Profit Party

Branding is the heart of a great business and Samantha Johnston is a brand designer and strategist for female entrepreneurs. She is a bootstrappin', pixie dust sprinklin' brand developer for female entrepreneurs who aren't afraid to dig in and get their hands dirty. With strategy, design and web she helps determined, self-taught, lady bosses, like you, realize their dreams of building a business with style, personality & heart. She works with ladies around the world, helping them create professional brands that don't break their budget or cause them to pull their hair out.

Her adoring fans and clients have called her "Tinkerbell with a whip. Great accountability sprinkled with pixie dust", "[the] push outside my comfort zone" and "an incredible coach and friend."

When she's not working you can find her hanging out with her kids, 100 lb lap dog and husband (most likely on a soccer field or at the park).

IN THIS EPISODE

0:40 Samantha Johnston works with female entrepreneurs to develop a fantastic first impression. She shares her experience dancing with Richard Simmons.

5:52 Samantha now spends time with her kids making last minute costumes and attending basketball.

9:33 Never finishing college has been a roadblock and limiting belief in Samantha's business and charging her worth. She kept herself small and stayed with what felt comfortable and kept with those who she thought could afford her.

11:20 She tied her self-worth to being self-taught and thought that she couldn't charge premium prices because she didn't finish school. Recently that has changed as she's let go of the limiting belief through realizing she can turn her story into a strength instead of a weakness.

13:52 The first time Samantha thought about letting go of the limiting belief, she was scared. After coffee chats with Tonya, Samantha sent a quote double of what she normally would charge it. Not having a piece of paper doesn't mean that she couldn't charge her worth.

17:15 Your value doesn't come from the piece of paper or the credentials. Your value is determined by the results you deliver. And that's what people pay for, they pay for the transformation.

18:21 Client relationships have greatly improved since she has raised her rates. She's niched down and works with clients she loves. She's taking the extra money and putting it back into providing better websites and giving fun client gifts. Her clients are happier and ones who shout from the rooftops about her services.

20:58 Samantha's manifesto says that everyone deserves to have a happy wonderful life doing what they love. This is what she wants to help people do.

22:08 How Samantha starts and creates her process of branding with new clients. She takes her clients to a deeper level by solidifying the personal side of the brand and what goes into it. She then goes into the brand and create the pretty graphics and add colors. She likes to help someone figure out their brand by asking interesting questions to figure out the heart of their business.

25:56 Tonya issues a challenge for listeners to give her the famous person and store that represents her business. The giveaway will take place in the Facebook group so if you aren't in the Profit Party Community, come join the community.

28:13 When Tonya was creating the branding for her interior design company, she created a different persona for her business because she didn't have a degree and was afraid that people would question her age and degree. Her new brand was created out of all her favorite things because that's what she wants to portray.

30:56 A brand is a business with heart. Anyone can have a business, you can slap on a logo and call it a business. When you take the time to investigate what it is that you're offering, those are the ones that last are the ones who add heart and bring people into the journey with them.

[bctt tweet="I realized I am worth it. #profitparty" username="tonyarineer"]

KEY TAKEAWAYS

• Samantha's limiting beliefs and how she's overcome them.
• Her movement manifesto.
• How she works with clients to develop the heart of their business through branding.

EPISODE RESOURCES

Sweating to the Oldies

Six Money Lies Women Should Give Up Now blog
Jessica Rasdall

CONTINUE THE PARTY WITH SAMANTHA

Neapolitan Creative
Pixie Success Collective Facebook Group

Free Money Mindset Training- just in case you're ready to take your profit power to the next level!

Hang out with us inside our free Facebook Community- where every day is a party!

Branding is the heart of a great business and Samantha Johnston is a brand designer and strategist for female entrepreneurs. She is a bootstrappin', pixie dust sprinklin' brand developer for female entrepreneurs who aren't afraid to dig in and get their hands dirty. With strategy, design and web she helps determined, self-taught, lady bosses, like you, realize their dreams of building a business with style, personality & heart. She works with ladies around the world, helping them create professional brands that don't break their budget or cause them to pull their hair out.

