Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom

By Kady SandelBusiness Entrepreneurship

Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom episodes

December 05, 202385 From $0 to $480K： The Journey of a Solo Freelance Designer with Tim Noetzel
In this episode of The Profitable Graphic Designer Podcast,
I chat with Tim, a solo business owner who turned his design venture from zero to nearly half a million dollars per year in just a few years. Before Tim shares his tips and tricks, we start with an intro to his background and journey into freelancing. We talk about how Tim got his initial clients without a portfolio, exploring the strategies that kick started his success.

Then, we discuss niche selection, uncovering Tim's insights
on finding a niche and standing out. The conversation turns to pricing challenges for designers, with Tim sharing his evolving pricing strategies. We also explore the role of marketing and personal branding, as Tim talks about the techniques that attracted clients and built his brand.

Scaling as a solo designer is tough, and we dive into Tim's
journey in managing workload and quality. We talk about considerations around hiring or outsourcing and the importance of quality control. Tim shares wisdom on effective time management for handling multiple client projects.

As we look into Tim's entrepreneurial mind, we discuss diversifying income beyond client work, exploring online courses and products. Tim shares his future goals for his design business, offering insights into potential scaling and pivots. For budding designers, Tim wraps up with advice
and a list of books, courses, and resources that shaped his approach to design and business. Tune in for a practical episode with real-world experiences and insights from a graphic design success story.

You will learn:
Strategies for getting clients in the early days with no portfolio or reputation.

Insights into niche selection and standing out.

Evolution of pricing strategies for designers starting out.

Marketing techniques and personal branding for attracting clients.

Tips on effective time management and maintaining quality as a solo designer.

Tim’s Bio:
Tim is a ux designer, web developer, and the
founder of FreelanceGPS.com, where he coaches how to start and grow successful freelance
businesses.
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
37 min
November 28, 202384 Grow Your Design Business through Relationships & SEO with Mariah Liszewski
Welcome to another exciting episode of The Profitable
Graphic Designer Podcast. Today, we're diving into the world of design business growth through the power of relationships and SEO with our incredible guest, Mariah Liszewski.
In this conversation, Mariah and I uncover the secrets
behind her journey into website design, emphasizing the invaluable role relationships play in her success. We explore networking strategies, highlight a remarkable collaboration, and reveal how to select the perfect partners for your projects. Plus, Mariah spills the beans on her client relationship secrets and how her network has supercharged her referrals.

In this episode, you will learn:
Mariah's inspiring journey into website design and her key takeaways for aspiring designers.

Proven networking strategies, including tips for successful in-person events and effective online connections.

An in-depth look at a successful collaboration that turbocharged Mariah's design business growth.

Practical advice on identifying and selecting the right partners and collaborators for your projects.

Mariah's top-notch client relationship management techniques and how they lead to powerful referrals.
About Mariah:
Mariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she’s helped over 150+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.

Website: https://www.mariahmagazine.com
Instagram: https://www.instagram.com/mariahmagazineco/
YouTube: https://www.youtube.com/c/MariahMagazine
LinkedIn: https://www.linkedin.com/in/mariahmagazine/

Connect & Collab Playbook: https://www.mariahmagazine.com/playbook
(Use coupon code COLLABLOVE10 for $10 off)

Free roadmap to successful SEO: https://www.mariahmagazine.com/seo-roadmap
53 min
November 22, 202383 How to Become a Fully Booked Graphic Designer with Shay (Bucketlist Bombshells)
Welcome back to another exciting episode of The Profitable Graphic Designer podcast. In this insightful conversation, I had the pleasure of sitting down with the incredible Shay, founder of Bucketlist Bombshells, to uncover the secrets behind getting booked out 3, 6, and even 12 months in advance as a graphic designer. We delved deep into Shay's wealth of experience, exploring her journey in the graphic design and sales realms. We discussed the challenges graphic designers commonly face in client attraction and retention, shedding light on effective solutions.

