Profitable Joyful Consulting

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how (and why) to fire a client. 

If you’ve ever been out with colleagues venting about a client and heard them say, “Wow, you should fire that client,” today’s episode is for you. 

I’ve had clients who’ve asked me, “How do I fire this client?” And I’ve had this experience myself, too. It’s important for you to know: you CAN fire a client. You’re not stuck with them, and you don’t have to be trapped in a terrible situation. If you wanted to be miserable and stuck, you would have stayed back at corporate. ;)

In this episode, I talk about what you need to do to make firing a client the least horrible experience for everyone involved. 

Key areas discussed in this episode: 

Tune into this episode to get some ideas and permission to let go of those clients who are no longer in alignment for you. Watch it on YouTube: https://youtu.be/f5J75QSyCOs or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast.

🔔 Subscribe for more! ➡️ http://bit.ly/PJCYTsub  ​​

READ ✅Ready to increase your next offer by 9 times? Get the 9X YES! Formula ➡️ http://enlightenedmarketingmedia.com/em-9xg/  

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For more tips to help you create a profitable, joyful business without exhaustion​, follow me on Instagram: www.instagram.com/samantha.hartley.71 

Whenever you’re ready, here are 3 ways I can help you grow your consulting business:

Seriously, I give away trade secrets and insider info every week - the same lessons I teach my clients about what works now to get clients, deliver work with ease and enjoy your business more. — On YouTube and your favorite podcast app. 

Ask questions, share insights, find colleagues. There’s 1300 consultants in the group, sharing value and referring. — Click here to join https://www.facebook.com/groups/ProfitableJoyfulConsulting 

If you'd like to add $150-750K to your business, just email me ([email protected]) with the word “multiply.” Tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! ❤️🎉🙌🏼

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On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to do storytelling right for your business with guest Karen Eber. 

Karen is the CEO and Chief Storyteller of Eber Leadership Group, a talent development boutique that helps companies reimagine how to transform their culture, build healthy leaders and teams, and leverage storytelling. 

Storytelling can help you be more effective as a consultant. So many people are actually afraid of storytelling, but when you cultivate this skill you can become more engaging, shape culture, help teams relate to each other and give more effective advice. 

Storytelling looks easy when it’s done well, but when you try to do it, it doesn’t always go as you expect. How do you find the story? How do you take a risk and tell a vulnerable story that changes everything? How do you make sure the story is relevant to what you’re talking about? 

Discover the answers and keys to becoming a better storyteller in this episode. 

Key areas discussed in this episode:

Watch this episode on YouTube: https://youtu.be/i0Gfpwndg9U or listen on your favorite podcast app: https://enlightenedmarketing.com/podcast/

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to replace yourself in your business in order to grow. 

Being able to replace yourself in your business can help you focus on strategic initiatives so you can grow your business. My clients who’ve done this have usually been in the $250k - $750k range when they’ve replaced themselves and seen their business double from there. The possibilities for growth are endless when you make yourself no longer irreplaceable in your business. 

Key areas discussed in this episode:

One of my favorite quotes is, “The business does the work, not me.” If you’re doing delivery, you’re doing the work. You can replace yourself and let your business really do the work for you, so you can stay in your Joy and Genius ZoneTM.

Watch this episode on YouTube: https://youtu.be/pDjkeYv3taE or listen on your favorite podcast app: www.enlightenedmarketing.com.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to know when to fire someone. 

Being in a situation where someone needs to be let go can make your business feel decidedly less joyful. I talk to consultants who have a lot of questions about firing someone. How do you discern when someone needs to go? How do you fire them calmly ... and kindly? How do you make the process easier and less painful for everyone involved, so you can get back to growing your profitable and joyful business? 

Tune into this episode of the Profitable Joyful Consulting podcast to get your questions answered so you can get back to growing your business.

Key areas discussed in this episode:

If you’ve been struggling to let someone go, this episode is the spark you need to help you get clear about what you need to do so your business can continue to thrive. Watch this episode on YouTube: https://www.youtube.com/playlist?list=PLE3wE4IYt2x2QdLUZuXI8VoyANGSzWgUN or listen on your favorite podcast app: https://bit.ly/PJCPodcast.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to give advice effectively as a consultant. 

As consultants, we give advice for a living. But giving advice is not as simple as it may sound. If you’ve ever worked with clients who ask for advice but don’t take it, always say “no” to your suggestions, or just aren’t ready to hear what you have to say, this episode is for you. Inside it, I share how to give advice effectively so you actually help your clients create change. 

Key areas discussed in this episode:

Watch this episode on YouTube: https://youtu.be/x0b1lvln6ig or listen on your favorite podcast app: https://enlightenedmarketing.com/podcast to discover how to give more effective advice in your consulting business. 

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use networking to grow your business.

Some consultants dread networking, some consultants love it. But the fact is, networking is a marketing strategy that can help you grow your business exponentially when you do it right. 

