Profitable Joyful Consulting

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business with videos.

Video marketing is effective, efficient, and powerful — and yet so many consultants hesitate to use video at all or as much as they should. 

There are many reasons for that, like…

“Making videos is hard.” 

“Making videos isn’t convenient.”

“There’s never enough time to make videos. I can’t fit that into my week.”

“All the equipment, technology, editing, production…it feels overwhelming.”

Sound familiar?

I hear you. But the truth remains that video marketing is a powerful growth tool for your business, and there are plenty of ways to overcome these hurdles. 

Key areas discussed in this episode:

Listen to this episode to learn how to grow your business with video marketing here on YouTube:

📺 https://youtu.be/P4yYdouPh0U

📻 Or find a link to your favorite app on the left side of this page: https://enlightenedmarketing.com/podcast/.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business by using visioning and vision statements.  

Visioning is about envisioning the future and then engineering your path towards it. When you see what you want to have happen in your business, you can get insights and ideas into how to build it.  

This technique has huge opportunities, but a lot of people aren’t using it. And those that are using it, I find, aren’t using it to the great possibility that they could. 

Key areas discussed in this episode: 

Visioning puts you in a position of clarity, control, and decisiveness — and that leads to the kind of action that grows your business. Listen to this episode to learn how to grow your business with visioning wherever you get podcasts or click here to listen and subscribe: 

https://enlightenedmarketing.com/podcast/

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On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business with strategic alliances. 

The truth is, there are not many shortcuts in business. You really just have to put in the work. Many people you might think of as overnight successes have been working for seven to ten years before you ever hear of them. 

With that being said, this is one of the few methods where you can quickly tap into someone else's audience and put yourself on a path to success faster than doing it on your own. 

If you have seven to ten strategic alliances, you could almost not do any other marketing and rely on them as referral sources. (You could, but don’t.) That’s how powerful strategic alliances are, and they’re an incredibly valuable foundation for your business. 

Key areas discussed in this episode:

Listen to this episode to learn how to grow your business with strategic alliances wherever you get podcasts or click here to listen and subscribe:

 https://enlightenedmarketing.com/podcast/

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On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use case studies to build your business.

Last week, I talked about getting results for your clients. This week, I’m sharing about how to promote those results and use them to grow your business. 

This is one of my favorite marketing techniques. I call it, “I’ll have what she’s having.” (You might remember this line from the movie “When Harry Met Sally”!)

Case studies are detailed, informative stories of your clients’ success. They’re a much less salesy way to share your results, because they don’t just make claims about how amazing you are; instead, they document your results. 

Interestingly, potential clients often come away from reading a case study thinking how amazing you are, because the results conveyed it to them. That’s why you need to be creating and sharing case studies for your business.  

Key areas covered in this episode:

✍️A case study has credibility. It builds authority and a desire for readers to get those results for themselves. I share the process I use to develop case studies that you can use to grow your business. 

✍️The exact format to use for your success story, including key questions to answer (and even why it matters what name you give your client in the story). 

✍️Case studies can be the core marketing pieces in your business. I share the key thing to make sure your case study does so it’s actually effective. 

✍️The different versions of your case study to create so you get the most out of it.

✍️Your case study shouldn’t feel like a marketing piece. I talk about how to make it feel more entertaining and educational instead. 

I answer some questions consultants have asked me about creating case studies (you can submit your own questions for a future episode by leaving me a voice message at enlightenedmarketing.com/podcast). 

Case studies are an incredible way to sell your work without selling it (and they’re fun to both read and write). 

Listen to this episode to learn how to grow your business through strategic case studies wherever you get podcasts or click here to listen and subscribe: https://enlightenedmarketing.com/podcast/.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to build your business by getting results for your clients. 

Years ago when I was in the third year of my consulting business, I was taking a marketing class. One of the assignments was to write down some success stories.

I was horrified to realize that I didn't have any success stories.

And the reason I didn't have them? My clients weren’t unhappy, but they weren’t implementing the work. When I followed up with them to find out how things were going, they would say, “Oh, well, ah, you know. Yeah, thanks. That was great. Our priorities have changed. We're working on something else right now.” 

Realizing that was both frustrating and eye-opening. I started to dedicate myself to ensuring that if I started a project, it was going to have success at the end of it. 

That caused me to learn a lot about what it really takes to get results. 

I’m known for helping people add $100K to their business in a single offer. I'm known for turning $400K proposals into $800K yeses. I’m known for helping a client add $600K in the first year of working with me, for helping another who was charging $5,000 per client before and now has just sold another $6,000 per month engagement. I could go on and on.

I'm talking about the results that I'm getting for my clients and that my clients are getting through working with me. That is what builds my business, and it does more than almost any marketing messaging that I can do. 

Key areas discussed in this episode:

Listen to this episode to grow your business with great results wherever you get podcasts or click here to listen and subscribe: https://enlightenedmarketing.com/podcast/.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business with strategic visibility. 

Is your business brand visible? When your audience needs a leadership consultant or a finance person or help with their IT, do you come to mind for them?

Being visible is a key way to grow your business. Because your audience doesn’t have psychic powers. They’re not going to just find you one day. You need to make the work easy for them - by being visible. 