Her adoring fans and clients have called her "Tinkerbell with a whip. Great accountability sprinkled with pixie dust", "[the] push outside my comfort zone" and "an incredible coach and friend."

When she's not working you can find her hanging out with her kids, 100 lb lap dog and husband (most likely on a soccer field or at the park).

IN THIS EPISODE

0:40 Samantha Johnston works with female entrepreneurs to develop a fantastic first impression. She shares her experience dancing with Richard Simmons.

5:52 Samantha now spends time with her kids making last minute costumes and attending basketball.

9:33 Never finishing college has been a roadblock and limiting belief in Samantha's business and charging her worth. She kept herself small and stayed with what felt comfortable and kept with those who she thought could afford her.

11:20 She tied her self-worth to being self-taught and thought that she couldn't charge premium prices because she didn't finish school. Recently that has changed as she's let go of the limiting belief through realizing she can turn her story into a strength instead of a weakness.

13:52 The first time Samantha thought about letting go of the limiting belief, she was scared. After coffee chats with Tonya, Samantha sent a quote double of what she normally would charge it. Not having a piece of paper doesn't mean that she couldn't charge her worth.

17:15 Your value doesn't come from the piece of paper or the credentials. Your value is determined by the results you deliver. And that's what people pay for, they pay for the transformation.

18:21 Client relationships have greatly improved since she has raised her rates. She's niched down and works with clients she loves. She's taking the extra money and putting it back into providing better websites and giving fun client gifts. Her clients are happier and ones who shout from the rooftops about her services.

20:58 Samantha's manifesto says that everyone deserves to have a happy wonderful life doing what they love. This is what she wants to help people do.

22:08 How Samantha starts and creates her process of branding with new clients. She takes her clients to a deeper level by solidifying the personal side of the brand and what goes into it. She then goes into the brand and create the pretty graphics and add colors. She likes to help someone figure out their brand by asking interesting questions to figure out the heart of their business.

25:56 Tonya issues a challenge for listeners to give her the famous person and store that represents her business. The giveaway will take place in the Facebook group so if you aren't in the Profit Party Community, come join the community.

28:13 When Tonya was creating the branding for her interior design company, she created a different persona for her business because she didn't have a degree and was afraid that people would question her age and degree. Her new brand was created out of all her favorite things because that's what she wants to portray.

30:56 A brand is a business with heart. Anyone can have a business, you can slap on a logo and call it a business. When you take the time to investigate what it is that you're offering, those are the ones that last are the ones who add heart and bring people into the journey with them.

[bctt tweet="I realized I am worth it. #profitparty" username="tonyarineer"]

KEY TAKEAWAYS

• Samantha's limiting beliefs and how she's overcome them.
• Her movement manifesto.
• How she works with clients to develop the heart of their business through branding.

EPISODE RESOURCES

Sweating to the Oldies

Six Money Lies Women Should Give Up Now blog
Jessica Rasdall

CONTINUE THE PARTY WITH SAMANTHA

Neapolitan Creative
Pixie Success Collective Facebook Group

Free Money Mindset Training- just in case you're ready to take your profit power to the next level!

Hang out with us inside our free Facebook Community- where every day is a party!

Branding is the heart of a great business and Samantha Johnston is a brand designer and strategist for female entrepreneurs. She is a bootstrappin', pixie dust sprinklin' brand developer for female entrepreneurs who aren't afraid to dig in and get their hands dirty. With strategy, design and web she helps determined, self-taught, lady bosses, like you, realize their dreams of building a business with style, personality & heart. She works with ladies around the world, helping them create professional brands that don't break their budget or cause them to pull their hair out.

Her adoring fans and clients have called her "Tinkerbell with a whip. Great accountability sprinkled with pixie dust", "[the] push outside my comfort zone" and "an incredible coach and friend."

When she's not working you can find her hanging out with her kids, 100 lb lap dog and husband (most likely on a soccer field or at the park).

IN THIS EPISODE

0:40 Samantha Johnston works with female entrepreneurs to develop a fantastic first impression. She shares her experience dancing with Richard Simmons.