A lot of people think networking is just working a room - mixing, mingling, introducing ourselves to people and introducing them to each other. But according to networking expert Susan RoAne, the actual networking is the follow-up that we do. And that’s where the real magic lies. 

Tune into this episode to discover how to become a “savvy” networker and grow your consulting business with networking. 

Key areas discussed:

Watch this episode on YouTube: https://youtu.be/9jCHgOiJ-Iw or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast to learn how to become a savvy networker and grow your business with networking.

Want more from Susan? Drop her a note at [email protected], connect at http://www.linkedin.com/in/susanroane or visit her website susanroane.com 

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use a free sampling strategy to grow your business.

Free sampling is basically giving things away for free as a way to grow your business. It’s not for everyone, and you need to be careful with this strategy (especially if you attract a lot of lookie-loos or end up giving away a lot of your energy).

But when done judiciously, it can help you grow your business exponentially (there’s a world-renowned corporation that uses this strategy to great effect). 

When you give away information and share your expertise, it helps grow the know, like, trust factor for you and makes people want to learn more about your business. You can establish yourself as an expert brand and a go-to place for advice and consultations when people are ready to hire you.  

Key areas discussed in this episode:

You’re here to make money. Plenty of people will benefit from your free stuff and possibly never work with you. But giving things away free can help some people realize that they need to work with you, and that’s why we do it.

Watch this episode to learn how to implement this strategy to grow your business on YouTube: https://youtu.be/alYG1DjvdK8 or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to get clients on LinkedIn with direct outreach. 

Have you struggled to get quality connections, leads and clients from LinkedIn? 

While some consultants wait for prospects to notice their profiles or be wowed by their posts, many are using a humble and classic marketing approach called Direct Outreach. 

Starting messenger conversations can familiarize you more quickly with connections who can become referral partners, collaborators and clients.

Direct outreach is a fundamental marketing technique. It’s this crazy and novel idea where you just call, email, or even go to the office of a prospect. 

Direct outreach seems almost too basic to work and yet, it’s one of the fastest and most effective ways to get clients. LinkedIn is a particularly powerful platform for direct outreach, and some consultants are using it this way. 

But too many struggle with direct outreach. So I invited two LinkedIn experts, Ellen Melko Moore and Steven Perchikov, to talk with me specifically about how to use direct outreach on LinkedIn to get clients. 

Key areas discussed in this episode:

Watch this episode on YouTube: https://youtu.be/on6YwNjImOY or listen on your favorite podcast app: www.enlightenedmarketing.com to discover how to get your next high-ticket client on LinkedIn with direct outreach. 

You can connect with Ellen on LinkedIn here: https://www.linkedin.com/in/ellen-melko-moore/. 

Download Ellen’s free gift, The LinkedIn Connection Intervention: The Weird Golden Nugget Tip That Enrolls the Best People to Your Network -- http://bit.ly/2NYQHDi  

You can connect with Steven on LinkedIn here: https://www.linkedin.com/in/steven-perchikov-9217529/ 

Get a free 30-minute session with Steven https://www.artofsalesacademy.com/book

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use TikTok for your business!

If you’re on the internet at all, you’ve probably heard of the new social media platform TikTok. But what is it, do you need to be on it, and can you grow your business there?

You might think TikTok is just full of kids doing dances (and there is plenty of dancing on there), but you can use TikTok as a professional to connect with your audience. And even if you don’t, you can transfer what works on TikTok to your own social media content. 

Television news anchor and TikTok influencer Amanda Jaeger joined me for this episode to teach you everything you need to know about using this fun, powerful new platform for your business. 

(Because, as she shares in this episode, this platform is here to stay). 

Key areas discussed in this episode:  

Whether you have any intention of ever getting on TikTok or not, what’s working there is shaping social media, attention spans, and content marketing everywhere. 

Watch this episode on YouTube: https://youtu.be/4rMFnGQA92o or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast to discover everything you need to know about TikTok.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create content that converts. 

In the last couple of episodes, we’ve talked about content marketing strategy and planning. In this episode, I’m talking about how to actually create the content as easily and effectively as possible.

Here’s my question for you: have you ever written a post that generated a client for you?

I wrote a post years ago, really early on, that generated multiple clients for me. I was shocked and amazed because this had never happened to me. 

Whether you’ve ever had a social post generate a client for you or not: it’s possible. In fact, consultants across industries are doing it all the time. In this episode, I share how to make that easier to do so your content can truly be a value-packed, client-attracting machine! 

Key areas discussed in this episode:

One of the most important parts of content marketing is being the You-est You you can be. That’s how people learn who you are, what your brand is all about, and if they want to work with you. Even if you’re working with large organizations and corporations - those are made up of people too! 

Tune into this episode to get some inspiration to get creating so that your people can find you (and find you faster). Watch this episode on YouTube HERE or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast.