On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to start a daily marketing habit to create more consistent action - and revenue. 

People think that you grow your business with sales and marketing, but there are many, many different ways to grow your business. Some of them are unexpected or unusual.

In this episode of the Profitable Joyful Consulting podcast, I’m talking about forming habits as a way to grow your business. This is one of the things I’ve seen make a big difference in my clients’ businesses and in mine as well. 

It’s how you go from huge peaks and valleys to consistent sales and clients. 

Most consultants’ marketing efforts are streaky at best. But when you make working intentionally on your own business a habit, you make your business a priority and transform your results. Tune into this episode to learn: 

Implementing this strategy can help your business become both more profitable and more joyful. Listen wherever you get podcasts or click here to listen and subscribe: https://enlightenedmarketing.com/podcast/. 

I would love to hear how implementing this strategy goes for you - let me know over in the Profitable Joyful Consulting Facebook group, my free group for B2B consultants and Executive Coaches who are building high-6 and 7-figure businesses with a focus on balance, not grind and hustle.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to deliver client work with ease.

Ted is frustrated by clients who always want to see him in person. The travel there and back eats up valuable time he could be spending elsewhere. And many times the meetings could be done remotely or even by email. 

When Beth lands big new engagements, she’s excited, but then it sinks in just how much work she now needs to do. From coordinating meetings to designing workshops to outlining new process models to convey key messages ... she loves some of it, but it’s still a LOT. 

There IS a way to deliver work more efficiently so that the clients get amazing results but you don’t have to put in so much effort. When you do, you’ll find fewer hours spent means the work is more profitable, and focusing on the right things will mean you're more joyful as well. 

In this episode of the Profitable Joyful Consulting podcast, you’ll learn: 

·        How to use your Joy & Genius Zone™ to determine what you should work on (and what you should hand off)

·        4 key ways to make delivering client work so much easier

·        How to take leadership with your clients to help them get the best results possible 

·        The one phrase you can say to help your clients understand how best to work with you

·        The #1 delegation trick you need to free up your time and energy

Your clients need you, and we don’t want you to burn out. Listen to this episode to learn how to deliver amazing work to your clients with ease wherever you get podcasts or click here to listen and subscribe: https://enlightenedmarketing.com/podcast/. 

---------------

🔔 Subscribe for more! ➡️ http://bit.ly/PJCYTsub ​​

---------------

For more tips to help you create a profitable, joyful business without exhaustion​, follow me on LinkedIn, Facebook, or Instagram.

P.S. Here are 3 ways I can help you grow your consulting business:

🎧 Subscribe to my podcast, Profitable Joyful Consulting 

You know who subscribes to my podcast? My clients. — On YouTube and your favorite podcast app.

💜 Connect with other consultants in the Profitable Joyful Consulting community 

Ask questions, share insights, find colleagues. Click here to join. 

💡 Work with me to multiply your revenues without exhaustion.

Ready to add $150-750K to your business? Click here to book a 12-minute call with my Growth Strategist.

---------------

Get 60% off your first month of Armoire ➡️ armoire.style/refer/sjh

Get a free month of Jewelry by Rocksbox ➡️ https://www.talkable.com/x/C0ugX2

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to price your consulting services. 

There are many ways to price your services. When I was a brand new baby consultant, the client asked me what my daily rate was. I didn’t have one and had no idea how to come up with one. I had just gotten the price for some tickets for a vacation that were $1,050 a day. I thought, “That sounds like a good number.” It was a pretty random way to price something, but the client said yes. 🤷🏼‍♀️

Years later, I was trying to come up with a price for a new client. While touring the facility, the marketing manager revealed to me that the marketing budget the client had per year was $68,000, and that none of their marketing was doing anything. I thought, “Well, they're currently flushing $68,000 a year down the drain. So I think $60,000 would be a good amount to spend with me.” As it turned out, they agreed.

Flash forward to very recently when I had a new coaching client who invested $60,000 with me. She said it was the most that she'd spent for anything in her life except her house, and she got a really good return on that investment. 

But what I think was important is that she had been struggling with not charging enough for her services and working with clients who were too small. She went right out, got a client and told them that the price was $60,000. By investing with me, she'd expanded her idea of her own value and she was able to embody it. And this client said yes to her. 

“Your price should honor you for the work you put in and for your value.”

Pricing is both an art and a science. When it comes down to it, price communicates the value of what you’re offering. In this episode of the Profitable Joyful Consulting podcast, you’ll learn:

Pricing is both an art and a science, and getting it right helps you have a more profitable, joyful business (which is my wish for you!). 

Listen to this episode wherever you get podcasts or click here to listen and subscribe: https://enlightenedmarketing.com/podcast/.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create a more profitable and joyful life and business with consistent self-care.

Do you remember several years back when millennials were first of the age that they could start to make their own decisions in their lives? 

