Profit With A Plan

By Marcia Riner - Business Growth StrategistBusiness Entrepreneurship Marketing Management

Profit With A Plan episodes

January 21, 2025EP286 Aligning Teams with Customer-Centric OKRs with Josh Seiden
Aligning Teams with Customer-Centric OKRs with Josh Seiden
EP286 of PROFIT With A Plan Podcast
Guest: Josh Seiden, co-author of Who Does What By How Much? A Practical Guide to Customer-Centric OKRs
Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Episode Length: ~35 minutes

Episode Summary
In this episode of Profit with a Plan, Marcia speaks with Josh Seiden, a leader in customer-centric strategy, about leveraging Objectives and Key Results (OKRs) to align team efforts with customer needs. Josh shares how OKRs create clarity, empower teams to prioritize effectively, and ensure measurable customer impact.
If you’ve ever felt your team is working hard but on the wrong things, this episode will provide actionable insights and strategies to refocus your organization on what truly matters.
Key Discussion Points with Timestamps
[00:00] Introduction to the Episode
Marcia introduces Josh Seiden and his expertise in strategy, customer-centricity, and evidence-based decision-making.
The focus: Aligning team efforts with OKRs to deliver measurable customer value.
[00:05] What Are OKRs?
Josh explains OKRs: Objectives are clear goals, and Key Results measure progress towards those goals.
Example: Cleveland Clinic’s goal to be "the best place in the world to receive health care" and the measurable steps to achieve it.
[00:18] The Problem with Top-Down Leadership
Discussing how leadership’s disconnected goals can lead to wasted effort.
OKRs bridge the gap between leadership vision and team execution.
[00:30] How OKRs Align Teams
OKRs empower teams by providing a framework that clarifies the “why” behind tasks.
Encouraging creativity and problem-solving among employees by focusing on outcomes rather than tasks.
[00:45] Applying OKRs in Small and Large Organizations
Josh highlights examples of OKRs in startups, nonprofits, and enterprises.
OKRs can focus on big goals like revenue growth or smaller initiatives like employee engagement.
[01:05] Building Customer-Centric OKRs
The importance of understanding customer behavior to set meaningful objectives.
Josh shares how to align internal and external goals with customer needs for maximum impact.
[01:18] Measuring Success with Key Results
Outcomes must reflect a change in customer behavior that creates value for both the organization and the customer.
Example: Increasing average shopping cart size as a key result for premium brand positioning.
[01:30] Implementing and Adjusting OKRs
Setting a regular rhythm of OKR check-ins (weekly, monthly, quarterly) to assess progress and recalibrate strategies.
Josh emphasizes the experimental nature of OKRs, encouraging teams to test and iterate.
[01:45] Overcoming Common OKR Challenges
Why OKRs fail when they lack clarity or buy-in from teams.
Josh introduces the OKR Repair Kit, a free resource to troubleshoot and improve implementation.
[02:00] Resources for Getting Started
Josh’s book, Who Does What By How Much?, offers a practical guide to customer-centric OKRs.
Visit OKR-Book.com for free tools like the OKR Repair Kit.
[02:20] Final Takeaways
Marcia and Josh wrap up with actionable insights on aligning teams, empowering employees, and creating measurable impact.
Key quote: “Every organization wants to get better, but OKRs help define what ‘better’ means.”
Josh Seiden has shared some incredible strategies for using OKRs to bridge the gap between leadership goals and actionable team efforts. Remember, it’s not just about working harder—it’s about working on the right things that create measurable value for your customers and your company.
If you’re ready to dive deeper into this transformative framework, check out Josh’s book, Who Does What By How Much?, and take advantage of the free OKR Repair Kit at OKR-Book.com.
Key Keywords for SEO Optimization
Objectives and Key Results (OKRs), Customer-centric strategy, Team alignment framework, Measuring organizational success, Business growth tools, Evidence-based decision-making, Boosting employee engagement, OKR implementation strategies, Practical OKR guide, OKR Repair Kit, Profit With A Plan, Business Podcast

