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  • 094 - The mindset hack you need to achieve your business goals

    So what is a mindset hack? 

    Well, for starters the definition of a hack is to jury-rig or improvise something inelegant but effective, usually as a temporary solution to a problem.

    So it is not pretty, but it works and the problem becomes once you see how well it works, you'll repeat it and it will become your new normal, no longer a temporary solution. 

    While hacks aren't usually pretty, this mindset hack is one that you will want to keep applying to your business. Are you ready for it?

    IN THIS EPISODE

    Let's talk about the problem then we'll get to the solution. Does this sound like you?

    Problem: Focusing on the How

    Every year you set goals for the new year. Bright eyed and bushy tailed, you say to yourself, "This is my year!" Something about the new beginning gives you a mental reset. Out with the old, in with the new. The new you! Ready for anything. This is the year your dreams come true! You start dreaming about what you want to accomplish in a year. You make a vision board. You buy one of those pretty new planners and you start filling it up. So many blank pages. So much time!

    You've taken goal-setting workshops or courses, you know all about SMART goals. Specific. measurable. Attainable. Realistic and time bound.

    So you set a money goal a business goal or two and maybe a couple of personal goals... with actual numbers- and give them a date (aka deadline). And your brain says, ok, I'm down with that. Let's talk about how and make a plan.

    What happens when you go into how mode?  You start to reverse engineer. And work backwards from that date.

    Your head starts spinning. But... you have LOTS of time! So you pencil in your tasks and due dates for all the things you MUST do and you SHOULD do. That planner is starting to fill up. You're feeling pretty damn good. Proud of yourself already. And you haven't even started the new year yet. This is off to a good start!

    Except, you've filled up that planner and forgotten about one kind of important thing: LIFE! When it comes to time, we severely overestimate what we can get done in short time spans, especially when it comes to new businesses or new projects or ventures. When we're new at something, there is a learning curve. It always takes 3-4x longer than it would take someone with experience.

    You end up doing one of 2 things:

    Get down on yourself. Beat yourself up. You've failed at accomplishing your goals. Doubt kicks in. "Am I ever going to be "that" successful?" Am I ever going to have that life on my dream board. Do I have what it takes. Is this possible for me?

    Or, you become the over achiever. The one who refuses to lose. So you buckle down and commit to making this goal happen no matter the cost. You work longer hours, skip meals, ignore your kids and refuse to let anything else battle for your attention. You've got a goal to reach! Why? Why do you want to reach that goal? So you can spend more time with the people you love. The same people you're stepping on and ignoring in order to reach the goal in the first place.

    Either way, the end game sucks!

    My problem with traditional goal-setting

    One you've been around awhile- 4+ years and you have process and systems in place, this kind of goal setting works really well! But up to that point, you don't know what you don't know. There are too many unknown variables at stake.

    First of all, you don't know how much time and effort it's "really" going to take to achieve your goals. So if you don't know, how can you plan for it? You can't. Not in the traditional sense, anyway. Second, you can't control other people's decisions. Business is a 2-way street. You have to present the right offer, to the right client at the right time. But then THEY have to decide to buy.

    What you can control is how you navigate those unknowns. And the one thing you can plan for and guarantee is that you'll continue to learn and grow and improve!

    The Mindset Hack

    You can set intentions instead of goals where you're measure progress and momentum rather than outcome. This is where you look back on your journey and celebrate your progress instead of looking ahead and punishing yourself for not reaching the goal. 

    These intentions aren't annual. They are to be set either monthly or quarterly. But no more than that! A lot can change in 90 days! And when you detach yourself from the "how" and "when" constraints of traditional goals, and instead open yourself up to the opportunities the universe is trying send you, a lot will change!

    This is true for everyone in every stage of business, but is even more prominent if you're in your first couple of years in business, because during that time, you're constantly shifting and growing. You are learning what works and what doesn't.

    What's the difference between a goal and an intention?

    A goal is something you want to do or accomplish. It's something you check off your to-do list. Done. Next? These are the things that look good on a resume.

    Intentions connect you to the person you want to be. These are the things that make you proud. These are the things that people will make a powerful eulogy.

    Am I suggesting you completely forget about biz goals? No!

