Profit With A Plan

By Marcia Riner - Business Growth StrategistBusiness Entrepreneurship Marketing Management

Profit With A Plan episodes

June 10, 2025EP306: Is Your Business Trapped in Your Head? How to Build Systems That Set You Free with Eric Williams
Episode Title: Is Your Business Trapped in Your Head? How to Build Systems That Set You Free with Eric Williams
Released: June 10, 2025
Guest: Eric Williams, Founder & Chief Business Transformation Officer at Willity
Host: Marcia Riner, Business Growth Strategist at Infinite Profit®
🎯 Episode Overview
Too many business owners build a successful company—then get trapped inside it. In this high-impact episode, Marcia Riner talks with systems expert Eric Williams about the real reason founders can't step away from their business: it's all in their head.
Eric shares his proven framework to help overwhelmed entrepreneurs, executives, and small business owners eliminate chaos, document critical processes, and delegate confidently. Discover how to create operational systems, automate your workload, and become a strategic leader—not the doer.

🧠 Key Takeaways & Timestamps
00:02:56 – Meet Eric Williams
Founder of Willity, Eric has helped over 300 entrepreneurs and managed 1,000+ employees. His mission? Free leaders from owner-dependency through systems, scheduling, and self-awareness.
00:04:03 – Why Process Building Matters
Eric explains how he discovered his superpower in building operational frameworks that empower teams—not just as cogs in a machine, but as high-impact contributors.
00:06:00 – Repeatable Tasks = Scalable Growth
Marcia breaks down why 90% of your business should be repeatable—and why skipping process creation early will hurt your ability to grow and hire effectively.
00:07:38 – Don’t Overbuild Too Early
Eric shares a cautionary tale about planning for 100 employees when you only have 2. Systematize in layers as you grow to avoid wasting time and resources.
00:09:05 – The First Red Flag You’re the Bottleneck
Hitting 50+ hour work weeks consistently? That’s your signal. Eric explains how overworking should trigger system creation, not more hustle.
00:10:49 – Escaping the “Busy Week” Trap
When every week feels like a one-off fire drill, you're in a productivity death spiral. Eric offers a mindset shift for recognizing patterns before burnout takes hold.
00:13:13 – Document What’s in Your Head
Why “intuition” is really just an undocumented framework—and how to turn it into SOPs, video walkthroughs, or AI-optimized procedures.
00:15:00 – Delegation Starts with Communication
Learn how to define decision boundaries: where your team has flexibility, and where precision matters. This is the core of sustainable delegation.
00:17:00 – Frameworks vs. Instructions
Marcia and Eric break down the difference between over-documenting and creating effective systems with room for creativity.
00:18:13 – Custom Work is Still Systematizable
Even in personalized service industries, 80–90% of delivery is repeatable. Eric explains how to systemize without losing your personal touch.
00:21:01 – Narrow Your Focus to Scale Smarter
Too many offers? Serving too many markets? Eric and Marcia discuss why simplifying your offerings is the first step to building lean, repeatable operations.
00:23:18 – Build Systems in Growth Increments
Revisit your systems every 6–12 months. You need breathing room to reorganize, delegate, and shift from reactive to proactive leadership.
00:24:52 – From Doer to Delegator
The dream business runs without you. Eric shares how to set up rules, roles, and reliable handoffs that allow you to finally take that vacation—without your phone.
00:26:00 – How to Troubleshoot Processes
Instead of scrapping an entire workflow, learn how to isolate and fix the one step that’s breaking down. It’s faster, more efficient, and more empowering for your team.
00:27:40 – Employees Can Help Build Better Processes
Engage your team in improving workflows. Their feedback can lead to time-saving changes and fosters ownership in the execution.
00:29:09 – Systems = Business Value
Thinking of selling your business? Buyers want processes, not just profits. A documented, repeatable operation is what makes a company attractive—and transferable.
💡 Featured Tools & Frameworks
Mental Download Framework – Extract your expertise into step-by-step guides others can follow.
Delegation Readiness Checklist – Identify what can be handed off with clear metrics and controls.
Process Liberation Method – Escape owner-dependency by documenting, automating, and optimizing.
🎯 Final Thoughts
Whether you're just starting out or managing a large team, your business will only rise to the level of your systems. If you're tired of being the bottleneck and ready to create more freedom, structure, and profitability, start with Eric’s free masterclass:
👉 Watch now at willity.com/watch

Want to Turn Your Podcast into Profit?
Visit https://ProfitBoosterPod.com to learn how to turn your podcast episodes into lead-gen machines and sales funnels with our Podcast Monetization Hub.