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:
Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
37 min
January 14, 2025EP285 Fix Profit Leaks and Build a Sales Powerhouse with Nicholas Loise
Fix Profit Leaks and Build a Sales Powerhouse with Nicholas Loise
Are you ready to plug the biggest profit leaks in your business and build a sales engine that drives consistent growth? In this episode of Profit with a Plan, host Marcia Riner is joined by Nicholas Loise, founder of Sales Performance Team and a seasoned sales leader. Nick shares the secrets to transforming your sales process into a powerhouse of profitability while creating systems that boost your business's value when it’s time to sell. If you’re ready to turn your sales team into a profit-generating machine, this episode is a must-listen!
Key Topics Covered:
[00:00:06] The #1 Profit Leak in Businesses
Nick dives into why most businesses bleed profits through lost sales and how focusing on conversion rates can reverse the trend.
[00:08:00] Building a Foolproof Sales Playbook
Learn how to design a replicable sales system and playbook that sets up your sales team for success.
[00:14:15] The Key to Sustainable Sales Growth: The 5 Ps
Nick outlines the essential components: People, Processes, Playbook, Production, and Pipeline, to create a high-performing sales team.
[00:20:00] The High Cost of Missed Sales
Explore how lost sales impact your bottom line and actionable strategies to address them.
[00:28:30] The Sales Process as an Asset
Discover how having a proven, repeatable sales process can significantly enhance your business’s enterprise value when selling.
[00:33:50] Coaching for Sales Excellence
Nick emphasizes the importance of coaching salespeople, analyzing calls, and refining their approach to increase conversions.
[00:38:20] Common Sales Mistakes to Avoid
Avoid the pitfalls of targeting the wrong audience, poor messaging, and ignoring follow-ups that hinder sales success.
Top Takeaways:
Plugging Profit Leaks: The hidden cost of lost sales is the largest profit killer in most businesses. Focusing on improving conversion rates and identifying why sales are lost can recover substantial revenue.
Creating a Sales Playbook: A detailed, repeatable sales process is essential for scaling your business and preparing it for a future sale.
Maximizing Enterprise Value: Systems, processes, and a capable sales team significantly boost your business’s valuation and make it a desirable acquisition.
Timestamps for Actionable Insights:
[00:06:30] Why most businesses lose profits on sales
[00:14:45] Developing a sales playbook that works
[00:20:50] The importance of regularly auditing your sales process
[00:28:00] Coaching techniques to refine sales teams’ skills
[00:36:10] Common pipeline mistakes and how to clean them up
[00:40:20] How small tweaks in your sales process can lead to exponential growth
Call-to-Action:
Don’t miss out on Nick’s free Sales Pack, including the top 88 strategies for a high-performing sales team. Visit https://www.salesperformanceteam.com to download now.

Subscribe and Share:
Make sure to subscribe to Profit with a Plan on your favorite podcast platform and share this episode with other entrepreneurs exploring exit strategies. Your business legacy starts here!

Keywords: Profit leaks, Sales process, Sales playbook, Sales management, Small business growth, Sustainable sales systems, Sales team development,Revenue generation, Sales strategy optimization

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:
Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
49 min
January 07, 2025EP284: Building Legacy and Profit: Exploring ESOPs with Kelly Finnell
Building Legacy and Profit: Exploring ESOPs with Kelly Finnell
If you’ve ever wondered how to sell your business while preserving its legacy and empowering your team, this episode is for you. Kelly Finnell shares decades of expertise to help you understand ESOPs and their role in ownership succession planning. Whether you’re planning an exit or looking to create long-term value, this episode will give you the tools to make informed decisions.
Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Guest: Kelly Finnell, ESOP Consultant - Executive Financial Services, Inc.