Here are some of the key areas covered in this episode:

• Why you’re not as visible as you should be (there are tons of limiting beliefs that go into this) and how that’s actually (surprise!) a self-sabotage strategy.
• You want to have a high top of mind awareness in your niche for your audience. I break down what that means and how to get there.
• You don’t need to be everywhere, but you do need to be way, way more visible than you think. I deliver the “where and how” on this. 
• The visibility strategy my former employer, The Coca-Cola Company, used that you can apply to your business.
• You want to build your identity as the go-to person for your people in your niche. I share some actionable strategies to use to create a body of work that begins to teach people who you are.

I hope this podcast episode helps you shift your beliefs and actions around visibility, so you can help more people, have more fun, and make more money.

Listen to this episode to learn how to grow your business through strategic visibility wherever you get podcasts or click here to listen and subscribe: https://enlightenedmarketing.com/podcast/.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to build your business with a team. 

You are the talent in your business. You're the genius. Everything we can do to take care of you and free you up to do your genius thing is what we want to do. 

One way to do that is with a team. Working with a team can help you grow your business - even if you’ve been bootstrapping and feel like you don’t need a team. 

Here are key areas covered in this episode:

When you have a terrific team, you get to constantly build new supportive beliefs like: “I can rely on people. My team makes me a better version of myself.” Those are the beliefs that I want you to nurture and cultivate in yourself. And if you do so, I know you'll be a more profitable and joyful business owner. 

Listen to this episode to learn how to build your business with a team wherever you get podcasts or click here to listen and subscribe: 

https://enlightenedmarketing.com/podcast/

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On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to overcome self-sabotage.

What would be possible for you if you didn’t get in your own way? What kind of results could you get for your business and for your clients? I had a client who was writing her speeches the night before big keynotes, and they never went as well as she wanted them to. I once had the habit of making really bad hiring mistakes. I’ve had clients exhaust themselves in pursuit of doubling their business. These are all different, but they’re all examples of self-sabotage.

It may be an unconventional one, but overcoming self-sabotage is a vital growth strategy for your business. When you learn to work with your Saboteur, you unleash possibilities.

Key Areas Discussed:

·        Self-sabotage isn’t what it seems like on the surface. There’s a spiritual and energetic perspective to it, which I cover here with Spiritual Director (and my husband) Christopher Carrick.

·        Why we sabotage ourselves - how we disguise it from ourselves - and how we can stop doing it, so we can be the productive, effective people we know ourselves to be.

·        You don’t have to exhaust yourself in the process of doubling your business. Exhaustion is actually one of several sly sabotage strategies we reveal.

·        “I’d never do that to myself.” Find out the sneaky way powerful, confident people sabotage themselves.

·        The role of the unconscious and the ego in self-sabotage — and how to better understand the voice of your own inner saboteur.

·        With the right awareness and tools, dealing with self-sabotage can actually be kind of fun (I said “kind of”!) and doesn’t have to be shaming. We share simple exercises to take back control and get out of your own way.

Listen to this episode to learn how to change your relationship with your inner saboteur wherever you get podcasts or click here to listen and subscribe: https://enlightenedmarketing.com/podcast/.

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For more tips to help you create a profitable, joyful business without exhaustion​, follow me on LinkedIn, Facebook, or Instagram.

P.S. Here are 3 ways I can help you grow your consulting business:

🎧 Subscribe to my podcast, Profitable Joyful Consulting 

You know who subscribes to my podcast? My clients. — On YouTube and your favorite podcast app.

💜 Connect with other consultants in the Profitable Joyful Consulting community 

Ask questions, share insights, find colleagues. Click here to join. 

💡 Work with me to multiply your revenues without exhaustion.

Ready to add $150-750K to your business? Click here to book a 12-minute call with my Growth Strategist.

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On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to write proposals that get you a yes almost every time. 

Do you often waste hours and hours on proposals that end up getting rejected? Only to receive back terse emails like, “It’s out of our budget” or “We’ve decided to go in another direction?”

This is the reality for too many consultants. 

Let’s stop wasting time on proposals only to hear a no. Doing proposals right can grow your business exponentially, and in this episode of the Profitable Joyful Consulting podcast, I teach you how. 

Proposals are heinous and dreadful and terrible for almost everyone. You don’t always need to send a proposal, and there ARE ways to make them simpler. 

Here are the key areas I covered in this episode: 

If you follow the tips I share in this episode, you’re going to start getting more yeses to your proposals for a more profitable - and yes, joyful - business.

Listen to this episode to learn how to make the proposal process light, easy, and full of yeses wherever you get podcasts or click here to listen and subscribe: https://enlightenedmarketing.com/podcast/. 

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business with signature systems. 

If delivering work to your clients takes too much effort... If all the results your clients get depend on things you do personally... If you’re looking for more leverage in your business ... you need to create a signature system. 

I can guarantee that you already have a signature process - it just might not be at a conscious level. But if you want to change the world with your work, you need to get that work out of yourself, onto paper and into a system. Tune in to this episode to learn:

Listen to this episode to learn how to create a signature system for a more profitable, joyful business wherever you get podcasts or click here to listen and subscribe: https://enlightenedmarketing.com/podcast/. 

I would love to hear about your progress on creating your system - let me know how it’s going for you over in the Profitable Joyful Consulting Facebook group, my free group for B2B consultants and Executive Coaches who are building high-6 and 7-figure businesses with a focus on balance, not grind and hustle.