5:52 Samantha now spends time with her kids making last minute costumes and attending basketball.

9:33 Never finishing college has been a roadblock and limiting belief in Samantha's business and charging her worth. She kept herself small and stayed with what felt comfortable and kept with those who she thought could afford her.

11:20 She tied her self-worth to being self-taught and thought that she couldn't charge premium prices because she didn't finish school. Recently that has changed as she's let go of the limiting belief through realizing she can turn her story into a strength instead of a weakness.

13:52 The first time Samantha thought about letting go of the limiting belief, she was scared. After coffee chats with Tonya, Samantha sent a quote double of what she normally would charge it. Not having a piece of paper doesn't mean that she couldn't charge her worth.

17:15 Your value doesn't come from the piece of paper or the credentials. Your value is determined by the results you deliver. And that's what people pay for, they pay for the transformation.

18:21 Client relationships have greatly improved since she has raised her rates. She's niched down and works with clients she loves. She's taking the extra money and putting it back into providing better websites and giving fun client gifts. Her clients are happier and ones who shout from the rooftops about her services.

20:58 Samantha's manifesto says that everyone deserves to have a happy wonderful life doing what they love. This is what she wants to help people do.

22:08 How Samantha starts and creates her process of branding with new clients. She takes her clients to a deeper level by solidifying the personal side of the brand and what goes into it. She then goes into the brand and create the pretty graphics and add colors. She likes to help someone figure out their brand by asking interesting questions to figure out the heart of their business.

25:56 Tonya issues a challenge for listeners to give her the famous person and store that represents her business. The giveaway will take place in the Facebook group so if you aren't in the Profit Party Community, come join the community.

28:13 When Tonya was creating the branding for her interior design company, she created a different persona for her business because she didn't have a degree and was afraid that people would question her age and degree. Her new brand was created out of all her favorite things because that's what she wants to portray.

30:56 A brand is a business with heart. Anyone can have a business, you can slap on a logo and call it a business. When you take the time to investigate what it is that you're offering, those are the ones that last are the ones who add heart and bring people into the journey with them.

[bctt tweet="I realized I am worth it. #profitparty" username="tonyarineer"]

KEY TAKEAWAYS

• Samantha's limiting beliefs and how she's overcome them.
• Her movement manifesto.
• How she works with clients to develop the heart of their business through branding.

EPISODE RESOURCES

Sweating to the Oldies

Six Money Lies Women Should Give Up Now blog
Jessica Rasdall

CONTINUE THE PARTY WITH SAMANTHA

Neapolitan Creative
Pixie Success Collective Facebook Group

Free Money Mindset Training- just in case you're ready to take your profit power to the next level!

Hang out with us inside our free Facebook Community- where every day is a party!

Building a money funnel. We know we'll be earning money and spending it, so how are you building your funnel? Tonya gives actionable tips on how to create and manage your money funnel so you actually pay yourself first.

If you've been in business for a few years and have hit a plateau, you're ready to make more money, and you're stuck, Tonya Rineer's Profit Party Academy is designed specifically for you. She wants to help you break down limiting beliefs and mindset blocks to set you up to rock in your business.

The group academy will be a mix of group calls, mastermind and calls with Tonya. If you want more information, RSVP for her Profit Party Academy.

2:04 The reason why Tonya calls it a money funnel is because it sounds better than a budget or spending plan. It's important to build a good one.

2:36 How do you know that you are planning correctly? In her experience, women throw themselves into building a business and it takes time to get to the point of saving money or spending money on ourselves, instead of the business. What do you do when you feel like you are stuck on reinvesting into your business?

4:08 You create a plan so that instead of making emotional business spending choices.

6:26 At some point, you need to start paying yourself. Ask yourself, do you really, really need all the things you're spending money on.

7:15 Ask yourself what skill you want to learn, then buy a course. If you need a guide, then invest in a coach. Maybe you need to have an investment coach so they can help you figure out where to put your money so you can create your money funnel.

8:39 Please pay yourself. Even if it's not a whole lot, but it's something that gives you a sense of self-worth. Start small, but you need to do something.