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
35 min
June 03, 2025 EP305: Built to Scale: Strategic Leadership That Frees You from the Day-to-Day with Liz Weber
Built to Scale: Strategic Leadership That Frees You from the Day-to-Day
EP305 Profit With A Plan Podcast
Released June 3, 2025

Guest: Liz Weber, Global Leadership Guru
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®
Episode Summary:
In this episode of PROFIT With A Plan, Marcia Riner sits down with Liz Weber, a 2025 Top 30 Global Leadership Guru, leadership advisor, keynote speaker, and strategic consultant to boards and C-suite teams. Liz unpacks why most small business owners become the bottleneck in their companies—and what it takes to step into true strategic leadership.
If you’re tired of doing everything yourself, stuck managing every little detail, or worried that your business can't function without you—this episode is your blueprint for sustainable growth and succession-ready leadership.
Discover how to build systems, develop leaders, and scale without burnout. This is the episode founders, CEOs, and visionary entrepreneurs can’t afford to skip.
SEO Keywords:
leadership advisor for small business, strategic leadership for entrepreneurs, scalable business systems, how to delegate effectively, off-loading founder knowledge, business succession planning, developing leadership teams, simple systems to grow business, sustainable business growth, C-suite leadership strategies
🔑 Timestamps & Key Takeaways:
[00:02:05] – Why Founders Get Stuck
Liz breaks down the #1 reason small businesses stall out: founders who don’t let go. Learn why wearing all the hats is not leadership—and what to do instead.
[00:07:32] – Off-loading Knowledge for Sustainability
Discover how documenting and transferring your processes is the first step toward creating a business that runs without you.
[00:12:18] – Building Simple Systems That Add Value
Forget complicated workflows. Liz explains how simple, replicable systems are key to increasing both performance and business valuation.
[00:18:44] – Developing Leaders Inside Your Business
If you’re the smartest person in every meeting, your growth is capped. Learn how to identify, develop, and empower leaders who can take the reins.
[00:24:59] – What’s REALLY Hard for Founders to Do
Spoiler: It’s not about marketing or money. Liz reveals the emotional hurdle most founders face—and how to overcome it with confidence.
[00:29:15] – Real-World Client Success Story
Hear how one of Liz’s clients went from stuck in the weeds to scaling with ease by applying her leadership frameworks.
[00:36:48] – Creating a Succession-Ready Business
Why succession planning starts NOW—not when you’re ready to exit. Learn the signs your business is on the right track for legacy growth.
Connect with Liz Weber:
🔗 LizWeber.com
📘 Author | 🎤 Speaker | 🧠 Strategic Consultant
Want to Turn Your Podcast into Profit?
Visit https://ProfitBoosterPod.com to learn how to turn your podcast episodes into lead-gen machines and sales funnels with our Podcast Monetization Hub.

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
38 min
May 27, 2025Create Raving Fans: How Small Businesses Win Big with Memorable Experiences with Vance Morris
Create Raving Fans: How Small Businesses Win Big with Memorable Experiences