A lot of them decided instead of going to college or work right away that they would travel. So we had all these millennials who were traveling the world and backpacking, working, or doing freelance work from Thailand. I remember that at the time, the boomers went crazy. 

But millennials were reacting against the boomer mindset of spending your whole life working, then traveling when you’re old. 

From our Gen X point of view, my husband and I loved what millennials were doing and thought it was awesome! The mindset millennials bring into our world is the opportunity to choose living for now instead of living for later, pursuing joy first, and then working later. 

As entrepreneurs, that’s an incredibly important belief for us to look at. You can probably quote me 100 memes right now about how we’re supposed to hustle and grind right now, so we can enjoy our success later. There’s an idea that to have the business and life you want to have, you need to be putting in 60, 80, 100 hours a week.

However: “There's a huge risk that before you achieve the thing you want to achieve, you burn out.”

If you want to be profitable and joyful, I don’t think that’s the way to work. There are other ways to have a business that creates more money and more joy, and that’s what we’re exploring in this episode of the Profitable Joyful Consulting podcast.  

Listen to this episode to discover:

Whatever your relationship is with self-care, I think this episode will help inspire a deeper practice to help you thrive in your life and your work. Because when you are not at your best, everyone loses - and when you are at your best, we all win. 

Watch it on YouTube: https://bit.ly/PJConYT or listen wherever you get podcasts! You can also subscribe and listen here: https://bit.ly/PJCpod. 

Loved this episode? Head on over to my free Facebook group, Profitable Joyful Consulting, to connect with other B2B consultants and Executive Coaches who are building high-6 and 7-figure businesses with a focus on balance, not grind and hustle.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to craft high-ticket offers.  

High-ticket can mean different things in different industries. In the Internet marketing world, for example, a high ticket offer is anything over $5,000. But in the consulting world, $100,000 isn't actually that large size of the engagement. 

I've worked personally on helping clients to craft offers from $100K to $500K to $800K. It’s not about coming up with some random high number and throwing it out there. What’s important is that you’re able to fully stand in the value of what you're charging and really feeling that you’re embodying that value.

“Working at your highest level, working at the level for which you might charge what seems like an outrageous amount of money could help you to make a world-changing impact.”

That’s what I’m teaching you in today’s episode of the Profitable Joyful Consulting podcast. Listen to this episode to learn:

If you want to make a huge impact and create transformational results for your clients without burning out, watch this episode on YouTube: https://bit.ly/PJConYT or listen wherever you get podcasts! You can also subscribe and listen here: https://bit.ly/PJCpod.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to sell with integrity and finally feel good about selling. 

I was inspired to talk about this by a sales meeting I had with someone this week where I was in the position of being sold to. I'd brought my husband to hear about a program I was super excited about, and I asked the person running it to tell us a little more about the program. 

He stammered for a minute and then said, “Well, this isn't a predatory call.”

I thought that’s weird. Why would he use that word? Because I’m really excited and I want to enroll.

The program had three levels, and I asked him to tell us more about that and so he did. Eventually, I said, ‘Wow, this is so exciting. When can I enroll and how does that work?”

He said again, “Well, this isn’t a predatory call.”

Again, I was just stopped in my tracks. 

I thought I'm not a gazelle. I don't feel like I'm being preyed upon. I came to this to hear more about the program because I want to buy it.

It was clear that he really didn't want to look as if he were selling us something. But what happened was actually worse: 

His limiting beliefs about selling were getting in the way of his ability to explain the program to me and my ability to make a decision about whether this is the right next step for us to take. 

We can’t even start talking about selling with integrity until we understand our limiting beliefs. That’s where we start in this episode -  with working through your limiting beliefs about selling. In this episode, you’ll discover:

If you’ve ever said, “I hate selling,” this episode is for you. I can’t promise that you’ll LOVE selling when you’re done listening. But I do think you’ll have a fresh perspective. 

Watch it on YouTube: https://bit.ly/PJConYT or listen wherever you get podcasts! You can also subscribe and listen here: https://bit.ly/PJCpod.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to answer the frequently-asked question, “What do you do?”  

Over the last several years, there's been a backlash against elevator pitches as being inauthentic, awkward, and reducing someone to their profession. Of course, there are many facets to a person, not just their work. 

But we still need to be able to explain our work and the value of our work to others so they can recognize if they need to work with us or want to refer us to someone else. 

Our answer to this question should engender goodwill and create a conversation with someone who has taken the courtesy of asking us the question in the first place by taking an interest in us.

I’ve talked in past episodes about how I answer the question, “What do you do?” Today’s episode is a deep dive into the specifics and how you can put this message together for yourself. 

When someone asks, “What do you do?” they’re really asking, “Do I need to know you?” 

It’s harsh but realistic. We're all busy. We only have so much brain space and so much capacity for new colleagues, contacts, and friends. 

What people want to know is: can you offer them or someone they know the value? Can they offer value to you? They’re figuring out if they need to know you and how you can fit in their lives. 