Episode Summary:
In this episode of Profit with a Plan, host Marcia Riner dives into the transformative power of Employee Stock Ownership Plans (ESOPs) with Kelly Finnell, one of the nation’s premier ESOP consultants and the author of The ESOP Coach. Kelly shares the benefits of ESOPs as an exit strategy, a management transition tool, and a wealth-building opportunity for employees—all while preserving your business legacy. Whether you’re exploring liquidity options or considering how to secure your company’s future, this episode offers actionable insights to help you make informed decisions.
Episode Highlights:
[00:01:10] What is an ESOP?
Kelly defines ESOPs as Employee Stock Ownership Plans, explaining their dual purpose as an exit strategy for business owners and a retirement plan for employees. Learn how ESOPs differ from traditional 401(k) plans and why they’re a unique option in ownership succession planning.
[00:06:30] The Key Benefits of ESOPs
Kelly breaks down three key features that set ESOPs apart:
Borrowing capability for financing transactions.
Stock purchase transactions with the business owner.
Exclusive focus on the sponsoring company’s stock.
[00:12:45] How ESOPs Create Win-Win Scenarios
Discover how ESOPs align employee efforts with company profitability, creating a sweat-equity-based retirement plan that motivates employees and drives growth.
[00:18:30] Timing Your Transition
Kelly advises business owners on when to implement an ESOP, emphasizing the importance of starting at least five years before a planned exit. Learn how an ESOP serves as a glide path for ownership transitions and leadership development.
[00:22:50] ESOP Suitability for Small and Mid-Sized Companies
Kelly outlines the ideal candidate for an ESOP, focusing on businesses with $1M+ in adjusted EBITDA and at least 30 employees. Hear real-world examples of successful ESOPs, including companies like Publix Supermarket and BDO.
[00:29:15] Tax Benefits of ESOPs
Explore how ESOPs allow companies to operate tax-free, offering significant advantages at both the corporate and shareholder levels. Kelly shares how Congress incentivizes wealth-sharing through ESOPs and why this strategy appeals across political lines.
[00:35:00] Dispelling Common ESOP Myths
Kelly addresses misconceptions, such as fears of employee-run committees and the complexities of transitioning to an ESOP structure. Gain clarity on how ESOPs maintain effective leadership and governance.
[00:40:20] Steps to Get Started with an ESOP
Kelly shares actionable advice for business owners considering ESOPs:
Evaluate if your company meets the criteria.
Build a leadership team to guide the transition.
Leverage resources like his book, The ESOP Coach, and ExecFin.com for deeper learning.
Call-to-Action:
Ready to explore how an ESOP could work for your business? Visit Kelly Finnell’s website, ExecFin.com, for more resources, videos, and articles. Check out his book, The ESOP Coach, on Amazon for an in-depth guide.

Subscribe and Share:
Make sure to subscribe to Profit with a Plan on your favorite podcast platform and share this episode with other entrepreneurs exploring exit strategies. Your business legacy starts here!

Keywords: ESOPs (Employee Stock Ownership Plans), Ownership succession planning, Exit strategy for business owners, Employee ownership, Business legacy, ESOP benefits, ESOP tax advantages, Small and mid-sized businesses, Retirement planning for employees, ESOP transactions, Selling to employees, Liquidity strategies for businesses, Business succession planning options.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:
Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
36 min
December 17, 2024EP283: The Hidden Key to Growth: How the 80/20 Rule Can Transform Your Business with Perry Marshall
The Hidden Key to Growth: How the 80/20 Rule Can Transform Your Business with Perry Marshall
Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Guest: Perry Marshall, Business Strategist, Best-selling Author, and Expert in digital advertising.

Episode Description:
What if 80% of your success comes from just 20% of your actions? This week, Marcia Riner sits down with Perry Marshall, business strategist, best-selling author of 80/20 Sales and Marketing, and a pioneer in exponential business growth. Perry shares how the 80/20 principle—and its recursive power—can help you uncover hidden profits, focus on high-impact opportunities, and stop wasting time and money on the wrong people, customers, and tasks.
If you're ready to stop spinning your wheels and start working smarter for massive ROI, this episode is a game-changer.

Key Takeaways:
Identify the Vital Few: Focus on the 20% of tasks, customers, and resources driving 80% of your results.
The Recursive 80/20 Rule: Dig deeper—the top 20% of the 20% generates 64% of outcomes.
Eliminate Waste: Avoid the low-impact 80% draining your resources, including unprofitable customers and efforts.
High-Value Offers: Create ultra-premium solutions for hyper-responsive customers willing to pay top dollar.
Smarter Targeting: Use data to identify and duplicate your best customers for exponential returns.

Timestamps for Key Points:
00:00 – 01:02
Introduction: What if 80% of your success is hidden in 20% of your efforts?
01:17 – 02:58
Guest Introduction: Perry Marshall’s expertise in leveraging the 80/20 rule to unlock untapped business growth.
03:15 – 06:11
The Story of “Racking the Shotgun”: Why finding the right people matters more than convincing the wrong ones.
06:35 – 09:50
The Real Power of the 80/20 Rule: The top 4% of customers or actions drive 64% of results—stop focusing on the bottom.
10:30 – 14:13
The $2,700 Espresso Machine: Why high-value customers will always pay exponentially more.
14:45 – 18:00
Duplicating Your Best Customers: How to target and attract hyper-responsive buyers using data-driven strategies.
18:45 – 24:01
Real-World 80/20: How Perry helped businesses reduce ad costs, eliminate waste, and increase profits with precision targeting.
24:10 – 29:00
Why You Should Fire 10% of Your Customers: Removing resource-draining clients to maximize profitability.
29:30 – 36:00
Posture Shift: Why sales is a disqualification process—focus only on the customers who are a perfect fit.
36:50 – 39:00
The Shortcut to Smarter Marketing: Upload your top customers to platforms like Facebook for targeted, high-value lead generation.
39:10 – 42:00
Never Develop a Product Until They Pay: Validate demand first to save time, money, and resources.
42:30 – 46:00
Final Takeaway: Work smarter, not harder, by focusing on the cream of the crop customers driving your business.

CTA for Listeners:
Ready to turn the 80/20 principle into real profits? Visit PerryMarshall.com/Podcast to grab Perry’s book 80/20 Sales and Marketing for just $7 (including shipping).

Listen Now:
Subscribe to Profit With a Plan on all major podcast platforms and never miss an episode!
Keywords: 80/20 rule, exponential business growth, Perry Marshall, high-value customers, business strategy, hyper-responsive buyers, smarter marketing, eliminating waste, digital advertising, profit maximization.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:
Feeling like you're doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
38 min
December 10, 2024EP282: Marketing Ecosystems: Simplify Your Strategy and Amplify Growth with Angela Frank
Marketing Ecosystems: Simplify Your Strategy and Amplify Growth with Angela Frank
Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Guest: Angela Frank, Fractional CMO - The Growth Directive