EP304 Profit With A Plan Podcast
Released May 27, 2025
Guest: Vance Morris, Customer Retention Expert, founder of Chesapeake Service Solutions
Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit®
Podcast Notes:
In this unforgettable episode of Profit With A Plan, Marcia Riner sits down with Vance Morris—Disney veteran, customer retention expert, and founder of Chesapeake Service Solutions. Vance reveals how small business owners can stop chasing new customers and start creating raving fans who return again and again—and bring their friends with them.
If you're tired of transactional relationships and want to build a business that thrives through loyalty, storytelling, and unforgettable experiences, this episode is your roadmap.
⏱️ Timestamps + Key Moments:
00:02:15 – Meet Vance Morris: From Disney leadership to customer experience strategist
00:04:02 – What Disney taught Vance about loyalty and brand affinity
00:05:38 – Why Chick-fil-A trains better employees than most companies
00:07:00 – The real reason small businesses can’t blame the labor pool
00:08:50 – Cultivating brand evangelists like Apple, Harley-Davidson & Disney
00:10:04 – Why creating emotional connection beats flashy branding every time
00:12:00 – How Vance used his kids in marketing to create unforgettable bonds with clients
00:13:58 – The simple 3-part system to keep clients for life
00:15:50 – Why paper newsletters still outperform digital marketing
00:17:40 – How even B2B firms can use customer experience to grow loyalty
00:20:55 – Real-world example: Turning an oil change shop into the "Disney of service stations"
00:26:53 – The ROI of experience: higher prices, lower churn, and brand buzz
00:29:11 – Branding an insurance agency as “the agency that rocks”
00:31:05 – Why being memorable is better than being the cheapest
00:32:11 – Little things, big impact: how a university security guard wowed Vance’s family
00:36:03 – Vance’s free gift: 52 Ways to Wow Your Customers Without Breaking the Bank
💡 Top Takeaways:
Experience drives loyalty: Customers stay—and refer—when their journey is emotionally engaging.
Surprise & delight work: The smallest unexpected gestures can create lifetime value.
Memorable > Cheap: Competing on price is a race to the bottom. Stand out by being unforgettable.
Simple systems win: A printed newsletter, a timely postcard, and a story-rich email can transform retention.
Your brand is how they feel: Consistency, personality, and intentional details define your brand far more than a logo.
🎁 Vance’s Free Gift:
Download “52 Ways to Wow Your Customers Without Breaking the Bank” – practical weekly ideas to delight clients and stand out.
👉 wow52ways.com
Vance Morris: deliverservicenow.com

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
40 min
May 20, 2025EP303: Simplify & Scale: The Power of a Clear Business Promise with Pete Mohr
Simplify & Scale: The Power of a Clear Business Promise
🎙️ Guest:
Pete Mohr – Certified Exit Planning Associate, Kolbe Certified Consultant, Host of Business Owner Breakthrough
Host: Marcia Riner - Business Growth Strategist, Infinite Profit®
🔎 Episode Summary:
If you’re stuck in the daily grind, it’s time to shift from Operator to Owner. In this episode, business strategist Marcia Riner sits down with systems expert Pete Mohr to uncover the most powerful piece of his 6 P’s framework—your business Promise. Learn how to clarify your message, align your team, and optimize your operations for lasting profit and value.
Pete breaks down how simplifying your business model around a single, aligned Promise leads to greater profitability, scalable operations, and a company that can eventually run (and sell) without you.
⏱️ Timestamps & Key Takeaways:
00:03 – Introduction to Pete Mohr: From 30+ years in entrepreneurship to simplifying business ownership for stressed-out founders.
00:57 – What is the 6 P’s Framework?
Pete introduces the core components:
Promise
Product
Process
People
Promotion
Profit
04:10 – Using the Kolbe Assessment to Build Aligned Teams
Discover how Pete uses Kolbe to assess how team members make decisions, improving hiring and team dynamics for operational efficiency.
08:50 – Why the Promise Comes First
Your Promise defines what problem you solve and how you lead your customer to a better life. It's the foundation of everything—from your marketing to your product delivery.
10:00 – Aligning the 5 P’s to Deliver on the Promise
Product must solve the defined problem
Process must deliver efficiently
People must be capable of delivering
Promotion must reflect the promise
Profit is the result of proper alignment
13:10 – The “Look Great, Feel Fantastic” Tagline Example
Pete shares a brilliant customer experience framework from his shoe business: clarity of promise that drives both buyer emotion and loyalty.
16:40 – Your Business Should Support Your Life
Pete emphasizes the mindset shift from "propping up your business" to having your business support your desired lifestyle.
19:10 – How to Re-Evaluate an Old Promise
Outdated offerings or assumptions can stall growth. Pete walks through how to use data and customer feedback to realign your brand promise.
22:20 – Using the 6 P's in Team Meetings and Planning
The 6 P’s aren't just theoretical—they're used to structure weekly, monthly, and annual planning conversations.
25:00 – From Overwhelm to Action: Where to Start
Pete shares the Love It or Leave It exercise to help business owners identify tasks they should delegate.
27:10 – Creating Visual Accountability Through Org Charts
Use accountability charts to ensure everyone on your team knows their role in fulfilling the business promise.
29:00 – Final Advice: Don’t Wait
You can’t build an exit-ready, profitable business overnight—but you can take the first step today.
📥 Resources Mentioned:
Love It or Leave It Exercise
https://pete-mohr.com
Podcast: Business Owner Breakthrough
LinkedIn: Pete Mohr