    But when you sit down to set them, I want you to hack into that old way of thinking and interrupt the pattern. Resist the urge to fill your planner up with a huge list of "to-do's" and "things to accomplish"

    Instead, ask yourself,

    • What do I want to accomplish in the next 30, 60 or 90 days?
    • How do I want to show up?
    • Will this grow me as a person? How?
    • What will it mean if it doesn't work out?
    • How will I benefit even if it doesn't work out as planned?
    • Am I allowing myself an exit strategy in case this isn't my thing?
    • Will I love and respect myself no matter what?

    These questions are the beginning of beautiful intention setting because they connect you to the WHY instead of the how or when.

    With goals, we tend to get super attached to the outcome- we have a paint a picture in our heads of what we want to happen and slap a due date on it and then put our blinders on as we put pedal to the medal to make it happen.

    Whereas, with intentions, we detach from that outcome and connect to the why- the "real" purpose of the goal. And find comfort in knowing that we will accomplish our goals. Our desires will manifest, but instead of planning the "how" we become open to options and instead of demanding a due date, we open ourselves up to flexibility and faith knowing that it will happen when the time is right.

    Doing this releases us from the desperate vibe that repels abundance and connects us to the high vibe of positive expectation.

    And when we do this, we learn that we can be successful, no matter what happens or when it happens- and we can have that desired feeling- whether or not the actual goal is achieved as we originally expected.

    When we detach from the outcome, we experience success as a journey and not a destination.

    You've got a business to grow, clients to attract and money to make. That starts with getting intentional about your business goals and your mindset!

    Let's Chat More

    If you want to dig a little deeper and set some serious intentions for the new year, I'm leading an intention-setting workshop next week. It's LIVE and it's completely free- my gift to you. Because I love you and want you to be successful this year! Head on over to the Facebook Group and RSVP for the event.

    [bctt tweet="You've got a business to grow, clients to attract and money to make. That starts with getting intentional about your business goals and your mindset!." username="tonyarineer"]

    KEY TAKEAWAYS
    • 1:01 Once you see how well a hack works you will end up repeating it or continuously using it until it is no longer temporary and it is your new normal.
    • 4:58 This goal defines you. Accomplishing this goal means something. It means that you will have reached success, you will be an accomplished person. You will be something. You will be enough. That's what you tell yourself.
    • 7:05 Your mind doesn't know the difference between it happening in real time or imaginary time. We've talked about this where you can visualize something coming true and it feels like it's happening now. So the simple fact of visualizing your goals way in advance feels really good. You're starting to feel accomplished already and you haven't taken action yet.
    • 9:14 If you feel like you failed after a day of not getting through your to do list, how does it feel at the end of the year?
    • 18:10 We take so much on and if people aren't buying or if the people right in front of us in our immediate space aren't totally into our product or service or offer at this exact time, we internalize it. We're like "oh that must mean something about us. That must mean I'm not valuable or not enough. It must mean they don't like me, they don't like what I'm offering." But there are so many other variables and they aren't about you at all.
    • 21:41 Detachment is difficult. It is a practice. It is an art form and I want you to practice it. I want you to get better at it because it makes life and business so much easier. Oh my gosh, does the abundance flow in.
    • 22:11 Open yourself up to the opportunities that the universe is constantly sending you. You don't even see them. They're in your peripheral vision.
    • 28: 10 With intentions, we detach from the outcome and attach to the why - the real purpose of the goal - and find comfort in knowing that we will accomplish those goals. Our desires will manifest, but instead of planning the how we become open to options. Instead of demanding a due date, we open ourselves to flexibility and faith knowing that it will happen when the time is right.
    • 29:54 When we detach ourselves from the outcome, we experience success as a journey and not a destination.
    EPISODE RESOURCES

    Join me for a free LIVE Intention Setting Workshop next week.

    Reserve your copy of my upcoming book, The Mindset Switch.

    Hang out with us inside our free Facebook Community- where every day is a party!

    34 min
  • 093 - 3 types of events that will skyrocket your business
    IN THIS EPISODE

    Each event benefits you in a very different way and each is a critical component of a balanced business. Think of your business as a 3-legged stool, with each of these components being it's own leg. Too much or too little of one component and you'll be off balance and your business will come crashing down.

    Networking Events

    When you attend a networking event, the purposeful intention you need to set is to meet a specific person or type of person. You go to meet potential clients, collaborators or referral partners. The event you choose to fulfill this need will depend on your intention.

    If you want to mingle with potential clients, you'll choose an event that is filled with audience members that meet your ideal customer avatar. 

