Profit Without Worry

Once upon a time in 2013 I wrote a guest blog post that went crazy and I got THOUSANDS of opt ins within a couple weeks. But don’t think that was a happy ending… it wasn’t. I actually created a list of people who grabbed my freebie and promptly forgot all about who I was. Don’t make that same mistake - it’s painful and expensive. Instead, today, I’m giving you a better way. And bonus… you can do this ALMOST for free.

Biggest Show Takeaways:

• The Cash Infusion List Building Funnel is PERFECT for anyone who wants to grow their list WITHOUT creating a tribe of freebie hunters or bankrupting themselves
• Discover why my guest blog post that attracted thousands actually WASN’T a good thing for my business (hint: I did NOT have a cash infusion funnel…)
• Find out how easy it is to get one of these up and running in your own business, including the steps.
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.

Links mentioned in this episode:

• Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
• ClickFunnels www.michellelevans.com/clickfunnels
• Link to post on Brazen Careerist https://www.brazen.com/blog/archive/smart-hacks/4-headline-hacks-to-create-an-irresistible-linkedin-profile/
• Example of this funnel --- www.michellelevans.com/podcast opt in for the pitch sheet and you’ll see the funnel in action

I see people online all the time promising CRAZY things like 10xing your Facebook ROI with new headline or video technique…

… but it’s all BS. They’re measuring the 10x by reducing your ad cost for the most part. But who cares if you get cheap clicks…

… what you REALLY care about is are you achieving your conversion goals.

Are people opting in?

Are the people who opt in ACTUALLY opening the email and paying attention to the thing they opted in for?

Are they showing up for your webinar? Or just signing up and forgetting?

Are they watching that video series that you spent forever creating? Or again, are they just signing up and forgetting?

I’m breaking it down for you today on the Marketing Funnel Show. http://www.themarketingfunnelshow.com/19 

Biggest Show Takeaways:

• Discover the 9 kinds of Facebook ads that support your sales efforts. No more just creating an ad to your sales page - you need multiple types of ads for many different psychological reasons to help the sales process along.
• Revisit the efforts that need to happen BEFORE your Facebook sales ads will EVER be effective… skip these and you might as well skip Facebook ads (but when you use these strategies, your Facebook ads will work better than you’ve ever imagined)
• Discover the reasons your ads will bomb and flame out fast.
• Uncover how to fill your Facebook ad pipeline with people who WANT to see these ads.
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz  and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
• Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.

Links mentioned in this episode:

Free Download: Facebook Ad Stack Funnel Hack Part 3: Offer More  http://www.themarketingfunnelshow.com/content-upgrade-episode-19/>

Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/

Curiosity may have killed the cat, but when you use it correctly, it will intrigue and engage your audience at the ‘Invite Them In’ point in your Facebook ad marketing funnel.

Of course, that’s assuming you haven’t skipped over the CRITICAL warm up piece we discussed last week. Because without the warm up, this step will be difficult.

But, once you’ve spent a tiny bit of time warming up your audience, it’s time to dive into the ‘Invite Them In’ stage.

And the best way to do that is with something called open loops.

What’s an open loop, you ask?

Well, open loops are your secret recipe to attract, hook and engage your audience. Listen to the Marketing Funnel Show today as I break it all down for you. Listen here.

Biggest Show Takeaways:

• Download the strategy guide for this episode: Facebook Ad Stack Funnel Hack Part 2: Invite Them In here
• Curiosity may have killed the cat… but it will intrigue and engage your audience.
• Open loops and why they’re critical
• Your new favorite copywriting formula to attract, hook and engage your audience PASOP - and why it’s so important for your Facebook ad and marketing funnel together.
• The 6 phrases you ABSOLUTELY need your audience saying to themselves as they go through this phase of your Facebook ad funnel.
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
• Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.

Links mentioned in this episode:

Download: Facebook Ad Stack Funnel Hack Part 2: Invite Them In

Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/

Last week I shared with you the Facebook Ad Stack Funnel Hack. And so many of you wanted more, more, more!

Well, you’re in luck because today and the next 2 weeks we will go even deeper into how you can make this powerful (yet simple) Facebook ad strategy work in your business. Right now.

Here’s the deal. Most people who talk about Facebook ads only focus on the conversion aspect. They leave out the valuable insights I’m sharing in today’s episode…

… and yes, conversion is important. But without the WARM UP your conversion will fall FLAT.

This is the missing piece that so many people skip over when they brag about Facebook ads...

… but honestly, without the warm up, you will NEVER have a sustainable Facebook ad strategy.

I know, because I’ve tried to do my own ads without it. And I could get people to sign up for my webinars… or my lead magnets. But the rest of my conversion would fall flat. Until I started adding in the warm up.

This isn’t a new concept. It’s actually an old direct marketing approach to advertising. But it works like gangbusters on Facebook. Because the psychology behind it is the same.

Grab your strategy guide here

I’m breaking it all down on today’s episode of The Marketing Funnel Show. Listen here.

Biggest Show Takeaways:

• Download the free strategy guide that goes with today’s episode: Facebook Ad Stack Funnel Hack Part 1: The Warm Up. Click here.
• Review of the 3-part system from episode #16
• Goal of Warm Up content - and why it is CRITICAL to the health of your marketing funnel and the performance of your Facebook ads
• Examples of companies who use warm up ads all the time
• Types of warm up content you can easily create
• Emotions you want to evoke with your warm up content and why those emotions are so important
• How To Fascinate - a great way to find your unique style to do warm up content
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
• Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.

Links mentioned in this episode:

Opt In: Facebook Ad Stack Funnel Hack Part 1: The Warm Up: http://www.themarketingfunnelshow.com/episode-17/

Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

Sally Hogshead How To Fascinate www.howtofascinate.com

Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/

Did you know that there are 3 stages to attracting, engaging and converting your audience with Facebook ads… but most people are only focused on one (maybe 2)? Without all 3 stages, your ads will NEVER work well. They’ll kinda work… sometimes. You’ll be left scratching your head thinking… … is there something wrong with me? With my offer? With my creative? With my headline? And you’ll test… and test… and test… … but you’ll never get those crazy, sexy, impressive results that you *know* are possible. Today, I’m breaking down the 3 Step Facebook Ad Hack Funnel Stack Strategy so you NEVER have to wonder why your Facebook ads aren’t working... EVER again. I’m breaking it all down on today’s episode of The Marketing Funnel Show.  Biggest Show Takeaways:

• Download your free copy of the 3 Step Facebook Ad Hack Funnel Stack Strategy
• Uncover the 3 critical stages to Facebook ads that are critical to know (even though most people only talk about one or two). THIS IS WHY your Facebook ads just aren’t working like you KNOW they should… most people skip over stage one which is CRITICAL to engage your audience FIRST.
• Most people make a HUGE mistake with Facebook ads thinking they should ONLY be leading directly to something. I’m breaking down why this will hurt your results and what you can do instead.
• Learn why I’m not impressed when someone shows me their sexy Facebook ad results… and the big questions YOU should be asking too so you understand the FULL picture of what went into those ad results.
• Discover why the 3-part holistic approach to Facebook ads is so critical to your ultimate sales results - and why going slower in the beginning will actually result in more sales.
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.
• Want to discover if Facebook ads are right for your business? Find out her with this free and easy quiz.

Links mentioned in this episode:

• Download your Facebook Ad Strategy PDF Download here.
• Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/
• Facebook Ad Quiz: http://www.michellelevans.com/facebook-ads-quiz/

You know what makes me absolutely CRAZY?

People running around talking about marketing funnels like they’re the be-all, end-all answer to everything in business.

I’m the first to say… they’re not.

Yep, i’m sold on the power of marketing funnels BUT

(And it’s a big ‘ole BUT…)

Funnels will NOT magically work. They take testing… and tweaking… and patience… and more testing...

And it can be REALLY frustrating - especially for first time funnel builders.

So today, we’re going to dive into 5 really common reasons that funnels flounder, flail and flop…

... AND how you can quickly fix the flops so your funnel starts to work like a charm.

(*cue major sigh of relief)

Let’s dive in to these 5 simple reasons. Listen now --->

Biggest Show Takeaways:

• Funnels will NOT magically work. They take testing… and tweaking… and patience… and more testing...
• I’ve never seen ANY funnels that work perfectly the moment they’re launched
• Every funnel has room for improvement -- and a lot of times, you won’t even know what improvements need to be made until you’ve launched the darn thing
• Sometimes, you’ve just got to launch your funnel to get that feedback so you can start working on v2 and making it work really well for you.
• Today let’s dive into 5 really common reasons that funnels flop AND how you can quickly fix the flops so your funnel starts to work like a charm.
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.

Links mentioned in this episode:

Download 5 Reasons Funnels Flop Free Checklist here [https://michelle135.clickfunnels.com/optinnq3y57ch]

Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

ClickFunnels www.michellelevans.com/clickfunnels

Technology is by FAR the biggest hesitation people have when they ask me about funnels.

But that’s not the REAL issue.

I’m also sharing 3 shortcuts to get your marketing funnel up and running quickly (and tech headache free too).

• Shortcut #1 will let you get a funnel up and running with just 3 clicks - it’s super simple and tech headache free.
• Shortcut #2 will let give you an unlimited amount of inspiration if you want to plan out your own funnel.
• Shortcut #3 is a tool you can use to find even hidden marketing funnel pages as you’re diving into planning your funnel.

Biggest Show Takeaways:

• Technology is by FAR the biggest hesitation people have when they ask me about funnels. Today I’m sharing 3 shortcuts to get your marketing funnel set up quickly.
• People often think it’s about the tech because it’s easy to look at marketing funnels and only see the tech pieces.
• People often think that marketing funnels need gorgeous design and spend tons of time, money and effort creating the most beautiful pages and opt-ins you’ve ever seen… but they just don’t convert. I’ll share with you WHY THAT IS on today’s episode...
• Shortcut #1 will let you get a funnel up and running with just 3 clicks - it’s so simple and tech headache free.
• Shortcut #2 will let give you an unlimited amount of inspiration.
• Shortcut #3 is a tool you can use to find even hidden marketing funnel pages.
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.

Links mentioned in this episode:

Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

ClickFunnels https://clickfunnels.com?cf_affiliate_id=525966&affiliate_id=525966&aff_sub=&aff_sub2=&nopopup=true&noautoplay=true&cookiepreview=false  

Kissmetrics Blog: 8 A/B Split Tests That Made Shocking Discoveries https://blog.kissmetrics.com/ab-tests-shocking-discoveries/

Have you ever googled marketing funnel, only to have your eyeballs glaze over when you find super complicated flowcharts that you need a master’s degree in computer science to understand… fear not. Those are NOT the marketing funnels you’re looking for (because they don’t work)… ...unless you’re a giant corporation with oodles of products, programs and services to sell (and even then it’s a pretty tough game to win).The truth is your funnel needs to build 3 key beliefs in people:Belief #1 - your audience needs to truly believe this one thing before they even pay attention to what you have to offer.Belief #2 - next, your funnel needs to work on building this specific desire before they’re ready to think about potentially taking action. This is when you run into the last hurdle in your funnel… Belief #3 - and finally, the last and oftentimes hardest hurdle to overcome is this belief which is critical to keep your audience moving forward in your funnel AND buying from you. I’m breaking it all down on today’s episode of The Marketing Funnel Show. Listen here --->Biggest Show Takeaways:Marketing funnels don’t have to make your eyeballs glaze over with super complicated flowcharts that you need a master’s degree in computer science to understand. Truth is your funnel needs to build 3 key beliefs in people:Belief #1 - your audience needs to truly believe this one thing before they even pay attention to what you have to offer.Belief #2 - next, your funnel needs to work on building this specific desire before they’re ready to think about potentially taking action. This is when you run into the last hurdle in your funnel… Belief #3 - and finally, the last and oftentimes hardest hurdle to overcome is this belief which is critical to keep your audience moving forward in your funnel AND buying from you. Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you. Links mentioned in this episode:Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/ ClickFunnels https://clickfunnels.com?cf_affiliate_id=525966&affiliate_id=525966&aff_sub=&aff_sub2=&nopopup=true&noautoplay=true&cookiepreview=false  

Biggest Show Takeaways:

• Have you ever thought, If I use marketing automation, I won't be able to truly get to know my audience? Today we’ll talk about how automation makes it easier to REALLY get to know your tribe.
• There are 4 very simple (and free) ways that you can use automation to really get to know your audience, which I’ll break down today.
• There is one big key to creating marketing funnels in a way that seems really personalized and relevant which I’ll share with you on today’s episode.
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.

Links mentioned in this episode:

Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/

ClickFunnels https://clickfunnels.com?cf_affiliate_id=525966&affiliate_id=525966&aff_sub=&aff_sub2=&nopopup=true&noautoplay=true&cookiepreview=false  

LeadQuizzes - http://www.leadquizzes.com/?tap_a=18719-9f748e&tap_s=108356-1cfe16

Google Forms www.forms.google.com

Thrive Quiz Builder https://thrivethemes.com/quizbuilder/

Biggest Show Takeaways:

• Many people worry that to have a successful marketing funnel they need to be super salesy. Not so and I’ll give you a couple great examples today’s show.
• No one - or no one in their right mind - wants to be a total cheeseball ‘buy my stuff now’ pusher
• I’m breaking down 3 different funnels I’ve recently been through so you can see how each one is different (and one is TERRIBLE)
• Want to know which marketing funnel is right for you and your business? Take this free and easy quiz and in less than 5 minutes you’ll know EXACTLY which funnel is right for you.

Links mentioned in this episode: Marketing Funnel Quiz: http://www.michellelevans.com/marketing-funnel-quiz/