You Will Learn:
Crafting an Effective Sales Funnel: Discover how graphic designers can skillfully guide potential clients from initial awareness to successful conversion using a well-structured sales funnel.

Proven Sales Strategies: Uncover specific, actionable sales strategies tailored for graphic designers, transforming
prospects into loyal paying clients.

Mastering Online Presence: Learn the art of leveraging social media and various online platforms strategically, understanding the most effective methods to market and sell design services successfully.

Implementable Roadmap: Shay provides actionable steps and a clear roadmap, empowering graphic designers to implement her sales strategies, ensuring a consistent stream of clients well in advance.

Effective Sales Calls: Gain insights into what designers should focus on during sales calls, including crucial talking points and the right questions to ask potential clients, ultimately leading to successful collaborations.
Join us as we unravel the secrets to becoming a sought-after graphic designer, mastering the art of sales, and securing your client roster well into the future. Get ready to transform your business and take your design career to new heights!

Bio:
Shay Brown is the COO and co-founder of Bucketlist Bombshells, a multi-million dollar business education company for the next generation of female entrepreneurs. Having built a thriving community of more than 150,000 women around the world, the Bucketlist Bombshells Academy® teaches foundational business skills and provide a step-by-step roadmap to create and run an online service-based business. They are also the creators of the Bucketlist Bombshells Collective® business-growth membership & community for female business owners. Plus they coach & mentor women in their Scale with Purpose Mastermind 6-month group coaching program to help female entrepreneurs scale their businesses to 6-figures & beyond.

Bucketlist Bombshells has been featured by Forbes, CNBC, BBC and Greatist for paving the path to remote work for millennial women through entrepreneurship — even before the world adjusted to remote work during the Covid-19 pandemic.

Links & Social Media:
https://bucketlistbombshells.com/mastermind
https://bucketlistbombshells.com/podcast
https://instagram.com/bucketlistbombshells
https://bucketlistbombshells.com/salescalloutline
1 hr 1 min
November 14, 202382 The One Concept Method for Brand & Web Designers with Hayley Fedders
The one-concept method is something I've been practicing for a few years now. No more sending multiple concepts to clients for them to choose from. They have one problem, and I offer one solution! Our guest, Hayley, a talented graphic designer, is here to unveil the power of the one-concept method. Discover why presenting a single design concept to your clients might be the fresh perspective your business needs. Learn why people are willing to pay more for one concept/one design versus multiple options and how it can significantly increase your efficiency. Hayley will share her journey, client responses, and the remarkable benefits this approach can bring to your workflow. Plus, she'll provide invaluable tips on how to transition seamlessly.

You will learn:
What the one-concept method is and how it differs from offering multiple design options.

How clients respond and benefit from this approach.

Why they are willing to pay more for ONE design versus multiple options.

Practical advice for effectively communicating the value of a single concept to your clients.

The impact on your workflow and efficiency as a designer.

Tips and steps to successfully transition to this innovative method.

Can't wait for you to dive in and start applying the insights we talked about soon! 😊

About Hayley:
Hayley Fedders is a branding expert who founded the Carpinteria based design agency, Studio Seaside. With a passion for brand and website design, Hayley brings her creative skills and expertise to help businesses and organizations establish their visual identities and online presence.
Hayley holds a bachelor's degree in industrial arts from San Francisco State University, which has provided her with a strong foundation in design principles and techniques. Her educational background, coupled with her keen design eye, has enabled her to excel in the field of design.
Outside of her professional pursuits, Hayley enjoys spending quality time with her family and serves on the Board of Trustees for Girls Inc, of Carpinteria. She values family and cherishes the opportunity to travel and explore new places with her loved ones.