What if your marketing could do more by doing less? Imagine ditching the overwhelming clutter of tactics and instead focusing on a cohesive, streamlined strategy that actually works. That’s exactly what Angela Frank, fractional CMO and founder of The Growth Directive, is here to share with us today.
Angela has helped businesses generate over $50 million in revenue with her innovative Marketing Ecosystem approach—a game-changing strategy that connects every piece of your marketing to drive sustainable growth. In this episode, she reveals:
Why your marketing ecosystem is the missing link to scaling your business.
The key metrics that show if your marketing is paying off or wasting money.
Insider tips for staying ahead of marketing trends in 2025 and beyond.
If you’ve ever felt like marketing is a money pit with no payoff, Angela’s insights will shift your mindset and your results. Buckle up, because this episode will show you how to simplify your marketing, amplify your impact, and position your business for long-term profitability.
🎧 Let’s dive in!
Key Points & Timestamps
[00:00:04] – Introduction to Marketing Ecosystems
What does it mean to market less but sell more?
Angela Frank introduces the concept of a marketing ecosystem and how it integrates every aspect of your business.
[00:03:41] – The Origin of the Marketing Ecosystem
Angela explains how her generalist background helped her identify the power of interconnected marketing strategies.
"Think synergy: when all parts of your marketing work together, you save money and achieve better results."
[00:05:24] – Why Marketing Ecosystems Drive Business Growth
A holistic approach fosters flexibility and experimentation.
Business owners can avoid frustration by focusing on strategies unique to their brand.
[00:10:36] – How to Know If Your Marketing is Working
Use tools like Google Looker or Agency Analytics to monitor performance.
Angela advises starting with clear metrics: lead sources, conversion rates, and lifetime customer value.
[00:12:16] – The Role of Social Media in Marketing Ecosystems
Social media may serve as an educational tool rather than a direct conversion channel.
Angela shares the value of asking new customers, “How did you hear about us?” to understand attribution better.
[00:18:14] – Why You Need an Expert’s Help
Avoid costly mistakes by hiring professionals to set up your marketing ecosystem.
Angela discusses the dangers of relying solely on interns or in-house teams without strategic oversight.
[00:27:00] – Marketing Trends for 2025
The rise of AI snippets in organic search and how to diversify content strategies.
Founder-led thought leadership for brand growth.
Angela’s Actionable Tips for Entrepreneurs
Start Small: Pick one organic channel and one paid channel to begin your marketing efforts.
Test Strategically: Focus on testing one element at a time—copy, visuals, or call-to-action—to gather meaningful insights.
Track Data: Use tools like UTM codes to pinpoint which channels are truly driving results.
Consider Fractional Support: A fractional CMO provides strategic oversight, saving you time, money, and effort.
Resources & Freebies
🎁 Free Digital Copy of Angela’s Book: Your Marketing Ecosystem: How Brands Can Market Less and Sell More
👉Download your free copy here: https://www.yourbrandevolved.com/freebook
Connect with Angela Frank
Website: The Growth Directive
Podcast: The Growth Pod
LinkedIn: Angela Frank
Subscribe & Stay Connected
Don’t miss out on future episodes of Profit with a Plan!
📅 New episodes drop every Tuesday on your favorite podcast platforms.
Until next week, make your plans and profit with them! 🚀

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:
Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
36 min
December 03, 2024EP281: AI SEO & Voice Search: The New Frontier for Small Business Success with Robert Downey
AI SEO & Voice Search: The New Frontier for Small Business Success
Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®
Guest: Robert Downey, co-founder of Simply Be Found
Google as we know it is dead.” Bold claim, right? But today’s guest, Robert Downey, isn’t here to sugarcoat the future. AI and voice search are rewriting the rules of how customers find businesses, and small business owners must adapt—or risk disappearing from the conversation altogether.
In this episode, Robert reveals how tools like AI SEO, voice search, and dynamic strategies are reshaping the digital landscape. If you’ve ever wondered how to stay relevant and visible as search evolves, this is the episode you can’t afford to miss.

Key Timestamps
[00:00:06] Introduction to the Episode
Marcia introduces Robert Downey and the provocative topic: “Google as we know it is dead.”
[00:01:09] The Rise of Voice Search
Discover how voice assistants like Alexa, Siri, and Google Assistant are redefining how customers search for businesses.
[00:04:35] The Importance of Being Found
Robert explains why small businesses must move beyond traditional SEO and adapt to AI and voice search technologies.
[00:09:10] The 3 SEO Pillars for AI
Robert outlines the essential components for AI optimization: Content, Authority, and Trust, and how they impact your discoverability.
[00:12:50] Blogging for AI Success
Learn why smaller, consistent content updates can outperform traditional long-form blogging in the age of AI.
[00:16:30] The AI SEO Pixel Explained
Robert introduces the AI SEO Pixel, a game-changing tool for dynamic website optimization without backend access.
[00:20:40] Organic Search in the AI Era
How AI search levels the playing field by prioritizing trust and relevance over paid placements.
[00:25:50] Actionable AI Strategies for Small Businesses
Robert shares practical ways to leverage AI, voice search, and local SEO to dominate in your market.
[00:30:15] The Future of Search & Staying Ahead
A warning for businesses: adapt now or risk being left behind in a rapidly evolving search landscape.
Conclusion
This episode underscores a crucial point: the way we search is changing, and businesses must evolve to stay competitive. AI and voice search are no longer optional; they’re essential. Robert Downey’s insights and tools like the AI SEO Pixel provide actionable strategies to help small businesses thrive in this new era.

Ready to future-proof your business? Visit Simply Be Found to learn more about Robert’s innovative platform.