    If you're interested in guest appearing on podcasts, for instance, you might choose and event that caters to podcasters or if you're planning to write a book, you might attend an event that caters to publishers and editors.

    Lastly, if your purpose for attending an event is to mingle with potential referral partners, you'll first have to determine who those potential partners are. For more information on this, listen to  "Your most important business asset" where I walk you though how to exactly how to fill your network with lead-generating referral partners.

    Whatever your purposeful intention is, you walk away from a networking event with new connections that will convert - either directly or indirectly - into clients and revenue.

    For a networking event, identify who you want to meet and why, then go hang out where those people are.

    Skill-Specific Event

    These types of events will advance your own skill set that will help you grow your business.

    If you're bootstrapping your business, you might attend events that teach things like content strategy, how to construct a sales funnel or business plan or how to navigate the ever-changing world of social media marketing.If you're new to business and don't know where to start, you might attend a conference designed to help you discover your "why" and get clarity around your business message and target market.

    Another skill-specific type of event would be continuing education where you're expanding the knowledge of your niche.

    If you're a copy writer, you might attend an event on SEO to learn how to optimize copy for your clients. If you're a nutritional coach, you might attend a seminar to learn about food allergies and prevention.

    Either way, you walk away from a skill-specific business conference or event with a deeper understanding of the subject matter you went there to learn and the skills needed to immediately inject that new knowledge into your business.

    Mindset Event

    This type of event is an absolute MUST for your business. No, I'm not just saying this because I"m a mindset coach, or because I have an event coming up (hint, hint). I'm saying this because working on your INNER GAME is critical to your growth as an entrepreneur.

    You can gain skills till the cows come home and you can network until you've got potential clients blowing up your phone, but without the confidence and mindset needed to turn those skills and potential leads into paying clients, and then up level and leverage that business, you'll end up on the hamster wheel forever- hustling like a dog but not getting any further ahead of where you were last year.

    The reason you attend a mindset retreat or event is to work on the mental blocks and limiting beliefs that are sabotaging your success and keeping you stuck where you're currently at.

    You go with the intention of doing inner work and reflection to discover what's not working and why. Then go through the steps necessary to declutter the thoughts and beliefs that are stopping you from getting the results you want.

    You leave with an action plan and a newfound sense of empowerment, confidence and readiness to push beyond your previous limits and take that next step in your business - which means attracting clients, making money and succeeding in ways that you weren't able to do before.

    Balancing The Three Events

    So, how are you going to balance your 3-legged stool?

    Now that you know what you're looking for, you can keep an eye out for the business events that will serve you best in each of these categories.

    As we wrap up today, I'd like to live you with a little reminder...

    You are your best investment. You control the outcome of your business. When it comes to making these important decisions, remember: do something today that your future self with thank you for.

    Let's Chat More

    Head on over to the Facebook Group and let us know what events you will be going to in 2018! And be sure to subscribe to this podcast because in a future episode I'm going to break down how to make it possible to attending these super affordable- and an easy no-brainer!

    Next week, we've got a great episode on the right and wrong way to set goals for the upcoming new year. This info is like gold when it comes to business sanity and maintaining a healthy mindset throughout the year so be sure to tune in for that one.

    [bctt tweet="You need to go to these three events every year for your business to grow exponentially." username="tonyarineer"]

    KEY TAKEAWAYS
    • 9:22 You definitely want to be able to take and use an event as a reason to create momentum in your business so you can start growing it. But you can't grow it if you don't take action, right? Learning is only half the battle. If you want to really create new patterns of success in your brain and you want to condition your brain for success you have to not only learn a new skill, you have to be able to put it into action.
    • 13:20 There is magic when you balance these three out, because you go to an event with one intention: to meet a certain type of person or a certain individual, to hone, learn or master a skill, or to work on yourself and release blocks and grow your confidence. The byproduct is always going to be the other two things automatically. Anytime you go to an event you're going to get these three things.
    • 13:54 If you continue to look for events that meet one of these criteria and cycle through them, your business, without you even worrying about the how it will happen, will start to grow.
    • 15:17 I want to empower you with the knowledge you need to make really good business decisions.
    EPISODE RESOURCES

    Get an advanced copy of the Mindset Switch book by joining our pre-list and we'll keep you updated on all of the goodies.

    Hang out with us inside our free Facebook Community- where every day is a party!

    17 min

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Welcome to the profit party where we're all about teaching creative business owners how to attract ideal clients, make great money and live a life of freedom, joy and fulfillment.