Resources:
https://www.studioseaside.com/resources
https://www.studioseaside.com/brand-process-savvy
37 min
November 07, 202381 $5K／Day as a Web Designer? How Becca Started Offering VIP Days in Her Business
Join me in this exciting episode where I sit down with the incredible Becca, a web designer who has cracked the code to earning $5K per day with her innovative approach. Becca shares her inspiring journey as a web designer, revealing the secrets behind her 'website in a day' services. Discover how she developed this unique business model, and learn the key steps involved in her lightning-fast projects. If you're a designer looking to venture into day rates, Becca's expert advice is a goldmine.

You will learn:
Becca's inspiring journey from a novice to a $5K/day web designer.

The step-by-step process of executing a 'website in a day' project.

Strategies for maintaining quality under tight timelines.

Tips for setting day rates and attracting high-paying clients.

Real-life success stories showcasing the effectiveness of the 'website in a day' model.

Resources:
The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/

About Becca:
Becca Luna is a high school dropout who created a multiple six-figure web design business on a MacBook Air in a 500 sqft apartment. She now runs a million-dollar educational empire teaching driven creatives how to build 6 figure web design brands with no college degree, no coding knowledge, and no previous experience. Now it's your turn.

Links:
Becca's FREE course: https://beccaluna.com/creative-career-course
IG: instagram.com/iambeccaluna
TikTok: tiktok.com/@iambeccaluna
Website: beccaluna.com
36 min
November 02, 202380 Selling Over $1.4 Million in Website Templates with Elizabeth McCravy
In today's exciting podcast episode, I had the incredible opportunity to sit down with Elizabeth McCravy, the mastermind behind a booming web design template business that has generated over $1.4 million in sales! We delved deep into Elizabeth's journey, starting with her background and how she transitioned from college life to web design entrepreneurship. She shared her insights on the design process, her choice of the Showit platform, and how she stays ahead of market trends to cater to her audience. Elizabeth also spilled the beans on her effective marketing strategies and pricing tactics. But the real gem of our conversation was the personal touch she adds to ensure her customers have a seamless experience with her templates. And the big reveal – her future plans for expanding her business into the world of podcasting!

You'll learn:
Elizabeth's inspiring journey from college to web design entrepreneur.

The Showit platform and why she chose it over other options.

Pro tips on design, market trends, and pricing.

How she maintains a personal touch and great customer experience.

Her exciting plans for venturing into the world of podcasting.

Elizabeth’s Bio:
Elizabeth McCravy is a Showit website designer, business coach, and host of the Breakthrough Brand Podcast. She’s the creator of the popular courses, Booked Out Designer and Podcast Success Blueprint, and she's the web designer behind Elizabeth McCravy Shop templates. Elizabeth is a wife, boy mama with a second on the way, and believer based in Nashville, Tennessee.

Website: https://elizabethmccravy.com/
Instagram: https://www.instagram.com/elizabethmccravy/
41 min
October 31, 202379 $18,500 Branding and Web Design Project - Breakdown
Ever wondered how I land 5-figure clients and how much money I actually make off of one project? In this insightful episode, I spill the beans on how I not only secured the client but also managed to deliver stunning results that left them thrilled. You'll get an exclusive look into my process, from end to beginning (you read that right!), uncovering the secrets to success.

You will learn:
The unconventional approach I used to secure a high-paying client and have them approve all designs within minutes.

Discover how I spent just 27 hours on this project and made over $12,000.

The importance of brand strategy and how it can elevate your design business.

Pricing strategies and how I structured my project, including the breakdown of costs and profits.

Get ready for a dose of inspiration and practical advice that will empower you to take your design business to new heights. Tune in now and learn how to turn your passion into profit!
Wanna work with clients like this one?
Join us inside The Profitable Designer Program!
20 min
October 24, 202378 Thriving on Return Clients as a Designer with Gigi from One6Creative
In today's episode of The Profitable Graphic Designer Podcast, I am bringing you a conversion-focused brand and web designer, Yevgeniya (and you can call her Gigi), from One 6 Creative. Today, we're discussing a topic that we haven't covered on this podcast yet, and it's all about becoming an indispensable designer, which essentially means gaining repeat clients.