9:02 Building a visibility plan. At this point you're looking to network and possibly increase your marketing budget. Which is good, but you have to create a plan for it. Your expenses are then listed out in a list of priority. You delegate money for each of your expenses.

10:57 You create goals of where you want to put your money and then figure out what you have to do to make the money to meet those goals.

11:30 You can also figure out where most of your income is coming from. When you know where your income comes from, you can spend time growing those areas. If your income comes from courses, maybe you create another course. If it's products, figure out where you're selling the products.

12:08 Having a snapshot is extremely valuable. If you don't have one, please do this work. It gives you the feeling of control and certainty in your business. You'll never have to worry about impulsive purchases or buyers remorse. You will also be able to contribute to your personal bank account which is why we're in business.

13:20 This is something we cover in the Profit Party Academy. If you're looking to have a coach and everything is about you. It will take you down the path of what it takes to make money. It's a much greater investment than 1 on 1 coaching, but the focus is on you.

[bctt tweet="Even if it's not a whole lot, pay yourself. It's gives you a sense of self-worth." username="tonyarineer"]

• It's important to build a good money funnel.
• Pay yourself.
• Create goals of where you want to put your money and then figure out what you have to do to make the money to meet those goals.
• Having a snapshot of your money is extremely valuable.

Free Money Mindset Training- just in case you're ready to take your profit power to the next level!

Hang out with us inside our free Facebook Community- where every day is a party!

Building a money funnel. We know we'll be earning money and spending it, so how are you building your funnel? Tonya gives actionable tips on how to create and manage your money funnel so you actually pay yourself first.

If you've been in business for a few years and have hit a plateau, you're ready to make more money, and you're stuck, Tonya Rineer's Profit Party Academy is designed specifically for you. She wants to help you break down limiting beliefs and mindset blocks to set you up to rock in your business.

The group academy will be a mix of group calls, mastermind and calls with Tonya. If you want more information, RSVP for her Profit Party Academy.

2:04 The reason why Tonya calls it a money funnel is because it sounds better than a budget or spending plan. It's important to build a good one.

2:36 How do you know that you are planning correctly? In her experience, women throw themselves into building a business and it takes time to get to the point of saving money or spending money on ourselves, instead of the business. What do you do when you feel like you are stuck on reinvesting into your business?

4:08 You create a plan so that instead of making emotional business spending choices.

6:26 At some point, you need to start paying yourself. Ask yourself, do you really, really need all the things you're spending money on.

7:15 Ask yourself what skill you want to learn, then buy a course. If you need a guide, then invest in a coach. Maybe you need to have an investment coach so they can help you figure out where to put your money so you can create your money funnel.

8:39 Please pay yourself. Even if it's not a whole lot, but it's something that gives you a sense of self-worth. Start small, but you need to do something.

9:02 Building a visibility plan. At this point you're looking to network and possibly increase your marketing budget. Which is good, but you have to create a plan for it. Your expenses are then listed out in a list of priority. You delegate money for each of your expenses.

10:57 You create goals of where you want to put your money and then figure out what you have to do to make the money to meet those goals.

11:30 You can also figure out where most of your income is coming from. When you know where your income comes from, you can spend time growing those areas. If your income comes from courses, maybe you create another course. If it's products, figure out where you're selling the products.

12:08 Having a snapshot is extremely valuable. If you don't have one, please do this work. It gives you the feeling of control and certainty in your business. You'll never have to worry about impulsive purchases or buyers remorse. You will also be able to contribute to your personal bank account which is why we're in business.

13:20 This is something we cover in the Profit Party Academy. If you're looking to have a coach and everything is about you. It will take you down the path of what it takes to make money. It's a much greater investment than 1 on 1 coaching, but the focus is on you.

[bctt tweet="Even if it's not a whole lot, pay yourself. It's gives you a sense of self-worth." username="tonyarineer"]

• It's important to build a good money funnel.
• Pay yourself.
• Create goals of where you want to put your money and then figure out what you have to do to make the money to meet those goals.
• Having a snapshot of your money is extremely valuable.