Subscribe to Profit with a Plan on your favorite podcast platform to catch more actionable insights in future episodes. See you next week!

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:
Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
34 min
November 26, 2024EP280: Marketing + Sales = Revenue: The Formula for Business Growth with Kyle Mealy
Marketing + Sales = Revenue: The Formula for Business Growth with Kyle Mealy
Introduction
Are your marketing and sales teams working against each other instead of together? In this episode, Marcia Riner sits down with Kyle Mealy, a Fractional Chief Revenue Officer, to uncover how businesses can dissolve the silos between marketing and sales to drive growth. Kyle shares his proven framework for aligning teams, tracking metrics, and focusing on revenue to unlock untapped potential.
Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Guest: Kyle Mealy, Fractional Chief Revenue Officer - Ready For The Next Level
What You’ll Learn in This Episode
How to Align Marketing and Sales: Turn two competing teams into one cohesive revenue-driven force.
The Marketing Funnel & Sales Pipeline "MRI": A powerful tool to diagnose leaks in your revenue system.
Making Better ROI Decisions: Simplify analytics to measure efficiency and make smarter marketing and sales investments.
Episode Highlights
[00:05:51] Kyle’s Unique Journey to CRO Success
Kyle’s career path has been anything but traditional, moving from lab management to running a karate school to leading a digital marketing agency. Each step taught him valuable lessons about process, data, and leadership, which now fuel his innovative revenue strategies.
[00:15:36] The "Shared Fate" Approach
Kyle introduces the concept of merging marketing and sales into a unified department focused solely on revenue. This alignment eliminates inefficiencies, reduces finger-pointing, and helps teams work together toward common goals.
[00:23:40] Introducing ROAS: A New Way to Measure ROI
ROAS, or Return on All Sales and Marketing Spend, is a game-changer for businesses. Kyle explains how combining marketing and sales budgets into one metric helps businesses measure efficiency and identify opportunities for growth.
[00:33:00] The Revenue Cascade Framework
Kyle explains the Revenue Cascade, a simple but effective process that tracks your customer journey:
Awareness: How many people are learning about your brand?
Interest: How many are engaging with your content?
Action: How many take the next step, like scheduling a call or requesting more information?
Conversion: How many become paying customers?
By analyzing these stages, businesses can identify where they’re losing potential customers and develop strategies to fix those leaks.
[00:41:10] Real-Life Applications of Kyle’s Strategies
Kyle shares success stories of businesses applying these strategies, including how one client cut unnecessary spending on events while increasing engagement with targeted campaigns.
SEO-Rich Long-Tail Keywords
Aligning marketing and sales for higher revenue
Data-driven business growth strategies
Measuring ROI in small to mid-sized businesses
Marketing funnel sales pipeline integration
Fractional Chief Revenue Officer benefits
Collaborative marketing and sales solutions
Revenue-focused decision-making for entrepreneurs
Conclusion
In this episode, Kyle Mealy showed us how aligning marketing and sales can transform your business into a revenue-driven machine. From his "Marketing Funnel & Sales Pipeline MRI" to the Revenue Cascade framework, Kyle shared actionable strategies to simplify processes, optimize resources, and drive measurable growth.
If you’re ready to take your marketing and sales to the next level, Learn more about Kyle's Revenue Cascade framework at ReadyForTheNextLevel.com
Thank you for listening to Profit with a Plan. Subscribe now so you never miss an episode. Until next week, make your plans and profit with them!

