways:

• Apply Profit First in your own business before advising others
• Use the Profit Assessment and Rollout Plan to drive real improvements
• First-hand experience builds credibility and high-impact advisory skills
• Great advisory starts with understanding each client’s unique challenges and goals
• Consistent implementation helps you and your clients achieve stronger financial outcomes

In this episode, Tim Seymour sits down with Jason Withers and Deb Halliday to unpack the Profit First system — a simple yet powerful way to take control of your business finances. Together, they explore how flipping the traditional accounting formula on its head can transform profitability, sustainability and peace of mind.

You’ll learn how allocating income into separate accounts for profit, owners pay, tax and operating expenses creates clarity, discipline and long-term financial health.

Jason and Deb also share the real behavioural shifts needed to make Profit First work — and how partnering with a certified Profit First Professional can make implementation smoother and more effective.

Key Takeaways:

• Profit First helps business owners prioritise profit from day one.
• Separating money into dedicated accounts brings clarity and control.
• Regular review and adjustment are essential to keep the system working.
• Implementing Profit First encourages smarter, less stressful financial decisions.

Tim Seymour sits down with Jason Withers and Deb Halliday to talk about how joining Profit First Professionals UK & Ireland transformed their businesses — and their sense of connection. They share how collaboration, personal guidance, and a proactive community have helped members grow in confidence and success.

In this episode, Tim Seymour chats with Steph Jones, Certified Profit First Professional and bookkeeper, about how Profit First completely changed the way she runs her business and her life.

Steph opens up about the early mistakes she made around cash flow and pricing, and how discovering Profit First helped her finally make her business truly profitable. Together, Tim and Steph explore:

• Why starting small with Profit First creates lasting results
• The mindset shifts that come when you finally take control of your money
• How using multiple bank accounts can simplify cash flow and build confidence
• The difference between chasing revenue and creating real profit

If you’ve ever felt like your business is running you - not the other way around - this conversation will show you how Profit First can help you take back control and build a business that truly serves you.

In this episode, Tim Seymour chats with Hetty Verney — The Conscious Accountant — about how discovering Profit First in 2019 completely changed her business and her life. Hetty shares how implementing Profit First brought her clarity, peace of mind, and the confidence to finally reward herself for her hard work.

Now a certified Profit First Professional, Hetty helps her clients achieve the same transformation — turning financial chaos into structure, profit, and calm. She also reveals how simple routines like her weekly “Finance Friday” create lasting accountability and sustainable growth.

Tune in to discover how Profit First can shift your mindset, your money, and your business.

This episode explores how a family-run electrical business used the Profit First system to move from constant overdraft stress to complete financial control.

Tim shares how David and Sarah implemented Profit First step by step, funding their VAT bills, paying themselves consistently, and creating clarity around every pound.

Their story proves that even in challenging times, financial transformation is possible when you give your money purpose.

Key takeaways:

• You don’t need to wait for perfect conditions to start Profit First.
• Small, consistent steps create lasting financial change.
• Clarity leads to confidence — and profit follows.

In this episode, Tim Seymour sits down with Deb Halliday and Jason Withers to unpack the highlights from ProfitConUK 25, held at the iconic Chartered Accountants Hall in London.

From Mike Michalowicz’s inspiring Profit First keynote to Ron Baker’s game-changing take on the subscription business model, the event was bursting with fresh ideas and practical strategies for accountants, bookkeepers and coaches from Carl Richard, while Richard McCann reminded us of the resilience needed to thrive in business and life.

Packed with takeaways and real-world insights, this conversation captures the energy, collaboration, and transformative potential of ProfitConUK. Whether you attended or not, you’ll walk away inspired to reimagine your practice and embrace the future of advisory.

In this episode, Tim Seymour chats with Deb Halliday, a Certified Profit First Professional, about the real value of joining the Profit First Professionals community in the UK and Ireland.

Deb shares her journey of becoming certified, from the initial doubts she had to the transformation she experienced in her own business. She explains how implementing Profit First first-hand gave her the confidence and tools to create bigger results for her clients.

Tim and Deb also discuss the power of community, regular calls, peer support, and shared learning that helps accountants, bookkeepers and coaches move beyond compliance into profitable advisory work.

Key takeaways:

• Certification gives you a proven framework to improve your business and deliver more value to clients.
• Profit First starts with your own finances—so you can lead clients with confidence.
• The Profit First Professionals community offers support, collaboration, and a place to grow.

Tim Seymour talks with Roger Knecht of Universal Accounting about how the Profit First methodology transforms both accounting practices and their clients’ businesses. They explore why accountants and bookkeepers must prioritise profitability—not just for their clients, but within their own firms—to achieve lasting financial success.

Roger shares practical strategies for shifting from compliance work to advisory services, articulating value to clients, and building a profitable, sustainable business model. This episode is packed with insights for accounting professionals ready to elevate their services and help eradicate entrepreneurial poverty.

Takeaways:

• Profit First helps accounting professionals and their clients achieve sustainable profitability.
• Many accountants lack sales and marketing skills—critical for growing a practice.
• Universal Accounting trains accountants to create successful, profitable business models.
• Profit First Professionals teach clients to manage money and prioritise profit.
• Moving from compliance to advisory work increases value and profitability.
• Structured financial management benefits both accountants and their clients.

Tim Seymour sits down with entrepreneur and author Carl Reader to explore how fear and failure shape the journey to business success. From his start as a YTS hairdresser to becoming a leading voice in accountancy and business coaching, Carl shares how setbacks fuel growth, why fear of mistakes holds business owners back, and why accountants must evolve beyond compliance to deliver real impact. This conversation sets the stage for Carl’s ProfitConUK 25 keynote, offering practical insights on resilience, adaptability, and embracing simplicity in business.

Key Takeaways:

• Failure is essential to growth - learn from it, don’t fear it.
• Fear of mistakes is one of the biggest barriers to innovation.
• Accountants can unlock more value by going beyond the numbers and focusing on client impact.
• Simplicity drives better decisions and faster progress.
• Lifelong learning and adaptability are critical in today’s business landscape.