Free Money Mindset Training- just in case you're ready to take your profit power to the next level!

Hang out with us inside our free Facebook Community- where every day is a party!

Building a money funnel. We know we'll be earning money and spending it, so how are you building your funnel? Tonya gives actionable tips on how to create and manage your money funnel so you actually pay yourself first.

If you've been in business for a few years and have hit a plateau, you're ready to make more money, and you're stuck, Tonya Rineer's Profit Party Academy is designed specifically for you. She wants to help you break down limiting beliefs and mindset blocks to set you up to rock in your business.

The group academy will be a mix of group calls, mastermind and calls with Tonya. If you want more information, RSVP for her Profit Party Academy.

2:04 The reason why Tonya calls it a money funnel is because it sounds better than a budget or spending plan. It's important to build a good one.

2:36 How do you know that you are planning correctly? In her experience, women throw themselves into building a business and it takes time to get to the point of saving money or spending money on ourselves, instead of the business. What do you do when you feel like you are stuck on reinvesting into your business?

4:08 You create a plan so that instead of making emotional business spending choices.

6:26 At some point, you need to start paying yourself. Ask yourself, do you really, really need all the things you're spending money on.

7:15 Ask yourself what skill you want to learn, then buy a course. If you need a guide, then invest in a coach. Maybe you need to have an investment coach so they can help you figure out where to put your money so you can create your money funnel.

8:39 Please pay yourself. Even if it's not a whole lot, but it's something that gives you a sense of self-worth. Start small, but you need to do something.

9:02 Building a visibility plan. At this point you're looking to network and possibly increase your marketing budget. Which is good, but you have to create a plan for it. Your expenses are then listed out in a list of priority. You delegate money for each of your expenses.

10:57 You create goals of where you want to put your money and then figure out what you have to do to make the money to meet those goals.

11:30 You can also figure out where most of your income is coming from. When you know where your income comes from, you can spend time growing those areas. If your income comes from courses, maybe you create another course. If it's products, figure out where you're selling the products.

12:08 Having a snapshot is extremely valuable. If you don't have one, please do this work. It gives you the feeling of control and certainty in your business. You'll never have to worry about impulsive purchases or buyers remorse. You will also be able to contribute to your personal bank account which is why we're in business.

13:20 This is something we cover in the Profit Party Academy. If you're looking to have a coach and everything is about you. It will take you down the path of what it takes to make money. It's a much greater investment than 1 on 1 coaching, but the focus is on you.

[bctt tweet="Even if it's not a whole lot, pay yourself. It's gives you a sense of self-worth." username="tonyarineer"]

• It's important to build a good money funnel.
• Pay yourself.
• Create goals of where you want to put your money and then figure out what you have to do to make the money to meet those goals.
• Having a snapshot of your money is extremely valuable.

Free Money Mindset Training- just in case you're ready to take your profit power to the next level!

Hang out with us inside our free Facebook Community- where every day is a party!

Legalizing your business is an important step, but one that is highly overlooked. Join Tonya with today's guest, Autumn Boyd, as they talk about creating legal birth control for your business, before it's too late.

Autumn is a lawyer who helps creative business owners protect their most valuable asset -- their intellectual property.  She provides copyright and trademark strategy, contract negotiation, and problem solving.  Her favorite thing is helping creatives grow their dream business with smart collaborations and deals.  You can find Autumn in Chattanooga, TN hanging out with her three kids and husband, monogramming and putting glitter on anything that stays still, or sipping a glass of champagne after bedtime.  Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of hot water.

If you've been in business for a few years and have hit a plateau, you're ready to make more money, and you're stuck, Tonya Rineer's Profit Party Academy is designed specifically for you. She wants to help you break down limiting beliefs and mindset blocks to set you up to rock in your business.

The group academy will be a mix of group calls, mastermind and calls with Tonya. If you want more information, RSVP for her Profit Party Academy.

3:06 Autumn's college realization that she wasn't cut out for being a singer or journalist and how she came to the realization that the way to live a happy life is figure out what you and enjoy and what you're good at, and double down on that. Don't try to achieve things that you could but that would be a struggle.

5:36 She figured out that she didn't want to fight with other lawyers, and through her work with photographers and stock photography, changed to working for herself. She found the online community by happenstance and has been on her own for the last two years.

10:48 What it has been like for Autumn going out on her own, building her law firm, and adding a virtual assistant and systems to keep her business growing. She was worried that the revenue would keep coming in and worrying about making payments.

12:54 How Autumn prepared mentally and physically for maternity leave. She ran through the worst case scenario and realized that it would be okay in the end. She prepared her clients for her being gone at the end of her leave, and none of them left her.

17:20 She's in a growth phase with new clients coming on and adding to her team.

18:56 When the right time to protect your business can be and when to talk with a lawyer. She suggests someone who is certain of their business plan and has been in business for a while. It's possible to talk with a lawyer and talk about what is coming up, but it might not be necessary to spend thousands of dollars before you actually need to spend that money.

22:59 Milestones to talk with a lawyer are when you're hiring your first contractor, if you're opening a studio or have an office space you need to get protection or figure out if you have the right protection, and having contracts for business. Having a contract creates more freedom in your relationship because you already have it in writing.

27:55 Autumn has a 10 step process of things you can do to get your creative business legit. She's also got a podcast where she talks about more legal information.

[bctt tweet="Autumn provides birth control for your legal situations. #profitpartypodcast" username="tonyarineer"]

• Autumn's journey to being a lawyer and finding what she loved doing.
• How Autumn prepared mentally and physically for maternity leave and realized her businesss and life would be okay in the end.
• Milestones to talk with a lawyer.
• Contracts are the most important thing you can do for your business.
• How you live your days will impact how you live your life.

Affiliate link present

Trello

Free Money Mindset Training- just in case you're ready to take your profit power to the next level!

Hang out with us inside our free Facebook Community- where every day is a party!

Autumn's website for her free 10 step check list to legalize your business

Autumn's Facebook page
Legal Road Map Podcast

Legalizing your business is an important step, but one that is highly overlooked. Join Tonya with today's guest, Autumn Boyd, as they talk about creating legal birth control for your business, before it's too late.

Autumn is a lawyer who helps creative business owners protect their most valuable asset -- their intellectual property.  She provides copyright and trademark strategy, contract negotiation, and problem solving.  Her favorite thing is helping creatives grow their dream business with smart collaborations and deals.  You can find Autumn in Chattanooga, TN hanging out with her three kids and husband, monogramming and putting glitter on anything that stays still, or sipping a glass of champagne after bedtime.  Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of hot water.

If you've been in business for a few years and have hit a plateau, you're ready to make more money, and you're stuck, Tonya Rineer's Profit Party Academy is designed specifically for you. She wants to help you break down limiting beliefs and mindset blocks to set you up to rock in your business.

The group academy will be a mix of group calls, mastermind and calls with Tonya. If you want more information, RSVP for her Profit Party Academy.

3:06 Autumn's college realization that she wasn't cut out for being a singer or journalist and how she came to the realization that the way to live a happy life is figure out what you and enjoy and what you're good at, and double down on that. Don't try to achieve things that you could but that would be a struggle.

5:36 She figured out that she didn't want to fight with other lawyers, and through her work with photographers and stock photography, changed to working for herself. She found the online community by happenstance and has been on her own for the last two years.

10:48 What it has been like for Autumn going out on her own, building her law firm, and adding a virtual assistant and systems to keep her business growing. She was worried that the revenue would keep coming in and worrying about making payments.

12:54 How Autumn prepared mentally and physically for maternity leave. She ran through the worst case scenario and realized that it would be okay in the end. She prepared her clients for her being gone at the end of her leave, and none of them left her.

17:20 She's in a growth phase with new clients coming on and adding to her team.

18:56 When the right time to protect your business can be and when to talk with a lawyer. She suggests someone who is certain of their business plan and has been in business for a while. It's possible to talk with a lawyer and talk about what is coming up, but it might not be necessary to spend thousands of dollars before you actually need to spend that money.

22:59 Milestones to talk with a lawyer are when you're hiring your first contractor, if you're opening a studio or have an office space you need to get protection or figure out if you have the right protection, and having contracts for business. Having a contract creates more freedom in your relationship because you already have it in writing.

27:55 Autumn has a 10 step process of things you can do to get your creative business legit. She's also got a podcast where she talks about more legal information.

[bctt tweet="Autumn provides birth control for your legal situations. #profitpartypodcast" username="tonyarineer"]

• Autumn's journey to being a lawyer and finding what she loved doing.
• How Autumn prepared mentally and physically for maternity leave and realized her businesss and life would be okay in the end.
• Milestones to talk with a lawyer.
• Contracts are the most important thing you can do for your business.
• How you live your days will impact how you live your life.

Affiliate link present

Trello

Free Money Mindset Training- just in case you're ready to take your profit power to the next level!

Hang out with us inside our free Facebook Community- where every day is a party!

Autumn's website for her free 10 step check list to legalize your business

Autumn's Facebook page
Legal Road Map Podcast

Legalizing your business is an important step, but one that is highly overlooked. Join Tonya with today's guest, Autumn Boyd, as they talk about creating legal birth control for your business, before it's too late.

Autumn is a lawyer who helps creative business owners protect their most valuable asset -- their intellectual property.  She provides copyright and trademark strategy, contract negotiation, and problem solving.  Her favorite thing is helping creatives grow their dream business with smart collaborations and deals.  You can find Autumn in Chattanooga, TN hanging out with her three kids and husband, monogramming and putting glitter on anything that stays still, or sipping a glass of champagne after bedtime.  Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of hot water.

If you've been in business for a few years and have hit a plateau, you're ready to make more money, and you're stuck, Tonya Rineer's Profit Party Academy is designed specifically for you. She wants to help you break down limiting beliefs and mindset blocks to set you up to rock in your business.

The group academy will be a mix of group calls, mastermind and calls with Tonya. If you want more information, RSVP for her Profit Party Academy.

3:06 Autumn's college realization that she wasn't cut out for being a singer or journalist and how she came to the realization that the way to live a happy life is figure out what you and enjoy and what you're good at, and double down on that. Don't try to achieve things that you could but that would be a struggle.

5:36 She figured out that she didn't want to fight with other lawyers, and through her work with photographers and stock photography, changed to working for herself. She found the online community by happenstance and has been on her own for the last two years.

10:48 What it has been like for Autumn going out on her own, building her law firm, and adding a virtual assistant and systems to keep her business growing. She was worried that the revenue would keep coming in and worrying about making payments.

12:54 How Autumn prepared mentally and physically for maternity leave. She ran through the worst case scenario and realized that it would be okay in the end. She prepared her clients for her being gone at the end of her leave, and none of them left her.

17:20 She's in a growth phase with new clients coming on and adding to her team.

18:56 When the right time to protect your business can be and when to talk with a lawyer. She suggests someone who is certain of their business plan and has been in business for a while. It's possible to talk with a lawyer and talk about what is coming up, but it might not be necessary to spend thousands of dollars before you actually need to spend that money.

22:59 Milestones to talk with a lawyer are when you're hiring your first contractor, if you're opening a studio or have an office space you need to get protection or figure out if you have the right protection, and having contracts for business. Having a contract creates more freedom in your relationship because you already have it in writing.

27:55 Autumn has a 10 step process of things you can do to get your creative business legit. She's also got a podcast where she talks about more legal information.

[bctt tweet="Autumn provides birth control for your legal situations. #profitpartypodcast" username="tonyarineer"]

• Autumn's journey to being a lawyer and finding what she loved doing.
• How Autumn prepared mentally and physically for maternity leave and realized her businesss and life would be okay in the end.
• Milestones to talk with a lawyer.
• Contracts are the most important thing you can do for your business.
• How you live your days will impact how you live your life.

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Autumn's website for her free 10 step check list to legalize your business

Autumn's Facebook page
Legal Road Map Podcast

How do you choose between a coach, a course, or a mastermind? In this episode, Tonya shares tips, tricks and tools to help you decide which is right for you.

And maybe you feel like you need all three - she's got an answer for that too!

If you've been in business for a few years and have hit a plateau, you're ready to make more money, and you're stuck, Tonya Rineer's Profit Party Academy is designed specifically for you. She wants to help you break down limiting beliefs and mindset blocks to set you up to rock in your business.

The group academy will be a mix of group calls, mastermind and calls with Tonya. If you want more information, RSVP for her Profit Party Academy.

IN THIS EPISODE

1:58 How to choose the right coach, course or mastermind. Tonya has the tips, tools, and tactics for making the right choice.

2:20 The whole process of growing your business can be looked at like going back to school. You only know what you know and you have to bring in help.

3:28 How do you choose the right one because there are so many options. When Tonya came into the online space having run a successful brick and mortar, and after having invested in various courses, she invested in a coach.

5:42 Think of getting started in business like getting ready for college. When you're picking classes, you need a guidance counselor. Think of a business coach like a counselor. Pick a coach that you have good chemistry with and you can share life with them.

Look for a coach who has experience in the field you want to pursue. Also look for someone who you like what they're doing and it feels authentic, matches your values and you want to learn how they are running their business. You want to feel like you're being held accountable.

Before you invest thousands in courses, invest in a coach.

11:12 Courses are an amazing supplement to your journey as an entrepreneur. They'll help you fill in the gaps to where your strengths are and where you could build up your weaknesses. But, you have to say no when you aren't at that particular spot yet.

12:50 Just because you have the strategy for your business, you need to apply mindset in your journey. As we're building this strategy and plan, we know what we should be doing, but we don't do it. Usually, that's because we're afraid and we're second guessing ourselves. We throw money at a course because we think that will help us feel ready. We need to do the mindset work to figure out what we're afraid of and we can build up ourselves through that work.

16:06 Masterminds are a great way to put what you know into practice and build on your skills. They can be seen as an alumni group for college. You want a mastermind that is tailored to your business a little bit. You want to collaborate and brainstorm for your business. It's also a great place to network.

17:15 What happens if you feel like you need a coach, a course and a mastermind. There are hybrid programs out there like the Profit Party Academy. There's going to be lessons, hot seats, and coaching.

18:50 Perspective clients are looking for a one-stop shop when it comes to coaches. If you're going to college, do you want to learn from the same professor, do you want to learn from one professor, probably not. Learning from multiple people will benefit you. If you hire a coach, have a plan and figure out what exactly it is you want to learn from them. 

20:50 How Tonya works with her clients to set them up for success and then have them move on to the next best person for them. This is why she's constantly growing her network of resources so that it's not just about her, it's about what comes next for her clients. She makes referrals for her clients.

22:42 Before hiring a coach, do some clarity work.

Ask what you want to do. Money isn't an issue here.

Who do you want to work with and who is not your ideal client?

Where are your clients? This is more than what social media platform they are on, but where are they in life and where are they in their business journey.

When do they need you? 

How do they want to work with you? This is tailoring your low-risk offer to get into their mindset.

After you've done this, tune into how you're feeling about it. How does the information make you feel? Decide I am the person to do this for them. Do you know what it's worth to them? Pick a price, if it's too high or too low, if that makes you anxious, then talk to Tonya who might be able to help. Or the Profit Party Academy might be a good fit for you.

[bctt tweet="How to choose the right coach, course or mastermind. #profitparty" username="tonyarineer"]

KEY TAKEAWAYS

• Tonya has the tips, tools, and tactics for making the right choice for choosing a coach, course or mastermind.
• Think of getting started in business like getting ready for college.
• What happens if you feel like you need a coach, a course and a mastermind.
• The Profit Party Academy.
• Before hiring a coach, do some clarity work.

013 - Does Your Why Make You Cry

012 - Why Women Have Limiting Beliefs

004 - Why You Need a Do Not List

018 - Finding You Low Risk Offer

Free Money Mindset Training- just in case you're ready to take your profit power to the next level!

Hang out with us inside our free Facebook Community- where every day is a party!