Profitable Joyful Consulting

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to plan your content marketing.

How do you decide what you’re going to write about? How do you figure out what to make videos about? How do you know what to share?

I hear this struggle from consultants all the time when it comes to marketing: I just don’t know what to talk about.  

In this episode, I’ve got you covered. I share how to answer those questions so you can come up with content that builds a cohesive brand (and have fun making it).

Because, that’s the point, remember? A content marketing strategy builds your brand and attracts perfect clients! You want to teach people over time with all of the content that you put out there — what they need to know about you and why they should know about you. 

Key areas discussed in this episode:

Watch this episode on YouTube: https://youtu.be/WASkD8o4BvA or listen on your favorite podcast app: http://www.enlightenedmarketing.com/podcast to discover how to plan your content marketing for a more profitable and joyful business.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use a content marketing strategy to grow your business. 

Content marketing is a clear priority for expert brands, yet many struggle to keep up with what exactly that means for them and how to do it effectively. Generating fresh content takes a lot of work, and it needs to be done consistently. How can they get the benefits of this strategy without exhausting themselves in the process?

Consistent content marketing builds your brand, teaches potential clients about your value, helps you create an audience full of perfect clients, generates leads, and more. It’s critical for growing a business based around expertise. 

Plus, content marketing can be creative and joyful! You can play, experiment, and discover what works for you. It's a chance for you to talk about the work you love and share that passion with the people in your community. It helps you offer value to everyone in your community, regardless of whether they buy from you or not. 

Key areas discussed in this episode:

Watch this episode on YouTube: https://youtu.be/kDeez-aKmic or listen on your favorite podcast app: http://enlightenedmarketing.com/podcast to discover how to make your business more profitable and joyful through content marketing!

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use an email newsletter to grow your business.

Email newsletters can activate past clients, share value, help potential clients see why they need you, and more. Sending newsletters is a powerful strategy to build revenue potential in your business. 

So yes, I promise, they ARE worth the time and energy you put into them (and really, they don’t take much time or energy at all). If you got even just one client a year from an email newsletter…wouldn’t that be worth it to you? 

If you’re still thinking… “my clients are too big and important to subscribe,” or “the technology is overwhelming,” or “I’m too busy”…this episode is for you!  

Key areas discussed in this episode:

Watch this episode on YouTube: https://youtu.be/nAH706j2dEo or listen on your favorite podcast app: http://enlightenedmarketing.com/podcast/ to learn how to make email newsletters work for you. 

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn what the most powerful word in marketing is (and why it matters).

That word? You.  

Focusing on this word enables better communication, more effectiveness, better results for your business, and more. 

There are a lot of powerful words in marketing, but “you” is the most powerful word you can use. Learn to use it well and I know it will make your marketing even more effective! 

Key areas discussed in this episode: 

Watch this episode on YouTube: https://youtu.be/91kCWOjIdwc or your favorite podcast app: https://enlightenedmarketing.com/podcast/ to learn how to make your marketing even more effective by using “you.”

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create a three-part client attraction system.

A system is a repeatable process you do that gets predictable results. I find that many consultants don’t have systems in their marketing - they’re winging it, or they market when they feel like they need to.

Sound familiar?

But a sustainable marketing system can help you make more money with more ease and joy. It gives you access to generating clients when you want and need them, and gives you some control over your business. Learn how to create this system in this episode of Profitable Joyful Consulting (I promise, it’s easier than you think)! 

Key areas discussed in this episode: 

Watch this episode on YouTube: https://youtu.be/bG5XbtMLaDU or listen on your favorite podcast app: http://enlightenedmarketing.com/podcast/ to discover how to create a sustainable, three-part client attraction system to help your business become more profitable and joyful.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn about the critical mindset shifts you can make to help you persist through failure, learn from resistance, and manage expectations. 

If you don't come from a marketing background, marketing can be a really heinous task. Especially if you’re doing it on your own, it can feel frustrating, disappointing, and like nothing ever works.

But as you know, marketing is critical in your business. So in this episode, I’m sharing mindset shifts you need to let marketing be less heinous and more joyful. I hope it helps you start to create some needed internal shifts for your business for 2021!

Key areas discussed in this episode:

Wishing for your continued success in 2021 and beyond! Listen to this episode to discover these needed marketing mindset shifts on YouTube: https://youtu.be/zj2KgTsVsRY or your favorite podcast app: https://enlightenedmarketing.com/podcast/.

1-Page Marketing Plan    On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create a 1-page marketing plan for your business this year.   Honestly, most of the consultants I’ve worked with don’t have a plan at all. But part of the secret sauce of a profitable, joyful business is a 1-page marketing plan that drives all your marketing.   This plan also includes prioritizing yourself: because prioritizing yourself is going to make you a more centered and present business owner.   We can pre-think about the year. We can think about the outcome that we want to have for this year, and then we can boil all of that down to one page that can guide our daily activities. In this episode, I teach you how.   Key areas discussed in this episode:

Join the ranks of the very rare group of consultants who have an actual marketing plan!   Download my template for making a 1-page marketing plan 

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EP36: Your Word | Theme | Intention For The Year On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to set clear intentions for your business with a word or theme for the new year.

If you’re reading this: you made it! It’s 2021. I’m excited for this year to be so much better than 2020, and that’s the topic of this podcast episode. You are powerful and you can create more of what you want to see in 2021.

Most business owners think a bit about a plan for the year. Rarely is there a complete marketing plan (we’ll talk about that in the next episode!), but the best thing you can do if you’re doing the very least - is to choose a word for the year. It can help guide you as you go as well as understand and interpret things that happen. Learn how in this episode!

Key areas discussed in this episode: 

Watch this episode on YouTube: https://youtu.be/1LJVPFX8gK4 or listen on your favorite podcast platform: https://enlightenedmarketing.com/podcast

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to grow your business by celebrating more! 

Celebration is a topic that’s very close to my heart. Rewarding yourself for the wins and successes you’ve gotten is one of the best ways to make the things you want to have happen in your business happen. 

And yet, so few consultants make celebration a regular practice. They forget, they feel awkward, they don’t value it.... 

But, you can really use it to change your life - celebration causes us to more quickly shift our attitude when things are hard, build new habits, and venture outside our comfort zone! 

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I hope this episode encourages you to build a celebration habit in the new year - it has truly changed my life and I know it will change yours, too! 

Watch this episode on YouTube: https://youtu.be/1LJVPFX8gK4 or listen on your favorite podcast platform: https://enlightenedmarketing.com/podcast 

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to be more productive in your business…but not in a soul-sucking way. 

When most people think about productivity, they’re thinking, “How can I get more done in less time, be more efficient and push harder?” And I don’t think you need another podcast episode talking about that. 

So in this episode, I talk about ways to do productivity differently - ways that allow for flow, creativity and spending more time in the heart and intuitive space. 

When my clients do this, they are far and away more productive, more effective, and even earn more money (a wonderful side effect!). 

We’re not robots, so let’s stop talking about productivity and business like we are or should be. Your business should have space in it for you to think, be creative, and be a human. 

Listen to this episode to discover:

Watch this episode on YouTube: https://youtu.be/4LHhWlYI7Q4 or listen on your favorite podcast app: https://enlightenedmarketing.com/podcast.