You will learn:
How to secure more work from your past clients.

When to follow up with previous clients and precisely what to say/ask.

What additional offerings you can provide to your previous clients, aside from completed design projects.

How to find clients online if you are just starting out and don't have a substantial client history.

Strategies for design business owners to increase client lifetime value.

About Yevgeniya (Gigi):
Yevgeniya "Gigi" Davarashvili is the founder behind One6Creative, a conversion-focused creative agency specializing in branding and web design for mission-driven small businesses. With a background in sociology, neuromarketing, and business, Gigi blends data-driven strategies with design, helping thought leaders and industry experts make their mark online, connect with their audience, and drive revenue.
In 2020, Gigi expanded her reach by launching One6Creative Academy, a digital academy offering resources and courses aimed at empowering designers to become better business owners.
When she's not crafting brand experiences, Gigi revels in outdoor adventures with her family and is an avid tennis player and skier. For business insights and behind-the-scenes content, catch her on Instagram or tune in to her podcast, Create to Convert.
To connect with Gigi you can visit her website: https://one6creative.com/ or follow her on Instagram: https://www.instagram.com/one6creative/
1 hr 3 min
October 17, 202377 Make a Living Designing Logos with Ian Paget from Logo Geek
In my latest episode, I had the pleasure of chatting with Ian Paget from Logo Geek! Ian laid it all out for us – from his journey into the world of logo design to his client acquisition strategies. We explored the intricacies of his design process from start to finish, and got the inside scoop on how he sets his logo design rates. Plus, he shared insights into his day-to-day workflow.

You will learn:
The captivating story of Ian Paget's entry into the world of logo design.

Proven strategies for finding clients and building a thriving design business.

An exclusive look at Ian's logo design process.

Valuable insights into effectively pricing your logo design services.

How he positioned himself as a go-to logo designer.
This episode is filled with practical insights that will help you improve your logo design skills and business strategies.

Ian’s Book: https://www.amazon.co.uk/Make-Living-Designing-Logos-Paget/dp/1838241205/
Logo Geek: http://logogeek.uk/
X / Twitter: https://twitter.com/logogeek
Treads: https://www.threads.net/@logogeek

Ian’s biography:
Ian is an accomplished logo designer with over a decade of experience in the field. He is recognised for his ability to create striking and effective logos that communicate the brand's essence. Ian is also the host of the popular Logo Geek Podcast, where he shares his expertise and interviews other leading designers and marketing experts in the industry, as well as author of the book, Make a Living Designing Logos. Through his work, Ian has established himself as a respected voice in the design community, and his passion for the craft is evident in everything he does.
1 hr 4 min
October 10, 202376 Increasing Your Design Rates for Bigger Profits
Get ready for an eye-opening journey on the latest episode of The Profitable Graphic Designer Podcast! Today, I'm delving deep into the art of pricing for design business owners, sharing insights that have personally transformed my career.

In this power-packed episode, you will learn how to:
Discover the True Value: I'll show you how to recognize the immense value of your design skills and communicate it effectively to your clients.

Craft a Winning Pricing Strategy: Learn the art of value-based pricing and tiered packages to maximize your income without sacrificing quality.

Educate and Persuade: Find out how to educate your clients about the design process and persuade them to invest in your expertise, leading to higher profits.

Price Evolution: I'll share the journey of incremental price increases, ensuring you're always growing your earnings while maintaining client loyalty.
Let's dive in!

Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: ⁠https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
22 min

About Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom

From the publisher's feed

Off By 2 is a business podcast for ambitious founders who want to grow and build a brand people know, but feel overwhelmed by their to-do list, unsure what to focus on, or tired of their business taking up more of their life than they want.

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Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom

Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom episodes

About Off By 2 : Brand Strategy & Business Growth for Founders Who Want More Freedom

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