March 19, 2024

PROFITABLE Startup In India, D2C Business, Marketing Strategy - Bellavita Founder | FO178 Raj Shamani

1 hour

Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu
Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0
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📺 Watch Figuring Out episodes on YouTube:
https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ
Timestamps:
(00:00) - Intro

(03:29) - Journey of Bellavita

(05:28) - First funding

(10:02) - Every founder needs to know this

(11:47) - Key to every successful relationship

(12:24) - Why did he acquire bevzilla?

(14:27) - Should you start a D2C business?

(18:43) - Loss making business

(25:00) - How to make a consumer business?

(29:50) - How to make a big business from a small product?

(33:29) - Startup in competitive market

(34:06) - How much money has he made?

(34:43) - Marketing and Sales strategies

(37:00) - Bellavita comparison strategy

(39:47) - Heartbreak inspired idea

(41:17) - Copy business works

(41:53) - Zara’s strategy

(42:49) - Money making businesses in India

(47:06) - Global business from India

(49:31) - Manufacturing opportunities in India

(50:16) - Manufacturing business ideas

(52:04) - Mistakes that founders make

(56:50) - Prioritise marketplace over D2C

(59:32) - Thank you for watching!

In today’s episode of Figuring Out, we have Aakash Anand in conversation with Raj Shamani. He is the co-founder of Bellavita, Director at Bezvilla, and an Angel Investor. Today’s episode will not just give you insights on business but will inspire you towards business.
In this episode, we talked about how Bellavita was started with skincare products, how it used to make 2-3 crores a month, how it got approached by the Ananta Capital’s team and how they strategically invested, and how he got 60 crores after selling half of his company and the growth journey of Bellavita. He shared how Strategic investors are different from Venture Capitalists. We talked about the perspective behind the words business and startup. He also shared a step-by-step process for anyone to start a business and how they can scale with time.
He also shared about his first heartbreak and how it led to Bellavita perfumes, he then shared business opportunities in India, and how to take Indian business globally. He gave us an interesting tip for finding business ideas. Towards the end, we talked about a few mistakes that every founder makes which turn their business into loss-making and when is the right time to take business from marketplace to D2C. For more such insightful conversations, subscribe to our channel and join us on this journey of Figuring Out.
Follow Aakash Anand On:
Instagram: https://www.instagram.com/aakash_idam/
LinkedIn: https://www.linkedin.com/in/aakashanand/
To Know More,
Follow Raj Shamani On ⤵︎
Instagram @RajShamani
https://www.instagram.com/rajshamani/
Twitter @RajShamani
https://twitter.com/rajshamani
Facebook @ShamaniRaj
https://www.facebook.com/shamaniraj
LinkedIn - Raj Shamani
https://www.linkedin.com/in/rajshamani/
#Podcast #FiguringOut #RajShamani #Bellavita