The proof that they do need to know you is in your response to that question. If you answer it right, their jaws can fly open or their eyebrows can go up and they may say, “Oh, wow, interesting,” or “Can you help me?” or “Can I have your card?” 

The truth is, the right answer to this question can be very profitable.

In this episode, you’ll learn: 

Watch it on YouTube: https://bit.ly/PJConYT or listen wherever you get podcasts! You can also subscribe and listen here: https://bit.ly/PJCpod. 

Want to discover 36 ways to use your self-intro and get clients? Click here to download the free PDF.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create a sustainable, profitable business model for your consulting business. 

In an address at the University of Arkansas, Sam Walton said, “If you have four, you’ll never be poor.” He was referring to revenue streams, and I agree with him. In this episode, I’m going to talk about the four kinds of revenue streams that you can put together in your business. 

There should always be a lot of ways for people to pay you to help them. That’s basically what “never be poor” means: make it easy for people to pay you money and get your services. 

A business model describes all the ways your business makes money and revenue streams refer to the products or services that you provide to your audience. We’re in a time when we need to get creative about serving people because some of the things we've been doing might not be working anymore. There are absolutely opportunities out there. 

So let’s talk about those opportunities! In this episode, you’ll learn:

Watch it on YouTube: https://bit.ly/PJConYT or listen wherever you get podcasts! You can also subscribe and listen here: https://bit.ly/PJCpod. 

Loved this episode? Head on over to my free Facebook group, Profitable Joyful Consulting, to connect with other B2B consultants and Executive Coaches who are building high-6 and 7-figure businesses with a focus on balance, not grind and hustle.

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this week’s episode, you’ll learn how to use what I call “transformational engagements” to deliver more value, get better results and finally get off the revenue roller coaster in your consulting business.

When I first started as a consultant, I was frustrated because I would go in and do a project to solve a particular problem. Like most consultants, I’d work on a project basis, whether from six months to an ongoing basis. 

That’s all well and good! But my frustration was that I would solve these problems, then go away and come back to ask, “Hey, can I follow up with you? I want to hear how things are going.” A lot of times the organizations would say, "What? We've moved on. We've actually kind of forgotten about that.” 

In short, my work didn't get implemented. It was my fault for not staying on long enough to do this, but the clients would drop the ball and not implement. 

"Shift the way you look at your work from quick-solving problems to providing strategically relevant long-term results to your clients."

This was sometimes because organizational priorities changed and sometimes because it was just too hard and they didn't want to admit to me that implementing the work wasn't happening. But I was not going to stand for that. 

A little while later, I began to create offers and conduct my work in such a way that I could better ensure that the results of the work the client and I did together would stick. 

So how do you get client results to stick? 

The answer is transformational engagements. In this episode, you’ll find out what a transformational engagement is and how it differs from the way you’re working now. You’ll also learn: 

·        How to get client results to stick

·        The types of work you need to do to get off the revenue rollercoaster and create consistent income

·        Exactly how to pitch this kind of high-ticket transformational work to your clients 

·        How my clients have transitioned to working this way and how you can, too 

Loved this episode? Head on over to my free Facebook group, Profitable Joyful Consulting, to connect with other B2B consultants and Executive Coaches who are building high-6 and 7-figure businesses with a focus on balance, not grind and hustle.

---------------

🔔 Subscribe for more! ➡️ http://bit.ly/PJCYTsub ​​

---------------

For more tips to help you create a profitable, joyful business without exhaustion​, follow me on LinkedIn, Facebook, or Instagram.

P.S. Here are 3 ways I can help you grow your consulting business:

🎧 Subscribe to my podcast, Profitable Joyful Consulting 

You know who subscribes to my podcast? My clients. — On YouTube and your favorite podcast app.

💜 Connect with other consultants in the Profitable Joyful Consulting community 

Ask questions, share insights, find colleagues. Click here to join. 

💡 Work with me to multiply your revenues without exhaustion.

Ready to add $150-750K to your business? Click here to book a 12-minute call with my Growth Strategist.

---------------

Get 60% off your first month of Armoire ➡️ armoire.style/refer/sjh

Get a free month of Jewelry by Rocksbox ➡️ https://www.talkable.com/x/C0ugX2

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn timeless marketing strategies that work with me and my guest Robert Middleton.

When the pandemic hit, many consultants were concerned about the future of their businesses. The truth is: you don't have to look for difficult, impossible to do marketing techniques in order to grow your business. You do NOT have to be in-person to network or to sell. Times of crisis are ideal for returning to the fundamentals of sustainable business growth.

Key topics covered in this episode:

You must be creative to make your business sustainable, but you don’t have to reinvent the wheel. Listen to this episode to grow your business through the fundamentals wherever you get podcasts or click here to listen and subscribe: https://enlightenedmarketing.com/podcast/. 

You can connect with Robert here and sign up for his newsletter here: https://actionplan.club/