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource:
Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
50 min
November 19, 2024 EP279: Position Your Brand to Dominate: Stand Out, Scale Up, and Achieve Your Goals with Trey Robinson
Position Your Brand to Dominate: Stand Out, Scale Up, and Achieve Your Goals
Are you tired of blending in while your competitors steal the spotlight? It’s time to take your brand from ordinary to extraordinary. In this episode of Profit With a Plan, I sit down with Trey Robinson, a powerhouse marketing executive who has mastered the art of positioning brands for unstoppable growth. Trey shares his strategies for creating a standout brand, leveraging organic search to surpass even the biggest players in your industry, and aligning your marketing strategy with your boldest business goals. This episode is packed with actionable insights to help you position your business for success. Don’t miss it!
Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Guest: Trey Robinson, Digital Marketer - Story Amplify
Key Talking Points & Timestamps:
[00:00:05] – The Importance of Standing Out
Marcia introduces Trey Robinson and sets the stage for a conversation on brand differentiation, growth strategies, and creating a marketing foundation that drives success.
[00:04:00] – Sales and Marketing: A Dynamic Duo
Trey shares his journey from high school sales to becoming a marketing leader, highlighting the interplay between sales and marketing in building successful businesses.
[00:10:10] – Branding Beyond Logos
Trey discusses the misconception that branding is just about logos and colors. A brand is about the experience you create and the promises you deliver.
[00:15:45] – Defining Your Unique Value Proposition (UVP)
The key to differentiation: Trey explains how identifying your unique value and sharpening your niche can drive exponential growth.
[00:22:10] – The Riches in the Niches
Trey emphasizes the power of niching down and serving a specific audience exceptionally well, with examples from his own work.
[00:27:50] – Crafting a Content Strategy for Growth
How Trey used organic search and a content-first approach to help Realized Holdings grow from $5M to $15M. He explains the value of creating helpful, targeted content that meets your audience’s needs.
[00:33:15] – Building a Foundation for Long-Term Success
Trey and Marcia dive into why your brand and marketing strategy should evolve with market trends and customer needs while remaining true to your core.
[00:40:05] – Digital Audits: A Powerful Starting Point
Trey introduces Story Amplify’s free digital audit, a tool to evaluate your online presence, from social media to website performance, and actionable tips for improvement.
[00:47:20] – Final Insights and Actionable Advice
Marcia and Trey share why now is the perfect time to revisit your brand, refine your messaging, and prepare for growth in the year ahead.
Conclusion
This episode reminds us that great branding is about much more than a logo—it’s about creating an experience that resonates with your audience and drives results. Now is the time to revisit your unique value proposition and ensure your brand is positioned for success.

Don’t forget to subscribe to Profit With a Plan on your favorite podcast player so you never miss an episode filled with actionable insights to grow your business. Until next time, make your plans and profit with them!

These notes are optimized for keywords such as, Brand Positioning, Unique Value Proposition (UVP), Marketing Strategy, Organic Search Optimization, and Business Growth.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
35 min
November 12, 2024EP278: The Riches Are in the Niches: Master Vertical Markets for Profits and Freedom with Corey Quinn
The Riches Are in the Niches: Master Vertical Markets for Profits and Freedom
Is your business stuck in chaos, with unpredictable clients and overwhelming demands? In this episode of Profit with a Plan, Corey Quinn reveals how Deep Specialization can streamline your operations, boost profits, and free you from founder-led sales. Discover how mastering a vertical market can transform your business into a scalable, high-value company that clients love and investors want.
Host: Marcia Riner, Business Growth Strategist - Infinite Profit
Guest: Corey Quinn, Author of bestselling "Anyone, Not Everyone"

Key Points with Timestamps:
[00:02:19] - Corey’s Journey to Specialization:
Corey shares his early start in marketing, his time at Scorpion, and how he grew their revenue by 8x in six years.
[00:03:02] - What is Deep Specialization?
Corey explains how focusing on a vertical market creates better results for clients, builds employee expertise, and allows you to charge premium prices.
[00:09:08] - The Common Mistakes of Generalist Businesses:
Hear the story of Alex, a business owner who learned the hard way that catering to too many markets leads to chaos and frustration.
[00:15:56] - The Numbers Behind Specialization:
Corey crunches the numbers to show how just 1% of a vertical market can create a multimillion-dollar business.
[00:20:50] - Choosing the Right Vertical Market:
Learn the criteria for picking a vertical market, focusing on problems you solve well and markets you enjoy working with.
[00:23:32] - Building Authority in Your Vertical:
Corey outlines three strategies: inbound marketing, outbound marketing with thoughtful gifts, and relationship-based networking.
[00:28:40] - The Power of Referrals in Vertical Markets:
How to leverage “Mavens” and niche communities to create word-of-mouth momentum.
[00:33:20] - Overcoming the Fear of Missing Out:
Corey addresses the emotional and practical challenges of saying no to broad markets and why focusing is the real key to growth.
Conclusion:
Corey Quinn’s insights on Deep Specialization provide a clear roadmap for breaking free from founder-led sales and creating a scalable, profitable business. By choosing a vertical market, systematizing your processes, and leveraging strategic marketing, you can serve clients better, reduce chaos, and even increase your pricing power.
If you’re ready to take the leap and transform your business, visit anyonenoteveryone.com to access Corey’s audiobook and resources.
Don’t forget to subscribe to Profit with a Plan for more actionable strategies to grow your business. Make your plans—and profit with them!

