Profit Without Worry

Social media can be your marketing funnel’s secret traffic weapon bringing amazing people into your business constantly…

… or a giant time suck that causes overwhelm, confusion and frustration.

Today on the pod, I’ve invited social media expert and long-time entrepreneur Mary Baird-Wilcock to share her super smart, streamlined and simple tips to wrangle social media into a client attracting platform that works.

We’re sharing it all on today’s episode of The Marketing Funnel Show. Listen below...

Links mentioned in this episode:

• App: Moment
• Facebook live giveaway:https://www.facebook.com/thesimplifiers/videos/10156277292323832/
• Facebook Forbes article post: https://www.forbes.com/sites/alisoncoleman/2018/04/15/the-leap-of-faith-from-startup-founder-to-ceo/#3395767954fb
• The Simplifiers podcast: https://thesimplifierspodcast.com/
• Simplify My Social Course:
• Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Marketing funnels are a system for your marketing. Today’s special guest, Marina Darlow is a systems' expert, and a productivity geek.Our discussion is all about how to take that same marketing funnel approach into other areas of your business so that you can become more productive, get paid faster and work a whole lot less.

Biggest Show Takeaways:

• Sometimes the things that come easiest are the things that will explode business growth
• Getting started with this business
• Story: how a simple system helped one business get a handle on their cash flow and discover where their money REALLY was coming from
• Finding custom systems that work for your business to save money, save headaches, etc…
• The key steps to implementing any system in your business (it’s probably NOT what you think)
• When (and how) to switch to a better system: HINT don’t do it when you’re in a crisis mode
• Story: Michelle using Dubsado for Facebook ad clients
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.

Links mentioned in this episode:

• Marina’s website: http://www.vision-framework.com/
• Facebook: https://www.facebook.com/VisionFramework/
• Twitter: https://www.twitter.com/VisionFramework/
• LinkedIn: https://www.linkedin.com/in/marinadarlow/
• Dubsado www.dubsado.com
• Access Marina’s free mini training course here -> Which Systems To Tackle First?
• Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Today, I’m interviewing my Facebook ad client Annalicia Lynn about EVERYTHING it took to get ready to run a full scale ad campaign that supports her marketing funnel and launch her program while being smart about her budget and attracting the right people.  Let’s dive into this in depth behind-the-scenes interview now…

Biggest Show Takeaways:

• Background on Annalicia
• Annalicia describes her experience with Facebook ads in the past (spoiler: she knows how to run them herself… and yet still wanted support)
• Describe the process to get ready to run ads (from scratch) - this was a BRAND NEW offer so there was a lot of pre-work that had to be done including:
• Identifying audience pains
• Planning warm up content
• Planning invite them in content
• Planning your bottom of funnel content
• Making sure ad content worked WITH Annalicia’s funnel
• Reviewing all the marketing funnel emails so that they worked with the Facebook ads we planned
• Reviewing your sales pages so that all the Facebook ads would work WITH the full marketing funnel and get her audience ready to buy
• Auditing your marketing funnel pages to ensure your facebook ad pixel was installed correctly and working so we could target correctly her audience (this is KEY to making your ads work)
• Talking about the RIGHT audience to target and following the 3-step ad process
• BUDGET talk - how much, and why
• Want to know if Facebook ads are right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know if you’re ready to dive into the world of Facebook ads.

Links mentioned in this episode:

Exercise180 --- www.Exercise180.com

Build Your Funnel Bootcamp: www.MichelleLEvans.com/join  

Facebook Ads Quiz: http://www.michellelevans.com/facebook-ads-quiz/

Episode 25: From Confused to Clear With Her First Marketing Funnel (Annalicia’s first episode about Exercise180)

Facebook ad episodes where I explain the strategies we used with Annalicia’s Facebook ads:

Episode 16: 3 Step Facebook Ad Hack Funnel Stack Strategy

Episode 17: Facebook Ad Stack Funnel Hack Part I: The Warm UP

Episode 18: Facebook Ad Stack Funnel Hack Part 2: Invite Them In

Episode 19: Facebook Ad Marketing Funnel Strategy Part 3: Offer More

Have you EVER heard someone drop a cool quick money-making idea in a Facebook group, then try it out only to have it backfire on your own business? Why does it work so well for one business but not for yours? We’re diving into one listener’s question today AND how you can fix it so this problem doesn’t happen to you…

Biggest Show Takeaways:

• Compare: Churn & Burn marketing approach vs. Marketing Funnel approach
• Examples of differences between the 2 styles so YOU can choose the right style for you
• Give ‘em some (free) love
• Give ‘em all the feels
• Hook ‘em
• Review episodes 16, 17, 18 and 19 to get more insight into warm up content
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you. 

Links mentioned in this episode:

• https://www.groupon.com/
• https://www.zulily.com/
• https://www.gilt.com/
• Episode 16: The Facebook Ad Funnel Stack
• Episode 17: Warm ‘Em Up
• Episode 18: Invite ‘Em In

Episode 19: Offer MoreMarketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Have you ever poured your blood, sweat and brain cells into a fabulous lead magnet… then jumped for joy when people started opting in… only to scratch your head wondering why the heck they didn’t actually download it? What gives? Well, that’s what we’re talking about today on The Marketing Funnel Show.

Biggest Show Takeaways:

• Listener question: Why do people opt in and NOT download my freebie?
• 3 missing pieces of the puzzle
• Puzzle piece #1: Framing Your Freebie

• Puzzle piece #2: Curiosity Killed The Cat (but not your open rates)

• Puzzle piece #3: Craft Their Journey

• FREE CHALLENGE: 4 DAYS TO FUEL YOUR SOLD OUT BUSINESS

• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.

Links mentioned in this episode:Bushra Azhar’s website The Persuasion Revolution

Sign up for the Free Lead Magnet Challenge: 4 Days To Fuel Your Sold Out Business

Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Today on the pod we’ve got Annalicia Lynn, an incredible writer, speaker, coach, podcast and health & fitness expert. Annalicia has always has a tough time marketing her radically different approach to fitness and self-care. She has managed to build a fiercely loyal tribe, but Annalicia has always known there was a lot more available to her if only she could get her message right… so let’s dive into her story today.   

Biggest Show Takeaways:

• Learn about the journey Annalicia took in researching her competitors and why that was so different than in the past
• Why a marketing funnel was so important for Annalicia’s business
• Challenges Annalicia faced while deciding on her funnel and researching
• How using the Funnel Persuasion Playbook was different than other approaches in other courses
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.

Links mentioned in this episode:

• Annalicia Lynn’s new program, Exercise180: https://annalicialynn.clickfunnels.com/optin19617466
• Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

I’ve got a confession… I hate customer avatar worksheets. Early in my business, I’d panic and just make crap up because I felt like I couldn’t move forward until I finished that stupid exercise. But not anymore. Now, I toss customer avatar worksheets out the window because they’re not helpful at all when I’m trying to create something new. On today’s show, I’m going to share a couple of game-changing exercises I do instead that helped me get unstuck and figure out how to actually move forward…

Biggest Show Takeaways:

• Don’t fall for the trap of Customer Avatar Sheets ESPECIALLY when you’re first starting out your business OR you’re trying to come up with a new product
• Instead of trying to make up answers to fill out your customer avatar sheet HOPING that some magical human exists like what you’ve dreamed up on your sheet… I’ll take you through 2 key exercises today
• Instead of a Customer Avatar Worksheet, I have created something call the Funnel Persuasion Playbook which is meant to help me and my students find out what people ACTUALLY want to buy
• Exercise 1: Let google give you clues
• Exercise 2: follow the money

Links mentioned in this episode:

• www.google.com
• www.skillshare.com
• www.udemy.com
• www.creativelive.com

James Ranson is a student of Build Your Funnel Bootcamp and he during the course, he created a quiz quiz funnel. As you’ll hear during this interview he wasn’t totally convinced that a quiz was the way to go at first… he’ll talk about the journey he had to go through to figure out how to make this funnel really work for his own business.

Biggest Show Takeaways:

• Building your first marketing funnel isn’t just about getting steps 1, 2, 3… you’ve got to be clear on who you are and who you want to attract
• Resistance towards marketing isn’t bad - it’s about understanding the true reason behind that resistance and then figuring out how to make it work for you
• Knowing your marketing funnel outcome - what it is you want people ready to do - is very important for any type of funnel, but especially with a quiz funnel so that you can create a path that sets your audience up for the right conversation with you
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you. 

Links mentioned in this episode:Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Take James Ranson’s quiz here: https://jamesranson.com/your-author-type/

Find out more about James Ranson’s work here: https://jamesranson.com/

I’ve got to admit to a major bias towards quizzes… I LOVE them. Yep, I’m the sucker that’ll take a quiz to find out which Harry Potter character I am… my ideal brand archetype… which vacation spot I am… whatever. There is something so enticing and irresistible about a quiz… and I’m not alone. There is some major psychology behind this and when you do your quiz right, it can be a powerful way to attract and engage your audience...

Biggest Show Takeaways:

• Let’s talk different types of quizzes
• What is the psychology behind quizzes?
• Why are quizzes so irresistible?
• Theory of Narrative Psychology - cliffs notes breakdown so we can use it in our own marketing
• 3 questions people want to answer when they take a quiz
• Quiz platforms you can check out
• • LeadQuizzes (this is the platform I use, and that’s my affiliate link because I love it so much… but there are 2 great options for you to check out below too!)
  • Interact
  • Thrive Quiz Builder

Links mentioned in this episode:Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

• Marketing Personality Quiz: https://quiz.leadquizzes.com/q/Ovb2Fs
• LeadQuizzes (this is the platform I use, and that’s my affiliate link because I love it so much… but there are 2 great options for you to check out below too!)
• Interact
• Thrive Quiz Builder

Today on the pod, i’m excited to introduce you to Jenn Murray. Jenn joined my signature program, Build Your Funnel Bootcamp when she only had an idea for a business… but no actual business yet.

So if you’ve ever wondered if funnels can work for YOUR business - this is a GREAT interview to listen to because Jenn is going to help you understand that going from LESS than zero --- seriously - she had NO list. NO business. NO website. NO offer. NO contacts. Nothing but a desire to create her first ‘thing’ online. Oh, and a good idea too. But I’m going to let Jenn tell you about that… let’s jump into Jenn’s story now…

Biggest Show Takeaways:

• The Cash Infusion List Building Funnel is PERFECT for anyone who wants to grow their list WITHOUT creating a tribe of freebie hunters or bankrupting themselves
• Find out what Jenn’s biggest concern was about building her first marketing funnel and how she overcame that concern
• Learn about the journey Jenn took in diving into a funnel for her business
• Find out more about the Cash Infusion List Building Funnel in episode #20 here
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you. 

Links mentioned in this episode:

• Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
• ClickFunnels www.michellelevans.com/clickfunnels
• Jenn’s main website:http://jennmurray.com/
• Jenn’s first funnel:https://relateescape.click/optin18188903
• Jenn’s additional services: www.RelateEscape.com