Today's founder story is with Kevin Powell. Kevin shares his journey of building his online business.
Over the course of slow and steady growth, Kevin's 7-year-old YouTube channel is about to hit 1M subscribers.
He shares how he was able to grow the channel by addressing pain points and topics that came up while teaching at a local university. By consistently helping his growing audience with value-packed content, he earned true fans.
Kevin shares the fears he had to overcome with getting started, publishing his first videos, and eventually asking people to pay for his premium online course content.
And even with all of his success, Kevin is continually experimenting with ways to market and sell his content in ways that provide 10x value to his loyal audience.
• Slow growth is common on YouTube, but consistent content creation will lead to success over time
• Addressing specific issues and providing in-depth explanations can attract and retain viewers
• Creating a comprehensive course can be a valuable source of income and provide a more structured learning experience
• Building a connection with the audience through a newsletter can enhance engagement and loyalty
• Collect data from live cohorts and use it to improve your video & course content
• Build an audience through platforms like YouTube and use your newsletter to promote your courses
• Overcome the fear of putting out imperfect content and focus on providing value to your audience
• Avoid comparing yourself to others and focus on developing your own unique style
READY TO STOP TRADING YOUR TIME FOR MONEY?
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• Website: https://www.kevinpowell.co
• YouTube: https://www.youtube.com/kevinpowell
00:00 Introduction and Background
01:03 Transition to YouTube and Teaching
04:43 Choosing YouTube as a Platform
05:38 Creating the First Published Video
06:06 Learning from Unpublished Videos
10:25 Early Growth and First 100 Views
12:10 Slow Growth and Building an Audience
14:29 Course Creation and Income
20:40 Focus on YouTube as the Main Platform
22:09 Creating a Comprehensive Course
24:30 Starting with an Advanced Course
25:00 Marketing to Experienced People
26:19 The Process of Creating Courses
27:43 The Time and Effort Required
28:36 Starting with a Small Course
29:33 Collecting Data from Live Cohorts
30:27 Performance of Short Course vs. Bigger Courses
31:04 Determining Course Prices
34:08 Promoting Courses through Audience Building
35:35 Challenges of Marketing
39:21 Overcoming Fear and Taking Action
45:35 Avoiding Comparison and Finding Your Style