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
37 min
May 13, 2025EP302: Simplify, Document, Scale: The 3-Step System for Process Excellence with Errol Allen
Simplify, Document, Scale: The 3-Step System for Process Excellence
EP302 Profit Withe a Plan Podcast
Released May 13, 2025
Guest: Errol Allen, Process Expert, Founder of Errol Allen Consulting
Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®
📋 Episode Description:
If your business is stuck in chaos, inconsistent execution, or employee confusion, the root issue might be your undocumented processes. In this episode of PROFIT With A Plan, host Marcia Riner is joined by Errol Allen, operations expert and founder of Errol Allen Consulting, to break down the three critical steps of process documentation every business needs to scale smoothly.
Errol shares how business owners can drive productivity, increase team morale, and improve collaboration—just by documenting what’s already being done. Whether you're growing fast or just tired of putting out fires, this episode gives you a practical roadmap to operational clarity.
Plus, don’t miss Errol’s exclusive bonus offer for listeners below 👇
⏱️ Key Timestamps & Takeaways:
00:00 – Introduction
Marcia Riner tees up the conversation around the business case for process documentation and introduces Errol Allen.
00:44 – The #1 Reason Businesses Need Process Documentation
Discover why undocumented processes lead to confusion, rework, and inconsistency—and how documenting them provides a foundation for scalable success.
01:47 – The First Step: Discovery & Engagement
Errol explains the importance of interviewing your team to understand what’s actually happening on the ground floor.
03:15 – Collaboration Boosts Morale
Documenting processes isn’t a solo project—it’s a team sport. Errol shares how collaboration builds buy-in and increases engagement across departments.
04:39 – The Team-Oriented Flowcharting Methodology
Visualizing your processes with team involvement creates clarity. Errol reveals how flowcharts can uncover redundancies and inefficiencies in real time.
06:28 – Don’t Skip to SOPs Too Soon
Most businesses rush to write SOPs (Standard Operating Procedures) without fully understanding the workflow. Errol breaks down why SOPs are the final step—not the first.
08:11 – Who Owns the Process Documentation Journey?
The answer might surprise you. Errol explains the leadership mindset required to drive documentation forward with full commitment.
09:40 – The Overlooked Component: Process Reviews
It’s not a “set it and forget it” process. Learn how often you should revisit your documentation to keep operations fresh and effective.
🎯 What You'll Learn:
Why process documentation is essential for sustainable growth
How team engagement leads to better outcomes
Why visual flowcharts are the key to operational clarity
How to avoid common mistakes when creating SOPs
The secret to getting team buy-in and execution consistency
🎁 Listener Bonus:
Errol is offering a FREE 1-hour process flowcharting session to the first listener who contacts him.
📧 Email: www.documentyourprocesses.com
🔑 Keywords:
Process documentation, standard operating procedures, business systems, operations consulting, team collaboration, process flowcharting, Errol Allen, operational excellence, SOPs, business scalability, workflow optimization, business efficiency, process improvement, employee morale, business growth systems

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free 30 Day Trial of The Profit Booster Marketing Hub
If you're ready to simplify your marketing and start getting better results, grab your free 30-day trial of the Profit Booster® Marketing Hub.
No credit card. No tech headaches. Just smart, streamlined marketing that works.
👉 Head over to ProfitBooster.biz and get started today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
36 min
May 07, 2025EP301: Curiosity- The Key To Operational Excellence with Jon Bassford
Curiosity-Driven Leadership: The Operational Edge
EP301 Profit With A Plan Podcast
Released May 6, 2025
Guest: Jon Bassford, Operations Expert, founder of Lateral Solutions
Host: Marcia Riner, Business Growth Strategist, Infinite Profit®
🎧 Episode Summary:
In this thought-provoking episode, Marcia Riner talks with Jon Bassford—TEDx speaker, bestselling author, and operations strategist—about how curiosity can be your company’s most overlooked competitive advantage. Jon unpacks how a curious mindset can fuel innovation, streamline systems, and help leaders build resilient, scalable organizations. If you're a business owner or leader looking to improve operations without burning out your team or yourself, this episode is packed with strategies you don’t want to miss.
🔑 Key Takeaways:
Why curiosity is a superpower in leadership and operations
How to cultivate a “curious culture” in your organization
The connection between psychological safety and performance
Avoiding the most common operational roadblocks that kill growth
The role of experimentation and questioning in long-term success
⏱️ Timestamps & Highlights:
00:00 – Introduction
Marcia introduces the episode theme: scaling smarter through curiosity.
01:45 – What is Curious Leadership?
Jon explains how curiosity became the foundation of his leadership style and operational success.
05:12 – From Law to Leadership
Hear Jon’s unconventional journey from law school to startup operations.
08:30 – What Is Operational Excellence?
Jon defines operational excellence and its impact on growth, scale, and team alignment.
13:15 – Curiosity in Culture
Creating a workplace that encourages questions, experimentation, and team buy-in.
17:00 – Psychological Safety in Teams
Why leaders must create environments where teams feel safe enough to challenge, ask, and improve.
21:45 – Common Pitfalls in Operations
Jon outlines the biggest mistakes he sees leaders make—and how curiosity can solve them.
27:10 – A Case Study in Change
Jon shares a real-world story where a curiosity-first approach reshaped a company’s operations and outcomes.
33:40 – Rapid-Fire with Marcia
Lightning-round insights on systems, curiosity, and how to step into operational greatness.
36:00 – Final Advice for Entrepreneurs
Jon’s closing thoughts on being a curious leader and building sustainable success.
🔗 Connect with Jon Bassford:
📧 ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
37 min
April 29, 2025EP 300: Stop Selling, Start Dating - How to Build Loyal Clients with Mark Young
Stop Selling, Start Dating - How to Build Loyal Clients
EP300 PROFIT With A Plan Podcast
Released April 29, 2025
Guest: Mark Young, CEO, Entrepreneur, & Author of Date Your Clients
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®
📋 Podcast Notes:
Episode Overview: What if the key to scaling your business wasn't more leads, but deeper client relationships? In this episode of Profit with a Plan, host Marcia Riner sits down with Mark Young—CEO, entrepreneur, and author of Date Your Clients—to talk about the radical shift from transactional selling to relational client-building.
Drawing from decades of experience in business, advertising, and psychology, Mark shares how applying lessons from our personal lives—yes, even the painful ones—can transform the way we connect with clients and build loyalty that lasts.
From the importance of tailored, consistent communication to the surprising business wisdom found in the "Walk of Shame," this episode is packed with insights that will change the way you grow your company
🔥 Topics Covered:
How to shift from selling to building relationships
Why emotional intelligence matters in client retention
The true ROI of long-term relationship-building
How personal failures can fuel professional success
Practical ways to improve client communication and loyalty
🎯 Perfect for Entrepreneurs Who Want To:
Increase client retention and referrals
Improve their sales process with a relationship-driven approach
Build a business that's profitable, scalable, and sale-ready
⏰ Key Timestamps:
00:00 — Introduction: Why client relationships are your real profit driver
01:30 — Meet Mark Young: Entrepreneur, CEO, and author of Date Your Clients
03:00 — Why viewing clients as people, not transactions transforms your business
06:15 — Tailored communication: How to create client engagement that sticks
09:45 — Investing in long-term relationships for greater profitability
12:30 — The story behind the “Walk of Shame” chapter—and its business lesson
15:10 — How personal experiences shape professional success
18:20 — Final tips: Building loyalty, trust, and lifetime value with your clients
📢 Connect with Mark Young:
Learn more about Mark’s approach at 👉 DateYourClients.com

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
39 min
April 22, 2025 EP299: The 3 Facebook Posts That Generate Leads, Engagement & Email Subscribers with Deirdre Tshien
The 3 Facebook Posts That Generate Leads, Engagement & Email Subscribers
Podcast: Profit With A Plan

Guest: Deirdre Tshien | CEO of Capsho
Host: Marcia Riner | Business Growth Strategist | CEO of Infinite Profit®