Subscribe & Learn More:
Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform

These notes are optimized for keywords such as Specialization, Vertical Markets, Founder-Led Sales, Scaling, Profitability, Business podcast

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
39 min
November 05, 2024EP277: Is It Time To Upgrade Your Tax Team? Forward Thinking Tax Strategies with David Snider
Is It Time To Upgrade Your Tax Team? Forward Thinking Tax Strategies
Ready to unlock the tax secrets that could save you thousands and accelerate your business growth? Join Marcia Riner and tax expert David Snider, CEO of Harness Wealth, as they dive into tax strategies that go beyond mere compliance. Think your current tax team has your back? Think again. From choosing the right business structure to discovering little-known tax incentives, David sheds light on ways your tax strategy might be holding your business back. Whether you're planning to expand, acquire, or even sell, this episode will open your eyes to how proactive tax planning can be a powerful growth engine. It's time to think forward and ask: Do you have the right tax team to get you there?
Key Talking Points & Timestamps
[00:02:05] Meet David Snider
David’s impressive journey from Bain Capital to founding Harness Wealth. How his experiences drive his mission to make tax and financial guidance accessible.
[00:03:30] Business Structuring for Tax Optimization
Understanding the impact of business structure on taxes, from QSBS benefits to choosing the right entity.
[00:06:40] Differences Between Tax Planning & Compliance
David outlines the proactive nature of tax planning vs. typical compliance, emphasizing the value of ongoing advisory.
[00:09:15] Real-Time Tax Strategy
How “safe harbor” rules, estimated taxes, and cash flow timing can protect your business from unexpected liabilities.
[00:12:40] Entity Choice & Tax Advantages
Post-2017 Tax Cuts implications and benefits of alternative structures like multi-member LLCs and S-Corps for reducing state taxes.
[00:16:55] Proactive Tax Advisory for Business Growth
The importance of having a tax advisor who’s actively monitoring your business goals, potential industry changes, and tax policy shifts.
[00:22:25] Leveraging Tax Advisors as Strategic Growth Partners
From R&D credits to location-based incentives, David discusses the tax tools that can significantly lower operational costs for growth.
[00:25:30] Specialized Advisory for Niche Markets
Why niche-focused tax advisors, who understand the unique needs of your industry, can boost growth faster than a generalized approach.
[00:27:40] Outsourced CFO Services
When and how businesses can benefit from outsourced CFO support as part of their tax advisory for financial forecasting and strategic cash flow management.
Conclusion:
If you’re still wondering whether your current tax team has what it takes to drive your business forward, this episode is your wake-up call! David Snider reveals the possibilities that come with having a proactive, forward-thinking tax advisor in your corner—someone who can help you navigate tax policies, optimize cash flow, and fuel your company's growth goals. With the right tax team, you’re not just saving money—you’re setting your business up for lasting success.
Take advantage of David’s exclusive offer and get a complimentary consultation at https://harnesswealth.com/Marcia. Remember, the best investment you can make is in a tax strategy that aligns with your vision for growth!

Subscribe & Learn More:
Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform

These notes are optimized for keywords such as Forward-thinking tax strategies, Business tax planning, Outsourced CFO for small business growth, Optimize taxes for business growth and Tax team for business sale planning.

This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
35 min

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Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale.

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