📌 Episode Summary:
What if you could grow your list, increase your engagement, and attract high-quality leads—by posting just three times a week? In this episode, Marcia sits down with Deirdre Tshien, CEO of Capsho, to break down the three Facebook post types that are transforming social media from a time-waster into a lead-generation machine. Whether you're a coach, content creator, podcaster, or service provider, this episode shows you how to turn content into clients—without burnout.
🕒 Timestamps & Key Takeaways:
[00:01:10] Meet Deirdre Tshien & Capsho
– How Capsho helps entrepreneurs repurpose podcasts, vlogs, and livestreams into client-generating content
– The role of AI in making content marketing faster and easier
[00:04:25] Why Most Content Isn’t Converting
– The difference between content visibility and content conversion
– Why engagement doesn’t always equal leads—and how to change that
[00:07:50] The Power of the “Honey Trap Method”
– Using intentional storytelling to emotionally resonate with your audience
– How to create magnetic content that makes followers take action
[00:11:30] Post Type #1: The Problem-Aware Story
– Share a relatable pain point and how you’ve experienced or solved it
– Designed to drive comments and connection
[00:15:05] Post Type #2: The Engagement Catalyst
– Ask questions that feel fun and low-risk but are strategically aligned
– Boosts visibility with the algorithm and warms up your audience
[00:18:40] Post Type #3: The Lead Invitation Post
– Provide an actionable, valuable freebie or next step
– Subtly moves your audience from scrolling to subscribing or booking
[00:22:00] Weekly Posting Blueprint
– How to cycle these three posts weekly without overwhelm
– Why consistency (not volume) is the secret to ROI
[00:26:30] Audience Q&A & Real-World Results
– How this strategy has worked across multiple niches
– Tips for customizing your posts to your ideal client
[00:31:15] Capsho’s Role in Scaling Content
– How to use Capsho to repurpose one piece of content into an entire week’s worth
– What’s coming next in AI-driven content creation
🎁 BONUS from Deirdre:
Want to get your hands on the exact 3 Facebook Post Templates that Deirdre teaches in this episode?
👉 Grab your Super Discount at https://app.capsho.com and start turning your content into clients—this week!
🧠 Conclusion:
If you've been feeling overwhelmed by content creation and underwhelmed by your results, this episode offers a simple, effective framework that brings strategy back to social media. With Deirdre’s method, just three focused posts each week can drive massive engagement, build your list, and grow your business—without burnout.

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
37 min
April 15, 2025EP298 Break Through Resistance & Build a More Valuable Business with Justin Goodbread
Break Through Resistance & Build a More Valuable Business with Justin Goodbread
📌 Guest: Justin Goodbread – Bestselling Author, Keynote Speaker & Business Value Expert
🎧 Host: Marcia Riner | Profit Booster® | Infinite Profit®
🎯 Topic: Business Growth, Scaling, and Creating Exit-Ready Companies

Summary
In this powerful episode of Profit With A Plan, Marcia Riner sits down with international bestselling author and business growth strategist Justin Goodbread to uncover the real reason most business owners feel stuck—and what to do about it.
With over 30 years of experience and multiple 8-figure exits, Justin shares a proven framework to help entrepreneurs overcome resistance, shift from burnout to breakthrough, and build a company that is not only profitable now but also highly valuable for a future sale.
You’ll learn:
Why most owners unknowingly create jobs instead of businesses
The dangers of chasing revenue without building structure
How to increase your business valuation without working harder
Two of the most powerful levers out of 256 that can multiply your company’s value
Why timing—not hustle—is the ultimate key to a successful exit
Key Points
00:00 – Intro to the Episode
Marcia introduces the topic of entrepreneurial resistance and her guest, Justin Goodbread—who scaled his financial firm to 8-figures in just 49 months. Get ready to hear a powerful framework for breaking through resistance and increasing your business’s value.
02:15 – Meet Justin Goodbread
Justin shares his 30-year entrepreneurial journey, including multiple successful exits across different industries. He reveals how his passion shifted to helping other business owners scale and sell profitably.
06:10 – Why Only 18% of Business Owners Ever Exit Profitably
Justin drops a powerful stat: only 18-20% of small business owners ever exit with value. The reason? Most have created a job, not a business. Learn why owner dependency is a major roadblock to profitable exits.
08:00 – Planning for the Exit Before It’s Too Late
Marcia and Justin dive into why exit planning shouldn’t wait until burnout or emergencies hit. Justin shares his own experience building a business that thrived even during his wife’s health crisis—thanks to systems and processes focused on value creation.
10:45 – The Power of Defining Your “Why” and Desired Outcome
Hear Justin’s story of a life-changing Zig Ziglar conference and how setting clear life goals at 18 helped shape every business decision. He reminds us that business should serve your life, not the other way around.
13:45 – The Mountaintop Wake-Up Call
Justin recalls a heartbreaking moment with a longtime business owner who felt “broke” despite visible success. This powerful story reveals the truth about hidden value gaps and why working harder isn’t always the answer.
16:00 – The Garden Hose Analogy: Stop Flooding Your Business with More Sales
Justin explains why increasing revenue without increasing internal capacity can destroy your business. Instead, he teaches how to “widen the hose” by improving systems, processes, and valuation metrics—without burning out.
19:30 – What’s Your Business Worth Today—And What Could It Be Worth?
Discover how most owners undervalue their businesses by ignoring the multiple. Justin shares how simple changes can dramatically increase business valuation—even without growing revenue.
22:00 – 2 Quick Wins to Increase Your Business’s Value
Justin gives two of his top value-driving levers out of the 256 they teach:
Owner Dependence – Reduce it to scale and sell.
Recurring Revenue – Create stability and enhance valuation.
24:00 – Control Freaks Need to Control Their Exit Too
Justin argues that business owners, who control everything else, often leave their exit up to chance. He makes the case for intentional, value-based planning.
27:00 – What Would You Do with Unlimited Time and Resources?
A powerful reflection question from Justin’s business coach helped him realize he had already surpassed his goals—and it might be time to exit. This is where timing becomes everything.
29:00 – Connect with Justin Goodbread
👉 Visit JustinGoodbread.com for over 600 educational episodes, free tools, and to book a free strategy call to identify your next best move.
👉 Direct link to free call: justingoodbread.com/free-call
31:00 – Closing Thoughts
Marcia wraps with a reminder: You’re putting everything into this business—why not build it for income and an exit payday?
Top Keywords
business value, scaling your company, business exit strategy, owner dependence, recurring revenue, increasing business valuation, business growth coaching, entrepreneurial resistance, profit multiplier, business planning

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
33 min
April 08, 2025EP297: Fix the Friction: How to Align Teams for Better Performance with Vikki Kempker
Fix the Friction: How to Align Teams for Better Performance
EP297 of Profit With A Plan Podcast
Release date: April 8, 2025
Guest: Vikki Kempker, Workplace Strengths Strategist and founder of TeamAlign Method™
Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®
Episode Summary:
Hiring talented people is only half the battle—aligning them in the right roles is the real key to performance. In this episode of Profit with a Plan, Marcia Riner welcomes Vikki Kempker, Workplace Strengths Strategist and creator of the TeamAlign Method™, to discuss how hidden misalignments can quietly derail your team’s success.
Using the Kolbe Index and her proprietary L.E.A.D. Framework, Vikki helps leaders pinpoint how team members naturally take action and solve problems—and then build roles and collaboration around those innate strengths. The result? Less burnout, fewer bottlenecks, and more consistent execution.
🔑 Key Takeaways with Timestamps:
[00:02:36] – Why Good Hires Fail: Vikki shares her story of being promoted into a role that was out of alignment with her strengths—and how it sparked her passion for helping others avoid the same trap.
[00:06:49] – The Real Reason Your Team Feels Stuck: Learn how teams can be full of talent but still underperform due to natural working style mismatches.
[00:07:58] – Misalignment in the Hiring Process: Discover how candidates who interview well may still be the wrong fit for the job—and how Kolbe can help fix that.
[00:10:55] – Frustration is a Signal: How minor misunderstandings and missed expectations can lead to turnover if strengths aren't aligned.
[00:12:11] – Why Strengths Don’t Change: Vikki explains how Kolbe captures instinctive behaviors that stay consistent throughout life—and why that’s powerful in business planning.
[00:16:38] – It's Not Too Late: Whether you're building your team now or managing a long-standing crew, you can still implement strengths-based alignment and see results.
[00:21:17] – Tools for Better Team Communication: Learn how comparing two Kolbe profiles can instantly improve collaboration and reduce tension.
[00:24:00] – The Hiring Advantage: How to use Kolbe assessments during the hiring process to predict whether a candidate will thrive in the role.
[00:25:36] – Vikki’s L.E.A.D. Framework™:
Learn team strengths
Expose misalignments
Align people with roles and each other
Drive productivity through better collaboration
[00:27:18] – Scaling Through Culture: Why integrating alignment into your company culture can supercharge growth and make leadership easier.
[00:29:00] – Disengagement and Burnout: The hidden costs of poor alignment and why so many employees are quietly quitting.
👤 Connect with Guest Vikki Kempker:
Website: www.vikkikempker.com
Email: [email protected]

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.

🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
35 min

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Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale.

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